AI visibility tools, head to head
Frase vs Evertune
Pricing, features and differences, researched August 2026.
Frase and Evertune both help teams improve their visibility in AI search, but they focus on different parts of the work. Frase centers on the content workflow, from research and writing through optimization, publishing, and post-publication monitoring. Evertune centers on how AI tools describe and recommend a brand, then connects those insights to content activation and advertising. Teams often compare Frase and Evertune when they need to decide whether to prioritize content production and optimization or broader AI search marketing. An in-house content team may need draft-level SEO and AI citation scores, content decay tracking, and publishing support. A brand or agency may instead need to track brand mentions across ChatGPT, Gemini, Claude, and Google AI surfaces, then reach potential buyers through ads and cited sites. The main differences fall under intended users, core workflow, AI visibility tracking, content optimization, publishing tools, and activation options. Pricing, integrations, reporting depth, and support for agency workflows can also affect the right choice.
At a glance
Frase
Pick it if the writing workflow matters more to you than the tracking, because the entry plan covers 2 of its 5 engines and the full set costs $239.
- Entry price
- $39/mo annual, $49/mo monthly
- Tracked prompts
- 50 / 200 / 500
- Free trial
- 7 days
Evertune
Pick it if you need very high prompt volume, because the fixed 100 samples per prompt add little once you track topics rather than individual long-tail prompts.
- Entry price
- $800/mo
- Tracked prompts
- 100,000/mo; 250 custom
- Free trial
- None
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Frase | Evertune | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 7-day trial, no card | No - demo required | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free web checkers are one-off | 0 | 5 |
| Entry paid price | $39/mo annual, $49/mo monthly | $800/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 20% | Not published | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Tiered subscription + optional overages | Flat plan + prompt volume | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - 5+ separate caps | No - prompts and articles | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - billing and usage settings | Not published | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partial - $239 tier aimed at agencies | No | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - 30% for 12 months | Not published | Yes |
| Annual contract required | No | Not published - demo-led | No |
| Free trial length | 7 days | None | n/a - free plan, no expiry |
| Paid plans pricing range | $39–$239/mo annual + Enterprise custom | $800/mo + custom Enterprise | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - exports anytime | Not published - CSV while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Yes - Type II attested | Not published | Pending |
| ISO certification | Not published - GDPR stated | Not published | No |
| Local backup and restore | No | No - vendor-side only | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 5 named; 2 on entry, 5 at $239 | 9 (vendor counts 11 feeds) | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Mixed - provider APIs + consumer apps | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - all plans | Yes - API and consumer app | Yes |
| Claude | $239/mo tier | Yes - API only | Yes |
| Gemini | $239/mo tier | Yes - API and consumer app | Yes |
| Google AI Mode | Not published | Yes | Yes |
| Google AI Overviews | Yes - all plans | Yes | Yes |
| Grok | Not published | No | Yes |
| Bing Copilot | Not published | Yes - consumer app only | Yes |
| DeepSeek | Not published | Yes - API only | Yes |
| Meta AI | No | Yes - Llama API only | Yes |
| Tracked prompts included | 50 / 200 / 500 | 100,000/mo; 250 custom | No hard limit on any plan |
| Samples per prompt configurable | Not published | No - up to 100, fixed | Yes |
| Run cadence options | Daily, not adjustable | Daily, weekly or monthly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Not published | Yes |
| Instant one-off check | Yes - free web checker | No | Yes |
| Prompt manager | Yes - add, CSV import, auto-generate | Partial - upload custom prompts by topic | Yes |
| Branded vs non-branded classification | No - awareness/consideration/decision tiers | Yes | Yes |
| Prompt categories and topics | Yes | Yes - semantic topic clusters | Yes |
| Per-prompt model selection | No - engine set by plan | No - all models per tracker | Yes |
| Brand name variant support | Not published | Not published | Yes - secondary brand terms |
| Brand multi-domain support | Yes - 1–10 domains by plan | Not published | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - auto-generated from brand profile | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - competitor list drives gap analysis | Yes | Yes |
| Perplexity | $103/mo tier | Yes - consumer app only | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes | Yes - domain and page level |
| Sentiment scoring | Yes | Yes - word and brand level | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - avg mentions per platform | Yes | Yes |
| Share of Citations | Not published | Yes | Yes |
| Narrative drift detection | Partial - sentiment and trend velocity | Partial - word and sentiment trends | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Partial - attribute-level scores | Yes |
| Untracked brand extraction | Partial - auto-discovers competitors to confirm | Yes - all category brands surfaced | Yes - with sentiment and average rank |
| Cited source categorization | Not published | Yes - owned, earned, affiliate, social | Yes - 8 source types |
| Topic-level breakdown | Yes - by prompt category | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published - list is editable | 5 named; all detected brands shown | 15 |
| Visibility gap analysis | Yes - head-to-head and gap views | Yes | Yes |
| ChatGPT fan-out capture | No | No | Yes |
| AI Mode grounding queries capture | No | No | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Partial - crawler logs, needs site snippet | Yes - robots checks; bot logs on Enterprise | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Partial - agent answers on request | Partial - weekly recommendations | Yes |
| Data export | Yes - CSV, JSON, API | Yes - CSV; content as MD/HTML | Yes - CSV |
| Branded PDF report | Enterprise only | Not published | Yes |
| Scheduled email reports | No - event alerts only | Not published | Yes - paid, per-user opt-in |
| Action log with export | Partial - publish log, export not published | No | Yes - CSV on paid managed plans |
| Historical data retention | None / 3 / 12 / 24 months by plan | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Yes - auto fix step is Google decay only | Partial - no publishing or verify step | Yes |
| Page-level AEO audit | Yes | Yes - up to 1,000 pages | Yes |
| Scored categories | 3 - SEO, GEO, EEAT | 6 published | 9 |
| Retrieval-readiness scoring | Yes - extraction and citation readiness | Yes - crawler access and parseability | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | Partial - high/medium/low confidence | No - severity ranking only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Yes - highlight and rewrite inline | Partial - page-level fixes | Yes - element, character budget, before and after |
| Second-model QA pass | No - rule checks before publish | Partial - messages pre-tested on models | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No - crawler renders JavaScript | Not published | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Site crawl, URL, Docs, Notion, GitHub | Live crawl; bot logs on Enterprise | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run and re-score, no compare view | No | Yes - compares against the baseline |
| Recommendation status tracking | Yes - review queue and rule status | Not published | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - priority list is Search Console led | No - severity sets priority | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Yes | No | Yes - protect, balanced or expand |
| Branded audit PDF | Enterprise only | Not published | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - direct, no plugin | No | Yes - official plugin, production and staging |
| Webflow | Yes | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | Partial - title and meta only; body ships as draft | No | Yes |
| Preview before applying | Yes - word-level diff | No | Yes |
| Staging environment support | Partial - publishes as CMS draft | No | Yes - WordPress, with promote to production |
| One-click rollback | Partial - revert before publish only | No | Yes - WordPress |
| Patch history per site | Partial - publish log | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Partial - own CMS only | No - audits schema only | Yes - FAQPage schema |
| Publish approval gate | Yes - default on | No | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Yes - plans and chains steps from one request | No - fixed workflows labelled agents | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No - also has saved multi-step playbooks | Yes - prompts, insights, content, ads | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | Partial - hand-off button in editor | No | Yes |
| Steer agent while running | Partial - follow-up messages in thread | No | Yes - talk to any agent mid-job |
| Background execution | Yes | Yes - scheduled tracker refreshes | Yes - with notify on completion |
| Approval gate before real-world actions | Yes | Not published | Yes |
| Long-running deep work jobs | Yes | Partial - report runs take hours | Yes |
| Scheduled agent jobs | Partial - scheduled publishing and daily tracking | Partial - refresh schedule only | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - briefs, drafts, audits | Yes - reports and drafts | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Yes - sources and brief kept with page | Partial - scores and sources, not raw responses | Yes - screenshots and captured proof |
| Searchable job history | Partial - playbook run list | Not published | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes | No | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not published | 0 | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - brand and site context, not thread memory | No | Yes - semantic search over past chats |
| Live web search | Partial - SERP and research fetches | No | Yes |
| Fetch and read URLs | Yes | Partial - audit crawl only | Yes |
| Semantic search over your own site | Yes - indexed for the site widget | No | Yes - on-device index |
| Topic coverage check | Yes | Yes | Yes - covered, partial or not covered |
| File attachments | Yes - reference documents | Partial - prompt and URL uploads | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No - playbooks and content types instead | No | Yes - plus 6 presets |
| Image generation | Yes - images, diagrams, infographics | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes | Yes - built from visibility gaps | Yes |
| Live SERP / PAA research | Yes | No - panel and model data | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 16 content types | Yes - 250–3,000 words | Yes |
| Brand voice grounding | Yes | Yes - guidelines + up to 10 URLs | Yes |
| Brand truth profile | Yes - positioning, terms, reference docs | Partial - brand guidelines only | Yes |
| Internal linking placement | $103/mo tier | Not published | Yes |
| Featured image generation | Yes - metered credits | Not published | Yes |
| FAQ generation with schema export | Partial - FAQ type; schema auto on own CMS | No | Yes - HTML and JSON-LD |
| Key points extraction | Partial - evidence and stats pulled into brief | Yes - top 3 messages per topic | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes | Partial - drafts saved in editor | Yes |
| Export formats | HTML, Markdown, PDF, text, JSON, Docs, Notion | Markdown, HTML | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes | Yes - rich text editor | Yes |
| Deploy directly to CMS | Yes | No - download or copy/paste | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No - text formats only | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - crawls on domain connect | Yes - sitemap-based | Yes |
| Scheduled full-site crawl | Partial - on demand, 50–1,000 pages/mo | Not published - 1,000-page cap | Yes - weekly or on demand |
| Monitored page management | Yes - 10–300 guarded pages | No | Yes |
| Batched change digests | Partial - alerts to agent thread and email | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Yes - 0–100 health score | No | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No - topic clusters instead | No | Yes |
| Inferred relationships | Partial - cluster and internal-link mapping | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Partial - alerts on shift, no user threshold | Partial - flags drops, no user thresholds | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Yes - decay detected, fix drafted | Yes - prioritized action list | Yes - detect, locate, audit, stage a fix |
| Conditional branching | Partial - rule severity and approval steps | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - calendar and scheduled publish | Partial - 25 articles/mo on Pro | Yes - daily to monthly |
| Workflow reports | Partial - run status per playbook | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - review queue and agent thread | No | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - rule severity, confidence bar | Not published | Yes - per project |
| Email digest | Partial - per-event email, no digest | Not published | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 / 5 | Unlimited | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $29/mo | 0 | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - plan caps are shared | Yes | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes | Yes - one tracker per category/market | Yes |
| Projects included | 1 / 5 / 10 domains | Unlimited brands; tracker cap not published | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | No - account-level key | No | Yes - rotatable |
| SSO / SAML | Enterprise only | Enterprise only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Enterprise only | No | Yes - visibility report and audit |
| Custom logo, color and link | Enterprise only | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No - free hosting adds a vendor badge | No | Yes |
| Dedicated agency tier | No - $239 tier positioned for agencies | No | Yes - four tiers |
| Client sub-accounts | Partial - client portal is Enterprise only | Not published | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 | No | Roadmap |
| MCP connector support | Yes - all plans | No | Partial - Webflow connects over MCP |
| Public API | Yes - 250 / 1,000 / 3,000 calls/mo | Not published | No - project keys for own plugins only |
| Slack | Yes | No | No |
| Zapier | Yes - plus Make and n8n | No | No |
| Custom connection support | Yes - REST API + signed webhooks | Partial - affiliate and ad-platform partners | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English); content in 70+ | 1 (English); tracks many countries/languages | 6 |
| Troubleshooting and recovery tools | Not published | No | Yes |
| In-app help agent | Yes - screen-aware | No - help center only | Yes |
| Done-for-you service available | No - Enterprise account manager | Yes - onboarding; success manager on Enterprise | Yes |
| Team | |||
| Founders have SEO backgrounds | Founded in 2016 by Tomas Ratia and Cody Jacques as a natural-language answer-engine product, before shifting toward SEO content workflows. | No. Founded in 2024 by three former Trade Desk executives, bringing a programmatic advertising background rather than a search one. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Frase suits teams that want a browser-based content platform with a public API, Slack, Zapier, Make, or n8n connections. Its direct Webflow and WordPress publishing also fits content teams that work mainly in those systems. Evertune may fit larger brands that need very high prompt volume, unlimited seats, or its AI-search advertising tools. Its published entry price starts at $800 per month, however, and it requires a demo.
Hi, Moose fits small and mid-sized businesses, independent SEOs, and agencies that need broad AI-search coverage without an enterprise contract. It offers a free plan with no card required, five engines that users can run daily at no cost, and paid plans from $39 per month with a bring-your-own-key option through OpenRouter. Its pricing uses one published AI-credit balance, with a usage dashboard that shows consumption, reset dates, and pace warnings.
The desktop approach also gives Hi, Moose a different data model. The app stores data in a local database, supports local backups and restores, and can run three on-device models. It tracks 10 engines, including ChatGPT, Claude, Gemini, Google AI Mode, Google AI Overviews, Grok, Bing Copilot, DeepSeek, Meta AI, and Perplexity. Five engines can be collected locally from the device rather than through an API. Teams can schedule checks multiple times a day, run checks on demand, choose models per prompt, and track prompts without a hard plan limit.
Hi, Moose also connects visibility tracking to work on the site. It captures ChatGPT fan-out and live Google AI Mode grounding queries, audits pages across nine scored categories, and compares verification runs against a baseline. It can stage element-level WordPress edits, support staging and production sites, require approval before publishing, and roll back WordPress changes. Agencies also get dedicated tiers, white-label PDF reports, and white-label audio players. Buyers who need a browser-only platform or a broad automation API may prefer Frase. For buyers who want local control, flexible AI costs, evidence capture, and a track-to-fix workflow in one desktop app, Hi, Moose provides the wider fit.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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