AI visibility tools, head to head
BrandLight vs Waikay
Pricing, features and differences, researched August 2026.
BrandLight and Waikay both help teams track how AI models describe, cite, and recommend their brands. Buyers often compare them when they need clearer reporting on AI visibility and a plan for improving it. The main differences fall under target customer, analysis method, data and reporting depth, and action tools. BrandLight focuses on enterprise brands, CMOs, and agencies that need attribution, AI ads, and agentic commerce support alongside AI search tracking. Waikay focuses on entity-level accuracy, competitor comparisons, and prioritized content and authority work for marketing and product teams. The right fit depends on what your team needs to manage. BrandLight suits larger organizations that want AI visibility tied to broader discovery and commerce efforts. Waikay suits teams that want to check AI claims, find gaps against competitors, and turn those findings into specific SEO and content actions.
At a glance
BrandLight
Pick it if a demo-led purchase suits you, since the price, the prompt volume and the full engine list are all unpublished.
- Entry price
- Not published - demo only
- Tracked prompts
- Not published - custom
- Free trial
- None - paid pilot reported
Waikay
Pick it if you want an entity graph behind the analysis, and read the $24.95 tier as a way in rather than the plan you stay on.
- Entry price
- $24.95/mo
- Tracked prompts
- 120–880 by plan; extras purchasable
- Free trial
- None - free plan instead
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | BrandLight | Waikay | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No | Yes - 3 one-time credits, no card | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | Not published - demo only | $24.95/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Not published | Not published - monthly only | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Custom contract, per module | Tiered plans + monthly credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No | Yes - credits | Yes - AI credits, published rate card |
| In-app usage dashboard | Not published | Partial - per-prompt cost estimates | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partner program, not a tier | Partial - agency-oriented tier, no reseller program | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | No | Not published | Yes |
| Annual contract required | Not published - enterprise terms | No | No |
| Free trial length | None - paid pilot reported | None - free plan instead | n/a - free plan, no expiry |
| Paid plans pricing range | Not published | $24.95–$449.95/mo + enterprise | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published | Not published - CSV/JSON while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | SOC 2 Type II | Not published | Pending |
| ISO certification | Not published - GDPR stated | Not published - UK ICO registered | No |
| Local backup and restore | No | No - vendor-side only | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 6 named; full list not published | 6 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Partial - 4 scraped, 4 via API | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes - API and scraped | Yes |
| Claude | Yes | Yes - API only | Yes |
| Gemini | Yes | Yes - API and scraped | Yes |
| Google AI Mode | Not published | Yes - scraped | Yes |
| Google AI Overviews | Yes | Partial - AI Mode only | Yes |
| Grok | Yes | No | Yes |
| Bing Copilot | Yes | Yes - scraped | Yes |
| DeepSeek | No | No | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | Not published - custom | 120–880 by plan; extras purchasable | No hard limit on any plan |
| Samples per prompt configurable | Not published | Not published | Yes |
| Run cadence options | Not published | Daily, every 2 days, weekly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Yes - report updates | Yes |
| Instant one-off check | No | No - project setup required | Yes |
| Prompt manager | Yes - vendor-assisted setup | Yes - topic groups, per-prompt config | Yes |
| Branded vs non-branded classification | Yes | Partial - knowledge vs commercial split | Yes |
| Prompt categories and topics | Yes - topics, personas, regions | Yes - topic clusters and tags | Yes |
| Per-prompt model selection | Not published | Yes - models and cadence per prompt | Yes |
| Brand name variant support | Yes - brands and sub-brands | Partial - normalised to parent brand | Yes - secondary brand terms |
| Brand multi-domain support | Yes - uncapped | Not published - one URL per project | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | No - no Search Console connection | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - topic suggestions | Yes | Yes |
| Perplexity | Yes | Yes - API only | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - domain and page level | Yes | Yes - domain and page level |
| Sentiment scoring | Yes | No - deliberately excluded | Yes |
| Average position / rank | Yes | Partial - competitor rank, not answer position | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - 0–100 visibility score | Yes | Yes |
| Share of Citations | Partial - source influence share | Partial - citation counts, no share metric | Yes |
| Narrative drift detection | Partial - sentiment and bias score | Partial - claims refresh each report update | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No - no ground-truth check | Yes - claim-level check and flag | Yes |
| Untracked brand extraction | Partial - competitor ranking tables | Yes - competitors auto-detected | Yes - with sentiment and average rank |
| Cited source categorization | Yes - media, social, review, partner | Yes - knowledge vs commercial | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published | 2 in reports; auto-detected in prompts | 15 |
| Visibility gap analysis | Yes - category coverage map | Yes | Yes |
| ChatGPT fan-out capture | Not published | No - fan-out used to generate prompts | Yes |
| AI Mode grounding queries capture | No | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - robots plus server logs | Partial - vendor rates it as limited | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes - cross-brand and region | Yes | Yes |
| AI-written narrative summary | Partial - priority insight cards | Not published | Yes |
| Data export | Not published | Yes - CSV, JSON, API | Yes - CSV |
| Branded PDF report | No | Partial - PDF/PNG export, no custom branding | Yes |
| Scheduled email reports | Not published | Not published | Yes - paid, per-user opt-in |
| Action log with export | No | Partial - claim review status, no export | Yes - CSV on paid managed plans |
| Historical data retention | Not published | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | No - no fix or deploy step | Partial - no publishing step | Yes |
| Page-level AEO audit | No - site-level health score | No | Yes |
| Scored categories | 0 per page; 4 site-level issue types | 0 | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - priority ranking only | Partial - ranked by impact and effort | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - structure and tone scoring | Partial - issue list, not rewrites | Yes - element, character budget, before and after |
| Second-model QA pass | No | Partial - manual paste into Claude or Gemini | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Site crawl and server logs | Site pages crawled, LLM responses | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - issues-over-time chart | Partial - score history via report updates | Yes - compares against the baseline |
| Recommendation status tracking | Not published | No - claim review only | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Partial - topic-level, not page-level | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | No | Yes - protect, balanced or expand |
| Branded audit PDF | n/a - no AI page audit | No - unbranded share URL | Yes |
| CMS integration & publishing | |||
| WordPress | No | No | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No - retailer listings read only | No | On roadmap |
| Surgical element-level edits to live page | No | No | Yes |
| Preview before applying | No | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | No - entity files via paid service | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | No | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No | No - vendor states no agents | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | Yes - scheduled runs only | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No | No - scheduled tracking only | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | No - takes no external actions | Yes |
| Long-running deep work jobs | No | Partial - deeper crawl run takes 5–6 min | Yes |
| Scheduled agent jobs | No | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Partial - saved reports and plans | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - stored AI answers | Yes - full responses and citations | Yes - screenshots and captured proof |
| Searchable job history | No | Partial - report history only | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No | No - external assistants only, via MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | 0 | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - crawls your own domains | No | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Partial - category coverage map | Yes - topic breadth scoring | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | No | Yes |
| Content generation | |||
| Research-backed briefs | Partial - topic and structure guidance | No - vendor states it does not generate content | Yes |
| Live SERP / PAA research | No | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | Not published - direction, not drafts | No | Yes |
| Brand voice grounding | No | No | Yes |
| Brand truth profile | Partial - brand facts and bias score | Partial - checked and flagged claim list | Yes |
| Internal linking placement | No | No - sister product only | Yes |
| Featured image generation | No | No | Yes |
| FAQ generation with schema export | No | No | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | No | No | Yes |
| Export formats | Not published | CSV, JSON, PDF, PNG | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | No | No | Yes |
| Deploy directly to CMS | No | No | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - multi-domain | Yes - top pages crawled at setup | Yes |
| Scheduled full-site crawl | Yes - plus AI bot logs | No - crawl runs per report | Yes - weekly or on demand |
| Monitored page management | Partial - domain level | No | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - crawl frequency | No | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | Yes - built from crawled pages | Yes |
| Inferred relationships | No | Yes | Yes |
| Salience scoring | No | Partial - association strength heatmap | Yes |
| Graph readable by AI agent | No | Partial - entity files via paid service | Yes |
| Graph export | No | Partial - JSON via paid service | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Not published | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Partial - prioritised plan, executed manually | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | No | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - recommendations panel | No | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - priority labels only | Not published | Yes - per project |
| Email digest | Not published | Not published | Yes |
| Teams & workspaces | |||
| Seats included | Not published | 1 / 2 / unlimited by plan | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published | Not published - upgrade required | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | n/a - no metered allowance | Yes - credits pooled per account | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes - brands and regions | Yes | Yes |
| Projects included | Custom | Unlimited from $69.95 | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | Not published | No - one account key | Yes - rotatable |
| SSO / SAML | Not published | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No | No | Yes - visibility report and audit |
| Custom logo, color and link | No | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - co-sell partner program | Partial - agency-oriented tier, no separate program | Yes - four tiers |
| Client sub-accounts | Partial - multi-brand workspaces | Partial - unlimited seats and projects, no client roles | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Not published | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Not published | No | Roadmap |
| MCP connector support | No | Yes - read-only, 5 tools | Partial - Webflow connects over MCP |
| Public API | Not published | Yes - $69.95 and above | No - project keys for own plugins only |
| Slack | No | No | No |
| Zapier | No | Partial - via API, no native app | No |
| Custom connection support | Partial - server log ingestion | Partial - JSON API only | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English); tracks many | Not published - analyses 13–47 languages | 6 |
| Troubleshooting and recovery tools | No | Partial - crawler whitelisting docs | Yes |
| In-app help agent | No | No - live chat with staff | Yes |
| Done-for-you service available | Yes - assigned AI strategist | Yes - entity map managed service | Yes |
| Team | |||
| Founders have SEO backgrounds | No. Founder Imri Marcus, is a serial entrepreneur with prior exits in media and AI. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
BrandLight suits Fortune 500 teams that need an enterprise platform, SOC 2 Type II certification, and vendor-led support. Waikay suits teams that want a browser-based tool with an entity-first analysis model, a public API, and monthly plans starting at $24.95. Neither tool offers a path from page-level audit to approved CMS changes.
Hi, Moose fits small and mid-sized businesses, agencies, and SEO teams that need to track, fix, verify, and deploy work in one product. It tracks 10 engines, including ChatGPT, Claude, Gemini, Google AI Mode, Google AI Overviews, Grok, Bing Copilot, DeepSeek, Meta AI, and Perplexity. It also captures AI Mode grounding queries, runs page-level AEO audits across nine categories, and compares verification runs with a baseline.
The desktop app keeps project data in a local database on the user’s device. Teams can use three local models, run five engines locally each day without a cap, and use a free-forever plan without a card. Paid users can bring an OpenRouter key, which can reduce vendor AI costs to $0. Hi, Moose also publishes its AI credit rate card and shows usage, reset dates, and pace warnings in the app.
Hi, Moose carries work past reporting. Its WordPress, Webflow, and Grav connections let users prepare element-level changes, preview them, and approve each publish action. WordPress users can use staging support, one-click rollback, patch history, and a visual placement picker. Agencies can also create white-label PDF reports and audio players, while managed plans include unlimited seats.
BrandLight and Waikay can both help teams measure AI visibility. Hi, Moose offers the broader fit when a team also needs local data control, no hard prompt limit, daily local visibility runs, page-level fixes, and controlled publishing.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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