AI visibility tools, head to head
Frase vs AIclicks
Pricing, features and differences, researched August 2026.
Frase and AIclicks both help teams improve visibility in AI search, but they focus on different parts of the work. Frase centers on the content workflow, from research and drafting through optimization, publishing, and post-publication monitoring. AIclicks centers on tracking how AI tools mention and cite a brand, then turning those findings into content and outreach priorities. Teams often compare them when they need to decide whether to improve individual pages or measure brand visibility across AI search surfaces. An in-house content team may look at Frase to score a draft for Google rankings and AI citations before it goes live. An SEO agency or brand team may look at AIclicks to monitor citations, competitors, traffic, and mentions across more than 10 AI surfaces. The main differences fall under workflow focus, AI visibility tracking, optimization tools, citation analysis, post-publication monitoring, and reporting. Pricing, team needs, and how each platform fits into an existing content process can also shape the choice.
At a glance
Frase
Pick it if the writing workflow matters more to you than the tracking, because the entry plan covers 2 of its 5 engines and the full set costs $239.
- Entry price
- $39/mo annual, $49/mo monthly
- Tracked prompts
- 50 / 200 / 500
- Free trial
- 7 days
AIclicks
Pick it if you want tracking and CMS publishing cheaply, and accept 30 prompts and 3 of its 11 engines at the entry price.
- Entry price
- $59/mo
- Tracked prompts
- 30 / 150 / 300
- Free trial
- 3 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Frase | AIclicks | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 7-day trial, no card | No - 3-day trial, no card | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free web checkers are one-off | 0 - free tools are one-off | 5 |
| Entry paid price | $39/mo annual, $49/mo monthly | $59/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 20% | Yes - up to 29% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Tiered subscription + optional overages | Per prompt + engine count by tier | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - 5+ separate caps | No - prompt, response, article caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - billing and usage settings | Not published | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partial - $239 tier aimed at agencies | Custom pricing + rev share | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - 30% for 12 months | Yes | Yes |
| Annual contract required | No | No - monthly, cancel anytime | No |
| Free trial length | 7 days | 3 days | n/a - free plan, no expiry |
| Paid plans pricing range | $39–$239/mo annual + Enterprise custom | $59–$499/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - exports anytime | In-app export; API on $189+ | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Yes - Type II attested | Not published | Pending |
| ISO certification | Not published - GDPR stated | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 5 named; 2 on entry, 5 at $239 | 11 offered; you get 3 / 4 / 6 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Claimed, unverified - chat UIs, not APIs | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - all plans | Yes - default on all plans | Yes |
| Claude | $239/mo tier | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Gemini | $239/mo tier | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Google AI Mode | Not published | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Google AI Overviews | Yes - all plans | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Grok | Not published | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Bing Copilot | Not published | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| DeepSeek | Not published | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Meta AI | No | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Tracked prompts included | 50 / 200 / 500 | 30 / 150 / 300 | No hard limit on any plan |
| Samples per prompt configurable | Not published | No - monthly response cap instead | Yes |
| Run cadence options | Daily, not adjustable | Daily; weekly on $499 | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Not published | Yes |
| Instant one-off check | Yes - free web checker | Yes - free website tools | Yes |
| Prompt manager | Yes - add, CSV import, auto-generate | Yes - list, topics, CSV import | Yes |
| Branded vs non-branded classification | No - awareness/consideration/decision tiers | Not published | Yes |
| Prompt categories and topics | Yes | Yes - one topic per prompt | Yes |
| Per-prompt model selection | No - engine set by plan | No - set per project | Yes |
| Brand name variant support | Not published | Not published | Yes - secondary brand terms |
| Brand multi-domain support | Yes - 1–10 domains by plan | 1 site on $59; unlimited above | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - auto-generated from brand profile | No - no GSC connector | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - competitor list drives gap analysis | Yes - discovery + citation-driven | Yes |
| Perplexity | $103/mo tier | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes - URL and domain level | Yes - domain and page level |
| Sentiment scoring | Yes | Yes - $189+ only | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - avg mentions per platform | Yes - visibility % | Yes |
| Share of Citations | Not published | Partial - frequency, brand view | Yes |
| Narrative drift detection | Partial - sentiment and trend velocity | Partial - sentiment themes over time | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | No | Yes |
| Untracked brand extraction | Partial - auto-discovers competitors to confirm | Yes - competitor discovery | Yes - with sentiment and average rank |
| Cited source categorization | Not published | Yes - 14 page types | Yes - 8 source types |
| Topic-level breakdown | Yes - by prompt category | Yes | Yes |
| Engine-level breakdown | Yes | Yes - model leaderboard | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published - list is editable | No cap published | 15 |
| Visibility gap analysis | Yes - head-to-head and gap views | Yes - topic, source, competitor | Yes |
| ChatGPT fan-out capture | No | Yes - logged per run | Yes |
| AI Mode grounding queries capture | No | Yes - same fan-out capture | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Partial - crawler logs, needs site snippet | No - free website tool only | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Partial - agent answers on request | Not published | Yes |
| Data export | Yes - CSV, JSON, API | Yes - in-app; API on $189+ | Yes - CSV |
| Branded PDF report | Enterprise only | Not published | Yes |
| Scheduled email reports | No - event alerts only | Not published | Yes - paid, per-user opt-in |
| Action log with export | Partial - publish log, export not published | Partial - status + notes, no export | Yes - CSV on paid managed plans |
| Historical data retention | None / 3 / 12 / 24 months by plan | Not published; API caps at 90 days | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Yes - auto fix step is Google decay only | Partial - no verify step | Yes |
| Page-level AEO audit | Yes | No - free website tool only | Yes |
| Scored categories | 3 - SEO, GEO, EEAT | 6 - free website tool only | 9 |
| Retrieval-readiness scoring | Yes - extraction and citation readiness | Partial - free website tool only | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | Partial - high/medium/low confidence | No - impact ranking only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Yes - highlight and rewrite inline | No | Yes - element, character budget, before and after |
| Second-model QA pass | No - rule checks before publish | No - manual editing advised | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No - crawler renders JavaScript | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Site crawl, URL, Docs, Notion, GitHub | Live URL, free website tool | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run and re-score, no compare view | No - manual re-run | Yes - compares against the baseline |
| Recommendation status tracking | Yes - review queue and rule status | Yes - pending / done / dismissed | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - priority list is Search Console led | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Yes | No | Yes - protect, balanced or expand |
| Branded audit PDF | Enterprise only | No | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - direct, no plugin | Yes - publish and update | Yes - official plugin, production and staging |
| Webflow | Yes | Yes - publish and update | Yes - OAuth MCP, pages and collection items |
| Framer | No | Yes - triggers site redeploy | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | Yes - publish and update | On roadmap |
| Surgical element-level edits to live page | Partial - title and meta only; body ships as draft | No - whole article only | Yes |
| Preview before applying | Yes - word-level diff | Partial - save as CMS draft | Yes |
| Staging environment support | Partial - publishes as CMS draft | No | Yes - WordPress, with promote to production |
| One-click rollback | Partial - revert before publish only | No | Yes - WordPress |
| Patch history per site | Partial - publish log | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Partial - own CMS only | Not published | Yes - FAQPage schema |
| Publish approval gate | Yes - default on | Partial - manual click only | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Yes - plans and chains steps from one request | No - form-driven writer | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No - also has saved multi-step playbooks | Yes - generate, edit, publish | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | Partial - hand-off button in editor | No | Yes |
| Steer agent while running | Partial - follow-up messages in thread | No - inputs set upfront | Yes - talk to any agent mid-job |
| Background execution | Yes | Not published | Yes - with notify on completion |
| Approval gate before real-world actions | Yes | Yes - publish is manual | Yes |
| Long-running deep work jobs | Yes | No | Yes |
| Scheduled agent jobs | Partial - scheduled publishing and daily tracking | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - briefs, drafts, audits | Yes - article drafts | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Yes - sources and brief kept with page | Partial - full AI answer stored | Yes - screenshots and captured proof |
| Searchable job history | Partial - playbook run list | Not published | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes | No - MCP for outside assistants | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not published | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - brand and site context, not thread memory | No | Yes - semantic search over past chats |
| Live web search | Partial - SERP and research fetches | No | Yes |
| Fetch and read URLs | Yes | Partial - reads URLs you supply | Yes |
| Semantic search over your own site | Yes - indexed for the site widget | No | Yes - on-device index |
| Topic coverage check | Yes | Partial - topic and source gaps | Yes - covered, partial or not covered |
| File attachments | Yes - reference documents | Partial - CSV prompt import only | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No - playbooks and content types instead | No | Yes - plus 6 presets |
| Image generation | Yes - images, diagrams, infographics | Not published | Yes |
| Content generation | |||
| Research-backed briefs | Yes | Partial - ideas from gaps, no brief | Yes |
| Live SERP / PAA research | Yes | No - fan-out queries only | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 16 content types | Yes - 5 / 15 / 30 per mo | Yes |
| Brand voice grounding | Yes | Partial - free-text instructions | Yes |
| Brand truth profile | Yes - positioning, terms, reference docs | Partial - domain, services, rivals | Yes |
| Internal linking placement | $103/mo tier | Partial - you supply the links | Yes |
| Featured image generation | Yes - metered credits | Not published | Yes |
| FAQ generation with schema export | Partial - FAQ type; schema auto on own CMS | No | Yes - HTML and JSON-LD |
| Key points extraction | Partial - evidence and stats pulled into brief | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No - manual editing advised | Yes - paid, toggleable |
| Artifact library | Yes | Yes - saved articles | Yes |
| Export formats | HTML, Markdown, PDF, text, JSON, Docs, Notion | Not published; CMS publish or export | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes | Yes - re-publish updates the post | Yes |
| Deploy directly to CMS | Yes | Yes - 4 platforms | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No - text formats only | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - crawls on domain connect | Partial - reads site at setup | Yes |
| Scheduled full-site crawl | Partial - on demand, 50–1,000 pages/mo | No | Yes - weekly or on demand |
| Monitored page management | Yes - 10–300 guarded pages | No | Yes |
| Batched change digests | Partial - alerts to agent thread and email | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Yes - 0–100 health score | No | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No - topic clusters instead | No | Yes |
| Inferred relationships | Partial - cluster and internal-link mapping | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Partial - alerts on shift, no user threshold | Not published | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Yes - decay detected, fix drafted | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | Partial - rule severity and approval steps | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - calendar and scheduled publish | No | Yes - daily to monthly |
| Workflow reports | Partial - run status per playbook | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - review queue and agent thread | No | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - rule severity, confidence bar | Not published | Yes - per project |
| Email digest | Partial - per-event email, no digest | Not published | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 / 5 | Not published - invite by team | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $29/mo | Not published | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - plan caps are shared | Yes - prompts split across projects | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes | Yes - domains within a team | Yes |
| Projects included | 1 / 5 / 10 domains | 1 site on $59; unlimited above | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | No - account-level key | Partial - scoped to team + domains | Yes - rotatable |
| SSO / SAML | Enterprise only | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Enterprise only | Not published | Yes - visibility report and audit |
| Custom logo, color and link | Enterprise only | Not published | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No - free hosting adds a vendor badge | No | Yes |
| Dedicated agency tier | No - $239 tier positioned for agencies | Yes - custom pricing, no fixed price | Yes - four tiers |
| Client sub-accounts | Partial - client portal is Enterprise only | Yes - separate teams or domains | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 | Yes - GA4 read-only, $189+ | Roadmap |
| MCP connector support | Yes - all plans | Yes - read-only, $189+ | Partial - Webflow connects over MCP |
| Public API | Yes - 250 / 1,000 / 3,000 calls/mo | Yes - read-only, $189+ | No - project keys for own plugins only |
| Slack | Yes | Partial - support channel only | No |
| Zapier | Yes - plus Make and n8n | No - no webhooks | No |
| Custom connection support | Yes - REST API + signed webhooks | Enterprise only | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English); content in 70+ | 1 (English) | 6 |
| Troubleshooting and recovery tools | Not published | Partial - docs only | Yes |
| In-app help agent | Yes - screen-aware | Partial - chatbot on docs site | Yes |
| Done-for-you service available | No - Enterprise account manager | Yes - in-house AI SEO agency | Yes |
| Team | |||
| Founders have SEO backgrounds | Founded in 2016 by Tomas Ratia and Cody Jacques as a natural-language answer-engine product, before shifting toward SEO content workflows. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Frase and AIclicks both fit specific needs. Frase suits teams that want a browser-based platform with public API access, Slack, Zapier, Make, and n8n integrations. AIclicks may suit teams that need Shopify or Framer publishing, or want a provider that also offers an in-house AI SEO service.
Hi, Moose fits buyers who want to track, diagnose, fix, verify, and deploy from one tool. It tracks 10 AI search engines, including ChatGPT, Claude, Gemini, Google AI Mode, AI Overviews, Grok, Bing Copilot, DeepSeek, Meta AI, and Perplexity. It also supports unlimited tracked prompts, per-prompt model selection, on-demand checks, and schedules from multiple daily runs to monthly checks.
Cost control also favors Hi, Moose for many small teams and agencies. Its free plan has no expiry or card requirement, and it includes unlimited local daily visibility runs across five engines. Paid plans start at $39 per month with BYOK, while OpenRouter support lets teams run with $0 AI cost to Hi, Moose. The platform uses a published AI credit rate card and shows usage, reset dates, and pace warnings in the app.
Hi, Moose also gives teams more control over their data and workflows. The Windows and macOS app stores data in a local database, supports three local model sizes, and offers full local backup and restore. Its audits score nine categories, label recommendation evidence as proven, directional, or best-practice, and compare verification runs against a baseline. Teams can then stage element-level WordPress changes, review a preview, and roll back published patches when needed.
For agencies, Hi, Moose adds fixed-price agency tiers, white-label PDF reports, branded audit reports, and white-label audio players. It does not offer client sub-accounts, a public API, Slack, or Zapier today, so those requirements may point to Frase or another platform. For SMBs and agencies that value broad AI visibility tracking, local-first data control, transparent usage, and approved deployment workflows, Hi, Moose covers more of the AEO loop at a price structure built for smaller teams.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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