AI visibility tools, head to head
Frase vs Qwairy
Pricing, features and differences, researched August 2026.
Frase and Qwairy both help teams improve their presence in AI search, but they focus on different parts of the work. Frase centers on the content workflow, from research and drafting through optimization, publishing, and post-publication monitoring. Qwairy centers on AI visibility monitoring across tools such as ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. SEO teams and agencies may compare them when they need to decide whether to prioritize content production and optimization or broader brand tracking in generative search. Frase scores content for both traditional search rankings and AI citation potential, then tracks content decay and AI visibility after publishing. Qwairy tracks brand mentions and citations, while also covering competitors, sentiment, content opportunities, technical site checks, and AI traffic. The main differences fall under workflow focus, supported search platforms, content optimization tools, monitoring depth, competitor analysis, technical checks, and reporting on AI-driven traffic.
At a glance
Frase
Pick it if the writing workflow matters more to you than the tracking, because the entry plan covers 2 of its 5 engines and the full set costs $239.
- Entry price
- $39/mo annual, $49/mo monthly
- Tracked prompts
- 50 / 200 / 500
- Free trial
- 7 days
Qwairy
Pick it if you bill in euros, since the entry plan tracks 100 prompts and its assistant is read-only analysis.
- Entry price
- €79/mo; €65/mo annual
- Tracked prompts
- 100 / 300 / 800; unlimited on top tier
- Free trial
- None - free plan instead
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Frase | Qwairy | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 7-day trial, no card | Yes - 120 credits, no card | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free web checkers are one-off | 0 | 5 |
| Entry paid price | $39/mo annual, $49/mo monthly | €79/mo; €65/mo annual | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 20% | Yes - 2 months free (~17%) | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Tiered subscription + optional overages | Tiered plans + credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - 5+ separate caps | Yes - credits | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - billing and usage settings | Yes - balance + usage page | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partial - $239 tier aimed at agencies | Yes - from €99/mo | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - 30% for 12 months | Yes - 20% for 12 months | Yes |
| Annual contract required | No | No - monthly available | No |
| Free trial length | 7 days | None - free plan instead | n/a - free plan, no expiry |
| Paid plans pricing range | $39–$239/mo annual + Enterprise custom | €79–€449/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS, EU hosting | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - exports anytime | Not published - CSV/API while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Yes - Type II attested | Not published | Pending |
| ISO certification | Not published - GDPR stated | Not published | No |
| Local backup and restore | No | No - vendor-side only | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 5 named; 2 on entry, 5 at $239 | 10 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Partial - 7 scraped UIs, rest via API | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - all plans | Yes - UI and API | Yes |
| Claude | $239/mo tier | Yes - API only | Yes |
| Gemini | $239/mo tier | Yes - UI and API | Yes |
| Google AI Mode | Not published | Yes | Yes |
| Google AI Overviews | Yes - all plans | Yes | Yes |
| Grok | Not published | Yes - UI and API | Yes |
| Bing Copilot | Not published | Yes - UI only | Yes |
| DeepSeek | Not published | Yes - API only | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 50 / 200 / 500 | 100 / 300 / 800; unlimited on top tier | No hard limit on any plan |
| Samples per prompt configurable | Not published | Yes - up to 20 per run | Yes |
| Run cadence options | Daily, not adjustable | Daily, weekly, monthly, manual | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Yes | Yes |
| Instant one-off check | Yes - free web checker | Yes - free public audit tool | Yes |
| Prompt manager | Yes - add, CSV import, auto-generate | Yes - bulk edit, tags, funnel | Yes |
| Branded vs non-branded classification | No - awareness/consideration/decision tiers | Not published - funnel stages instead | Yes |
| Prompt categories and topics | Yes | Yes - 5 topics max, unlimited tags | Yes |
| Per-prompt model selection | No - engine set by plan | Partial - per-prompt cadence, models per run | Yes |
| Brand name variant support | Not published | Not published | Yes - secondary brand terms |
| Brand multi-domain support | Yes - 1–10 domains by plan | Partial - one domain per workspace | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - auto-generated from brand profile | Yes | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - competitor list drives gap analysis | Yes | Yes |
| Perplexity | $103/mo tier | Yes - UI and API | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes | Yes - domain and page level |
| Sentiment scoring | Yes | Yes - 0–100 plus label | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - avg mentions per platform | Yes - mention rate | Yes |
| Share of Citations | Not published | Yes - citation rate | Yes |
| Narrative drift detection | Partial - sentiment and trend velocity | Yes - monthly perception snapshots | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Yes - private beta, Growth+ | Yes |
| Untracked brand extraction | Partial - auto-discovers competitors to confirm | Yes - auto competitor detection | Yes - with sentiment and average rank |
| Cited source categorization | Not published | Yes - type, authority, social/shopping/local | Yes - 8 source types |
| Topic-level breakdown | Yes - by prompt category | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published - list is editable | Auto-detected, uncapped; 10 in compare view | 15 |
| Visibility gap analysis | Yes - head-to-head and gap views | Yes | Yes |
| ChatGPT fan-out capture | No | Yes | Yes |
| AI Mode grounding queries capture | No | Not published | Yes - the live grounding searches |
| Bing Index probe | No | Partial - Bing Webmaster Tools connection | Yes |
| AI crawler access check | Partial - crawler logs, needs site snippet | Yes - 63 crawlers vs robots.txt | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Partial - agent answers on request | Yes - weekly email and assistant | Yes |
| Data export | Yes - CSV, JSON, API | Yes - CSV, API, Looker Studio | Yes - CSV |
| Branded PDF report | Enterprise only | Partial - branding on Enterprise/Agency Custom | Yes |
| Scheduled email reports | No - event alerts only | Partial - weekly only, no cadence choice | Yes - paid, per-user opt-in |
| Action log with export | Partial - publish log, export not published | Yes - action history via API | Yes - CSV on paid managed plans |
| Historical data retention | None / 3 / 12 / 24 months by plan | Not published - 90-day default range | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Yes - auto fix step is Google decay only | Partial - no deploy step | Yes |
| Page-level AEO audit | Yes | Yes | Yes |
| Scored categories | 3 - SEO, GEO, EEAT | 4 | 9 |
| Retrieval-readiness scoring | Yes - extraction and citation readiness | Yes - AEO score plus crawler access | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | Partial - high/medium/low confidence | Yes - tier, score, raw signals | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Yes - highlight and rewrite inline | Partial - issue list, not rewrites | Yes - element, character budget, before and after |
| Second-model QA pass | No - rule checks before publish | No | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No - crawler renders JavaScript | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Site crawl, URL, Docs, Notion, GitHub | Sitemap pages, robots.txt, llms.txt | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run and re-score, no compare view | Yes - 90-day re-measure after completion | Yes - compares against the baseline |
| Recommendation status tracking | Yes - review queue and rule status | Yes - accept, start, done, decline | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - priority list is Search Console led | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Yes | Yes | Yes - protect, balanced or expand |
| Branded audit PDF | Enterprise only | Partial - branding on Enterprise/Agency Custom | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - direct, no plugin | Crawler log forwarding only, no publishing | Yes - official plugin, production and staging |
| Webflow | Yes | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | Partial - title and meta only; body ships as draft | No | Yes |
| Preview before applying | Yes - word-level diff | No | Yes |
| Staging environment support | Partial - publishes as CMS draft | No | Yes - WordPress, with promote to production |
| One-click rollback | Partial - revert before publish only | No | Yes - WordPress |
| Patch history per site | Partial - publish log | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Partial - own CMS only | No - generates snippet to paste | Yes - FAQPage schema |
| Publish approval gate | Yes - default on | No | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Yes - plans and chains steps from one request | No - read-only analysis assistant | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No - also has saved multi-step playbooks | Yes - scheduled runs and detectors | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | Partial - hand-off button in editor | No | Yes |
| Steer agent while running | Partial - follow-up messages in thread | No | Yes - talk to any agent mid-job |
| Background execution | Yes | No - scheduled monitoring only | Yes - with notify on completion |
| Approval gate before real-world actions | Yes | No - takes no external actions | Yes |
| Long-running deep work jobs | Yes | No | Yes |
| Scheduled agent jobs | Partial - scheduled publishing and daily tracking | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - briefs, drafts, audits | Partial - saved articles and exports | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Yes - sources and brief kept with page | Yes - full answers and cited sources | Yes - screenshots and captured proof |
| Searchable job history | Partial - playbook run list | Partial - audit, export, action history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes | Yes - read-only over workspace data | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not published | Not published | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - brand and site context, not thread memory | Not published | Yes - semantic search over past chats |
| Live web search | Partial - SERP and research fetches | No | Yes |
| Fetch and read URLs | Yes | No | Yes |
| Semantic search over your own site | Yes - indexed for the site widget | No | Yes - on-device index |
| Topic coverage check | Yes | Yes - coverage metric and gap views | Yes - covered, partial or not covered |
| File attachments | Yes - reference documents | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No - playbooks and content types instead | No - 36 preset prompt templates | Yes - plus 6 presets |
| Image generation | Yes - images, diagrams, infographics | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes | Yes - 50 credits each | Yes |
| Live SERP / PAA research | Yes | Partial - optional Perplexity research pass | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 16 content types | Yes | Yes |
| Brand voice grounding | Yes | Partial - audience personas only | Yes |
| Brand truth profile | Yes - positioning, terms, reference docs | Yes - beta, Growth+ | Yes |
| Internal linking placement | $103/mo tier | Not published | Yes |
| Featured image generation | Yes - metered credits | No | Yes |
| FAQ generation with schema export | Partial - FAQ type; schema auto on own CMS | Partial - FAQ block plus schema stub | Yes - HTML and JSON-LD |
| Key points extraction | Partial - evidence and stats pulled into brief | Partial - optional summary block | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes | Partial - article list, readable via API | Yes |
| Export formats | HTML, Markdown, PDF, text, JSON, Docs, Notion | Markdown; CSV for data | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes | Yes - edit outline, regenerate sections | Yes |
| Deploy directly to CMS | Yes | No - pull via API only | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No - text formats only | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - crawls on domain connect | Yes - sitemap sync | Yes |
| Scheduled full-site crawl | Partial - on demand, 50–1,000 pages/mo | Partial - manual sync, per-page audits | Yes - weekly or on demand |
| Monitored page management | Yes - 10–300 guarded pages | Yes - favorites, filters, re-audit | Yes |
| Batched change digests | Partial - alerts to agent thread and email | Partial - weekly email, not page diffs | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Yes - 0–100 health score | Partial - freshness in content score | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No - topic clusters instead | No | Yes |
| Inferred relationships | Partial - cluster and internal-link mapping | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Partial - alerts on shift, no user threshold | Not published - weekly report only | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Yes - decay detected, fix drafted | Partial - prioritized plan, executed manually | Yes - detect, locate, audit, stage a fix |
| Conditional branching | Partial - rule severity and approval steps | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - calendar and scheduled publish | No - capacity is a ranking input only | Yes - daily to monthly |
| Workflow reports | Partial - run status per playbook | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - review queue and agent thread | Partial - action triage queue | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - rule severity, confidence bar | No - single on/off toggle | Yes - per project |
| Email digest | Partial - per-event email, no digest | Yes - weekly, fixed cadence | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 / 5 | Unlimited | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $29/mo | 0 | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - plan caps are shared | Yes - credits pooled | Yes |
| Per-member usage visibility | Not published | Partial - per sub-team, not per person | Yes |
| Multi-project workspaces | Yes | Yes - from €199/mo | Yes |
| Projects included | 1 / 5 / 10 domains | 1 / 5 / 20 / unlimited | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Yes | Yes |
| Per-project API keys | No - account-level key | No - team-level keys | Yes - rotatable |
| SSO / SAML | Enterprise only | Enterprise only - OIDC | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Enterprise only | Enterprise / Agency Custom | Yes - visibility report and audit |
| Custom logo, color and link | Enterprise only | Enterprise - logo and custom domain | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No - free hosting adds a vendor badge | No | Yes |
| Dedicated agency tier | No - $239 tier positioned for agencies | Yes - from €99/mo | Yes - four tiers |
| Client sub-accounts | Partial - client portal is Enterprise only | Yes - sub-teams and viewer roles | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 | Yes - GA4 plus 5 others | Roadmap |
| MCP connector support | Yes - all plans | Yes - 46 read-only tools | Partial - Webflow connects over MCP |
| Public API | Yes - 250 / 1,000 / 3,000 calls/mo | Yes - Growth and above | No - project keys for own plugins only |
| Slack | Yes | Listed as live, not documented | No |
| Zapier | Yes - plus Make and n8n | No | No |
| Custom connection support | Yes - REST API + signed webhooks | Partial - webhooks (Enterprise), HTTP log ingest | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English); content in 70+ | Not published - tracks 45+ languages | 6 |
| Troubleshooting and recovery tools | Not published | No - docs troubleshooting only | Yes |
| In-app help agent | Yes - screen-aware | Yes - assistant can search docs | Yes |
| Done-for-you service available | No - Enterprise account manager | Partial - partner agencies, no in-house service | Yes |
| Team | |||
| Founders have SEO backgrounds | Founded in 2016 by Tomas Ratia and Cody Jacques as a natural-language answer-engine product, before shifting toward SEO content workflows. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Frase fits teams that want a browser-based content platform with a public API, Slack, Zapier, Make, or n8n connections. It also supports direct publishing to WordPress and Webflow. Qwairy fits agencies that need client sub-accounts, unlimited seats, or a cloud-based monitoring tool with API access and Looker Studio reporting.
Hi, Moose fits teams that want to track AI visibility and act on the findings in one tool. It tracks 10 engines, including ChatGPT, Claude, Gemini, Grok, Bing Copilot, Google AI Mode, and Meta AI. It also captures live AI Mode grounding queries, ChatGPT fan-out results, citations at domain and page level, and eight cited-source types.
The tool carries the work from tracking into review and deployment. Hi, Moose audits pages across nine scored categories, suggests element-level changes with before-and-after text, runs a second-model QA pass, and compares verification runs against a baseline. Its WordPress plugin supports production and staging sites, approval gates, rollback, patch history, and targeted edits on live pages. Webflow and Grav users can also publish through supported connections.
Cost and data control also set Hi, Moose apart. Its free plan does not expire or require a card, and every plan includes unlimited local daily visibility runs across five engines. Teams can choose managed AI plans or use an OpenRouter key, which can reduce Hi, Moose’s AI cost to $0. The desktop app stores data in a local database, supports local backups, offers on-device AI models, and exports CSV, PDF, and DOCX files.
For SMBs and agencies that need a cloud-first tool, client portals, or broad automation through public APIs, Frase or Qwairy may be the better match. For buyers who want local-first ownership, flexible AI costs, detailed AI-search evidence, and an approval-based path from audit to published fix, Hi, Moose covers more of the AEO loop without requiring an enterprise plan.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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