AI visibility tools, head to head
Frase vs Peec AI
Pricing, features and differences, researched August 2026.
Frase and Peec AI both help marketing teams improve visibility in AI search, but they approach the work from different starting points. Frase focuses on the content workflow, from research and drafting through optimization, publishing, and post-publication monitoring. Peec AI focuses on brand visibility analytics across tools such as ChatGPT, Google AI, Perplexity, and Gemini. Teams often weigh Frase against Peec AI when they need to decide whether to improve individual pages or measure how their brand appears across AI-generated answers. Frase scores a draft for search rankings and AI citations, then tracks content decay and AI visibility after publication. Peec AI tracks brand mentions, source citations, sentiment, answer position, and competitor share of voice, then suggests actions based on those findings. The main differences fall under core use case, content creation and optimization tools, AI search tracking, reporting depth, competitor analysis, and workflow fit. Frase may suit teams that want one workspace for creating and improving content. Peec AI may suit teams that need detailed reporting on brand presence and competitors across AI search tools.
At a glance
Frase
Pick it if the writing workflow matters more to you than the tracking, because the entry plan covers 2 of its 5 engines and the full set costs $239.
- Entry price
- $39/mo annual, $49/mo monthly
- Tracked prompts
- 50 / 200 / 500
- Free trial
- 7 days
Peec AI
Pick it if monitoring is the whole job and you want agency seats, though any one plan covers 3 of its 11 engines.
- Entry price
- $95/mo
- Tracked prompts
- 50–350
- Free trial
- 7 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Frase | Peec AI | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 7-day trial, no card | No | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free web checkers are one-off | 0 | 5 |
| Entry paid price | $39/mo annual, $49/mo monthly | $95/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 20% | Yes (~15%) | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Tiered subscription + optional overages | Per prompt (brands) / credits (agency) | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - 5+ separate caps | Yes - credit = 1 prompt × 1 model × 1 day | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - billing and usage settings | Partial - credit allocation per project | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partial - $239 tier aimed at agencies | Yes | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - 30% for 12 months | Yes - Refer & Earn, up to $1,000 | Yes |
| Annual contract required | No | No | No |
| Free trial length | 7 days | 7 days | n/a - free plan, no expiry |
| Paid plans pricing range | $39–$239/mo annual + Enterprise custom | $95–$795/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - exports anytime | CSV export anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Yes - Type II attested | Pursuing, not certified | Pending |
| ISO certification | Not published - GDPR stated | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 5 named; 2 on entry, 5 at $239 | 11 available, 3 per plan | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Yes - cloud UI scraping | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - all plans | Yes | Yes |
| Claude | $239/mo tier | Enterprise only | Yes |
| Gemini | $239/mo tier | Yes | Yes |
| Google AI Mode | Not published | Yes | Yes |
| Google AI Overviews | Yes - all plans | Yes | Yes |
| Grok | Not published | Paid add-on | Yes |
| Bing Copilot | Not published | Yes | Yes |
| DeepSeek | Not published | Enterprise only | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 50 / 200 / 500 | 50–350 | No hard limit on any plan |
| Samples per prompt configurable | Not published | No - 1 run/day | Yes |
| Run cadence options | Daily, not adjustable | Daily; weekly on top tiers | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | No | Yes |
| Instant one-off check | Yes - free web checker | No | Yes |
| Prompt manager | Yes - add, CSV import, auto-generate | Yes | Yes |
| Branded vs non-branded classification | No - awareness/consideration/decision tiers | Yes - automatic | Yes |
| Prompt categories and topics | Yes | Yes - topics + tags | Yes |
| Per-prompt model selection | No - engine set by plan | No - set per project | Yes |
| Brand name variant support | Not published | Yes - aliases + regex | Yes - secondary brand terms |
| Brand multi-domain support | Yes - 1–10 domains by plan | Yes | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - auto-generated from brand profile | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - competitor list drives gap analysis | No - from brand profile + search volume | Yes |
| Perplexity | $103/mo tier | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes - sources and citations tracked separately | Yes - domain and page level |
| Sentiment scoring | Yes | Yes - 0–100 | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - avg mentions per platform | Yes - "Visibility" | Yes |
| Share of Citations | Not published | Yes | Yes |
| Narrative drift detection | Partial - sentiment and trend velocity | Partial - Brand Perception attributes | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Partial - AI Shopping attributes only | Yes |
| Untracked brand extraction | Partial - auto-discovers competitors to confirm | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Not published | Yes - 5 types + custom | Yes - 8 source types |
| Topic-level breakdown | Yes - by prompt category | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published - list is editable | Uncapped | 15 |
| Visibility gap analysis | Yes - head-to-head and gap views | Yes - Gap Score | Yes |
| ChatGPT fan-out capture | No | Yes | Yes |
| AI Mode grounding queries capture | No | No - fanouts on ChatGPT, Perplexity, Copilot | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Partial - crawler logs, needs site snippet | Yes - 40+ bots | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Partial - agent answers on request | Partial - Brand Perception summary | Yes |
| Data export | Yes - CSV, JSON, API | Yes - CSV, Data Studio, API | Yes - CSV |
| Branded PDF report | Enterprise only | No | Yes |
| Scheduled email reports | No - event alerts only | No | Yes - paid, per-user opt-in |
| Action log with export | Partial - publish log, export not published | Chat archive CSV only | Yes - CSV on paid managed plans |
| Historical data retention | None / 3 / 12 / 24 months by plan | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Yes - auto fix step is Google decay only | No - track + recommend only | Yes |
| Page-level AEO audit | Yes | No | Yes |
| Scored categories | 3 - SEO, GEO, EEAT | 0 | 9 |
| Retrieval-readiness scoring | Yes - extraction and citation readiness | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | Partial - high/medium/low confidence | No - 1–3 opportunity score | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Yes - highlight and rewrite inline | No | Yes - element, character budget, before and after |
| Second-model QA pass | No - rule checks before publish | No | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No - crawler renders JavaScript | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Site crawl, URL, Docs, Notion, GitHub | n/a | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run and re-score, no compare view | Partial - Actions "Impact" view | Yes - compares against the baseline |
| Recommendation status tracking | Yes - review queue and rule status | Partial | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - priority list is Search Console led | Yes - Relative Opportunity Score | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Yes | No | Yes - protect, balanced or expand |
| Branded audit PDF | Enterprise only | No | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - direct, no plugin | Log plugin only, no publishing | Yes - official plugin, production and staging |
| Webflow | Yes | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | Catalog import only | On roadmap |
| Surgical element-level edits to live page | Partial - title and meta only; body ships as draft | No | Yes |
| Preview before applying | Yes - word-level diff | No | Yes |
| Staging environment support | Partial - publishes as CMS draft | No | Yes - WordPress, with promote to production |
| One-click rollback | Partial - revert before publish only | No | Yes - WordPress |
| Patch history per site | Partial - publish log | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Partial - own CMS only | No | Yes - FAQPage schema |
| Publish approval gate | Yes - default on | n/a - never publishes | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Yes - plans and chains steps from one request | No | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No - also has saved multi-step playbooks | No automation either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | Partial - hand-off button in editor | No | Yes |
| Steer agent while running | Partial - follow-up messages in thread | No | Yes - talk to any agent mid-job |
| Background execution | Yes | No | Yes - with notify on completion |
| Approval gate before real-world actions | Yes | MCP writes only | Yes |
| Long-running deep work jobs | Yes | No | Yes |
| Scheduled agent jobs | Partial - scheduled publishing and daily tracking | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - briefs, drafts, audits | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Yes - sources and brief kept with page | No | Yes - screenshots and captured proof |
| Searchable job history | Partial - playbook run list | No | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes | Partial - in-app data agent + MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not published | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - brand and site context, not thread memory | No | Yes - semantic search over past chats |
| Live web search | Partial - SERP and research fetches | No | Yes |
| Fetch and read URLs | Yes | Cited source URLs only, via MCP | Yes |
| Semantic search over your own site | Yes - indexed for the site widget | No | Yes - on-device index |
| Topic coverage check | Yes | No | Yes - covered, partial or not covered |
| File attachments | Yes - reference documents | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No - playbooks and content types instead | No | Yes - plus 6 presets |
| Image generation | Yes - images, diagrams, infographics | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes | No | Yes |
| Live SERP / PAA research | Yes | No - fanout queries only | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 16 content types | No | Yes |
| Brand voice grounding | Yes | No | Yes |
| Brand truth profile | Yes - positioning, terms, reference docs | Partial - Brand Profile | Yes |
| Internal linking placement | $103/mo tier | No | Yes |
| Featured image generation | Yes - metered credits | No | Yes |
| FAQ generation with schema export | Partial - FAQ type; schema auto on own CMS | No | Yes - HTML and JSON-LD |
| Key points extraction | Partial - evidence and stats pulled into brief | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes | No | Yes |
| Export formats | HTML, Markdown, PDF, text, JSON, Docs, Notion | CSV | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes | No | Yes |
| Deploy directly to CMS | Yes | No | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No - text formats only | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - crawls on domain connect | No | Yes |
| Scheduled full-site crawl | Partial - on demand, 50–1,000 pages/mo | No - reads AI bot logs, not your site | Yes - weekly or on demand |
| Monitored page management | Yes - 10–300 guarded pages | No | Yes |
| Batched change digests | Partial - alerts to agent thread and email | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Yes - 0–100 health score | No | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No - topic clusters instead | No | Yes |
| Inferred relationships | Partial - cluster and internal-link mapping | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Partial - alerts on shift, no user threshold | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Yes - decay detected, fix drafted | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | Partial - rule severity and approval steps | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - calendar and scheduled publish | No | Yes - daily to monthly |
| Workflow reports | Partial - run status per playbook | MCP slash-commands only | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - review queue and agent thread | No | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - rule severity, confidence bar | No | Yes - per project |
| Email digest | Partial - per-event email, no digest | No - product newsletter only | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 / 5 | Unlimited | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $29/mo | $0 | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - plan caps are shared | Yes - shared prompt/credit pool | Yes |
| Per-member usage visibility | Not published | No | Yes |
| Multi-project workspaces | Yes | Yes | Yes |
| Projects included | 1 / 5 / 10 domains | 1–5 brands; 3–25 agency | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Prompts only | Yes |
| Per-project API keys | No - account-level key | No - company-level, Enterprise | Yes - rotatable |
| SSO / SAML | Enterprise only | Enterprise only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Enterprise only | No | Yes - visibility report and audit |
| Custom logo, color and link | Enterprise only | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No - free hosting adds a vendor badge | No | Yes |
| Dedicated agency tier | No - $239 tier positioned for agencies | Yes - 4 tiers | Yes - four tiers |
| Client sub-accounts | Partial - client portal is Enterprise only | Yes - client seats + pitch projects | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 | Yes - AI Referrals | Roadmap |
| MCP connector support | Yes - all plans | Yes | Partial - Webflow connects over MCP |
| Public API | Yes - 250 / 1,000 / 3,000 calls/mo | Enterprise only | No - project keys for own plugins only |
| Slack | Yes | No - community only | No |
| Zapier | Yes - plus Make and n8n | No | No |
| Custom connection support | Yes - REST API + signed webhooks | Generic log webhook | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English); content in 70+ | 1 (English) | 6 |
| Troubleshooting and recovery tools | Not published | No | Yes |
| In-app help agent | Yes - screen-aware | Yes | Yes |
| Done-for-you service available | No - Enterprise account manager | No - partner agency directory | Yes |
| Team | |||
| Founders have SEO backgrounds | Founded in 2016 by Tomas Ratia and Cody Jacques as a natural-language answer-engine product, before shifting toward SEO content workflows. | No. Marius Meiners, Daniel Drabo and Tobias Siwonia, who met in Antler's Berlin accelerator cohort; Meiners came from PwC's venture deals team rather than search. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Frase suits teams that want a browser-based SEO workspace with a public API, Slack, Zapier, Make, and n8n connections. Its research, drafting, publishing, and content-decay tools also fit content teams that work mainly in the cloud. Peec AI suits agencies that need cloud-based AI visibility tracking, client sub-accounts, and unlimited seats.
Hi, Moose fits buyers who want AI search tracking tied directly to page improvements and verification. It tracks 10 engines, including Claude, Gemini, Grok, Bing Copilot, DeepSeek, and Meta AI. Users can run checks on demand, choose a cadence from multiple daily runs to monthly, and configure samples per prompt. It also captures live Google AI Mode grounding queries, which Frase and Peec AI do not offer.
The product covers the work after tracking. Hi, Moose audits pages across nine scored categories, gives element-level changes with before-and-after text, runs a second-model QA pass, and compares verification runs against a baseline. It can stage approved edits in WordPress, including production and staging support, rollback, patch history, and FAQPage schema. Peec AI focuses on tracking and recommendations rather than page audits or publishing. Frase supports the full loop, but Hi, Moose provides more detailed audit categories and WordPress deployment controls.
Cost and ownership also separate Hi, Moose. It offers a free-forever plan without a card, unlimited local visibility runs on every plan, and five engines that users can run daily at no vendor AI cost. Paid access starts at $39 per month on BYOK, while managed AI plans start at $79 per month. Users can connect an OpenRouter key, track AI credit use in the app, or run local models on their own device. Frase and Peec AI do not support BYOK.
Hi, Moose is a desktop app for Windows and macOS, so it will not suit teams that need a browser-only tool or a public API. That design gives users local-first storage, on-device AI inference, local backups, and credentials that stay on the device for its Google Search Console connection. For SMBs and agencies that want those controls, broad AI search coverage, and a track-to-fix workflow without enterprise pricing, Hi, Moose offers the more complete alternative.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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