AI visibility tools, head to head
Frase vs RankPrompt
Pricing, features and differences, researched August 2026.
Frase and RankPrompt both help teams improve visibility in Google and AI search, but they focus on different parts of the work. A content team may compare them when it needs to decide whether to prioritize content production and optimization or broader AI visibility tracking. Frase centers on the content workflow. It helps teams research, write, optimize, publish, and monitor content, then scores the same draft for search rankings and AI citations. Its post-publication tools track content decay and AI visibility, which suits teams that manage a steady publishing schedule. RankPrompt centers on brand visibility across AI platforms. It tracks mentions, recommendations, and citations in ChatGPT, Perplexity, Google AI Mode, Claude, Gemini, and Grok. It also combines prompt tracking and competitor analysis with content, citation, outreach, SEO audit, and reporting tools. The main differences fall under primary use case, supported AI platforms, content workflow depth, monitoring scope, competitor research, and reporting.
At a glance
Frase
Pick it if the writing workflow matters more to you than the tracking, because the entry plan covers 2 of its 5 engines and the full set costs $239.
- Entry price
- $39/mo annual, $49/mo monthly
- Tracked prompts
- 50 / 200 / 500
- Free trial
- 7 days
RankPrompt
Pick it if you want an in-app agent at a low price, though it covers 6 engines and meters everything as credits.
- Entry price
- $49/mo
- Tracked prompts
- 150–2,000 credits/mo
- Free trial
- 7 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Frase | RankPrompt | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 7-day trial, no card | No - 7-day trial, card required | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free web checkers are one-off | 0 - free web tools are one-off | 5 |
| Entry paid price | $39/mo annual, $49/mo monthly | $49/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 20% | Yes - 20% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Tiered subscription + optional overages | Monthly credits, 4 tiers | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | Yes - OpenAI key, agent only | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No - tracking still spends credits | Yes |
| Usage metered in one transparent unit | No - 5+ separate caps | Partial - credits plus separate $ agent budget | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - billing and usage settings | Yes - credit and agent-spend meters | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partial - $239 tier aimed at agencies | Yes - $149 and $299 tiers | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - 30% for 12 months | Yes - 30% lifetime recurring | Yes |
| Annual contract required | No | No | No |
| Free trial length | 7 days | 7 days | n/a - free plan, no expiry |
| Paid plans pricing range | $39–$239/mo annual + Enterprise custom | $49–$299/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - exports anytime | Partial - exports while subscribed | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Yes - Type II attested | Not published | Pending |
| ISO certification | Not published - GDPR stated | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 5 named; 2 on entry, 5 at $239 | 6 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Not published - API models named in brand audit | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - all plans | Yes | Yes |
| Claude | $239/mo tier | Yes | Yes |
| Gemini | $239/mo tier | Yes - +1 credit per prompt | Yes |
| Google AI Mode | Not published | Yes | Yes |
| Google AI Overviews | Yes - all plans | Yes - counted with AI Mode | Yes |
| Grok | Not published | Yes - +1 credit per prompt | Yes |
| Bing Copilot | Not published | No | Yes |
| DeepSeek | Not published | No | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 50 / 200 / 500 | 150–2,000 credits/mo | No hard limit on any plan |
| Samples per prompt configurable | Not published | Not published | Yes |
| Run cadence options | Daily, not adjustable | Daily, weekly, monthly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Yes | Yes |
| Instant one-off check | Yes - free web checker | Yes - free web tools | Yes |
| Prompt manager | Yes - add, CSV import, auto-generate | Yes | Yes |
| Branded vs non-branded classification | No - awareness/consideration/decision tiers | Not published | Yes |
| Prompt categories and topics | Yes | Partial - grouped by report and location | Yes |
| Per-prompt model selection | No - engine set by plan | No - set per report | Yes |
| Brand name variant support | Not published | Partial - alias detection, no variant config | Yes - secondary brand terms |
| Brand multi-domain support | Yes - 1–10 domains by plan | Not published | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - auto-generated from brand profile | Yes - from GSC and GA4 data | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - competitor list drives gap analysis | Yes | Yes |
| Perplexity | $103/mo tier | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes | Yes - domain and page level |
| Sentiment scoring | Yes | Yes | Yes |
| Average position / rank | Yes | Yes - per prompt, per engine | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - avg mentions per platform | Yes - mention counts vs competitors | Yes |
| Share of Citations | Not published | Yes | Yes |
| Narrative drift detection | Partial - sentiment and trend velocity | Partial - perception scores over time | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Yes - answers checked against your brand facts | Yes |
| Untracked brand extraction | Partial - auto-discovers competitors to confirm | Yes - detected brands auto-categorized | Yes - with sentiment and average rank |
| Cited source categorization | Not published | Yes - competitor, publisher, alias, platform | Yes - 8 source types |
| Topic-level breakdown | Yes - by prompt category | Partial - per prompt, not per topic | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published - list is editable | Not published | 15 |
| Visibility gap analysis | Yes - head-to-head and gap views | Yes | Yes |
| ChatGPT fan-out capture | No | Not published | Yes |
| AI Mode grounding queries capture | No | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Partial - crawler logs, needs site snippet | Yes - robots.txt and AI bot access | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes - drag-and-drop widgets | Yes |
| AI-written narrative summary | Partial - agent answers on request | Yes | Yes |
| Data export | Yes - CSV, JSON, API | Yes - PDF, CSV, PPTX | Yes - CSV |
| Branded PDF report | Enterprise only | Yes - $149+ | Yes |
| Scheduled email reports | No - event alerts only | Yes | Yes - paid, per-user opt-in |
| Action log with export | Partial - publish log, export not published | Partial - task board; agent audit trail | Yes - CSV on paid managed plans |
| Historical data retention | None / 3 / 12 / 24 months by plan | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Yes - auto fix step is Google decay only | Partial - deploy is WordPress or hosted blog only | Yes |
| Page-level AEO audit | Yes | Yes | Yes |
| Scored categories | 3 - SEO, GEO, EEAT | 5 | 9 |
| Retrieval-readiness scoring | Yes - extraction and citation readiness | Partial - AI-readiness score in page audit | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | Partial - high/medium/low confidence | No - impact and effort labels | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Yes - highlight and rewrite inline | Partial - inline rewrites in own drafts | Yes - element, character budget, before and after |
| Second-model QA pass | No - rule checks before publish | Not published | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No - crawler renders JavaScript | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Site crawl, URL, Docs, Notion, GitHub | Live URL, robots.txt, sitemap | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run and re-score, no compare view | Yes - run history with comparisons | Yes - compares against the baseline |
| Recommendation status tracking | Yes - review queue and rule status | Yes - task board with statuses | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - priority list is Search Console led | Partial - sets content topics, not page order | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Yes | Partial - GSC feeds prompts, not page priority | Yes - protect, balanced or expand |
| Branded audit PDF | Enterprise only | Yes - $149+ | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - direct, no plugin | Yes - one-click publish | Yes - official plugin, production and staging |
| Webflow | Yes | No - listed as coming soon | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | Partial - title and meta only; body ships as draft | No - publishes whole articles | Yes |
| Preview before applying | Yes - word-level diff | Partial - editor preview before publish | Yes |
| Staging environment support | Partial - publishes as CMS draft | No | Yes - WordPress, with promote to production |
| One-click rollback | Partial - revert before publish only | No | Yes - WordPress |
| Patch history per site | Partial - publish log | No - draft versions only | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Partial - own CMS only | Yes - with published article | Yes - FAQPage schema |
| Publish approval gate | Yes - default on | Yes - $299 | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Yes - plans and chains steps from one request | Yes - 50+ tools, chains steps | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No - also has saved multi-step playbooks | No - agent picks its own path | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No - BYOK bills your OpenAI account | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | Partial - hand-off button in editor | Partial - confirmation stops before writes | Yes |
| Steer agent while running | Partial - follow-up messages in thread | Not published | Yes - talk to any agent mid-job |
| Background execution | Yes | Not published | Yes - with notify on completion |
| Approval gate before real-world actions | Yes | Yes | Yes |
| Long-running deep work jobs | Yes | Not published | Yes |
| Scheduled agent jobs | Partial - scheduled publishing and daily tracking | Partial - agent sets report schedules | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - briefs, drafts, audits | Yes - articles, reports, tasks | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Yes - sources and brief kept with page | Partial - tool-run audit trail | Yes - screenshots and captured proof |
| Searchable job history | Partial - playbook run list | Partial - audit trail; search not published | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes | Yes | Yes |
| Model picker per conversation | No | Partial - model choice only with own key | Yes |
| LLM models available | Not published | Not published - OpenAI only | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - brand and site context, not thread memory | Yes - account or per brand | Yes - semantic search over past chats |
| Live web search | Partial - SERP and research fetches | Yes | Yes |
| Fetch and read URLs | Yes | Partial - audits a URL you enter | Yes |
| Semantic search over your own site | Yes - indexed for the site widget | No | Yes - on-device index |
| Topic coverage check | Yes | Yes - knowledge and prompt gaps | Yes - covered, partial or not covered |
| File attachments | Yes - reference documents | Not published | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No - playbooks and content types instead | No | Yes - plus 6 presets |
| Image generation | Yes - images, diagrams, infographics | Yes - article images | Yes |
| Content generation | |||
| Research-backed briefs | Yes | Yes - live web research before drafting | Yes |
| Live SERP / PAA research | Yes | Partial - top-ranking pages, no PAA | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 16 content types | Yes - 1,500–3,000 words | Yes |
| Brand voice grounding | Yes | Partial - tone stored as agent memory | Yes |
| Brand truth profile | Yes - positioning, terms, reference docs | Yes - configured brand facts | Yes |
| Internal linking placement | $103/mo tier | Yes | Yes |
| Featured image generation | Yes - metered credits | Yes | Yes |
| FAQ generation with schema export | Partial - FAQ type; schema auto on own CMS | Yes | Yes - HTML and JSON-LD |
| Key points extraction | Partial - evidence and stats pulled into brief | Not published | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes | Yes - content list and calendar | Yes |
| Export formats | HTML, Markdown, PDF, text, JSON, Docs, Notion | PDF, CSV, PPTX | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes | Yes - inline edits with undo | Yes |
| Deploy directly to CMS | Yes | Yes - WordPress or hosted blog | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No - text formats only | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - crawls on domain connect | Partial - sitemap and robots checks only | Yes |
| Scheduled full-site crawl | Partial - on demand, 50–1,000 pages/mo | No - page-by-page audits | Yes - weekly or on demand |
| Monitored page management | Yes - 10–300 guarded pages | Partial - own published articles only | Yes |
| Batched change digests | Partial - alerts to agent thread and email | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Yes - 0–100 health score | Partial - refresh reminders on own articles | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No - topic clusters instead | No | Yes |
| Inferred relationships | Partial - cluster and internal-link mapping | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Partial - alerts on shift, no user threshold | Partial - alerts on shifts, no actions | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Yes - decay detected, fix drafted | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | Partial - rule severity and approval steps | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - calendar and scheduled publish | Yes - schedule-to-publish | Yes - daily to monthly |
| Workflow reports | Partial - run status per playbook | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - review queue and agent thread | Partial - cross-brand reviews inbox, $299 | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - rule severity, confidence bar | Partial - priorities, no custom thresholds | Yes - per project |
| Email digest | Partial - per-event email, no digest | Yes - scheduled report emails | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 / 5 | 0 on $49; 2 / 10 / 25 above | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $29/mo | Not published | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - plan caps are shared | Yes - account credit pool | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes | Yes - separate brands | Yes |
| Projects included | 1 / 5 / 10 domains | 10–1,000 brands by tier | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | No - account-level key | Yes - scoped per-brand keys | Yes - rotatable |
| SSO / SAML | Enterprise only | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Enterprise only | Yes - $149+ | Yes - visibility report and audit |
| Custom logo, color and link | Enterprise only | Yes - logo, colors, sender, footer | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No - free hosting adds a vendor badge | No | Yes |
| Dedicated agency tier | No - $239 tier positioned for agencies | Yes - $149 and $299 | Yes - four tiers |
| Client sub-accounts | Partial - client portal is Enterprise only | Yes - magic-link portal, $299 | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 | Yes - GA4 | Roadmap |
| MCP connector support | Yes - all plans | Yes - hosted server, OAuth | Partial - Webflow connects over MCP |
| Public API | Yes - 250 / 1,000 / 3,000 calls/mo | Yes - all paid plans | No - project keys for own plugins only |
| Slack | Yes | No | No |
| Zapier | Yes - plus Make and n8n | No - via API and webhooks | No |
| Custom connection support | Yes - REST API + signed webhooks | Partial - webhooks plus request by email | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English); content in 70+ | 1 (English); 50+ prompt languages | 6 |
| Troubleshooting and recovery tools | Not published | No | Yes |
| In-app help agent | Yes - screen-aware | Yes - agent dock | Yes |
| Done-for-you service available | No - Enterprise account manager | Yes - managed service, book a call | Yes |
| Team | |||
| Founders have SEO backgrounds | Founded in 2016 by Tomas Ratia and Cody Jacques as a natural-language answer-engine product, before shifting toward SEO content workflows. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Frase fits teams that want a browser-based platform with a public API, Slack, Zapier, Make, and n8n support. It also holds a SOC 2 Type II attestation. RankPrompt fits agencies that need client sub-accounts, a client portal, GA4 support, or an API across paid plans.
Hi, Moose suits SMBs and agencies that want broad AI visibility tracking without starting on a paid trial. Its free plan has no expiry or card requirement. It tracks 10 engines, including ChatGPT, Claude, Gemini, Grok, Bing Copilot, DeepSeek, and Meta AI. Five engines can run locally with unlimited daily checks on every plan.
The desktop, local-first setup also changes the cost and data model. Hi, Moose stores data on the device, supports local AI models, and can run with $0 AI cost to the vendor. Teams can also use OpenRouter through BYOK plans starting at $39 per month. The platform shows usage in one AI-credit balance with a published rate card, rather than several separate caps.
Hi, Moose also connects tracking to page-level work. It captures ChatGPT fan-out and Google AI Mode grounding queries, audits pages across nine scored categories, prepares element-level changes, and compares verification runs against a baseline. WordPress users can stage changes, preview them, approve publishing, and roll them back. It also supports Webflow and Grav.
For teams that need a cloud-first tool with deep automation integrations, Frase remains a practical choice. For agencies that need client logins, RankPrompt has a clear advantage. For buyers who want local data control, flexible AI costs, wider engine coverage, and a track-to-fix workflow, Hi, Moose covers more of the day-to-day AEO work in one product.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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