AI visibility tools, head to head
Frase vs Profound
Pricing, features and differences, researched August 2026.
Frase and Profound both help teams improve how their content appears in Google and AI search tools. Buyers often compare them when they need one platform to measure AI visibility, find content gaps, and guide optimization work across a growing set of search surfaces. The main differences come down to target customer, workflow scope, data sources, and pricing approach. Frase centers on the content production process, with tools for research, drafting, optimization, publishing, and post-publication monitoring. It scores drafts for both traditional search rankings and AI citation potential, then tracks content decay and AI visibility over time. Profound focuses on enterprise answer engine optimization. It brings together AI visibility and citation tracking, consumer prompt data, crawler and referral analytics, and automated content workflows. This comparison looks at which platform fits an in-house content team or agency’s reporting needs, content process, and budget.
At a glance
Frase
Pick it if the writing workflow matters more to you than the tracking, because the entry plan covers 2 of its 5 engines and the full set costs $239.
- Entry price
- $39/mo annual, $49/mo monthly
- Tracked prompts
- 50 / 200 / 500
- Free trial
- 7 days
Profound
Pick it if you are buying for a large team, and check the prompt allowance first, because the entry plan tracks 50.
- Entry price
- $99/mo, billed yearly
- Tracked prompts
- 50 / 100; custom on Enterprise
- Free trial
- 7 days (Growth)
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Frase | Profound | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 7-day trial, no card | No - free one-off AEO Report only | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free web checkers are one-off | 0 | 5 |
| Entry paid price | $39/mo annual, $49/mo monthly | $99/mo, billed yearly | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 20% | Yes - 2 months free | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Tiered subscription + optional overages | Per prompt + Agent credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - 5+ separate caps | Partial - credits meter Agents only | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - billing and usage settings | Yes - credit admin panel | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partial - $239 tier aimed at agencies | Yes - Agency Mode, 2 tiers | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - 30% for 12 months | Partner program - referral commissions | Yes |
| Annual contract required | No | Yes on both self-serve tiers | No |
| Free trial length | 7 days | 7 days (Growth) | n/a - free plan, no expiry |
| Paid plans pricing range | $39–$239/mo annual + Enterprise custom | $99–$399/mo + custom Enterprise | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - exports anytime | CSV/JSON, Growth and up | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Yes - Type II attested | SOC 2 Type II | Pending |
| ISO certification | Not published - GDPR stated | Not published | No |
| Local backup and restore | No | No - vendor-side daily backups | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 5 named; 2 on entry, 5 at $239 | 9 total; 1 on Starter, 3 on Growth | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Yes - browser capture, not API | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - all plans | Yes - all plans | Yes |
| Claude | $239/mo tier | Enterprise only | Yes |
| Gemini | $239/mo tier | Enterprise only | Yes |
| Google AI Mode | Not published | Enterprise only | Yes |
| Google AI Overviews | Yes - all plans | Growth and up | Yes |
| Grok | Not published | Enterprise only | Yes |
| Bing Copilot | Not published | Enterprise only | Yes |
| DeepSeek | Not published | Enterprise only | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 50 / 200 / 500 | 50 / 100; custom on Enterprise | No hard limit on any plan |
| Samples per prompt configurable | Not published | No - response cap set by plan | Yes |
| Run cadence options | Daily, not adjustable | Daily only | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | No | Yes |
| Instant one-off check | Yes - free web checker | Free AEO Report, 3 engines | Yes |
| Prompt manager | Yes - add, CSV import, auto-generate | Yes - edit, add, disable | Yes |
| Branded vs non-branded classification | No - awareness/consideration/decision tiers | Not published | Yes |
| Prompt categories and topics | Yes | Yes - topics + content clusters | Yes |
| Per-prompt model selection | No - engine set by plan | No - set per config | Yes |
| Brand name variant support | Not published | Yes - asset configuration | Yes - secondary brand terms |
| Brand multi-domain support | Yes - 1–10 domains by plan | Yes - unlimited domains | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - auto-generated from brand profile | No - GSC is reporting only | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - competitor list drives gap analysis | Partial - from Prompt Volumes + brand config | Yes |
| Perplexity | $103/mo tier | Growth and up | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes - citation share + authority | Yes - domain and page level |
| Sentiment scoring | Yes | Yes | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - avg mentions per platform | Yes - "Visibility Score" | Yes |
| Share of Citations | Not published | Yes - "Citation Share" | Yes |
| Narrative drift detection | Partial - sentiment and trend velocity | Partial - sentiment + keyword themes | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Yes - FactCheck vs ground truth | Yes |
| Untracked brand extraction | Partial - auto-discovers competitors to confirm | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Not published | Partial - domain ranking, not typed | Yes - 8 source types |
| Topic-level breakdown | Yes - by prompt category | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published - list is editable | Per configuration, not published | 15 |
| Visibility gap analysis | Yes - head-to-head and gap views | Yes - Opportunities, Growth and up | Yes |
| ChatGPT fan-out capture | No | Not published | Yes |
| AI Mode grounding queries capture | No | No | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Partial - crawler logs, needs site snippet | Partial - log-based, not robots check | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Partial - agent answers on request | Partial - Aim, Enterprise only | Yes |
| Data export | Yes - CSV, JSON, API | Yes - CSV, JSON, API, Looker | Yes - CSV |
| Branded PDF report | Enterprise only | No | Yes |
| Scheduled email reports | No - event alerts only | Partial - Slack/Teams alerts | Yes - paid, per-user opt-in |
| Action log with export | Partial - publish log, export not published | Partial - Aim project tracking | Yes - CSV on paid managed plans |
| Historical data retention | None / 3 / 12 / 24 months by plan | All time | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Yes - auto fix step is Google decay only | Yes - via Agents + Aim | Yes |
| Page-level AEO audit | Yes | No - no scored page audit | Yes |
| Scored categories | 3 - SEO, GEO, EEAT | 0 | 9 |
| Retrieval-readiness scoring | Yes - extraction and citation readiness | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | Partial - high/medium/low confidence | No | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Yes - highlight and rewrite inline | No - full-page rewrite only | Yes - element, character budget, before and after |
| Second-model QA pass | No - rule checks before publish | No - human approval step | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No - crawler renders JavaScript | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Site crawl, URL, Docs, Notion, GitHub | n/a | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run and re-score, no compare view | Partial - Aim impact tracking | Yes - compares against the baseline |
| Recommendation status tracking | Yes - review queue and rule status | Yes - Aim projects and tasks | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - priority list is Search Console led | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Yes | Partial - GSC integration | Yes - protect, balanced or expand |
| Branded audit PDF | Enterprise only | No | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - direct, no plugin | Yes - publish via Agents | Yes - official plugin, production and staging |
| Webflow | Yes | Yes | Yes - OAuth MCP, pages and collection items |
| Framer | No | Yes | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | Log ingestion only, no publishing | On roadmap |
| Surgical element-level edits to live page | Partial - title and meta only; body ships as draft | No - publishes whole content | Yes |
| Preview before applying | Yes - word-level diff | Yes - approval step | Yes |
| Staging environment support | Partial - publishes as CMS draft | No | Yes - WordPress, with promote to production |
| One-click rollback | Partial - revert before publish only | No | Yes - WordPress |
| Patch history per site | Partial - publish log | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Partial - own CMS only | Not published | Yes - FAQPage schema |
| Publish approval gate | Yes - default on | Yes - human-in-the-loop | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Yes - plans and chains steps from one request | Yes - Aim, Enterprise only | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No - also has saved multi-step playbooks | Agents are node-graph workflows | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No - credit-metered | Yes |
| Multi-agent panel | No | No - Aim spawns sub-agents | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | Partial - hand-off button in editor | No | Yes |
| Steer agent while running | Partial - follow-up messages in thread | Partial - chat with Aim | Yes - talk to any agent mid-job |
| Background execution | Yes | Yes - Aim runs continuously | Yes - with notify on completion |
| Approval gate before real-world actions | Yes | Yes - before publishing | Yes |
| Long-running deep work jobs | Yes | Partial - Aim projects | Yes |
| Scheduled agent jobs | Partial - scheduled publishing and daily tracking | Yes - scheduled Agent runs | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - briefs, drafts, audits | Yes - Documents and Sheets | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Yes - sources and brief kept with page | Partial - cited data in briefs | Yes - screenshots and captured proof |
| Searchable job history | Partial - playbook run list | Yes - run history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes | Yes - Aim, Enterprise only | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not published | Not disclosed; 16 in Agent research | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - brand and site context, not thread memory | Partial - project context | Yes - semantic search over past chats |
| Live web search | Partial - SERP and research fetches | Yes - Exa, Firecrawl, Perplexity nodes | Yes |
| Fetch and read URLs | Yes | Yes - web scrape node | Yes |
| Semantic search over your own site | Yes - indexed for the site widget | Partial - knowledge base, sitemap | Yes - on-device index |
| Topic coverage check | Yes | Yes - content gap vs sitemap | Yes - covered, partial or not covered |
| File attachments | Yes - reference documents | Partial - Google Drive, knowledge base | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No - playbooks and content types instead | Yes - Skills + custom Agents | Yes - plus 6 presets |
| Image generation | Yes - images, diagrams, infographics | Not published | Yes |
| Content generation | |||
| Research-backed briefs | Yes | Yes - Aim execution briefs | Yes |
| Live SERP / PAA research | Yes | Partial - DataForSEO, Perplexity nodes | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 16 content types | Yes | Yes |
| Brand voice grounding | Yes | Yes - Brand Kit | Yes |
| Brand truth profile | Yes - positioning, terms, reference docs | Partial - Brand Kit + FactCheck | Yes |
| Internal linking placement | $103/mo tier | Not published | Yes |
| Featured image generation | Yes - metered credits | Not published | Yes |
| FAQ generation with schema export | Partial - FAQ type; schema auto on own CMS | Yes - AEO FAQ template | Yes - HTML and JSON-LD |
| Key points extraction | Partial - evidence and stats pulled into brief | Not published | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes | Yes - Documents | Yes |
| Export formats | HTML, Markdown, PDF, text, JSON, Docs, Notion | CSV, JSON; CMS publish | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes | Yes - Documents editor | Yes |
| Deploy directly to CMS | Yes | Yes - 10 CMS connectors | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No - text formats only | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - crawls on domain connect | Partial - sitemap read by Aim | Yes |
| Scheduled full-site crawl | Partial - on demand, 50–1,000 pages/mo | No - reads AI bot logs, not your site | Yes - weekly or on demand |
| Monitored page management | Yes - 10–300 guarded pages | No | Yes |
| Batched change digests | Partial - alerts to agent thread and email | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Yes - 0–100 health score | Partial - content decay signals | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No - topic clusters instead | No | Yes |
| Inferred relationships | Partial - cluster and internal-link mapping | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Partial - alerts on shift, no user threshold | Partial - Aim surfaces, doesn't fire | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Yes - decay detected, fix drafted | Yes - Content Refresh template | Yes - detect, locate, audit, stage a fix |
| Conditional branching | Partial - rule severity and approval steps | Yes - node-graph builder | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - calendar and scheduled publish | Yes - scheduled Agent runs | Yes - daily to monthly |
| Workflow reports | Partial - run status per playbook | Yes - run logs + Aim reports | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - review queue and agent thread | Partial - Aim opportunity feed | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - rule severity, confidence bar | Not published | Yes - per project |
| Email digest | Partial - per-event email, no digest | Partial - Slack/Teams integrations | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 / 5 | 1 / 3 / custom | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $29/mo | Not published - upgrade tier | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - plan caps are shared | Yes - shared credit pool | Yes |
| Per-member usage visibility | Not published | Partial - admin usage panel | Yes |
| Multi-project workspaces | Yes | Enterprise / Agency Mode only | Yes |
| Projects included | 1 / 5 / 10 domains | 1 workspace; multi on Enterprise | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Agency Mode only | Yes |
| Per-project API keys | No - account-level key | No - org-level, Enterprise | Yes - rotatable |
| SSO / SAML | Enterprise only | Enterprise only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Enterprise only | No | Yes - visibility report and audit |
| Custom logo, color and link | Enterprise only | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No - free hosting adds a vendor badge | No | Yes |
| Dedicated agency tier | No - $239 tier positioned for agencies | Yes - Agency Growth + Enterprise | Yes - four tiers |
| Client sub-accounts | Partial - client portal is Enterprise only | Yes - client + pitch workspaces | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 | Yes - plus Adobe Analytics | Roadmap |
| MCP connector support | Yes - all plans | Yes - hosted server + Claude connector | Partial - Webflow connects over MCP |
| Public API | Yes - 250 / 1,000 / 3,000 calls/mo | Enterprise only | No - project keys for own plugins only |
| Slack | Yes | Yes - plus Microsoft Teams | No |
| Zapier | Yes - plus Make and n8n | No - 40+ native connectors | No |
| Custom connection support | Yes - REST API + signed webhooks | Yes - custom log drain + API nodes | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English); content in 70+ | 1 (English); tracks 30+ | 6 |
| Troubleshooting and recovery tools | Not published | No - status page only | Yes |
| In-app help agent | Yes - screen-aware | Yes - Aim assistant | Yes |
| Done-for-you service available | No - Enterprise account manager | Partner agency directory | Yes |
| Team | |||
| Founders have SEO backgrounds | Founded in 2016 by Tomas Ratia and Cody Jacques as a natural-language answer-engine product, before shifting toward SEO content workflows. | No. James Cadwallader and Dylan Babbs, a design engineer who previously worked on maps and location services at Uber; neither founder came from a search or marketing background. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Frase and Profound both cover core AI visibility work. Frase suits teams that want a browser-based platform, public API access, and connections to tools such as Slack, Zapier, Make, and n8n. Profound suits larger organizations that need SOC 2 Type II status, client sub-accounts, enterprise integrations, and Agency Mode.
Hi, Moose fits small businesses and agencies that need broad AEO coverage without an annual contract or a growing list of usage caps. Its free plan has no expiry or card requirement. Every plan includes unlimited local daily visibility runs across five engines. Paid plans start at $39 per month with BYOK, and users can connect an OpenRouter key to avoid AI charges from Hi, Moose.
The product also gives users access to 10 tracked engines, including Claude, Gemini, Google AI Mode, Grok, Bing Copilot, DeepSeek, and Meta AI. It does not impose a hard prompt limit. Users can run checks on demand, choose run schedules, select models per prompt, and use Google Search Console questions and competitor gaps to find prompts worth tracking.
Hi, Moose also goes beyond visibility reporting. It audits pages across nine scored categories, captures AI Mode grounding queries, checks AI crawler access, prepares element-level changes, and compares verification runs against a baseline. WordPress users can review a change, stage it, promote it to production, and roll it back with approval required before publishing.
Its desktop model will not suit every team. Frase and Profound work in the browser, while Hi, Moose runs as a Windows or macOS app. That design does give Hi, Moose local-first storage, on-device AI options, local backups, and credentials that stay on the device for Google Search Console.
For teams that want an enterprise SaaS stack, Frase or Profound may be the better fit. For SEO managers and agencies that want flexible AI costs, local data control, broad engine tracking, and a track-to-fix-to-verify workflow, Hi, Moose provides the more complete option at its entry price.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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