AI visibility tools, head to head
Frase vs PromptWatch
Pricing, features and differences, researched August 2026.
Frase and PromptWatch both help marketing teams improve their visibility in AI search, but they focus on different parts of the work. Frase centers on the content workflow, from research and writing through optimization, publishing, and post-publication monitoring. PromptWatch centers on measuring how AI tools mention and cite a brand across platforms such as ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Teams often compare them when they need to connect content production with AI search results. An in-house content team may want to score a draft for Google rankings and AI citations before it goes live. An agency may also need to track brand mentions, sentiment, share of voice, and citation sources across AI search tools for several clients. The main differences fall under content creation and optimization, AI visibility tracking, citation analysis, data sources, post-publication monitoring, reporting, and support for agency workflows. The right choice depends on whether your team needs a platform to guide content work, measure brand presence in AI answers, or cover both needs with separate tools.
At a glance
Frase
Pick it if the writing workflow matters more to you than the tracking, because the entry plan covers 2 of its 5 engines and the full set costs $239.
- Entry price
- $39/mo annual, $49/mo monthly
- Tracked prompts
- 50 / 200 / 500
- Free trial
- 7 days
PromptWatch
Pick it if you want agency tiers alongside monitoring, though plans cap you at 4 of its 11 engines and drafts start at $245.
- Entry price
- $95/mo
- Tracked prompts
- 50–350
- Free trial
- 7 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Frase | PromptWatch | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 7-day trial, no card | Yes - free limited tier | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free web checkers are one-off | No | 5 |
| Entry paid price | $39/mo annual, $49/mo monthly | $95/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 20% | Yes (~2 months free) | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Tiered subscription + optional overages | Per prompt + agent credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - 5+ separate caps | Partial - credits meter agents only | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - billing and usage settings | Yes | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partial - $239 tier aimed at agencies | Yes - 3 tiers | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - 30% for 12 months | Yes | Yes |
| Annual contract required | No | No | No |
| Free trial length | 7 days | 7 days | n/a - free plan, no expiry |
| Paid plans pricing range | $39–$239/mo annual + Enterprise custom | $95–$579/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - exports anytime | CSV/XLSX/API anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Yes - Type II attested | Not published | Pending |
| ISO certification | Not published - GDPR stated | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 5 named; 2 on entry, 5 at $239 | 11 listed; max 4 per plan | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Yes - LLM UI scraping | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - all plans | Yes | Yes |
| Claude | $239/mo tier | Yes | Yes |
| Gemini | $239/mo tier | Yes | Yes |
| Google AI Mode | Not published | Yes | Yes |
| Google AI Overviews | Yes - all plans | Yes | Yes |
| Grok | Not published | Yes | Yes |
| Bing Copilot | Not published | No - referral tracking only | Yes |
| DeepSeek | Not published | Yes | Yes |
| Meta AI | No | Yes | Yes |
| Tracked prompts included | 50 / 200 / 500 | 50–350 | No hard limit on any plan |
| Samples per prompt configurable | Not published | No - response cap by plan | Yes |
| Run cadence options | Daily, not adjustable | Daily | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Not published | Yes |
| Instant one-off check | Yes - free web checker | Limited free brand report | Yes |
| Prompt manager | Yes - add, CSV import, auto-generate | Yes | Yes |
| Branded vs non-branded classification | No - awareness/consideration/decision tiers | Yes | Yes |
| Prompt categories and topics | Yes | Yes | Yes |
| Per-prompt model selection | No - engine set by plan | No - set per monitor | Yes |
| Brand name variant support | Not published | Yes | Yes - secondary brand terms |
| Brand multi-domain support | Yes - 1–10 domains by plan | Partial - 1 site per project | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - auto-generated from brand profile | Yes | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - competitor list drives gap analysis | Yes | Yes |
| Perplexity | $103/mo tier | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes | Yes - domain and page level |
| Sentiment scoring | Yes | Yes | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - avg mentions per platform | Yes | Yes |
| Share of Citations | Not published | Yes | Yes |
| Narrative drift detection | Partial - sentiment and trend velocity | Partial - sentiment only | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | No | Yes |
| Untracked brand extraction | Partial - auto-discovers competitors to confirm | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Not published | Yes | Yes - 8 source types |
| Topic-level breakdown | Yes - by prompt category | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published - list is editable | Not published | 15 |
| Visibility gap analysis | Yes - head-to-head and gap views | Yes | Yes |
| ChatGPT fan-out capture | No | Yes | Yes |
| AI Mode grounding queries capture | No | No | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Partial - crawler logs, needs site snippet | Yes | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Partial - agent answers on request | Yes | Yes |
| Data export | Yes - CSV, JSON, API | Yes - CSV, XLSX, API | Yes - CSV |
| Branded PDF report | Enterprise only | No - PDF export, no branding | Yes |
| Scheduled email reports | No - event alerts only | Yes | Yes - paid, per-user opt-in |
| Action log with export | Partial - publish log, export not published | Partial - task board only | Yes - CSV on paid managed plans |
| Historical data retention | None / 3 / 12 / 24 months by plan | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Yes - auto fix step is Google decay only | Partial - no page audit step | Yes |
| Page-level AEO audit | Yes | No - limited free tool only | Yes |
| Scored categories | 3 - SEO, GEO, EEAT | 0 | 9 |
| Retrieval-readiness scoring | Yes - extraction and citation readiness | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | Partial - high/medium/low confidence | No | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Yes - highlight and rewrite inline | No - page-level rewrite | Yes - element, character budget, before and after |
| Second-model QA pass | No - rule checks before publish | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No - crawler renders JavaScript | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Site crawl, URL, Docs, Notion, GitHub | n/a | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run and re-score, no compare view | Partial - re-run gap analysis | Yes - compares against the baseline |
| Recommendation status tracking | Yes - review queue and rule status | Yes | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - priority list is Search Console led | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Yes | Partial | Yes - protect, balanced or expand |
| Branded audit PDF | Enterprise only | No | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - direct, no plugin | Yes - $245+ tiers | Yes - official plugin, production and staging |
| Webflow | Yes | Yes - $245+ tiers | Yes - OAuth MCP, pages and collection items |
| Framer | No | Yes - $245+ tiers | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | Partial - title and meta only; body ships as draft | No - publishes whole article | Yes |
| Preview before applying | Yes - word-level diff | Yes - $245+ tiers | Yes |
| Staging environment support | Partial - publishes as CMS draft | No - lands as CMS draft | Yes - WordPress, with promote to production |
| One-click rollback | Partial - revert before publish only | No | Yes - WordPress |
| Patch history per site | Partial - publish log | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Partial - own CMS only | Not published | Yes - FAQPage schema |
| Publish approval gate | Yes - default on | Yes - $245+ tiers | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Yes - plans and chains steps from one request | Partial - chat agent only | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No - also has saved multi-step playbooks | Content runs on a schedule | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No - credit-metered | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | Partial - hand-off button in editor | No | Yes |
| Steer agent while running | Partial - follow-up messages in thread | No | Yes - talk to any agent mid-job |
| Background execution | Yes | Yes | Yes - with notify on completion |
| Approval gate before real-world actions | Yes | Yes - $245+ tiers | Yes |
| Long-running deep work jobs | Yes | No | Yes |
| Scheduled agent jobs | Partial - scheduled publishing and daily tracking | Yes | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - briefs, drafts, audits | Yes - 5–10 articles/mo, $245+ | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Yes - sources and brief kept with page | No | Yes - screenshots and captured proof |
| Searchable job history | Partial - playbook run list | Partial - run history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes | Yes | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not published | Not disclosed | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - brand and site context, not thread memory | Partial - archived chats | Yes - semantic search over past chats |
| Live web search | Partial - SERP and research fetches | Not published | Yes |
| Fetch and read URLs | Yes | Partial - your own pages | Yes |
| Semantic search over your own site | Yes - indexed for the site widget | Partial - sitemap only | Yes - on-device index |
| Topic coverage check | Yes | Yes | Yes - covered, partial or not covered |
| File attachments | Yes - reference documents | Partial - knowledge base docs | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No - playbooks and content types instead | Partial - preset skills | Yes - plus 6 presets |
| Image generation | Yes - images, diagrams, infographics | Yes | Yes |
| Content generation | |||
| Research-backed briefs | Yes | Yes | Yes |
| Live SERP / PAA research | Yes | Yes | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 16 content types | Yes - $245+ tiers | Yes |
| Brand voice grounding | Yes | Yes | Yes |
| Brand truth profile | Yes - positioning, terms, reference docs | Partial - brand fields only | Yes |
| Internal linking placement | $103/mo tier | Yes | Yes |
| Featured image generation | Yes - metered credits | Yes | Yes |
| FAQ generation with schema export | Partial - FAQ type; schema auto on own CMS | Not published | Yes - HTML and JSON-LD |
| Key points extraction | Partial - evidence and stats pulled into brief | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes | Yes | Yes |
| Export formats | HTML, Markdown, PDF, text, JSON, Docs, Notion | MD, HTML, PDF, CSV, XLSX | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes | Yes | Yes |
| Deploy directly to CMS | Yes | Yes | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No - text formats only | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - crawls on domain connect | Yes - sitemap only | Yes |
| Scheduled full-site crawl | Partial - on demand, 50–1,000 pages/mo | Partial - sitemap, not full crawl | Yes - weekly or on demand |
| Monitored page management | Yes - 10–300 guarded pages | Yes | Yes |
| Batched change digests | Partial - alerts to agent thread and email | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Yes - 0–100 health score | Partial - citation decay | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No - topic clusters instead | No | Yes |
| Inferred relationships | Partial - cluster and internal-link mapping | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Partial - alerts on shift, no user threshold | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Yes - decay detected, fix drafted | Partial - task templates | Yes - detect, locate, audit, stage a fix |
| Conditional branching | Partial - rule severity and approval steps | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - calendar and scheduled publish | Yes - $245+ tiers | Yes - daily to monthly |
| Workflow reports | Partial - run status per playbook | Yes | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - review queue and agent thread | Partial - task board only | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - rule severity, confidence bar | No | Yes - per project |
| Email digest | Partial - per-event email, no digest | Yes | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 / 5 | 1 / 2 / 5; 10 agency | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $29/mo | Not published - upgrade tier | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - plan caps are shared | Yes | Yes |
| Per-member usage visibility | Not published | Partial - per-project only | Yes |
| Multi-project workspaces | Yes | Yes | Yes |
| Projects included | 1 / 5 / 10 domains | 1 / 2 / 5; unlimited agency | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Partial - restore deleted | Yes |
| Per-project API keys | No - account-level key | No - org-level keys | Yes - rotatable |
| SSO / SAML | Enterprise only | Enterprise only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Enterprise only | No | Yes - visibility report and audit |
| Custom logo, color and link | Enterprise only | Partial - dashboard only, agency tiers | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No - free hosting adds a vendor badge | No | Yes |
| Dedicated agency tier | No - $239 tier positioned for agencies | Yes - 3 tiers | Yes - four tiers |
| Client sub-accounts | Partial - client portal is Enterprise only | No - projects + guest seats | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 | No | Roadmap |
| MCP connector support | Yes - all plans | Yes | Partial - Webflow connects over MCP |
| Public API | Yes - 250 / 1,000 / 3,000 calls/mo | Yes | No - project keys for own plugins only |
| Slack | Yes | Yes | No |
| Zapier | Yes - plus Make and n8n | No | No |
| Custom connection support | Yes - REST API + signed webhooks | Partial - logs only | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English); content in 70+ | 1 (English) | 6 |
| Troubleshooting and recovery tools | Not published | No - status page only | Yes |
| In-app help agent | Yes - screen-aware | Yes | Yes |
| Done-for-you service available | No - Enterprise account manager | Yes | Yes |
| Team | |||
| Founders have SEO backgrounds | Founded in 2016 by Tomas Ratia and Cody Jacques as a natural-language answer-engine product, before shifting toward SEO content workflows. | No. Founded in 2025 by Gijs de Groot and Klaas Foppen, who met building Sparkbase, an AI sales tool; de Groot's background is in financial economics and sales. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Frase fits teams that want a browser-based content workflow with a public API, Slack, Zapier, Make, or n8n connections. It also holds a SOC 2 Type II attestation. PromptWatch suits brands that need its listed 11-engine coverage, cloud-based reporting, or client work through its agency tiers. Neither tool offers a native desktop app, local-first storage, or on-device AI inference.
Hi, Moose fits most SMBs and agencies that want to track AI visibility, find the cause of a gap, prepare a fix, and verify the result in one tool. It tracks 10 engines, including ChatGPT, Claude, Gemini, Google AI Mode, Google AI Overviews, Grok, Bing Copilot, DeepSeek, Meta AI, and Perplexity. It also captures live AI Mode grounding searches, ChatGPT fan-out results, and five consumer-facing engine results from the user’s device.
The cost model gives smaller teams more control. Hi, Moose has a free-forever plan with no card required, unlimited local visibility runs, and five engines that users can run daily. Paid access starts at $39 per month with an OpenRouter key, or $79 per month with AI included. Users can also run local models or use BYOK, which can reduce the vendor AI cost to $0. Hi, Moose meters AI use in one published credit unit and shows usage pace and reset dates in the app.
Hi, Moose also goes beyond tracking. Its nine-category page audits include deterministic dense-retrieval readiness checks, evidence tiers, element-level rewrite suggestions, and a second-model QA pass. Teams can compare verification runs against a baseline, then stage approved edits to WordPress, Webflow, or Grav. WordPress users can choose a visual placement, preview changes, use staging, roll back published patches, and review patch history.
Data handling may matter as much as feature coverage. Hi, Moose stores data in a local database on the device and supports local backup and restore. It can work partly offline with stored data and local models, although engine checks still need the web. Hi, Moose has SOC 2 certification pending, so organizations that require an attested certification today may prefer Frase.
For agencies, Hi, Moose includes white-label visibility and audit PDFs, custom branding, agency audio attribution, and managed-plan seats with no added seat cost. It does not offer client logins or a public API, so agencies that need either should weigh Frase’s Enterprise client portal or PromptWatch’s API and project-based setup. For teams that value local control, flexible AI costs, broad tracking, and an approval-led path from finding an issue to deploying a fix, Hi, Moose offers the more complete option.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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