AI visibility tools, head to head
Frase vs OtterlyAI
Pricing, features and differences, researched August 2026.
Frase and OtterlyAI both help teams improve their visibility in AI search, but they support different parts of the work. Frase centers on the content workflow, from research and writing through optimization, publishing, and post-publication monitoring. OtterlyAI centers on brand and competitor visibility across AI search tools, with prompt research, daily tracking, citation data, and GEO recommendations. Teams often compare them when they need to decide whether to focus on creating stronger content or measuring how AI tools already present their brand. Agencies may also weigh them when they need a platform for client content production, AI visibility reporting, or both. The main differences fall under workflow focus, supported search platforms, content optimization features, monitoring depth, citation tracking, competitor research, and reporting needs. Frase scores drafts for both search rankings and AI citations, then tracks content decay and AI visibility after publication. OtterlyAI tracks brand mentions, website citations, and competitors in tools including ChatGPT, Google AI Overviews, AI Mode, Perplexity, Gemini, Copilot, and Claude.
At a glance
Frase
Pick it if the writing workflow matters more to you than the tracking, because the entry plan covers 2 of its 5 engines and the full set costs $239.
- Entry price
- $39/mo annual, $49/mo monthly
- Tracked prompts
- 50 / 200 / 500
- Free trial
- 7 days
OtterlyAI
Pick it if you want AI crawler access checked across 19 bots next to the prompt tracking, since API and MCP access starts at $189 rather than the entry price.
- Entry price
- $29/mo
- Tracked prompts
- 15–400; +100 at $99
- Free trial
- 7 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Frase | OtterlyAI | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 7-day trial, no card | No - 7-day trial | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free web checkers are one-off | 0 - free web tools are one-off | 5 |
| Entry paid price | $39/mo annual, $49/mo monthly | $29/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 20% | Yes - ~15% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Tiered subscription + optional overages | Per prompt + per-engine add-ons | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - 5+ separate caps | No - separate prompt, audit, API, event caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - billing and usage settings | Not published | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partial - $239 tier aimed at agencies | Partner status on $189+ plans | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - 30% for 12 months | Yes - referral program | Yes |
| Annual contract required | No | No | No |
| Free trial length | 7 days | 7 days | n/a - free plan, no expiry |
| Paid plans pricing range | $39–$239/mo annual + Enterprise custom | $29–$489/mo + custom from $1,000 | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - exports anytime | CSV + API anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Yes - Type II attested | No - on roadmap, no date | Pending |
| ISO certification | Not published - GDPR stated | No - AWS data centers only | No |
| Local backup and restore | No | No - vendor-side daily backups | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 5 named; 2 on entry, 5 at $239 | 7 listed; 4 included, 3 paid add-ons | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Partial - Claude via API; rest not stated | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - all plans | Yes | Yes |
| Claude | $239/mo tier | Add-on, $29–$439/mo | Yes |
| Gemini | $239/mo tier | Add-on, $9–$149/mo | Yes |
| Google AI Mode | Not published | Add-on, $9–$149/mo | Yes |
| Google AI Overviews | Yes - all plans | Yes | Yes |
| Grok | Not published | No | Yes |
| Bing Copilot | Not published | Yes | Yes |
| DeepSeek | Not published | No | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 50 / 200 / 500 | 15–400; +100 at $99 | No hard limit on any plan |
| Samples per prompt configurable | Not published | No - 1 run/day | Yes |
| Run cadence options | Daily, not adjustable | Daily only, not adjustable | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | No | Yes |
| Instant one-off check | Yes - free web checker | Yes - free web tools | Yes |
| Prompt manager | Yes - add, CSV import, auto-generate | Yes | Yes |
| Branded vs non-branded classification | No - awareness/consideration/decision tiers | Not published | Yes |
| Prompt categories and topics | Yes | Yes - tags + intent grouping | Yes |
| Per-prompt model selection | No - engine set by plan | No - set per report | Yes |
| Brand name variant support | Not published | Yes - variations + regex | Yes - secondary brand terms |
| Brand multi-domain support | Yes - 1–10 domains by plan | Yes - domain variations | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - auto-generated from brand profile | Partial - manual import, no connector | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - competitor list drives gap analysis | Partial - competitor data in prompt research | Yes |
| Perplexity | $103/mo tier | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes - domain and URL level | Yes - domain and page level |
| Sentiment scoring | Yes | Yes | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - avg mentions per platform | Yes - brand coverage | Yes |
| Share of Citations | Not published | Yes | Yes |
| Narrative drift detection | Partial - sentiment and trend velocity | Partial - sentiment trend only | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | No | Yes |
| Untracked brand extraction | Partial - auto-discovers competitors to confirm | Yes - promote any detected brand | Yes - with sentiment and average rank |
| Cited source categorization | Not published | Partial - by domain, source types not published | Yes - 8 source types |
| Topic-level breakdown | Yes - by prompt category | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published - list is editable | Uncapped | 15 |
| Visibility gap analysis | Yes - head-to-head and gap views | Yes - citation and content gaps | Yes |
| ChatGPT fan-out capture | No | Yes | Yes |
| AI Mode grounding queries capture | No | Partial - fan-out, not live grounding | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Partial - crawler logs, needs site snippet | Yes - 19 bots, robots + live server | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Partial - agent answers on request | Not published | Yes |
| Data export | Yes - CSV, JSON, API | Yes - CSV, API, Looker Studio | Yes - CSV |
| Branded PDF report | Enterprise only | Partial - logo upload only | Yes |
| Scheduled email reports | No - event alerts only | Partial - per-report notifications | Yes - paid, per-user opt-in |
| Action log with export | Partial - publish log, export not published | Partial - recommendation to-do list | Yes - CSV on paid managed plans |
| Historical data retention | None / 3 / 12 / 24 months by plan | From prompt creation; no cap published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Yes - auto fix step is Google decay only | Partial - no fix or deploy step | Yes |
| Page-level AEO audit | Yes | Yes - one URL at a time | Yes |
| Scored categories | 3 - SEO, GEO, EEAT | 13 readiness + structured data | 9 |
| Retrieval-readiness scoring | Yes - extraction and citation readiness | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | Partial - high/medium/low confidence | No - impact ranking only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Yes - highlight and rewrite inline | No - per-category suggestions | Yes - element, character budget, before and after |
| Second-model QA pass | No - rule checks before publish | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No - crawler renders JavaScript | Partial - static vs rendered compare, no screenshot | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Site crawl, URL, Docs, Notion, GitHub | Live URL only | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run and re-score, no compare view | Partial - re-run, no built-in compare | Yes - compares against the baseline |
| Recommendation status tracking | Yes - review queue and rule status | Yes - to-do and done | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - priority list is Search Console led | Yes - recommendations built from report data | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Yes | No | Yes - protect, balanced or expand |
| Branded audit PDF | Enterprise only | No - PDF download, unbranded | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - direct, no plugin | Log plugin only, no publishing | Yes - official plugin, production and staging |
| Webflow | Yes | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | Partial - title and meta only; body ships as draft | No | Yes |
| Preview before applying | Yes - word-level diff | No | Yes |
| Staging environment support | Partial - publishes as CMS draft | No | Yes - WordPress, with promote to production |
| One-click rollback | Partial - revert before publish only | No | Yes - WordPress |
| Patch history per site | Partial - publish log | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Partial - own CMS only | No | Yes - FAQPage schema |
| Publish approval gate | Yes - default on | n/a - never publishes | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Yes - plans and chains steps from one request | No - data exposed to outside agents via MCP | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No - also has saved multi-step playbooks | No workflow builder either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | Partial - hand-off button in editor | No | Yes |
| Steer agent while running | Partial - follow-up messages in thread | No | Yes - talk to any agent mid-job |
| Background execution | Yes | No | Yes - with notify on completion |
| Approval gate before real-world actions | Yes | n/a - takes no actions | Yes |
| Long-running deep work jobs | Yes | No | Yes |
| Scheduled agent jobs | Partial - scheduled publishing and daily tracking | No - daily prompt runs only | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - briefs, drafts, audits | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Yes - sources and brief kept with page | Partial - raw AI responses stored | Yes - screenshots and captured proof |
| Searchable job history | Partial - playbook run list | No | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes | No - MCP server for outside assistants | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not published | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - brand and site context, not thread memory | No | Yes - semantic search over past chats |
| Live web search | Partial - SERP and research fetches | No | Yes |
| Fetch and read URLs | Yes | Partial - audits a URL you enter | Yes |
| Semantic search over your own site | Yes - indexed for the site widget | No | Yes - on-device index |
| Topic coverage check | Yes | Partial - citation and content gap reports | Yes - covered, partial or not covered |
| File attachments | Yes - reference documents | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No - playbooks and content types instead | No | Yes - plus 6 presets |
| Image generation | Yes - images, diagrams, infographics | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes | Partial - fix brief from page audit | Yes |
| Live SERP / PAA research | Yes | No - fan-out queries only | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 16 content types | No | Yes |
| Brand voice grounding | Yes | No | Yes |
| Brand truth profile | Yes - positioning, terms, reference docs | Partial - names, domains, competitors | Yes |
| Internal linking placement | $103/mo tier | No | Yes |
| Featured image generation | Yes - metered credits | No | Yes |
| FAQ generation with schema export | Partial - FAQ type; schema auto on own CMS | No | Yes - HTML and JSON-LD |
| Key points extraction | Partial - evidence and stats pulled into brief | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes | No | Yes |
| Export formats | HTML, Markdown, PDF, text, JSON, Docs, Notion | CSV, PDF | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes | No | Yes |
| Deploy directly to CMS | Yes | No | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No - text formats only | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - crawls on domain connect | No | Yes |
| Scheduled full-site crawl | Partial - on demand, 50–1,000 pages/mo | No - single-URL audits, capped 1k–10k/mo | Yes - weekly or on demand |
| Monitored page management | Yes - 10–300 guarded pages | Partial - crawled pages from logs, not managed | Yes |
| Batched change digests | Partial - alerts to agent thread and email | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Yes - 0–100 health score | No | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No - topic clusters instead | No | Yes |
| Inferred relationships | Partial - cluster and internal-link mapping | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Partial - alerts on shift, no user threshold | No - external tools via API | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Yes - decay detected, fix drafted | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | Partial - rule severity and approval steps | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - calendar and scheduled publish | No | Yes - daily to monthly |
| Workflow reports | Partial - run status per playbook | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - review queue and agent thread | No | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - rule severity, confidence bar | Partial - on/off per report | Yes - per project |
| Email digest | Partial - per-event email, no digest | Partial - per-report notifications | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 / 5 | Unlimited | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $29/mo | $0 | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - plan caps are shared | Yes - shared prompt pool | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes | Yes - $189+ | Yes |
| Projects included | 1 / 5 / 10 domains | 1 workspace on $29; unlimited above | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | No - account-level key | Not published | Yes - rotatable |
| SSO / SAML | Enterprise only | Enterprise only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Enterprise only | No - logo upload only | Yes - visibility report and audit |
| Custom logo, color and link | Enterprise only | Partial - logo only | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No - free hosting adds a vendor badge | No | Yes |
| Dedicated agency tier | No - $239 tier positioned for agencies | No - partner status on $189+ | Yes - four tiers |
| Client sub-accounts | Partial - client portal is Enterprise only | Yes - client + pitch workspaces | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | No - manual query import | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 | No - GA4 setup guide only | Roadmap |
| MCP connector support | Yes - all plans | Yes - $189+ | Partial - Webflow connects over MCP |
| Public API | Yes - 250 / 1,000 / 3,000 calls/mo | Yes - $189+ | No - project keys for own plugins only |
| Slack | Yes | No - via API only | No |
| Zapier | Yes - plus Make and n8n | Partial - via API and MCP | No |
| Custom connection support | Yes - REST API + signed webhooks | Yes - log webhook + request form | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English); content in 70+ | 1 (English) | 6 |
| Troubleshooting and recovery tools | Not published | No | Yes |
| In-app help agent | Yes - screen-aware | No - help center and human chat | Yes |
| Done-for-you service available | No - Enterprise account manager | No - partner agency directory | Yes |
| Team | |||
| Founders have SEO backgrounds | Founded in 2016 by Tomas Ratia and Cody Jacques as a natural-language answer-engine product, before shifting toward SEO content workflows. | Partial. Founded in 2024 by Thomas Peham, a former VP of Marketing at Storyblok, with Josef Trauner and Klaus-M. Schremser, the former CEO and head of growth at user-feedback platform Usersnap. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Frase suits teams that want a browser-based content platform with direct integrations for Slack, Zapier, Make, n8n, Google Analytics, and a public API. It also holds a SOC 2 Type II attestation. OtterlyAI may suit agencies that need unlimited seats and client workspaces on higher plans, or teams focused mainly on daily AI visibility tracking and citation reports.
Hi, Moose fits buyers who need tracking, audits, content work, and approved publishing in one desktop app. Its free plan does not expire or require a card. Every plan includes unlimited local visibility runs and five engines that users can run daily. Hi, Moose also avoids per-prompt and per-engine add-ons. Users can choose a flat plan with AI credits or connect an OpenRouter key and run with no AI cost paid to Hi, Moose.
The platform tracks 10 engines, including Claude, Gemini, Google AI Mode, Grok, Bing Copilot, DeepSeek, and Meta AI. Users can run checks on demand, set different cadences, select models per prompt, and track unlimited prompts. Its local-first setup also stores data on the device, supports local backup and restore, and offers on-device AI models.
For teams that need to act on visibility data, Hi, Moose covers the full track, fix, verify, and deploy loop. It captures live AI Mode grounding searches, runs page-level AEO audits, prepares element-level edits, compares verification runs against a baseline, and requires approval before publishing. WordPress users can stage changes, preview them, promote them to production, and roll them back.
Agencies also get branded PDF reports, white-label audio players, custom branding, and agency plans. Hi, Moose does not offer a browser app, public API, Slack, Zapier, or client logins. Those limits matter for teams built around browser workflows or external automation. For SMBs and agencies that value local data control, flexible AI costs, broad engine coverage, and a direct path from finding an issue to preparing a fix, Hi, Moose offers the more complete option.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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