AI visibility tools, head to head
Frase vs Visby AI
Pricing, features and differences, researched August 2026.
Frase and Visby AI both help marketing teams improve their presence in AI search, but they start from different points. Frase centers on the content workflow, from research and writing through optimization, publishing, and post-publication monitoring. Visby AI centers on brand visibility across tools such as ChatGPT, Claude, and Gemini, then turns gaps into personalized GEO tasks. Teams may compare Frase vs. Visby AI when they need to decide whether to focus on improving individual pages or tracking how AI tools describe their brand. Agencies may also weigh them when they need content optimization for client sites alongside clear reporting on AI visibility. The main differences fall under each tool’s core use case, supported search platforms, content creation and optimization features, visibility tracking, gap analysis, task guidance, and reporting. Pricing, workflow fit, and the level of detail each team needs will also shape the choice.
At a glance
Frase
Pick it if the writing workflow matters more to you than the tracking, because the entry plan covers 2 of its 5 engines and the full set costs $239.
- Entry price
- $39/mo annual, $49/mo monthly
- Tracked prompts
- 50 / 200 / 500
- Free trial
- 7 days
Visby AI
Pick it if a Shopify store and a roughly monthly check fit your needs, since the entry plan tracks 15 prompts across 3 engines.
- Entry price
- $79/mo
- Tracked prompts
- 15 / 90 / 250+
- Free trial
- Not published - 3rd party says 14 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Frase | Visby AI | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 7-day trial, no card | No - trial + free audit tool | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free web checkers are one-off | 0 | 5 |
| Entry paid price | $39/mo annual, $49/mo monthly | $79/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 20% | No - monthly only | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Tiered subscription + optional overages | Tiered: prompts + domains + seats | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No - on roadmap | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - 5+ separate caps | No - prompt, answer, article caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - billing and usage settings | Yes - limits/usage in Settings | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partial - $239 tier aimed at agencies | No - no named agency tier | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - 30% for 12 months | Yes - referral program | Yes |
| Annual contract required | No | No | No |
| Free trial length | 7 days | Not published - 3rd party says 14 days | n/a - free plan, no expiry |
| Paid plans pricing range | $39–$239/mo annual + Enterprise custom | $79–$199/mo + custom Enterprise | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - exports anytime | Not published - CSV/PDF while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Yes - Type II attested | Not published | Pending |
| ISO certification | Not published - GDPR stated | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 5 named; 2 on entry, 5 at $239 | 3 - pick 3 of 4 on pricing page | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Not published | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - all plans | Yes | Yes |
| Claude | $239/mo tier | Yes | Yes |
| Gemini | $239/mo tier | Yes | Yes |
| Google AI Mode | Not published | No - roadmap, under review | Yes |
| Google AI Overviews | Yes - all plans | Disputed - priced, roadmap says planned | Yes |
| Grok | Not published | No | Yes |
| Bing Copilot | Not published | No - referral traffic only | Yes |
| DeepSeek | Not published | No | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 50 / 200 / 500 | 15 / 90 / 250+ | No hard limit on any plan |
| Samples per prompt configurable | Not published | No - 1 per engine per month | Yes |
| Run cadence options | Daily, not adjustable | ~30 days, not adjustable | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Not published | Yes |
| Instant one-off check | Yes - free web checker | Partial - free audit is site, not prompt | Yes |
| Prompt manager | Yes - add, CSV import, auto-generate | Yes - tags, archive, CSV import | Yes |
| Branded vs non-branded classification | No - awareness/consideration/decision tiers | Partial - funnel stage + intent | Yes |
| Prompt categories and topics | Yes | Yes - tags + funnel stage | Yes |
| Per-prompt model selection | No - engine set by plan | Not published | Yes |
| Brand name variant support | Not published | Not published | Yes - secondary brand terms |
| Brand multi-domain support | Yes - 1–10 domains by plan | No - 1 domain per project | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - auto-generated from brand profile | No - suggested from site scan | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - competitor list drives gap analysis | Partial - gap analysis module | Yes |
| Perplexity | $103/mo tier | No - roadmap, under review | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes - domain, page, competitor | Yes - domain and page level |
| Sentiment scoring | Yes | Yes - prompts + reviews | Yes |
| Average position / rank | Yes | No - roadmap, under review | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - avg mentions per platform | Partial - visibility score | Yes |
| Share of Citations | Not published | Partial - citations by domain | Yes |
| Narrative drift detection | Partial - sentiment and trend velocity | No | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | No | Yes |
| Untracked brand extraction | Partial - auto-discovers competitors to confirm | Yes - detected brands, promotable | Yes - with sentiment and average rank |
| Cited source categorization | Not published | Partial - domain and page only | Yes - 8 source types |
| Topic-level breakdown | Yes - by prompt category | Partial - funnel stage + tags | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes - direct, indirect, companion | Yes - or promote any brand seen in results |
| Competitors included | Not published - list is editable | Not published | 15 |
| Visibility gap analysis | Yes - head-to-head and gap views | Yes | Yes |
| ChatGPT fan-out capture | No | No | Yes |
| AI Mode grounding queries capture | No | No | Yes - the live grounding searches |
| Bing Index probe | No | No - Bing Webmaster traffic only | Yes |
| AI crawler access check | Partial - crawler logs, needs site snippet | No - roadmap, under review | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Partial - agent answers on request | Not published | Yes |
| Data export | Yes - CSV, JSON, API | Yes - CSV, PDF | Yes - CSV |
| Branded PDF report | Enterprise only | Beta since Mar 2026 | Yes |
| Scheduled email reports | No - event alerts only | Yes - weekly + monthly | Yes - paid, per-user opt-in |
| Action log with export | Partial - publish log, export not published | Partial - Kanban board, no export | Yes - CSV on paid managed plans |
| Historical data retention | None / 3 / 12 / 24 months by plan | Not published - monthly data points | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Yes - auto fix step is Google decay only | Partial - deploy on Shopify only | Yes |
| Page-level AEO audit | Yes | Yes - site scan + free tool | Yes |
| Scored categories | 3 - SEO, GEO, EEAT | 5 - SEO, GEO, content, review, speed | 9 |
| Retrieval-readiness scoring | Yes - extraction and citation readiness | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | Partial - high/medium/low confidence | No - impact priority only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Yes - highlight and rewrite inline | Partial - Shopify product copy | Yes - element, character budget, before and after |
| Second-model QA pass | No - rule checks before publish | No | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No - crawler renders JavaScript | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Site crawl, URL, Docs, Notion, GitHub | Sitemap crawl; GA, GSC, Bing, Ahrefs | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run and re-score, no compare view | Partial - task validation, re-scans | Yes - compares against the baseline |
| Recommendation status tracking | Yes - review queue and rule status | Yes - Kanban + assignees | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - priority list is Search Console led | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Yes | Partial - GSC data on dashboard | Yes - protect, balanced or expand |
| Branded audit PDF | Enterprise only | Beta - white-label reporting | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - direct, no plugin | No - roadmap, under review | Yes - official plugin, production and staging |
| Webflow | Yes | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | Yes - product content only | On roadmap |
| Surgical element-level edits to live page | Partial - title and meta only; body ships as draft | Partial - Shopify products only | Yes |
| Preview before applying | Yes - word-level diff | Yes - Shopify pending review | Yes |
| Staging environment support | Partial - publishes as CMS draft | No | Yes - WordPress, with promote to production |
| One-click rollback | Partial - revert before publish only | Not published | Yes - WordPress |
| Patch history per site | Partial - publish log | Not published | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Partial - own CMS only | No - recommends only | Yes - FAQPage schema |
| Publish approval gate | Yes - default on | Yes - Shopify only | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Yes - plans and chains steps from one request | No - two agentic items on roadmap | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No - also has saved multi-step playbooks | Yes - scheduled scans, auto tasks | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | Partial - hand-off button in editor | No | Yes |
| Steer agent while running | Partial - follow-up messages in thread | No | Yes - talk to any agent mid-job |
| Background execution | Yes | Partial - scheduled scans only | Yes - with notify on completion |
| Approval gate before real-world actions | Yes | Yes - Shopify only | Yes |
| Long-running deep work jobs | Yes | No | Yes |
| Scheduled agent jobs | Partial - scheduled publishing and daily tracking | No - scheduled refresh, not jobs | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - briefs, drafts, audits | Partial - briefs and articles | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Yes - sources and brief kept with page | Partial - stores AI answers | Yes - screenshots and captured proof |
| Searchable job history | Partial - playbook run list | No | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes | No - MCP for outside clients | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not published | n/a - no in-app chat | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - brand and site context, not thread memory | No | Yes - semantic search over past chats |
| Live web search | Partial - SERP and research fetches | No | Yes |
| Fetch and read URLs | Yes | Partial - audits URL or sitemap | Yes |
| Semantic search over your own site | Yes - indexed for the site widget | No | Yes - on-device index |
| Topic coverage check | Yes | Yes - gap analysis | Yes - covered, partial or not covered |
| File attachments | Yes - reference documents | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No - playbooks and content types instead | No | Yes - plus 6 presets |
| Image generation | Yes - images, diagrams, infographics | Not published | Yes |
| Content generation | |||
| Research-backed briefs | Yes | Yes - from gaps + SERP analysis | Yes |
| Live SERP / PAA research | Yes | Yes - SERP analysis module | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 16 content types | Yes - 2–25 articles/mo by tier | Yes |
| Brand voice grounding | Yes | Yes - brand book | Yes |
| Brand truth profile | Yes - positioning, terms, reference docs | Yes - brand book | Yes |
| Internal linking placement | $103/mo tier | Yes - from sitemap | Yes |
| Featured image generation | Yes - metered credits | Not published | Yes |
| FAQ generation with schema export | Partial - FAQ type; schema auto on own CMS | Partial - FAQ yes, schema not stated | Yes - HTML and JSON-LD |
| Key points extraction | Partial - evidence and stats pulled into brief | Not published | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes | Yes - Contents page, tags + status | Yes |
| Export formats | HTML, Markdown, PDF, text, JSON, Docs, Notion | PDF, CSV | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes | Yes - editor + optimization | Yes |
| Deploy directly to CMS | Yes | Partial - Shopify products only | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No - text formats only | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - crawls on domain connect | Yes - sitemap detection | Yes |
| Scheduled full-site crawl | Partial - on demand, 50–1,000 pages/mo | Partial - periodic re-scans | Yes - weekly or on demand |
| Monitored page management | Yes - 10–300 guarded pages | Partial - Pages tables, not managed | Yes |
| Batched change digests | Partial - alerts to agent thread and email | Yes - weekly + monthly email | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Yes - 0–100 health score | Not published | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No - topic clusters instead | No - brand book is a profile | Yes |
| Inferred relationships | Partial - cluster and internal-link mapping | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Partial - alerts on shift, no user threshold | No - notifications only | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Yes - decay detected, fix drafted | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | Partial - rule severity and approval steps | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - calendar and scheduled publish | Partial - weekly brief emails | Yes - daily to monthly |
| Workflow reports | Partial - run status per playbook | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - review queue and agent thread | No | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - rule severity, confidence bar | Not published | Yes - per project |
| Email digest | Partial - per-event email, no digest | Yes - weekly + monthly | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 / 5 | 1 / 3 / 10+ | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $29/mo | Not published | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - plan caps are shared | Yes - pooled per team | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes | Yes - teams + projects | Yes |
| Projects included | 1 / 5 / 10 domains | 1 / 3 / 5+ domains | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Partial - prompts archive, not projects | Yes |
| Per-project API keys | No - account-level key | Not published | Yes - rotatable |
| SSO / SAML | Enterprise only | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Enterprise only | Beta since Mar 2026 | Yes - visibility report and audit |
| Custom logo, color and link | Enterprise only | Partial - beta, theme control | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No - free hosting adds a vendor badge | No | Yes |
| Dedicated agency tier | No - $239 tier positioned for agencies | No | Yes - four tiers |
| Client sub-accounts | Partial - client portal is Enterprise only | Partial - projects, no client portal | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 | Yes - GA4 | Roadmap |
| MCP connector support | Yes - all plans | Yes - own MCP + Ahrefs MCP | Partial - Webflow connects over MCP |
| Public API | Yes - 250 / 1,000 / 3,000 calls/mo | Not published | No - project keys for own plugins only |
| Slack | Yes | No | No |
| Zapier | Yes - plus Make and n8n | No | No |
| Custom connection support | Yes - REST API + signed webhooks | No - feature request form | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English); content in 70+ | 4 - EN, DE, ES, TR | 6 |
| Troubleshooting and recovery tools | Not published | Partial - reconnect + crash screens | Yes |
| In-app help agent | Yes - screen-aware | No - docs + support tickets | Yes |
| Done-for-you service available | No - Enterprise account manager | Yes - Enterprise audit + consult | Yes |
| Team | |||
| Founders have SEO backgrounds | Founded in 2016 by Tomas Ratia and Cody Jacques as a natural-language answer-engine product, before shifting toward SEO content workflows. | Partial. Heavier performance marketing background. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Frase suits teams that need a browser-based platform, a public API, Slack or Zapier connections, and SOC 2 Type II attestation. Visby AI suits Shopify-focused teams that want cross-platform visibility tracking, scheduled email reports, and product-content workflows. Both tools track core AI-search signals and support content research.
Hi, Moose fits buyers who want to track, diagnose, fix, verify, and publish from one desktop app. It tracks 10 engines, including Google AI Mode, Bing Copilot, Grok, DeepSeek, and Meta AI. It also supports on-demand checks, configurable samples, and multiple run schedules. Frase limits engine access by plan, while Visby AI tracks three engines and runs prompts about once per month.
The pricing model also gives small teams more control. Hi, Moose offers a free-forever plan with no card, five engines that users can run daily, and unlimited local visibility runs on every plan. Its $39 per month BYOK plan supports OpenRouter keys, so users can run with no AI cost paid to Hi, Moose. The platform shows AI-credit use, reset dates, and pace warnings in the app. Frase and Visby AI use several limits across prompts, answers, articles, domains, or seats.
Hi, Moose keeps project data in a local device database and offers local backups, restore, and exports in CSV, PDF, and DOCX. Its three local model sizes also support on-device AI work when users want to avoid vendor AI costs. Engine checks still need the web, and Hi, Moose has SOC 2 status pending, so organizations that require an attested SOC 2 vendor today may prefer Frase.
For teams that need to act on visibility data, Hi, Moose provides evidence tiers, baseline-versus-verification comparisons, AI Mode grounding-query capture, ChatGPT fan-out capture, crawler-access checks, and element-level rewrite suggestions. It can stage WordPress changes, show a preview, support staging, retain patch history, and require approval before publishing. Agencies also get dedicated agency plans, white-label PDFs, and white-label audio players.
Hi, Moose does not offer a public API, Slack, Zapier, or Google Analytics integration today. Buyers who depend on those connections should weigh Frase’s broader integration set. For SMBs and agencies that prioritize broad AI-search coverage, local control, transparent AI usage, and an approval-based path from audit to live change, Hi, Moose provides the fuller alternative.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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