AI visibility tools, head to head
Evertune vs Semrush AI Visibility Toolkit
Pricing, features and differences, researched August 2026.
Evertune and Semrush AI Visibility Toolkit both help teams track how AI platforms describe brands, cite sources, and recommend products. Buyers often compare them when they need clearer data on visibility in ChatGPT, Gemini, Claude, Google AI Mode, and AI Overviews. The main differences fall under platform focus, data sources, workflow, and activation. Evertune combines AI search insights with tools for content activation and advertising across AI conversations, cited sites, and the wider web. Semrush AI Visibility Toolkit combines prompt-level brand, competitor, citation, and audience insights with Semrush’s existing SEO data. Your choice may also depend on your team’s starting point. Brands and agencies that want AI search measurement alongside activation options may look closely at Evertune. SEO teams and agencies already using Semrush may prefer to keep AI visibility data within the same platform as their search research and reporting.
At a glance
Evertune
Pick it if you need very high prompt volume, because the fixed 100 samples per prompt add little once you track topics rather than individual long-tail prompts.
- Entry price
- $800/mo
- Tracked prompts
- 100,000/mo; 250 custom
- Free trial
- None
Semrush AI Visibility Toolkit
Pick it if you want Semrush data behind the reporting, though it tracks 25 prompts per domain and does not write or publish.
- Entry price
- $99/mo per domain
- Tracked prompts
- 25; +50 for $60/mo
- Free trial
- 0 - demo reports only
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Evertune | Semrush AI Visibility Toolkit | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - demo required | No - and no trial | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 - free checker is one-off | 5 |
| Entry paid price | $800/mo | $99/mo per domain | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Not published | Partial - $99 is the annual-billed rate | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Flat plan + prompt volume | Per domain + per user + prompt packs | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - prompts and articles | No - separate query, prompt, page, export caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Not published | Partial - subscription limit counters | Yes - % used, reset date, pace warning |
| Agency / reseller tier | No | No - $90/mo directory listing only | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Not published | Yes | Yes |
| Annual contract required | Not published - demo-led | Partial - $99 rate is annual-billed | No |
| Free trial length | None | 0 - demo reports only | n/a - free plan, no expiry |
| Paid plans pricing range | $800/mo + custom Enterprise | $99/mo + add-ons; enterprise custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No - iOS/Android apps only | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - CSV while active | CSV, Excel, Sheets, PDF; 10 exports/day | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | Claimed on enterprise pages, not security page | Pending |
| ISO certification | Not published | Not published - PCI DSS Level 1 only | No |
| Local backup and restore | No - vendor-side only | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 9 (vendor counts 11 feeds) | 5 surfaces; 3–4 per report | 10; 5 of them also collected locally |
| Real consumer-surface capture | Mixed - provider APIs + consumer apps | Yes - clickstream and live queries, not LLM APIs | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - API and consumer app | Yes | Yes |
| Claude | Yes - API only | No | Yes |
| Gemini | Yes - API and consumer app | Yes | Yes |
| Google AI Mode | Yes | Yes | Yes |
| Google AI Overviews | Yes | Partial - research reports only | Yes |
| Grok | No | No | Yes |
| Bing Copilot | Yes - consumer app only | No - separate enterprise product | Yes |
| DeepSeek | Yes - API only | No | Yes |
| Meta AI | Yes - Llama API only | No | Yes |
| Tracked prompts included | 100,000/mo; 250 custom | 25; +50 for $60/mo | No hard limit on any plan |
| Samples per prompt configurable | No - up to 100, fixed | No - 1 run/day | Yes |
| Run cadence options | Daily, weekly or monthly | Daily; brand reports weekly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Not published | Yes |
| Instant one-off check | No | Yes - free web checker | Yes |
| Prompt manager | Partial - upload custom prompts by topic | Yes - CSV/TXT import, tags | Yes |
| Branded vs non-branded classification | Yes | Partial - brand reports only | Yes |
| Prompt categories and topics | Yes - semantic topic clusters | Yes - tags + AI topic clusters | Yes |
| Per-prompt model selection | No - all models per tracker | No - one engine per campaign | Yes |
| Brand name variant support | Not published | Yes - context-aware name matching | Yes - secondary brand terms |
| Brand multi-domain support | Not published | No - $99/mo per extra domain | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Yes | Partial - competitor research report | Yes |
| Perplexity | Yes - consumer app only | Partial - brand reports only | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes - domain and page level | Yes - domain and page level |
| Sentiment scoring | Yes - word and brand level | Partial - brand reports only, weekly | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Partial - brand reports only | Yes |
| Share of Mentions | Yes | Yes - 0–100 visibility score | Yes |
| Share of Citations | Yes | Partial - citation share by domain | Yes |
| Narrative drift detection | Partial - word and sentiment trends | Partial - weekly snapshots, manual compare | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | Partial - attribute-level scores | Partial - feature sentiment, no ground truth | Yes |
| Untracked brand extraction | Yes - all category brands surfaced | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Yes - owned, earned, affiliate, social | Yes - own, competitor, social, knowledge base, other | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes - auto-identified, editable | Yes - or promote any brand seen in results |
| Competitors included | 5 named; all detected brands shown | 9 in brand reports | 15 |
| Visibility gap analysis | Yes | Yes - topic and citation gaps | Yes |
| ChatGPT fan-out capture | No | No | Yes |
| AI Mode grounding queries capture | No | No | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - robots checks; bot logs on Enterprise | Yes - 8 bots, robots.txt, 100 pages | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Partial - weekly recommendations | Yes - in brand reports | Yes |
| Data export | Yes - CSV; content as MD/HTML | Yes - CSV, Excel, Sheets, PDF; 10/day | Yes - CSV |
| Branded PDF report | Not published | Add-on, $20/mo | Yes |
| Scheduled email reports | Not published | Yes - daily, weekly or monthly | Yes - paid, per-user opt-in |
| Action log with export | No | No | Yes - CSV on paid managed plans |
| Historical data retention | Not published | Weekly snapshots; no cap published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no publishing or verify step | No - no fix or deploy step | Yes |
| Page-level AEO audit | Yes - up to 1,000 pages | No - site-level score, 100 pages | Yes |
| Scored categories | 6 published | 0 - single composite score | 9 |
| Retrieval-readiness scoring | Yes - crawler access and parseability | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - severity ranking only | No - severity only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - page-level fixes | No | Yes - element, character budget, before and after |
| Second-model QA pass | Partial - messages pre-tested on models | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | Not published | Partial - crawl as an AI bot, no screenshot | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Live crawl; bot logs on Enterprise | Site crawl only, 100 pages | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | No | Partial - crawl comparison, not AI | Yes - compares against the baseline |
| Recommendation status tracking | Not published | No | Yes - planned, staged, completed |
| Visibility data sets page priority | No - severity sets priority | Partial - cited pages report | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | No | Yes - protect, balanced or expand |
| Branded audit PDF | Not published | Add-on, $20/mo | Yes |
| CMS integration & publishing | |||
| WordPress | No | No - separate content product | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No | No | Yes |
| Preview before applying | No | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - audits schema only | No | Yes - FAQPage schema |
| Publish approval gate | No | n/a - never publishes | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - fixed workflows labelled agents | No | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - prompts, insights, content, ads | No workflow builder either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | Yes - scheduled tracker refreshes | No | Yes - with notify on completion |
| Approval gate before real-world actions | Not published | n/a - takes no actions | Yes |
| Long-running deep work jobs | Partial - report runs take hours | No | Yes |
| Scheduled agent jobs | Partial - refresh schedule only | No - scheduled crawls and exports only | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - reports and drafts | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - scores and sources, not raw responses | Yes - stored AI answers and snapshots | Yes - screenshots and captured proof |
| Searchable job history | Not published | No | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No | No - recommendation cards, not chat | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | 0 | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - audit crawl only | Partial - crawls a URL you enter | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Yes | Partial - topic and citation gap reports | Yes - covered, partial or not covered |
| File attachments | Partial - prompt and URL uploads | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | No - separate content product | Yes |
| Content generation | |||
| Research-backed briefs | Yes - built from visibility gaps | No - separate content product | Yes |
| Live SERP / PAA research | No - panel and model data | No - AI topic and question data only | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 250–3,000 words | No | Yes |
| Brand voice grounding | Yes - guidelines + up to 10 URLs | No | Yes |
| Brand truth profile | Partial - brand guidelines only | No - brand name and domain only | Yes |
| Internal linking placement | Not published | No | Yes |
| Featured image generation | Not published | No | Yes |
| FAQ generation with schema export | No | No | Yes - HTML and JSON-LD |
| Key points extraction | Yes - top 3 messages per topic | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Partial - drafts saved in editor | No | Yes |
| Export formats | Markdown, HTML | CSV, Excel, Sheets, PDF | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - rich text editor | No | Yes |
| Deploy directly to CMS | No - download or copy/paste | No | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - sitemap-based | Yes - crawler and sitemap | Yes |
| Scheduled full-site crawl | Not published - 1,000-page cap | Partial - AI checks capped at 100 pages | Yes - weekly or on demand |
| Monitored page management | No | Partial - one crawl campaign, 100 pages | Yes |
| Batched change digests | No | Partial - crawl comparison alerts | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | No | Partial - crawl-to-crawl changes | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No - brand and sub-brand matching only | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Partial - flags drops, no user thresholds | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Yes - prioritized action list | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Partial - 25 articles/mo on Pro | No | Yes - daily to monthly |
| Workflow reports | No | No - scheduled exports only | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | Partial - recommendation cards on dashboard | Yes |
| Native OS notifications | No - web only | No - mobile app push only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Not published | No | Yes - per project |
| Email digest | Not published | Yes - scheduled exports | Yes |
| Teams & workspaces | |||
| Seats included | Unlimited | 1 | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | 0 | $99/mo per user | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes | Partial - brand slots pool, access does not | Yes |
| Per-member usage visibility | Not published | Partial - limit allocation per user | Yes |
| Multi-project workspaces | Yes - one tracker per category/market | No - 1 folder | Yes |
| Projects included | Unlimited brands; tracker cap not published | 1 folder, 1 brand domain | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | No | No - account-level | Yes - rotatable |
| SSO / SAML | Enterprise only | Enterprise only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No | Add-on, $20/mo | Yes - visibility report and audit |
| Custom logo, color and link | No | Add-on, $20/mo | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No | No - $90/mo directory listing | Yes - four tiers |
| Client sub-accounts | Not published | No - client portal discontinued | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | No | Partial - via $10/mo report add-on | Yes - OAuth, credentials stay on device |
| Google Analytics | No | Partial - via $10/mo report add-on | Roadmap |
| MCP connector support | No | No - needs an SEO or bundled plan | Partial - Webflow connects over MCP |
| Public API | Not published | No - separate SEO plan | No - project keys for own plugins only |
| Slack | No | No | No |
| Zapier | No | No | No |
| Custom connection support | Partial - affiliate and ad-platform partners | Partial - report integrations on $20/mo add-on | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English); tracks many countries/languages | 14 | 6 |
| Troubleshooting and recovery tools | No | No | Yes |
| In-app help agent | No - help center only | Partial - recommendation cards, live chat | Yes |
| Done-for-you service available | Yes - onboarding; success manager on Enterprise | No - partner agency directory | Yes |
| Team | |||
| Founders have SEO backgrounds | No. Founded in 2024 by three former Trade Desk executives, bringing a programmatic advertising background rather than a search one. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Evertune can suit larger teams that need up to 100,000 tracked prompts per month and unlimited seats. Its platform also combines AI search tracking with content activation and advertising tools. Semrush AI Visibility Toolkit can suit teams that already work in Semrush and need a browser-based tool with 14 interface languages. Both require paid access to begin, however, and neither offers free daily visibility tracking across AI engines.
Hi, Moose fits small businesses, independent SEOs, and agencies that need to track, diagnose, fix, and verify AI search work in one tool. Its free-forever plan requires no card, and every plan supports unlimited local daily runs across five engines. Paid access starts at $39 per month with an OpenRouter API key or $79 per month with AI included. Teams can also use local models or their own key to run with no AI cost to Hi, Moose.
The platform tracks 10 engines, including Claude, Grok, Bing Copilot, DeepSeek, Meta AI, ChatGPT, Gemini, Google AI Mode, Google AI Overviews, and Perplexity. It has no hard prompt limit, supports on-demand checks and multiple daily runs, and lets users select models by prompt. Hi, Moose also captures ChatGPT fan-out queries and live Google AI Mode grounding searches, which help users see the searches that shape an AI answer.
Tracking alone does not change a page. Hi, Moose adds page-level AEO audits across nine scored categories, evidence tiers for recommendations, element-level rewrite suggestions, and verification runs against a baseline. Its WordPress, Webflow, and Grav connections let users stage changes, preview them, and approve publishing. WordPress users can use staging support, rollback, and patch history. Evertune and Semrush AI Visibility Toolkit can identify issues, but the matrix does not show either tool offering this full track-to-deploy loop.
Hi, Moose also gives privacy-focused teams a different deployment model. The Windows and macOS app stores data in a local database, supports local backup and restore, and offers on-device AI inference with three local model sizes. That model will not suit teams that require a browser-only SaaS product. For teams that value local control, full exports, and the option to use their own AI key, it provides a clear alternative to Evertune and Semrush AI Visibility Toolkit.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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