AI visibility tools, head to head
Frase vs Scrunch
Pricing, features and differences, researched August 2026.
Frase and Scrunch both help teams improve visibility in AI search, but they focus on different parts of the work. Teams often compare them when they need to decide whether to improve the content they publish or monitor how AI platforms already describe their brand. Frase centers on the content workflow. In-house teams and agencies can research topics, write and optimize drafts, publish content, and track search performance over time. Its scoring looks at both traditional search rankings and AI citation potential, while its monitoring tools flag content decay and changes in AI visibility. Scrunch centers on brand representation across AI platforms. It tracks brand visibility, citations, competitors, and AI referral traffic. Its Agent Experience Platform also gives AI agents an optimized version of a site without changing what human visitors see. The main differences fall under intended use, content creation and optimization, AI visibility monitoring, reporting depth, and how each platform handles the website experience for AI agents.
At a glance
Frase
Pick it if the writing workflow matters more to you than the tracking, because the entry plan covers 2 of its 5 engines and the full set costs $239.
- Entry price
- $39/mo annual, $49/mo monthly
- Tracked prompts
- 50 / 200 / 500
- Free trial
- 7 days
Scrunch
Pick it if you want chunk-by-chunk rewrite suggestions on your pages, and treat its edge-served bot copy as an experiment rather than a settled tactic.
- Entry price
- $250/mo annual; $300 monthly
- Tracked prompts
- 350 / 700 custom; +1,000 / 2,500 preset
- Free trial
- 7 days, no card
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Frase | Scrunch | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 7-day trial, no card | No - 7-day trial | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free web checkers are one-off | 0 | 5 |
| Entry paid price | $39/mo annual, $49/mo monthly | $250/mo annual; $300 monthly | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 20% | Yes - 17% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Tiered subscription + optional overages | Per prompt + per seat | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - 5+ separate caps | No - prompts, personas, audits, seats | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - billing and usage settings | Not published - CS contacts you at limits | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partial - $239 tier aimed at agencies | Yes - Agency Partner Program | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - 30% for 12 months | Yes - up to 20% referral | Yes |
| Annual contract required | No | No - monthly at higher rate | No |
| Free trial length | 7 days | 7 days, no card | n/a - free plan, no expiry |
| Paid plans pricing range | $39–$239/mo annual + Enterprise custom | $250–$500/mo + custom Enterprise | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - exports anytime | CSV, XLSX, API while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Yes - Type II attested | SOC 2 Type II | Pending |
| ISO certification | Not published - GDPR stated | Not published | No |
| Local backup and restore | No | No - vendor-side only | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 5 named; 2 on entry, 5 at $239 | 9 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Mixed - browser automation + platform APIs | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - all plans | Yes | Yes |
| Claude | $239/mo tier | Yes | Yes |
| Gemini | $239/mo tier | Yes | Yes |
| Google AI Mode | Not published | Yes | Yes |
| Google AI Overviews | Yes - all plans | Yes | Yes |
| Grok | Not published | Yes - newest addition | Yes |
| Bing Copilot | Not published | Yes | Yes |
| DeepSeek | Not published | No | Yes |
| Meta AI | No | Yes | Yes |
| Tracked prompts included | 50 / 200 / 500 | 350 / 700 custom; +1,000 / 2,500 preset | No hard limit on any plan |
| Samples per prompt configurable | Not published | Not published | Yes |
| Run cadence options | Daily, not adjustable | Not published - reported ~3 days | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Not published - reported available | Yes |
| Instant one-off check | Yes - free web checker | No - free prompt generator only | Yes |
| Prompt manager | Yes - add, CSV import, auto-generate | Yes - variants, tags, templates | Yes |
| Branded vs non-branded classification | No - awareness/consideration/decision tiers | Yes | Yes |
| Prompt categories and topics | Yes | Yes - topics, personas, funnel stage | Yes |
| Per-prompt model selection | No - engine set by plan | Yes - variants per platform | Yes |
| Brand name variant support | Not published | Yes - sub-brands tracked separately | Yes - secondary brand terms |
| Brand multi-domain support | Yes - 1–10 domains by plan | Partial - one primary domain per brand | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - auto-generated from brand profile | No - via MCP + external GSC tool | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - competitor list drives gap analysis | Yes | Yes |
| Perplexity | $103/mo tier | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes | Yes - domain and page level |
| Sentiment scoring | Yes | Yes - positive, mixed, negative | Yes |
| Average position / rank | Yes | Yes - top, middle, bottom | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - avg mentions per platform | Yes | Yes |
| Share of Citations | Not published | Yes | Yes |
| Narrative drift detection | Partial - sentiment and trend velocity | Partial - sentiment over time | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | No | Yes |
| Untracked brand extraction | Partial - auto-discovers competitors to confirm | Partial - new-entity signals | Yes - with sentiment and average rank |
| Cited source categorization | Not published | Yes - brand, competitor, third-party | Yes - 8 source types |
| Topic-level breakdown | Yes - by prompt category | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published - list is editable | Not published | 15 |
| Visibility gap analysis | Yes - head-to-head and gap views | Yes - gaps and white space | Yes |
| ChatGPT fan-out capture | No | Not published | Yes |
| AI Mode grounding queries capture | No | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Partial - crawler logs, needs site snippet | Yes - robots checks + bot logs | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes - plus custom dashboards | Yes |
| AI-written narrative summary | Partial - agent answers on request | Yes - per detected change | Yes |
| Data export | Yes - CSV, JSON, API | Yes - CSV, XLSX, PDF, API | Yes - CSV |
| Branded PDF report | Enterprise only | No - unbranded snapshot | Yes |
| Scheduled email reports | No - event alerts only | Partial - alert digest, not a report | Yes - paid, per-user opt-in |
| Action log with export | Partial - publish log, export not published | Partial - alert reactions via API | Yes - CSV on paid managed plans |
| Historical data retention | None / 3 / 12 / 24 months by plan | 90 days published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Yes - auto fix step is Google decay only | Partial - deploys to bot copy, not live site | Yes |
| Page-level AEO audit | Yes | Yes | Yes |
| Scored categories | 3 - SEO, GEO, EEAT | Not published - robots, rendering, schema, content | 9 |
| Retrieval-readiness scoring | Yes - extraction and citation readiness | Yes - retrievability + citability | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | Partial - high/medium/low confidence | Partial - impact rank + confidence tiers | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Yes - highlight and rewrite inline | Yes - chunk by chunk | Yes - element, character budget, before and after |
| Second-model QA pass | No - rule checks before publish | Not published | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No - crawler renders JavaScript | Yes - bot view + visitor image | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Site crawl, URL, Docs, Notion, GitHub | Live fetch + visibility + competitor data | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run and re-score, no compare view | Partial - re-audit, no paired check | Yes - compares against the baseline |
| Recommendation status tracking | Yes - review queue and rule status | Yes - approve, deploy, dismiss | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - priority list is Search Console led | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Yes | No | Yes - protect, balanced or expand |
| Branded audit PDF | Enterprise only | No - unbranded PDF | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - direct, no plugin | Bot-log integration only, no publishing | Yes - official plugin, production and staging |
| Webflow | Yes | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | Partial - title and meta only; body ships as draft | No - edits bot-only copy | Yes |
| Preview before applying | Yes - word-level diff | Yes - side-by-side diff | Yes |
| Staging environment support | Partial - publishes as CMS draft | Yes - stage without publishing | Yes - WordPress, with promote to production |
| One-click rollback | Partial - revert before publish only | Not published - versions retained | Yes - WordPress |
| Patch history per site | Partial - publish log | Yes - version history per site | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Partial - own CMS only | Partial - into bot copy only | Yes - FAQPage schema |
| Publish approval gate | Yes - default on | Yes - or set to auto-approve | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Yes - plans and chains steps from one request | Partial - diagnosis and charts only | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No - also has saved multi-step playbooks | Yes - audit, optimize, deploy pipeline | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | Partial - hand-off button in editor | No | Yes |
| Steer agent while running | Partial - follow-up messages in thread | No | Yes - talk to any agent mid-job |
| Background execution | Yes | Yes - nightly sweeps, autopilot fixes | Yes - with notify on completion |
| Approval gate before real-world actions | Yes | Yes - bulk or per item | Yes |
| Long-running deep work jobs | Yes | Partial - batch page pipelines | Yes |
| Scheduled agent jobs | Partial - scheduled publishing and daily tracking | Partial - vendor cadence, not user-set | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - briefs, drafts, audits | Yes - saved dashboards | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Yes - sources and brief kept with page | Yes - raw responses + audit previews | Yes - screenshots and captured proof |
| Searchable job history | Partial - playbook run list | Partial - audit and deploy history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes | Yes - in-app assistant + MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not published | Not published | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - brand and site context, not thread memory | Not published | Yes - semantic search over past chats |
| Live web search | Partial - SERP and research fetches | No | Yes |
| Fetch and read URLs | Yes | Partial - audit fetches only | Yes |
| Semantic search over your own site | Yes - indexed for the site widget | No - sitemap index, not semantic | Yes - on-device index |
| Topic coverage check | Yes | Yes | Yes - covered, partial or not covered |
| File attachments | Yes - reference documents | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No - audit renders automatically | Yes - screen or window, with crop |
| Custom specialists with own tool access | No - playbooks and content types instead | No | Yes - plus 6 presets |
| Image generation | Yes - images, diagrams, infographics | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes | Partial - page recommendations, not briefs | Yes |
| Live SERP / PAA research | Yes | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 16 content types | No - rewrites existing pages only | Yes |
| Brand voice grounding | Yes | Partial - custom instructions per page | Yes |
| Brand truth profile | Yes - positioning, terms, reference docs | Yes - internal sources of truth | Yes |
| Internal linking placement | $103/mo tier | Not published | Yes |
| Featured image generation | Yes - metered credits | No | Yes |
| FAQ generation with schema export | Partial - FAQ type; schema auto on own CMS | Partial - FAQ blocks in bot copy | Yes - HTML and JSON-LD |
| Key points extraction | Partial - evidence and stats pulled into brief | Yes - structured summaries | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes | No | Yes |
| Export formats | HTML, Markdown, PDF, text, JSON, Docs, Notion | Markdown, PDF, CSV, XLSX | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes | Yes - interactive editor | Yes |
| Deploy directly to CMS | Yes | No - announced, not shipped | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No - text formats only | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - crawls on domain connect | Yes - sitemap crawl | Yes |
| Scheduled full-site crawl | Partial - on demand, 50–1,000 pages/mo | Yes - always-on, page cap by plan | Yes - weekly or on demand |
| Monitored page management | Yes - 10–300 guarded pages | Yes - priority flags per page | Yes |
| Batched change digests | Partial - alerts to agent thread and email | Partial - alert digest, not page diffs | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Yes - 0–100 health score | Partial - last-indexed timestamp | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No - topic clusters instead | No | Yes |
| Inferred relationships | Partial - cluster and internal-link mapping | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Partial - alerts on shift, no user threshold | Partial - detects and notifies, no actions | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Yes - decay detected, fix drafted | Yes - prioritized page action plan | Yes - detect, locate, audit, stage a fix |
| Conditional branching | Partial - rule severity and approval steps | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - calendar and scheduled publish | Yes - weekly auto-approved fixes | Yes - daily to monthly |
| Workflow reports | Partial - run status per playbook | Partial - pipeline status + webhooks | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - review queue and agent thread | Yes - alert feed with reactions | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - rule severity, confidence bar | Partial - frequency set, tiers automatic | Yes - per project |
| Email digest | Partial - per-event email, no digest | Yes - real-time, daily or weekly | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 / 5 | 3 / 5 / custom | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $29/mo | $25/mo, max 5 extra on entry | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - plan caps are shared | Yes | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes | Agency and Enterprise only | Yes |
| Projects included | 1 / 5 / 10 domains | 1 brand; multi on Agency/Enterprise | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Partial - archive via API | Yes |
| Per-project API keys | No - account-level key | No - org-level, brand-scoped | Yes - rotatable |
| SSO / SAML | Enterprise only | Enterprise; Google SSO all plans | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Enterprise only | No | Yes - visibility report and audit |
| Custom logo, color and link | Enterprise only | Not published | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No - free hosting adds a vendor badge | No | Yes |
| Dedicated agency tier | No - $239 tier positioned for agencies | Yes - from $500/mo | Yes - four tiers |
| Client sub-accounts | Partial - client portal is Enterprise only | Yes - guest role per brand | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 | Yes - GA4; Adobe via push API | Roadmap |
| MCP connector support | Yes - all plans | Yes - hosted server, 33 tools | Partial - Webflow connects over MCP |
| Public API | Yes - 250 / 1,000 / 3,000 calls/mo | Enterprise only | No - project keys for own plugins only |
| Slack | Yes | No - Enterprise support channel only | No |
| Zapier | Yes - plus Make and n8n | No | No |
| Custom connection support | Yes - REST API + signed webhooks | Yes - webhooks + custom log ingestion | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English); content in 70+ | 1 (English); tracks any language | 6 |
| Troubleshooting and recovery tools | Not published | No - status page only | Yes |
| In-app help agent | Yes - screen-aware | Yes - assistant reads help docs | Yes |
| Done-for-you service available | No - Enterprise account manager | Partial - CS and partner agencies | Yes |
| Team | |||
| Founders have SEO backgrounds | Founded in 2016 by Tomas Ratia and Cody Jacques as a natural-language answer-engine product, before shifting toward SEO content workflows. | No. Founders Chris Andrew and Robert MacCloy were previously CPO and CTO at Hearsay Systems, a financial-services social compliance platform. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Frase suits teams that want a browser-based content workflow with direct CMS publishing, broad automation connections, and a public API. Scrunch fits larger brands that need enterprise AI visibility monitoring, client sub-accounts, and its Agent Experience Platform. Both start with seven-day trials, while Scrunch starts at $250 per month on annual billing.
Hi, Moose gives SMBs and agencies a wider set of AI search tools at a lower entry point. Its free plan never expires and includes unlimited local visibility runs. Paid plans start at $39 per month with BYOK or $79 per month with AI included. Teams can also use an OpenRouter key or run local models, which can reduce vendor AI costs to $0.
The platform tracks 10 engines, including ChatGPT, Claude, Gemini, Google AI Mode, Google AI Overviews, Grok, Bing Copilot, DeepSeek, Meta AI, and Perplexity. It has no hard prompt limit, supports on-demand checks and multiple run schedules, and captures five engines locally from the user’s device. Hi, Moose also collects AI Mode grounding queries and ChatGPT fan-out data, then connects those findings to page audits, recommendations, verification runs, and approved CMS changes.
Hi, Moose runs as a Windows and macOS desktop app. It stores data in a local database, supports local backup and restore, and offers on-device AI inference with three local model sizes. That setup will not suit teams that require a browser-only platform, SOC 2 certification today, SSO, or a public API. For teams that value local control, transparent AI credit use, and an end-to-end AEO workflow, Hi, Moose covers more of the work from tracking through approved deployment.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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