AI visibility tools, head to head
Frase vs Bluefish AI
Pricing, features and differences, researched August 2026.
Frase and Bluefish AI both help teams improve visibility in AI search, but they serve different scopes and team types. A content team may compare them when it needs to decide whether to focus on creating and optimizing individual content assets or monitoring how AI systems represent an entire brand. Frase centers on the content workflow. It supports research, writing, optimization, publishing, and post-publication monitoring for Google and AI search. Its scoring assesses a draft for both search rankings and AI citations, while its monitoring tools track content decay and AI visibility over time. Bluefish AI centers on enterprise brand presence across AI systems such as ChatGPT, Google AI, Claude, and Perplexity. It gives large marketing, search, content, and commerce teams tools to measure AI visibility, check brand accuracy, improve GEO performance, and support agentic commerce. The main differences fall under target customer, workflow scope, optimization focus, monitoring depth, and enterprise commerce needs. Frase suits teams that need to produce and improve content. Bluefish AI suits larger brands that need to manage how AI systems describe, recommend, and surface the brand across multiple channels.
At a glance
Frase
Pick it if the writing workflow matters more to you than the tracking, because the entry plan covers 2 of its 5 engines and the full set costs $239.
- Entry price
- $39/mo annual, $49/mo monthly
- Tracked prompts
- 50 / 200 / 500
- Free trial
- 7 days
Bluefish AI
Pick it if you can run an enterprise procurement cycle, because nothing is published: no price, no prompt count, and access is a closed pilot.
- Entry price
- Not published - quote only
- Tracked prompts
- Not published
- Free trial
- None - closed pilot only
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
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A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Frase | Bluefish AI | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 7-day trial, no card | No | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free web checkers are one-off | 0 | 5 |
| Entry paid price | $39/mo annual, $49/mo monthly | Not published - quote only | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 20% | Not published | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Tiered subscription + optional overages | Custom contract; per brand and seat | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - 5+ separate caps | No - no published unit | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - billing and usage settings | Not published | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partial - $239 tier aimed at agencies | No | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - 30% for 12 months | No | Yes |
| Annual contract required | No | Not published - annual reported | No |
| Free trial length | 7 days | None - closed pilot only | n/a - free plan, no expiry |
| Paid plans pricing range | $39–$239/mo annual + Enterprise custom | Not published; $150k–$500k/yr estimated | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - exports anytime | Not published - export tier-gated | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Yes - Type II attested | Not certified - audit in progress | Pending |
| ISO certification | Not published - GDPR stated | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 5 named; 2 on entry, 5 at $239 | 5 named; plus Amazon Rufus | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Not published | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - all plans | Yes | Yes |
| Claude | $239/mo tier | Yes - depth questioned in reviews | Yes |
| Gemini | $239/mo tier | Partial - named only as "Google AI" | Yes |
| Google AI Mode | Not published | Not published | Yes |
| Google AI Overviews | Yes - all plans | Yes | Yes |
| Grok | Not published | No | Yes |
| Bing Copilot | Not published | Third-party reports only | Yes |
| DeepSeek | Not published | No | Yes |
| Meta AI | No | Named in 2025, not since | Yes |
| Tracked prompts included | 50 / 200 / 500 | Not published | No hard limit on any plan |
| Samples per prompt configurable | Not published | Not published | Yes |
| Run cadence options | Daily, not adjustable | Not published - daily reported | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Not published | Yes |
| Instant one-off check | Yes - free web checker | No - no free tool | Yes |
| Prompt manager | Yes - add, CSV import, auto-generate | Yes - you supply the prompts | Yes |
| Branded vs non-branded classification | No - awareness/consideration/decision tiers | Not published | Yes |
| Prompt categories and topics | Yes | Yes - topics and audience segments | Yes |
| Per-prompt model selection | No - engine set by plan | Not published | Yes |
| Brand name variant support | Not published | Not published | Yes - secondary brand terms |
| Brand multi-domain support | Yes - 1–10 domains by plan | Not published - priced per brand | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - auto-generated from brand profile | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - competitor list drives gap analysis | Partial - method not published | Yes |
| Perplexity | $103/mo tier | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes - source-level scoring | Yes - domain and page level |
| Sentiment scoring | Yes | Yes | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - avg mentions per platform | Yes | Yes |
| Share of Citations | Not published | Yes | Yes |
| Narrative drift detection | Partial - sentiment and trend velocity | Yes - narrative tracking | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Yes - claims vs first-party facts | Yes |
| Untracked brand extraction | Partial - auto-discovers competitors to confirm | Not published | Yes - with sentiment and average rank |
| Cited source categorization | Not published | Partial - owned vs earned grouping | Yes - 8 source types |
| Topic-level breakdown | Yes - by prompt category | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published - list is editable | Not published | 15 |
| Visibility gap analysis | Yes - head-to-head and gap views | Yes - narrative and source gaps | Yes |
| ChatGPT fan-out capture | No | Not published | Yes |
| AI Mode grounding queries capture | No | No | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Partial - crawler logs, needs site snippet | No | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Partial - agent answers on request | Not published | Yes |
| Data export | Yes - CSV, JSON, API | Partial - CSV and API, tier-gated | Yes - CSV |
| Branded PDF report | Enterprise only | No | Yes |
| Scheduled email reports | No - event alerts only | Partial - ranked alerts | Yes - paid, per-user opt-in |
| Action log with export | Partial - publish log, export not published | No | Yes - CSV on paid managed plans |
| Historical data retention | None / 3 / 12 / 24 months by plan | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Yes - auto fix step is Google decay only | No - no page fix or deploy step | Yes |
| Page-level AEO audit | Yes | No | Yes |
| Scored categories | 3 - SEO, GEO, EEAT | 0 | 9 |
| Retrieval-readiness scoring | Yes - extraction and citation readiness | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | Partial - high/medium/low confidence | No - impact ranking only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Yes - highlight and rewrite inline | No - content guidance only | Yes - element, character budget, before and after |
| Second-model QA pass | No - rule checks before publish | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No - crawler renders JavaScript | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Site crawl, URL, Docs, Notion, GitHub | n/a - no page audit | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run and re-score, no compare view | Partial - campaign-level measurement | Yes - compares against the baseline |
| Recommendation status tracking | Yes - review queue and rule status | Partial - ranked recommendation queue | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - priority list is Search Console led | Yes - source impact scoring | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Yes | No | Yes - protect, balanced or expand |
| Branded audit PDF | Enterprise only | n/a - no page audit | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - direct, no plugin | No | Yes - official plugin, production and staging |
| Webflow | Yes | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No - product feeds, not the CMS | On roadmap |
| Surgical element-level edits to live page | Partial - title and meta only; body ships as draft | No | Yes |
| Preview before applying | Yes - word-level diff | No | Yes |
| Staging environment support | Partial - publishes as CMS draft | No | Yes - WordPress, with promote to production |
| One-click rollback | Partial - revert before publish only | No | Yes - WordPress |
| Patch history per site | Partial - publish log | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Partial - own CMS only | No | Yes - FAQPage schema |
| Publish approval gate | Yes - default on | n/a - never publishes to your site | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Yes - plans and chains steps from one request | No - despite the naming | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No - also has saved multi-step playbooks | No workflow builder either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | Partial - hand-off button in editor | No | Yes |
| Steer agent while running | Partial - follow-up messages in thread | No | Yes - talk to any agent mid-job |
| Background execution | Yes | No | Yes - with notify on completion |
| Approval gate before real-world actions | Yes | n/a - takes no actions | Yes |
| Long-running deep work jobs | Yes | No | Yes |
| Scheduled agent jobs | Partial - scheduled publishing and daily tracking | No - scheduled prompt runs only | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - briefs, drafts, audits | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Yes - sources and brief kept with page | Partial - stored AI responses | Yes - screenshots and captured proof |
| Searchable job history | Partial - playbook run list | No | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes | No | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not published | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - brand and site context, not thread memory | No | Yes - semantic search over past chats |
| Live web search | Partial - SERP and research fetches | No | Yes |
| Fetch and read URLs | Yes | Partial - ingests your own content | Yes |
| Semantic search over your own site | Yes - indexed for the site widget | No | Yes - on-device index |
| Topic coverage check | Yes | Partial - narrative gap reports | Yes - covered, partial or not covered |
| File attachments | Yes - reference documents | Partial - brand documents ingested | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No - playbooks and content types instead | No | Yes - plus 6 presets |
| Image generation | Yes - images, diagrams, infographics | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes | No | Yes |
| Live SERP / PAA research | Yes | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 16 content types | No | Yes |
| Brand voice grounding | Yes | Partial - brand facts, no generation | Yes |
| Brand truth profile | Yes - positioning, terms, reference docs | Yes - verified brand fact library | Yes |
| Internal linking placement | $103/mo tier | No | Yes |
| Featured image generation | Yes - metered credits | No | Yes |
| FAQ generation with schema export | Partial - FAQ type; schema auto on own CMS | No | Yes - HTML and JSON-LD |
| Key points extraction | Partial - evidence and stats pulled into brief | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes | No | Yes |
| Export formats | HTML, Markdown, PDF, text, JSON, Docs, Notion | CSV, API | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes | No | Yes |
| Deploy directly to CMS | Yes | No | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No - text formats only | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - crawls on domain connect | No | Yes |
| Scheduled full-site crawl | Partial - on demand, 50–1,000 pages/mo | No | Yes - weekly or on demand |
| Monitored page management | Yes - 10–300 guarded pages | Partial - content you submit, not crawled | Yes |
| Batched change digests | Partial - alerts to agent thread and email | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Yes - 0–100 health score | No | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No - topic clusters instead | No - structured brand data only | Yes |
| Inferred relationships | Partial - cluster and internal-link mapping | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | Partial - brand data sent to LLM providers | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Partial - alerts on shift, no user threshold | Partial - risk and inaccuracy alerts | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Yes - decay detected, fix drafted | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | Partial - rule severity and approval steps | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - calendar and scheduled publish | No | Yes - daily to monthly |
| Workflow reports | Partial - run status per playbook | Partial - daily ranked recommendations | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - review queue and agent thread | Partial - notification feed | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - rule severity, confidence bar | Partial - severity-scored, not user-set | Yes - per project |
| Email digest | Partial - per-event email, no digest | Not published | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 / 5 | Not published - per seat | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $29/mo | Not published | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - plan caps are shared | n/a - no published allowance | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes | Partial - per brand, priced separately | Yes |
| Projects included | 1 / 5 / 10 domains | Not published - priced per brand | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | No - account-level key | Not published | Yes - rotatable |
| SSO / SAML | Enterprise only | Partial - Google Workspace reported | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Enterprise only | No | Yes - visibility report and audit |
| Custom logo, color and link | Enterprise only | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No - free hosting adds a vendor badge | No | Yes |
| Dedicated agency tier | No - $239 tier positioned for agencies | No | Yes - four tiers |
| Client sub-accounts | Partial - client portal is Enterprise only | No | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Not published | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 | Not published - GA4 reported | Roadmap |
| MCP connector support | Yes - all plans | No | Partial - Webflow connects over MCP |
| Public API | Yes - 250 / 1,000 / 3,000 calls/mo | Partial - no public docs, tier-gated | No - project keys for own plugins only |
| Slack | Yes | Not published - reported | No |
| Zapier | Yes - plus Make and n8n | No | No |
| Custom connection support | Yes - REST API + signed webhooks | Partial - brand data feeds, undocumented | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English); content in 70+ | 1 (English) | 6 |
| Troubleshooting and recovery tools | Not published | No | Yes |
| In-app help agent | Yes - screen-aware | No | Yes |
| Done-for-you service available | No - Enterprise account manager | Yes - managed onboarding and advisory | Yes |
| Team | |||
| Founders have SEO backgrounds | Founded in 2016 by Tomas Ratia and Cody Jacques as a natural-language answer-engine product, before shifting toward SEO content workflows. | No. Founders Alex Sherman, Jing Feng and Andrei Dunca, backgrounds are in advertising technology at PromoteIQ and LiveRail. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Frase suits teams that want a browser-based content workflow with public API access, Zapier, Make, n8n, Slack, and direct Webflow publishing. It also has a SOC 2 Type II attestation. Bluefish AI may suit large brands that need managed onboarding, advisory support, and brand-accuracy monitoring, though it does not publish pricing and does not offer page audits or CMS publishing.
Hi, Moose fits small teams and agencies that need to track AI visibility, find the cause of a gap, prepare a fix, and verify the result. It tracks 10 engines, including ChatGPT, Claude, Gemini, Google AI Mode, Grok, Bing Copilot, DeepSeek, and Meta AI. It also captures AI Mode grounding queries, checks AI crawler access, audits pages across nine scored categories, and compares verification runs with the original baseline.
The cost model gives teams more control than a quote-led contract or separate feature caps. Hi, Moose offers a free plan with no expiry, unlimited local visibility runs on every plan, five engines that users can run daily at no vendor AI cost, and BYOK plans from $39 per month. Its desktop app stores data locally, supports on-device AI models, and lets users export CSV, PDF, DOCX, and a full local backup.
For agencies, Hi, Moose adds white-label PDF reports, branded audio players, WordPress staging support, approval gates, rollback, and patch history. Teams that need API-led automation or a cloud-only workspace may prefer Frase. Teams that want a practical AEO platform with local control, transparent AI credits, and a complete track-to-publish workflow have a stronger fit with Hi, Moose.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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