AI visibility tools, head to head
Frase vs Gumshoe
Pricing, features and differences, researched August 2026.
Frase and Gumshoe both help teams improve their visibility in AI search, but they focus on different parts of the work. Frase centers on the content workflow, from research and drafting through optimization, publishing, and post-publish monitoring. Gumshoe centers on how AI models describe, cite, and recommend a brand across buyer-style conversations. Teams often compare Frase and Gumshoe when they need to decide whether to invest in content production support, AI visibility monitoring, or both. Agencies may also weigh them when they need tools that connect SEO work to AI search results for several clients. The main differences fall under core use case, research methods, supported AI models, content optimization, monitoring, and reporting. Frase scores individual drafts for Google rankings and AI citations, then tracks content decay and AI visibility after publication. Gumshoe simulates persona-based conversations across 11 AI models and links brand visibility, competitors, citations, content, and technical findings to recommended actions.
At a glance
Frase
Pick it if the writing workflow matters more to you than the tracking, because the entry plan covers 2 of its 5 engines and the full set costs $239.
- Entry price
- $39/mo annual, $49/mo monthly
- Tracked prompts
- 50 / 200 / 500
- Free trial
- 7 days
Gumshoe
Pick it if persona-generated prompts suit how you work, keeping in mind the entry plan is 80 prompts a month and there is no trial.
- Entry price
- $99/mo
- Tracked prompts
- 80/mo - 8 personas × 10 prompts
- Free trial
- No trial - 1 free sample audit
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Frase | Gumshoe | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 7-day trial, no card | No - one free sample audit | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free web checkers are one-off | 0 | 5 |
| Entry paid price | $39/mo annual, $49/mo monthly | $99/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 20% | Not published - monthly only | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Tiered subscription + optional overages | Flat monthly, billed per project | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - 5+ separate caps | No - separate audit, URL and content caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - billing and usage settings | Yes - usage tab per workspace | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partial - $239 tier aimed at agencies | Partial - partner discount, no separate plan | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - 30% for 12 months | Not published | Yes |
| Annual contract required | No | No | No |
| Free trial length | 7 days | No trial - 1 free sample audit | n/a - free plan, no expiry |
| Paid plans pricing range | $39–$239/mo annual + Enterprise custom | $99–$299/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - exports anytime | CSV, JSON and API anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Yes - Type II attested | None published | Pending |
| ISO certification | Not published - GDPR stated | None published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 5 named; 2 on entry, 5 at $239 | 11 claimed; ~8 families, 6 per audit | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | No - official APIs, interface spot-checks | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - all plans | Yes | Yes |
| Claude | $239/mo tier | Yes | Yes |
| Gemini | $239/mo tier | Yes | Yes |
| Google AI Mode | Not published | Not published | Yes |
| Google AI Overviews | Yes - all plans | Yes | Yes |
| Grok | Not published | Yes | Yes |
| Bing Copilot | Not published | Unclear - listed on one page only | Yes |
| DeepSeek | Not published | Yes | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 50 / 200 / 500 | 80/mo - 8 personas × 10 prompts | No hard limit on any plan |
| Samples per prompt configurable | Not published | No - each prompt asked once per model | Yes |
| Run cadence options | Daily, not adjustable | Monthly audit; weekly or daily snapshots | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Partial - within plan audit limits | Yes |
| Instant one-off check | Yes - free web checker | No - free tools not launched | Yes |
| Prompt manager | Yes - add, CSV import, auto-generate | Partial - generated from personas and topics | Yes |
| Branded vs non-branded classification | No - awareness/consideration/decision tiers | Not published | Yes |
| Prompt categories and topics | Yes | Yes - topics per prompt | Yes |
| Per-prompt model selection | No - engine set by plan | No - set per audit | Yes |
| Brand name variant support | Not published | Not published | Yes - secondary brand terms |
| Brand multi-domain support | Yes - 1–10 domains by plan | Not published | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - auto-generated from brand profile | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - competitor list drives gap analysis | Partial - persona and topic gaps | Yes |
| Perplexity | $103/mo tier | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes - URL and domain | Yes - domain and page level |
| Sentiment scoring | Yes | Yes - $299 plan | Yes |
| Average position / rank | Yes | Yes - rank per answer | Yes |
| Share of Voice | Yes | Yes - visibility percentage | Yes |
| Share of Mentions | Yes - avg mentions per platform | Yes - leaderboard mention counts | Yes |
| Share of Citations | Not published | Partial - source counts, no share metric | Yes |
| Narrative drift detection | Partial - sentiment and trend velocity | Partial - theme and sentiment over runs | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | No | Yes |
| Untracked brand extraction | Partial - auto-discovers competitors to confirm | Yes - every brand in the answers | Yes - with sentiment and average rank |
| Cited source categorization | Not published | Yes - $299 plan | Yes - 8 source types |
| Topic-level breakdown | Yes - by prompt category | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published - list is editable | Up to 30 | 15 |
| Visibility gap analysis | Yes - head-to-head and gap views | Yes - persona, topic and competitor | Yes |
| ChatGPT fan-out capture | No | No | Yes |
| AI Mode grounding queries capture | No | No | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Partial - crawler logs, needs site snippet | Yes - per URL | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Partial - agent answers on request | Not published | Yes |
| Data export | Yes - CSV, JSON, API | Yes - CSV, JSON, API, share links | Yes - CSV |
| Branded PDF report | Enterprise only | No | Yes |
| Scheduled email reports | No - event alerts only | Partial - run-complete emails | Yes - paid, per-user opt-in |
| Action log with export | Partial - publish log, export not published | No | Yes - CSV on paid managed plans |
| Historical data retention | None / 3 / 12 / 24 months by plan | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Yes - auto fix step is Google decay only | Partial - no deploy step | Yes |
| Page-level AEO audit | Yes | Yes - 10–50 URLs/mo by plan | Yes |
| Scored categories | 3 - SEO, GEO, EEAT | 6 named categories | 9 |
| Retrieval-readiness scoring | Yes - extraction and citation readiness | Partial - topics grouped by retrieval issue | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | Partial - high/medium/low confidence | No - priority ranking only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Yes - highlight and rewrite inline | Partial - page-level content plans | Yes - element, character budget, before and after |
| Second-model QA pass | No - rule checks before publish | No | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No - crawler renders JavaScript | Not published | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Site crawl, URL, Docs, Notion, GitHub | Entered URLs + site crawl | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run and re-score, no compare view | Yes - score history per page | Yes - compares against the baseline |
| Recommendation status tracking | Yes - review queue and rule status | Not published | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - priority list is Search Console led | Yes - audit gaps drive recommendations | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Yes | No | Yes - protect, balanced or expand |
| Branded audit PDF | Enterprise only | No | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - direct, no plugin | No | Yes - official plugin, production and staging |
| Webflow | Yes | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | Partial - title and meta only; body ships as draft | No | Yes |
| Preview before applying | Yes - word-level diff | No | Yes |
| Staging environment support | Partial - publishes as CMS draft | No | Yes - WordPress, with promote to production |
| One-click rollback | Partial - revert before publish only | No | Yes - WordPress |
| Patch history per site | Partial - publish log | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Partial - own CMS only | No - flags gaps only | Yes - FAQPage schema |
| Publish approval gate | Yes - default on | n/a - never publishes | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Yes - plans and chains steps from one request | No | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No - also has saved multi-step playbooks | Yes - scheduled audits only | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | Partial - hand-off button in editor | No | Yes |
| Steer agent while running | Partial - follow-up messages in thread | No | Yes - talk to any agent mid-job |
| Background execution | Yes | Partial - audits run server-side | Yes - with notify on completion |
| Approval gate before real-world actions | Yes | n/a - no real-world actions | Yes |
| Long-running deep work jobs | Yes | No | Yes |
| Scheduled agent jobs | Partial - scheduled publishing and daily tracking | No - scheduled audits, not agents | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - briefs, drafts, audits | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Yes - sources and brief kept with page | Partial - full audit transcripts kept | Yes - screenshots and captured proof |
| Searchable job history | Partial - playbook run list | Partial - audit run history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes | No | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not published | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - brand and site context, not thread memory | No | Yes - semantic search over past chats |
| Live web search | Partial - SERP and research fetches | No | Yes |
| Fetch and read URLs | Yes | Partial - audits URLs you enter | Yes |
| Semantic search over your own site | Yes - indexed for the site widget | No - crawl feeds content audit only | Yes - on-device index |
| Topic coverage check | Yes | Yes - $299 plan | Yes - covered, partial or not covered |
| File attachments | Yes - reference documents | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No - playbooks and content types instead | No | Yes - plus 6 presets |
| Image generation | Yes - images, diagrams, infographics | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes | Yes - content plans from audit gaps | Yes |
| Live SERP / PAA research | Yes | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 16 content types | Yes | Yes |
| Brand voice grounding | Yes | Partial - brand voice style toggle | Yes |
| Brand truth profile | Yes - positioning, terms, reference docs | Not published | Yes |
| Internal linking placement | $103/mo tier | Not published | Yes |
| Featured image generation | Yes - metered credits | No | Yes |
| FAQ generation with schema export | Partial - FAQ type; schema auto on own CMS | Partial - FAQ format, no schema export | Yes - HTML and JSON-LD |
| Key points extraction | Partial - evidence and stats pulled into brief | No - key points are a manual input | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes | Partial - generated pieces stored per project | Yes |
| Export formats | HTML, Markdown, PDF, text, JSON, Docs, Notion | Not published | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes | Not published | Yes |
| Deploy directly to CMS | Yes | No - manual publish | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No - text formats only | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - crawls on domain connect | Yes - crawls the site for content gaps | Yes |
| Scheduled full-site crawl | Partial - on demand, 50–1,000 pages/mo | Partial - monthly, $299 plan | Yes - weekly or on demand |
| Monitored page management | Yes - 10–300 guarded pages | Yes - audited page list with scores | Yes |
| Batched change digests | Partial - alerts to agent thread and email | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Yes - 0–100 health score | Partial - audit score history per page | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No - topic clusters instead | No | Yes |
| Inferred relationships | Partial - cluster and internal-link mapping | Partial - brand and attribute co-mentions | Yes |
| Salience scoring | No | Partial - theme frequency counts | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Partial - alerts on shift, no user threshold | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Yes - decay detected, fix drafted | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | Partial - rule severity and approval steps | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - calendar and scheduled publish | No | Yes - daily to monthly |
| Workflow reports | Partial - run status per playbook | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - review queue and agent thread | No | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - rule severity, confidence bar | No | Yes - per project |
| Email digest | Partial - per-event email, no digest | Partial - audit-complete emails | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 / 5 | Unlimited - no per-seat fee | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $29/mo | $0 | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - plan caps are shared | Yes - allowance sits on the project | Yes |
| Per-member usage visibility | Not published | Partial - usage tab, not per member | Yes |
| Multi-project workspaces | Yes | Yes | Yes |
| Projects included | 1 / 5 / 10 domains | Unlimited; each billed its own plan | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | No - account-level key | Not published | Yes - rotatable |
| SSO / SAML | Enterprise only | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Enterprise only | No - stated as roadmap | Yes - visibility report and audit |
| Custom logo, color and link | Enterprise only | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No - free hosting adds a vendor badge | No | Yes |
| Dedicated agency tier | No - $239 tier positioned for agencies | No - partner discount on same plans | Yes - four tiers |
| Client sub-accounts | Partial - client portal is Enterprise only | Yes - client workspaces, viewer role | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 | No | Roadmap |
| MCP connector support | Yes - all plans | Not published | Partial - Webflow connects over MCP |
| Public API | Yes - 250 / 1,000 / 3,000 calls/mo | Yes - read-only | No - project keys for own plugins only |
| Slack | Yes | No | No |
| Zapier | Yes - plus Make and n8n | No | No |
| Custom connection support | Yes - REST API + signed webhooks | API and exports only | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English); content in 70+ | 1 (English) | 6 |
| Troubleshooting and recovery tools | Not published | Not published | Yes |
| In-app help agent | Yes - screen-aware | Yes - AI chat with human handoff | Yes |
| Done-for-you service available | No - Enterprise account manager | No - agency partner network | Yes |
| Team | |||
| Founders have SEO backgrounds | Founded in 2016 by Tomas Ratia and Cody Jacques as a natural-language answer-engine product, before shifting toward SEO content workflows. | No. Founded in 2025 by Todd Sawicki, previously CEO of ad platform Zemanta, and Patrick O'Donnell, previously a co-founder of Urbanspoon. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Frase fits teams that need a browser-based platform, public API access, and connections to Slack, Zapier, Make, or n8n. It also holds a SOC 2 Type II attestation. Gumshoe fits agencies that need client workspaces with viewer access or unlimited seats without a per-seat charge.
Hi, Moose fits most SMBs and agencies that want to track AI visibility, diagnose issues, and prepare approved fixes in one tool. It tracks 10 engines, including ChatGPT, Claude, Gemini, Google AI Mode, Google AI Overviews, Grok, Bing Copilot, DeepSeek, Meta AI, and Perplexity. Users can run checks on demand, multiple times per day, or on a schedule. Hi, Moose also places no hard limit on tracked prompts.
Its pricing gives smaller teams more ways to control spend. Hi, Moose offers a free-forever plan with no card required, five engines that users can run daily at no cost, and unlimited local runs on every plan. Paid plans start at $39 per month with BYOK, while OpenRouter support lets teams run with $0 AI cost to Hi, Moose. The platform tracks usage through AI credits with a published rate card, a reset date, and pace warnings.
Hi, Moose also keeps project data on the user’s device and offers Windows and macOS desktop apps. It supports local AI models, local backups, and exports for CSV, PDF, DOCX, and full backups. Teams that need cloud access from any browser may prefer Frase or Gumshoe. Teams that value local-first storage, on-device AI, and control over their API costs have a clearer fit with Hi, Moose.
For AEO work, Hi, Moose connects visibility data to page-level audits, baseline comparisons, evidence tiers, rewrite suggestions, and a second-model QA pass. It captures Google AI Mode grounding queries and ChatGPT fan-out results, then lets users stage element-level WordPress changes, preview them, and approve every publish action. Frase also covers research, writing, publishing, and monitoring, while Gumshoe provides persona-based visibility audits. Hi, Moose adds a fuller track-to-fix-to-verify-to-deploy loop for teams that want to act on AI search findings without moving between separate tools.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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