AI visibility tools, head to head
Frase vs Searchable
Pricing, features and differences, researched August 2026.
Frase and Searchable both help teams improve their visibility in Google and AI search, but they support different parts of the work. Teams often compare them when they need to decide whether to focus on creating and optimizing content, tracking brand visibility across AI tools, or covering both needs. Frase centers on the content workflow. It helps in-house teams and agencies research topics, create briefs, write and optimize drafts, publish content, and monitor results. Its scoring connects traditional search ranking signals with AI citation potential, while its post-publication tools track content decay and AI visibility. Searchable centers on brand monitoring and AI search intelligence. It tracks how brands appear in ChatGPT, Perplexity, Gemini, Claude, Copilot, and Google AI Overviews. It also combines prompt and citation tracking with competitor analysis, sentiment analysis, technical audits, and content recommendations. The main differences fall under primary use case, content creation tools, AI visibility tracking, post-publication monitoring, technical auditing, and competitor research. The right choice depends on whether your team needs a platform for managing content production, understanding brand presence in AI search, or adding one of those capabilities to an existing stack.
At a glance
Frase
Pick it if the writing workflow matters more to you than the tracking, because the entry plan covers 2 of its 5 engines and the full set costs $239.
- Entry price
- $39/mo annual, $49/mo monthly
- Tracked prompts
- 50 / 200 / 500
- Free trial
- 7 days
Searchable
Pick it if you need high article volume with agency tiers, though the published plans cover 3 of its 9 engines.
- Entry price
- $125/mo
- Tracked prompts
- 100–1,250
- Free trial
- 14 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Frase | Searchable | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 7-day trial, no card | No - 14-day trial only | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free web checkers are one-off | 0 | 5 |
| Entry paid price | $39/mo annual, $49/mo monthly | $125/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 20% | Yes - 20% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Tiered subscription + optional overages | Per prompt + article/audit caps | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - 5+ separate caps | No - separate prompt, answer, article, audit caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - billing and usage settings | Partial - plan limits on billing page | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partial - $239 tier aimed at agencies | Yes - 4 tiers | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - 30% for 12 months | Yes - recurring commission, agency partners | Yes |
| Annual contract required | No | No | No |
| Free trial length | 7 days | 14 days | n/a - free plan, no expiry |
| Paid plans pricing range | $39–$239/mo annual + Enterprise custom | $125–$999+/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - exports anytime | CSV + API anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Yes - Type II attested | Not published | Pending |
| ISO certification | Not published - GDPR stated | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 5 named; 2 on entry, 5 at $239 | 9 listed; 3 on published plans | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Not published | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - all plans | Yes | Yes |
| Claude | $239/mo tier | Enterprise / custom | Yes |
| Gemini | $239/mo tier | Enterprise / custom | Yes |
| Google AI Mode | Not published | Enterprise / custom | Yes |
| Google AI Overviews | Yes - all plans | Yes | Yes |
| Grok | Not published | Enterprise / custom | Yes |
| Bing Copilot | Not published | Enterprise / custom | Yes |
| DeepSeek | Not published | Enterprise / custom | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 50 / 200 / 500 | 100–1,250 | No hard limit on any plan |
| Samples per prompt configurable | Not published | No - monthly answer cap by plan | Yes |
| Run cadence options | Daily, not adjustable | Daily; weekly on custom | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Yes - save and run | Yes |
| Instant one-off check | Yes - free web checker | No | Yes |
| Prompt manager | Yes - add, CSV import, auto-generate | Yes - CSV import, 1,000 per upload | Yes |
| Branded vs non-branded classification | No - awareness/consideration/decision tiers | Yes | Yes |
| Prompt categories and topics | Yes | Yes - topics + tags | Yes |
| Per-prompt model selection | No - engine set by plan | No - set per project | Yes |
| Brand name variant support | Not published | Yes | Yes - secondary brand terms |
| Brand multi-domain support | Yes - 1–10 domains by plan | Yes - unlimited domains | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - auto-generated from brand profile | Not published | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - competitor list drives gap analysis | Partial - AI-suggested review queue | Yes |
| Perplexity | $103/mo tier | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes - inline citations and sources split | Yes - domain and page level |
| Sentiment scoring | Yes | Yes - 0–100 + trend | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - avg mentions per platform | Yes | Yes |
| Share of Citations | Not published | Yes - citation share by domain | Yes |
| Narrative drift detection | Partial - sentiment and trend velocity | Partial - sentiment trend + observed brand facts | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Partial - brand facts marked pass/fail | Yes |
| Untracked brand extraction | Partial - auto-discovers competitors to confirm | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Not published | Yes - source types + 11 content types | Yes - 8 source types |
| Topic-level breakdown | Yes - by prompt category | Yes - plus topic × engine heatmap | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes - plus view-as-competitor mode | Yes - or promote any brand seen in results |
| Competitors included | Not published - list is editable | Not published | 15 |
| Visibility gap analysis | Yes - head-to-head and gap views | Yes - source and topic gaps | Yes |
| ChatGPT fan-out capture | No | Yes | Yes |
| AI Mode grounding queries capture | No | Partial - fanout per model, engine not named | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Partial - crawler logs, needs site snippet | Yes - plus crawler log analytics | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Partial - agent answers on request | Partial - agent answers on request | Yes |
| Data export | Yes - CSV, JSON, API | Yes - CSV, API, Looker Studio | Yes - CSV |
| Branded PDF report | Enterprise only | No - shareable web report; PDF not shipped | Yes |
| Scheduled email reports | No - event alerts only | Not published | Yes - paid, per-user opt-in |
| Action log with export | Partial - publish log, export not published | Partial - task list, export to Linear | Yes - CSV on paid managed plans |
| Historical data retention | None / 3 / 12 / 24 months by plan | 3–12 months; unlimited on top tiers | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Yes - auto fix step is Google decay only | Partial - fixes are tasks, not deployed edits | Yes |
| Page-level AEO audit | Yes | Yes | Yes |
| Scored categories | 3 - SEO, GEO, EEAT | 3 scores, 15 weighted factors | 9 |
| Retrieval-readiness scoring | Yes - extraction and citation readiness | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | Partial - high/medium/low confidence | No - impact and severity only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Yes - highlight and rewrite inline | No - issue list with code examples | Yes - element, character budget, before and after |
| Second-model QA pass | No - rule checks before publish | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No - crawler renders JavaScript | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Site crawl, URL, Docs, Notion, GitHub | Live URL only | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run and re-score, no compare view | Yes - re-audit and compare scores | Yes - compares against the baseline |
| Recommendation status tracking | Yes - review queue and rule status | Yes - in progress / resolved, assignable | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - priority list is Search Console led | Partial - per-URL citation rollup | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Yes | Partial - GSC data available, $125+ | Yes - protect, balanced or expand |
| Branded audit PDF | Enterprise only | No - export not shipped | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - direct, no plugin | Export only - plugin is log forwarding | Yes - official plugin, production and staging |
| Webflow | Yes | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No - planned | On roadmap |
| Surgical element-level edits to live page | Partial - title and meta only; body ships as draft | No | Yes |
| Preview before applying | Yes - word-level diff | No - review in editor before export | Yes |
| Staging environment support | Partial - publishes as CMS draft | No | Yes - WordPress, with promote to production |
| One-click rollback | Partial - revert before publish only | No | Yes - WordPress |
| Patch history per site | Partial - publish log | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Partial - own CMS only | No - schema inside generated content only | Yes - FAQPage schema |
| Publish approval gate | Yes - default on | n/a - never publishes on its own | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Yes - plans and chains steps from one request | Partial - in-app agent over workspace data | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No - also has saved multi-step playbooks | No workflow builder either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | Partial - hand-off button in editor | No | Yes |
| Steer agent while running | Partial - follow-up messages in thread | No - multi-turn chat only | Yes - talk to any agent mid-job |
| Background execution | Yes | Not published | Yes - with notify on completion |
| Approval gate before real-world actions | Yes | Yes - write actions need confirmation | Yes |
| Long-running deep work jobs | Yes | No | Yes |
| Scheduled agent jobs | Partial - scheduled publishing and daily tracking | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - briefs, drafts, audits | Yes - articles, prompts, reports | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Yes - sources and brief kept with page | Partial - cites the data behind each answer | Yes - screenshots and captured proof |
| Searchable job history | Partial - playbook run list | Partial - saved chat history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes | Yes | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not published | Not disclosed | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - brand and site context, not thread memory | Partial - saved chats, context per chat | Yes - semantic search over past chats |
| Live web search | Partial - SERP and research fetches | Not published | Yes |
| Fetch and read URLs | Yes | Partial - cached cited pages | Yes |
| Semantic search over your own site | Yes - indexed for the site widget | Partial - sitemap pages and audit data | Yes - on-device index |
| Topic coverage check | Yes | Yes - topic and citation gaps | Yes - covered, partial or not covered |
| File attachments | Yes - reference documents | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No - playbooks and content types instead | Partial - custom tools on custom plans | Yes - plus 6 presets |
| Image generation | Yes - images, diagrams, infographics | Not published | Yes |
| Content generation | |||
| Research-backed briefs | Yes | Yes - reviewable outline step | Yes |
| Live SERP / PAA research | Yes | Partial - competitor and fanout research | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 16 content types | Yes - 20–200 articles/mo by plan | Yes |
| Brand voice grounding | Yes | Yes - knowledge base | Yes |
| Brand truth profile | Yes - positioning, terms, reference docs | Partial - brand profile + observed facts | Yes |
| Internal linking placement | $103/mo tier | Partial - suggestions, not inserted | Yes |
| Featured image generation | Yes - metered credits | Not published | Yes |
| FAQ generation with schema export | Partial - FAQ type; schema auto on own CMS | Partial - FAQ schema inside articles | Yes - HTML and JSON-LD |
| Key points extraction | Partial - evidence and stats pulled into brief | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes | Yes - content list | Yes |
| Export formats | HTML, Markdown, PDF, text, JSON, Docs, Notion | Markdown; WordPress, Sanity, Contentful | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes | Yes - editor + agent | Yes |
| Deploy directly to CMS | Yes | Partial - export with field mapping | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No - text formats only | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - crawls on domain connect | Yes - sitemap sync | Yes |
| Scheduled full-site crawl | Partial - on demand, 50–1,000 pages/mo | Partial - audits capped at 200–3,000 pages/mo | Yes - weekly or on demand |
| Monitored page management | Yes - 10–300 guarded pages | Yes | Yes |
| Batched change digests | Partial - alerts to agent thread and email | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Yes - 0–100 health score | Partial - audit history per page | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No - topic clusters instead | No | Yes |
| Inferred relationships | Partial - cluster and internal-link mapping | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No - brand profile only | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Partial - alerts on shift, no user threshold | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Yes - decay detected, fix drafted | Partial - diagnostic recipes in docs | Yes - detect, locate, audit, stage a fix |
| Conditional branching | Partial - rule severity and approval steps | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - calendar and scheduled publish | Partial - content calendar | Yes - daily to monthly |
| Workflow reports | Partial - run status per playbook | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - review queue and agent thread | Partial - prioritised opportunity list | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - rule severity, confidence bar | No | Yes - per project |
| Email digest | Partial - per-event email, no digest | Not published | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 / 5 | Unlimited | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $29/mo | $0 | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - plan caps are shared | Yes | Yes |
| Per-member usage visibility | Not published | No | Yes |
| Multi-project workspaces | Yes | Yes | Yes |
| Projects included | 1 / 5 / 10 domains | 1–10; unlimited on top tiers | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | No - account-level key | Partial - keys can be bound to one project | Yes - rotatable |
| SSO / SAML | Enterprise only | Custom plans only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Enterprise only | No - white-label web reports, $400+ | Yes - visibility report and audit |
| Custom logo, color and link | Enterprise only | Partial - report branding; full platform white-label unreleased | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No - free hosting adds a vendor badge | No | Yes |
| Dedicated agency tier | No - $239 tier positioned for agencies | Yes - 4 tiers, from $250/mo | Yes - four tiers |
| Client sub-accounts | Partial - client portal is Enterprise only | Yes - client workspaces + pitch projects | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Yes - $125+ | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 | Yes - GA4, $125+ | Roadmap |
| MCP connector support | Yes - all plans | Yes - 30+ read tools | Partial - Webflow connects over MCP |
| Public API | Yes - 250 / 1,000 / 3,000 calls/mo | Yes - higher tiers, 600 req/min | No - project keys for own plugins only |
| Slack | Yes | No - support community only | No |
| Zapier | Yes - plus Make and n8n | Custom plans only | No |
| Custom connection support | Yes - REST API + signed webhooks | Yes - log ingest + REST | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English); content in 70+ | 1 (English) | 6 |
| Troubleshooting and recovery tools | Not published | No | Yes |
| In-app help agent | Yes - screen-aware | Yes | Yes |
| Done-for-you service available | No - Enterprise account manager | No - training cohorts + partner agencies | Yes |
| Team | |||
| Founders have SEO backgrounds | Founded in 2016 by Tomas Ratia and Cody Jacques as a natural-language answer-engine product, before shifting toward SEO content workflows. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Frase suits teams that need a browser-based platform, a public API, and connections to Slack, Zapier, Make, or n8n. Searchable suits agencies that need client sub-accounts, unlimited seats, or higher-tier API access. Frase also holds a SOC 2 Type II attestation, while Hi, Moose lists certification as pending.
For most SMBs and agencies that want to track, diagnose, and act on AI search visibility, Hi, Moose covers more of the workflow at a lower starting cost. Its free plan does not expire or require a card. Paid plans start at $39 per month with BYOK, and teams can use an OpenRouter key to avoid AI costs paid to the vendor. Hi, Moose also shows usage as one AI credit balance with a published rate card, instead of separate prompt, answer, article, and audit caps.
Hi, Moose tracks 10 engines, including Claude, Gemini, Google AI Mode, Grok, Bing Copilot, DeepSeek, and Meta AI. It supports unlimited local daily visibility runs on every plan, flexible run schedules, per-prompt model selection, and no hard prompt limit. It then connects visibility data to page audits, element-level rewrite suggestions, baseline comparisons, and approval-gated WordPress publishing with rollback and patch history.
Its desktop model also gives teams choices that cloud-only tools do not offer. Hi, Moose stores data in a local database, supports local backups, offers three local model sizes, and can run agents locally at zero AI cost. Teams that need a web-only app, extensive automation integrations, or client logins may prefer Frase or Searchable. Teams that want a local-first AEO platform with broad engine coverage, evidence capture, and controlled fixes should find Hi, Moose the more complete alternative.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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