AI visibility tools, head to head
Evertune vs Gumshoe
Pricing, features and differences, researched August 2026.
Evertune and Gumshoe both help brands and agencies measure how AI tools describe, recommend, and cite them. Teams often compare them when they need clearer visibility in ChatGPT, Gemini, Claude, and other AI search surfaces. The main differences fall into AI model coverage, research methods, workflow depth, and activation options. Gumshoe centers on persona-based buyer conversation simulations across 11 AI models, then connects visibility findings with competitor, citation, content, and technical actions. Evertune tracks AI search visibility too, but it also includes content activation and advertising tools designed to reach buyers in AI conversations, cited sites, and the wider web. The right choice depends on whether your team needs detailed AI search research and optimization guidance, or a platform that also supports content and ad activation.
At a glance
Evertune
Pick it if you need very high prompt volume, because the fixed 100 samples per prompt add little once you track topics rather than individual long-tail prompts.
- Entry price
- $800/mo
- Tracked prompts
- 100,000/mo; 250 custom
- Free trial
- None
Gumshoe
Pick it if persona-generated prompts suit how you work, keeping in mind the entry plan is 80 prompts a month and there is no trial.
- Entry price
- $99/mo
- Tracked prompts
- 80/mo - 8 personas × 10 prompts
- Free trial
- No trial - 1 free sample audit
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
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Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Evertune | Gumshoe | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - demo required | No - one free sample audit | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | $800/mo | $99/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Not published | Not published - monthly only | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Flat plan + prompt volume | Flat monthly, billed per project | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - prompts and articles | No - separate audit, URL and content caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Not published | Yes - usage tab per workspace | Yes - % used, reset date, pace warning |
| Agency / reseller tier | No | Partial - partner discount, no separate plan | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Not published | Not published | Yes |
| Annual contract required | Not published - demo-led | No | No |
| Free trial length | None | No trial - 1 free sample audit | n/a - free plan, no expiry |
| Paid plans pricing range | $800/mo + custom Enterprise | $99–$299/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - CSV while active | CSV, JSON and API anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | None published | Pending |
| ISO certification | Not published | None published | No |
| Local backup and restore | No - vendor-side only | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 9 (vendor counts 11 feeds) | 11 claimed; ~8 families, 6 per audit | 10; 5 of them also collected locally |
| Real consumer-surface capture | Mixed - provider APIs + consumer apps | No - official APIs, interface spot-checks | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - API and consumer app | Yes | Yes |
| Claude | Yes - API only | Yes | Yes |
| Gemini | Yes - API and consumer app | Yes | Yes |
| Google AI Mode | Yes | Not published | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | No | Yes | Yes |
| Bing Copilot | Yes - consumer app only | Unclear - listed on one page only | Yes |
| DeepSeek | Yes - API only | Yes | Yes |
| Meta AI | Yes - Llama API only | No | Yes |
| Tracked prompts included | 100,000/mo; 250 custom | 80/mo - 8 personas × 10 prompts | No hard limit on any plan |
| Samples per prompt configurable | No - up to 100, fixed | No - each prompt asked once per model | Yes |
| Run cadence options | Daily, weekly or monthly | Monthly audit; weekly or daily snapshots | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Partial - within plan audit limits | Yes |
| Instant one-off check | No | No - free tools not launched | Yes |
| Prompt manager | Partial - upload custom prompts by topic | Partial - generated from personas and topics | Yes |
| Branded vs non-branded classification | Yes | Not published | Yes |
| Prompt categories and topics | Yes - semantic topic clusters | Yes - topics per prompt | Yes |
| Per-prompt model selection | No - all models per tracker | No - set per audit | Yes |
| Brand name variant support | Not published | Not published | Yes - secondary brand terms |
| Brand multi-domain support | Not published | Not published | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Yes | Partial - persona and topic gaps | Yes |
| Perplexity | Yes - consumer app only | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes - URL and domain | Yes - domain and page level |
| Sentiment scoring | Yes - word and brand level | Yes - $299 plan | Yes |
| Average position / rank | Yes | Yes - rank per answer | Yes |
| Share of Voice | Yes | Yes - visibility percentage | Yes |
| Share of Mentions | Yes | Yes - leaderboard mention counts | Yes |
| Share of Citations | Yes | Partial - source counts, no share metric | Yes |
| Narrative drift detection | Partial - word and sentiment trends | Partial - theme and sentiment over runs | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | Partial - attribute-level scores | No | Yes |
| Untracked brand extraction | Yes - all category brands surfaced | Yes - every brand in the answers | Yes - with sentiment and average rank |
| Cited source categorization | Yes - owned, earned, affiliate, social | Yes - $299 plan | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | 5 named; all detected brands shown | Up to 30 | 15 |
| Visibility gap analysis | Yes | Yes - persona, topic and competitor | Yes |
| ChatGPT fan-out capture | No | No | Yes |
| AI Mode grounding queries capture | No | No | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - robots checks; bot logs on Enterprise | Yes - per URL | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Partial - weekly recommendations | Not published | Yes |
| Data export | Yes - CSV; content as MD/HTML | Yes - CSV, JSON, API, share links | Yes - CSV |
| Branded PDF report | Not published | No | Yes |
| Scheduled email reports | Not published | Partial - run-complete emails | Yes - paid, per-user opt-in |
| Action log with export | No | No | Yes - CSV on paid managed plans |
| Historical data retention | Not published | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no publishing or verify step | Partial - no deploy step | Yes |
| Page-level AEO audit | Yes - up to 1,000 pages | Yes - 10–50 URLs/mo by plan | Yes |
| Scored categories | 6 published | 6 named categories | 9 |
| Retrieval-readiness scoring | Yes - crawler access and parseability | Partial - topics grouped by retrieval issue | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - severity ranking only | No - priority ranking only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - page-level fixes | Partial - page-level content plans | Yes - element, character budget, before and after |
| Second-model QA pass | Partial - messages pre-tested on models | No | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | Not published | Not published | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Live crawl; bot logs on Enterprise | Entered URLs + site crawl | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | No | Yes - score history per page | Yes - compares against the baseline |
| Recommendation status tracking | Not published | Not published | Yes - planned, staged, completed |
| Visibility data sets page priority | No - severity sets priority | Yes - audit gaps drive recommendations | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | No | Yes - protect, balanced or expand |
| Branded audit PDF | Not published | No | Yes |
| CMS integration & publishing | |||
| WordPress | No | No | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No | No | Yes |
| Preview before applying | No | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - audits schema only | No - flags gaps only | Yes - FAQPage schema |
| Publish approval gate | No | n/a - never publishes | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - fixed workflows labelled agents | No | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - prompts, insights, content, ads | Yes - scheduled audits only | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | Yes - scheduled tracker refreshes | Partial - audits run server-side | Yes - with notify on completion |
| Approval gate before real-world actions | Not published | n/a - no real-world actions | Yes |
| Long-running deep work jobs | Partial - report runs take hours | No | Yes |
| Scheduled agent jobs | Partial - refresh schedule only | No - scheduled audits, not agents | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - reports and drafts | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - scores and sources, not raw responses | Partial - full audit transcripts kept | Yes - screenshots and captured proof |
| Searchable job history | Not published | Partial - audit run history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No | No | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | 0 | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - audit crawl only | Partial - audits URLs you enter | Yes |
| Semantic search over your own site | No | No - crawl feeds content audit only | Yes - on-device index |
| Topic coverage check | Yes | Yes - $299 plan | Yes - covered, partial or not covered |
| File attachments | Partial - prompt and URL uploads | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes - built from visibility gaps | Yes - content plans from audit gaps | Yes |
| Live SERP / PAA research | No - panel and model data | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 250–3,000 words | Yes | Yes |
| Brand voice grounding | Yes - guidelines + up to 10 URLs | Partial - brand voice style toggle | Yes |
| Brand truth profile | Partial - brand guidelines only | Not published | Yes |
| Internal linking placement | Not published | Not published | Yes |
| Featured image generation | Not published | No | Yes |
| FAQ generation with schema export | No | Partial - FAQ format, no schema export | Yes - HTML and JSON-LD |
| Key points extraction | Yes - top 3 messages per topic | No - key points are a manual input | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Partial - drafts saved in editor | Partial - generated pieces stored per project | Yes |
| Export formats | Markdown, HTML | Not published | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - rich text editor | Not published | Yes |
| Deploy directly to CMS | No - download or copy/paste | No - manual publish | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - sitemap-based | Yes - crawls the site for content gaps | Yes |
| Scheduled full-site crawl | Not published - 1,000-page cap | Partial - monthly, $299 plan | Yes - weekly or on demand |
| Monitored page management | No | Yes - audited page list with scores | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | No | Partial - audit score history per page | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | Partial - brand and attribute co-mentions | Yes |
| Salience scoring | No | Partial - theme frequency counts | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Partial - flags drops, no user thresholds | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Yes - prioritized action list | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Partial - 25 articles/mo on Pro | No | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | No | Yes |
| Native OS notifications | No - web only | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Not published | No | Yes - per project |
| Email digest | Not published | Partial - audit-complete emails | Yes |
| Teams & workspaces | |||
| Seats included | Unlimited | Unlimited - no per-seat fee | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | 0 | $0 | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes | Yes - allowance sits on the project | Yes |
| Per-member usage visibility | Not published | Partial - usage tab, not per member | Yes |
| Multi-project workspaces | Yes - one tracker per category/market | Yes | Yes |
| Projects included | Unlimited brands; tracker cap not published | Unlimited; each billed its own plan | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | No | Not published | Yes - rotatable |
| SSO / SAML | Enterprise only | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No | No - stated as roadmap | Yes - visibility report and audit |
| Custom logo, color and link | No | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No | No - partner discount on same plans | Yes - four tiers |
| Client sub-accounts | Not published | Yes - client workspaces, viewer role | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | No | No | Yes - OAuth, credentials stay on device |
| Google Analytics | No | No | Roadmap |
| MCP connector support | No | Not published | Partial - Webflow connects over MCP |
| Public API | Not published | Yes - read-only | No - project keys for own plugins only |
| Slack | No | No | No |
| Zapier | No | No | No |
| Custom connection support | Partial - affiliate and ad-platform partners | API and exports only | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English); tracks many countries/languages | 1 (English) | 6 |
| Troubleshooting and recovery tools | No | Not published | Yes |
| In-app help agent | No - help center only | Yes - AI chat with human handoff | Yes |
| Done-for-you service available | Yes - onboarding; success manager on Enterprise | No - agency partner network | Yes |
| Team | |||
| Founders have SEO backgrounds | No. Founded in 2024 by three former Trade Desk executives, bringing a programmatic advertising background rather than a search one. | No. Founded in 2025 by Todd Sawicki, previously CEO of ad platform Zemanta, and Patrick O'Donnell, previously a co-founder of Urbanspoon. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Evertune and Gumshoe both cover core AI search visibility work. Evertune may suit larger brands that need its high prompt volume, unlimited seats, and advertising-focused tools. Gumshoe may suit teams that prefer a browser-based platform, need client workspaces, or want JSON exports and a read-only API.
Hi, Moose fits small businesses and agencies that want to move from visibility data to approved page changes in one tool. It tracks 10 engines, including ChatGPT, Claude, Gemini, Grok, Bing Copilot, Google AI Mode, and AI Overviews. It also captures AI Mode grounding queries and ChatGPT fan-out data, then uses that evidence in page-level audits.
The price difference matters for smaller teams. Hi, Moose offers a free-forever plan with no card, five engines that users can run daily, and unlimited local visibility runs. Paid plans start at $39 per month with OpenRouter BYOK or $79 per month with AI included, compared with $99 per month for Gumshoe and $800 per month for Evertune. Hi, Moose also publishes AI credit rates, shows usage pace and reset dates in the app, and lets BYOK users run AI work without AI costs to Hi, Moose.
Hi, Moose gives teams more control over where their data and AI work run. Its Windows and macOS app stores data in a local database, supports local backups, and offers three local model sizes for on-device inference. That setup will not suit teams that require a browser-based app. For teams that value local storage, full local backups, and the option to run models on their own device, it provides a clear alternative to cloud-only tools.
Tracking only helps when teams can act on the findings. Hi, Moose supports the full track, fix, verify, and deploy loop. It can prioritize pages with visibility and Search Console data, create element-level edits with before-and-after guidance, run a second-model QA pass, compare verification runs to a baseline, and track each recommendation through planned, staged, and completed states. Its WordPress, Webflow, and Grav connections let users preview approved edits before publishing. WordPress users can also work in staging, promote changes to production, roll back a patch, and review patch history.
Agencies can also use Hi, Moose for branded PDF visibility and audit reports, custom logo and color settings, and white-label audio players. Gumshoe offers client workspaces and viewer roles, while Hi, Moose currently treats clients as projects rather than giving them separate logins. That makes Gumshoe the stronger choice when direct client access is a firm requirement.
For buyers who need AI search tracking alone, all three tools cover the basics. Hi, Moose makes the stronger case when a team needs broad engine coverage, transparent lower-cost options, local-first control, evidence capture, content and technical audits, and an approval-based path to deploy fixes.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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