AI visibility tools, head to head
BrandLight vs Searchable
Pricing, features and differences, researched August 2026.
Brandlight and Searchable both help teams track how AI search tools present their brands. Buyers often compare them when they need visibility data across tools such as ChatGPT, Perplexity, Gemini, Claude, Copilot, and Google AI Overviews. The main difference comes down to team needs and scope. Brandlight targets enterprise teams, Fortune 500 brands, CMOs, and agencies that need AI visibility tracking alongside attribution, AI ads, and agentic commerce tools. Searchable combines prompt and citation tracking with competitor and sentiment analysis, AI-ready technical audits, and content recommendations. The comparison usually falls into a few areas: target customer, supported AI search data, reporting depth, optimization workflows, and enterprise features. Teams can also compare how each platform connects AI visibility findings to content work, technical SEO tasks, paid AI discovery, and commerce goals.
At a glance
BrandLight
Pick it if a demo-led purchase suits you, since the price, the prompt volume and the full engine list are all unpublished.
- Entry price
- Not published - demo only
- Tracked prompts
- Not published - custom
- Free trial
- None - paid pilot reported
Searchable
Pick it if you need high article volume with agency tiers, though the published plans cover 3 of its 9 engines.
- Entry price
- $125/mo
- Tracked prompts
- 100–1,250
- Free trial
- 14 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | BrandLight | Searchable | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No | No - 14-day trial only | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | Not published - demo only | $125/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Not published | Yes - 20% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Custom contract, per module | Per prompt + article/audit caps | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No | No - separate prompt, answer, article, audit caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Not published | Partial - plan limits on billing page | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partner program, not a tier | Yes - 4 tiers | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | No | Yes - recurring commission, agency partners | Yes |
| Annual contract required | Not published - enterprise terms | No | No |
| Free trial length | None - paid pilot reported | 14 days | n/a - free plan, no expiry |
| Paid plans pricing range | Not published | $125–$999+/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published | CSV + API anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | SOC 2 Type II | Not published | Pending |
| ISO certification | Not published - GDPR stated | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 6 named; full list not published | 9 listed; 3 on published plans | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Not published | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Yes | Enterprise / custom | Yes |
| Gemini | Yes | Enterprise / custom | Yes |
| Google AI Mode | Not published | Enterprise / custom | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | Yes | Enterprise / custom | Yes |
| Bing Copilot | Yes | Enterprise / custom | Yes |
| DeepSeek | No | Enterprise / custom | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | Not published - custom | 100–1,250 | No hard limit on any plan |
| Samples per prompt configurable | Not published | No - monthly answer cap by plan | Yes |
| Run cadence options | Not published | Daily; weekly on custom | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Yes - save and run | Yes |
| Instant one-off check | No | No | Yes |
| Prompt manager | Yes - vendor-assisted setup | Yes - CSV import, 1,000 per upload | Yes |
| Branded vs non-branded classification | Yes | Yes | Yes |
| Prompt categories and topics | Yes - topics, personas, regions | Yes - topics + tags | Yes |
| Per-prompt model selection | Not published | No - set per project | Yes |
| Brand name variant support | Yes - brands and sub-brands | Yes | Yes - secondary brand terms |
| Brand multi-domain support | Yes - uncapped | Yes - unlimited domains | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | Not published | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - topic suggestions | Partial - AI-suggested review queue | Yes |
| Perplexity | Yes | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - domain and page level | Yes - inline citations and sources split | Yes - domain and page level |
| Sentiment scoring | Yes | Yes - 0–100 + trend | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - 0–100 visibility score | Yes | Yes |
| Share of Citations | Partial - source influence share | Yes - citation share by domain | Yes |
| Narrative drift detection | Partial - sentiment and bias score | Partial - sentiment trend + observed brand facts | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No - no ground-truth check | Partial - brand facts marked pass/fail | Yes |
| Untracked brand extraction | Partial - competitor ranking tables | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Yes - media, social, review, partner | Yes - source types + 11 content types | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes - plus topic × engine heatmap | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes - plus view-as-competitor mode | Yes - or promote any brand seen in results |
| Competitors included | Not published | Not published | 15 |
| Visibility gap analysis | Yes - category coverage map | Yes - source and topic gaps | Yes |
| ChatGPT fan-out capture | Not published | Yes | Yes |
| AI Mode grounding queries capture | No | Partial - fanout per model, engine not named | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - robots plus server logs | Yes - plus crawler log analytics | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes - cross-brand and region | Yes | Yes |
| AI-written narrative summary | Partial - priority insight cards | Partial - agent answers on request | Yes |
| Data export | Not published | Yes - CSV, API, Looker Studio | Yes - CSV |
| Branded PDF report | No | No - shareable web report; PDF not shipped | Yes |
| Scheduled email reports | Not published | Not published | Yes - paid, per-user opt-in |
| Action log with export | No | Partial - task list, export to Linear | Yes - CSV on paid managed plans |
| Historical data retention | Not published | 3–12 months; unlimited on top tiers | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | No - no fix or deploy step | Partial - fixes are tasks, not deployed edits | Yes |
| Page-level AEO audit | No - site-level health score | Yes | Yes |
| Scored categories | 0 per page; 4 site-level issue types | 3 scores, 15 weighted factors | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - priority ranking only | No - impact and severity only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - structure and tone scoring | No - issue list with code examples | Yes - element, character budget, before and after |
| Second-model QA pass | No | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Site crawl and server logs | Live URL only | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - issues-over-time chart | Yes - re-audit and compare scores | Yes - compares against the baseline |
| Recommendation status tracking | Not published | Yes - in progress / resolved, assignable | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Partial - per-URL citation rollup | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | Partial - GSC data available, $125+ | Yes - protect, balanced or expand |
| Branded audit PDF | n/a - no AI page audit | No - export not shipped | Yes |
| CMS integration & publishing | |||
| WordPress | No | Export only - plugin is log forwarding | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No - retailer listings read only | No - planned | On roadmap |
| Surgical element-level edits to live page | No | No | Yes |
| Preview before applying | No | No - review in editor before export | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | No - schema inside generated content only | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | n/a - never publishes on its own | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No | Partial - in-app agent over workspace data | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | No workflow builder either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No - multi-turn chat only | Yes - talk to any agent mid-job |
| Background execution | No | Not published | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | Yes - write actions need confirmation | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Yes - articles, prompts, reports | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - stored AI answers | Partial - cites the data behind each answer | Yes - screenshots and captured proof |
| Searchable job history | No | Partial - saved chat history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No | Yes | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | Not disclosed | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | Partial - saved chats, context per chat | Yes - semantic search over past chats |
| Live web search | No | Not published | Yes |
| Fetch and read URLs | Partial - crawls your own domains | Partial - cached cited pages | Yes |
| Semantic search over your own site | No | Partial - sitemap pages and audit data | Yes - on-device index |
| Topic coverage check | Partial - category coverage map | Yes - topic and citation gaps | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | Partial - custom tools on custom plans | Yes - plus 6 presets |
| Image generation | No | Not published | Yes |
| Content generation | |||
| Research-backed briefs | Partial - topic and structure guidance | Yes - reviewable outline step | Yes |
| Live SERP / PAA research | No | Partial - competitor and fanout research | Yes - plus related searches and AI search snapshots |
| Full draft generation | Not published - direction, not drafts | Yes - 20–200 articles/mo by plan | Yes |
| Brand voice grounding | No | Yes - knowledge base | Yes |
| Brand truth profile | Partial - brand facts and bias score | Partial - brand profile + observed facts | Yes |
| Internal linking placement | No | Partial - suggestions, not inserted | Yes |
| Featured image generation | No | Not published | Yes |
| FAQ generation with schema export | No | Partial - FAQ schema inside articles | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | No | Yes - content list | Yes |
| Export formats | Not published | Markdown; WordPress, Sanity, Contentful | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | No | Yes - editor + agent | Yes |
| Deploy directly to CMS | No | Partial - export with field mapping | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - multi-domain | Yes - sitemap sync | Yes |
| Scheduled full-site crawl | Yes - plus AI bot logs | Partial - audits capped at 200–3,000 pages/mo | Yes - weekly or on demand |
| Monitored page management | Partial - domain level | Yes | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - crawl frequency | Partial - audit history per page | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No - brand profile only | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Not published | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Partial - diagnostic recipes in docs | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | Partial - content calendar | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - recommendations panel | Partial - prioritised opportunity list | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - priority labels only | No | Yes - per project |
| Email digest | Not published | Not published | Yes |
| Teams & workspaces | |||
| Seats included | Not published | Unlimited | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published | $0 | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | n/a - no metered allowance | Yes | Yes |
| Per-member usage visibility | Not published | No | Yes |
| Multi-project workspaces | Yes - brands and regions | Yes | Yes |
| Projects included | Custom | 1–10; unlimited on top tiers | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | Not published | Partial - keys can be bound to one project | Yes - rotatable |
| SSO / SAML | Not published | Custom plans only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No | No - white-label web reports, $400+ | Yes - visibility report and audit |
| Custom logo, color and link | No | Partial - report branding; full platform white-label unreleased | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - co-sell partner program | Yes - 4 tiers, from $250/mo | Yes - four tiers |
| Client sub-accounts | Partial - multi-brand workspaces | Yes - client workspaces + pitch projects | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Not published | Yes - $125+ | Yes - OAuth, credentials stay on device |
| Google Analytics | Not published | Yes - GA4, $125+ | Roadmap |
| MCP connector support | No | Yes - 30+ read tools | Partial - Webflow connects over MCP |
| Public API | Not published | Yes - higher tiers, 600 req/min | No - project keys for own plugins only |
| Slack | No | No - support community only | No |
| Zapier | No | Custom plans only | No |
| Custom connection support | Partial - server log ingestion | Yes - log ingest + REST | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English); tracks many | 1 (English) | 6 |
| Troubleshooting and recovery tools | No | No | Yes |
| In-app help agent | No | Yes | Yes |
| Done-for-you service available | Yes - assigned AI strategist | No - training cohorts + partner agencies | Yes |
| Team | |||
| Founders have SEO backgrounds | No. Founder Imri Marcus, is a serial entrepreneur with prior exits in media and AI. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
BrandLight suits Fortune 500 teams that need enterprise services, SOC 2 Type II certification, and support from an assigned AI strategist. Searchable suits teams that want a browser-based platform, client workspaces, a public API, and GA4, Looker Studio, or other higher-tier integrations.
Hi, Moose fits SMBs and agencies that want to track, improve, verify, and publish work from one tool. Its free plan has no card requirement, five AI search engines can run daily at no cost, and paid plans start at $39 per month with BYOK. Unlike the two cloud platforms, Hi, Moose stores data locally, supports on-device models, and lets users keep vendor AI costs at $0 with an OpenRouter key.
The platform also covers work that starts after visibility tracking. It tracks 10 engines, including Google AI Mode, Meta AI, DeepSeek, Claude, Gemini, Grok, and Bing Copilot. It captures live AI Mode grounding queries, runs nine-category page audits, provides element-level rewrite suggestions with evidence tiers, and compares verification runs against a baseline. WordPress, Webflow, and Grav connections let teams preview approved changes before publishing. WordPress users can use staging, rollback, patch history, and element-level placement controls.
For agencies, Hi, Moose adds white-label PDF reports, branded audio players, agency tiers, and unlimited projects on higher agency plans. The desktop-first approach will not fit teams that need browser access, a public API, or client logins. For buyers who want local data control, transparent AI-credit usage, and a direct path from AI search findings to approved page updates, Hi, Moose provides the broader operational workflow at a lower published entry price.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
Checked for this pair