AI visibility tools, head to head
Gumshoe vs AIclicks
Pricing, features and differences, researched August 2026.
Gumshoe and AIclicks both help teams track how AI tools describe, recommend, and cite their brands. Marketing teams and SEO agencies may compare them when they need to turn AI search visibility data into clear content, technical SEO, and outreach work. The main differences come down to how each platform collects data, which AI surfaces it tracks, and how it frames visibility. Gumshoe simulates persona-based buyer conversations across 11 AI models. AIclicks monitors 10+ AI surfaces through their live user interfaces and connects visibility data to traffic. Teams may also weigh each tool’s approach to competitor and citation research. Gumshoe links visibility, competitor, citation, content, and technical findings to suggested actions. AIclicks maps citations and competitors, then prioritizes content updates and outreach opportunities. The right fit depends on whether your team needs persona-led conversation analysis, live interface monitoring, traffic connections, or a mix of these workflows.
At a glance
Gumshoe
Pick it if persona-generated prompts suit how you work, keeping in mind the entry plan is 80 prompts a month and there is no trial.
- Entry price
- $99/mo
- Tracked prompts
- 80/mo - 8 personas × 10 prompts
- Free trial
- No trial - 1 free sample audit
AIclicks
Pick it if you want tracking and CMS publishing cheaply, and accept 30 prompts and 3 of its 11 engines at the entry price.
- Entry price
- $59/mo
- Tracked prompts
- 30 / 150 / 300
- Free trial
- 3 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Gumshoe | AIclicks | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - one free sample audit | No - 3-day trial, no card | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 - free tools are one-off | 5 |
| Entry paid price | $99/mo | $59/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Not published - monthly only | Yes - up to 29% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Flat monthly, billed per project | Per prompt + engine count by tier | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - separate audit, URL and content caps | No - prompt, response, article caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - usage tab per workspace | Not published | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partial - partner discount, no separate plan | Custom pricing + rev share | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Not published | Yes | Yes |
| Annual contract required | No | No - monthly, cancel anytime | No |
| Free trial length | No trial - 1 free sample audit | 3 days | n/a - free plan, no expiry |
| Paid plans pricing range | $99–$299/mo + custom | $59–$499/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV, JSON and API anytime | In-app export; API on $189+ | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | None published | Not published | Pending |
| ISO certification | None published | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 11 claimed; ~8 families, 6 per audit | 11 offered; you get 3 / 4 / 6 | 10; 5 of them also collected locally |
| Real consumer-surface capture | No - official APIs, interface spot-checks | Claimed, unverified - chat UIs, not APIs | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes - default on all plans | Yes |
| Claude | Yes | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Gemini | Yes | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Google AI Mode | Not published | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Google AI Overviews | Yes | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Grok | Yes | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Bing Copilot | Unclear - listed on one page only | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| DeepSeek | Yes | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Meta AI | No | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Tracked prompts included | 80/mo - 8 personas × 10 prompts | 30 / 150 / 300 | No hard limit on any plan |
| Samples per prompt configurable | No - each prompt asked once per model | No - monthly response cap instead | Yes |
| Run cadence options | Monthly audit; weekly or daily snapshots | Daily; weekly on $499 | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Partial - within plan audit limits | Not published | Yes |
| Instant one-off check | No - free tools not launched | Yes - free website tools | Yes |
| Prompt manager | Partial - generated from personas and topics | Yes - list, topics, CSV import | Yes |
| Branded vs non-branded classification | Not published | Not published | Yes |
| Prompt categories and topics | Yes - topics per prompt | Yes - one topic per prompt | Yes |
| Per-prompt model selection | No - set per audit | No - set per project | Yes |
| Brand name variant support | Not published | Not published | Yes - secondary brand terms |
| Brand multi-domain support | Not published | 1 site on $59; unlimited above | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | No - no GSC connector | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - persona and topic gaps | Yes - discovery + citation-driven | Yes |
| Perplexity | Yes | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - URL and domain | Yes - URL and domain level | Yes - domain and page level |
| Sentiment scoring | Yes - $299 plan | Yes - $189+ only | Yes |
| Average position / rank | Yes - rank per answer | Yes | Yes |
| Share of Voice | Yes - visibility percentage | Yes | Yes |
| Share of Mentions | Yes - leaderboard mention counts | Yes - visibility % | Yes |
| Share of Citations | Partial - source counts, no share metric | Partial - frequency, brand view | Yes |
| Narrative drift detection | Partial - theme and sentiment over runs | Partial - sentiment themes over time | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | No | Yes |
| Untracked brand extraction | Yes - every brand in the answers | Yes - competitor discovery | Yes - with sentiment and average rank |
| Cited source categorization | Yes - $299 plan | Yes - 14 page types | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes - model leaderboard | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Up to 30 | No cap published | 15 |
| Visibility gap analysis | Yes - persona, topic and competitor | Yes - topic, source, competitor | Yes |
| ChatGPT fan-out capture | No | Yes - logged per run | Yes |
| AI Mode grounding queries capture | No | Yes - same fan-out capture | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - per URL | No - free website tool only | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Not published | Not published | Yes |
| Data export | Yes - CSV, JSON, API, share links | Yes - in-app; API on $189+ | Yes - CSV |
| Branded PDF report | No | Not published | Yes |
| Scheduled email reports | Partial - run-complete emails | Not published | Yes - paid, per-user opt-in |
| Action log with export | No | Partial - status + notes, no export | Yes - CSV on paid managed plans |
| Historical data retention | Not published | Not published; API caps at 90 days | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no deploy step | Partial - no verify step | Yes |
| Page-level AEO audit | Yes - 10–50 URLs/mo by plan | No - free website tool only | Yes |
| Scored categories | 6 named categories | 6 - free website tool only | 9 |
| Retrieval-readiness scoring | Partial - topics grouped by retrieval issue | Partial - free website tool only | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - priority ranking only | No - impact ranking only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - page-level content plans | No | Yes - element, character budget, before and after |
| Second-model QA pass | No | No - manual editing advised | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | Not published | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Entered URLs + site crawl | Live URL, free website tool | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Yes - score history per page | No - manual re-run | Yes - compares against the baseline |
| Recommendation status tracking | Not published | Yes - pending / done / dismissed | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes - audit gaps drive recommendations | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | No | Yes - protect, balanced or expand |
| Branded audit PDF | No | No | Yes |
| CMS integration & publishing | |||
| WordPress | No | Yes - publish and update | Yes - official plugin, production and staging |
| Webflow | No | Yes - publish and update | Yes - OAuth MCP, pages and collection items |
| Framer | No | Yes - triggers site redeploy | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | Yes - publish and update | On roadmap |
| Surgical element-level edits to live page | No | No - whole article only | Yes |
| Preview before applying | No | Partial - save as CMS draft | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - flags gaps only | Not published | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | Partial - manual click only | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No | No - form-driven writer | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - scheduled audits only | Yes - generate, edit, publish | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No - inputs set upfront | Yes - talk to any agent mid-job |
| Background execution | Partial - audits run server-side | Not published | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - no real-world actions | Yes - publish is manual | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - scheduled audits, not agents | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Yes - article drafts | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - full audit transcripts kept | Partial - full AI answer stored | Yes - screenshots and captured proof |
| Searchable job history | Partial - audit run history | Not published | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No | No - MCP for outside assistants | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - audits URLs you enter | Partial - reads URLs you supply | Yes |
| Semantic search over your own site | No - crawl feeds content audit only | No | Yes - on-device index |
| Topic coverage check | Yes - $299 plan | Partial - topic and source gaps | Yes - covered, partial or not covered |
| File attachments | No | Partial - CSV prompt import only | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | Not published | Yes |
| Content generation | |||
| Research-backed briefs | Yes - content plans from audit gaps | Partial - ideas from gaps, no brief | Yes |
| Live SERP / PAA research | No | No - fan-out queries only | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes | Yes - 5 / 15 / 30 per mo | Yes |
| Brand voice grounding | Partial - brand voice style toggle | Partial - free-text instructions | Yes |
| Brand truth profile | Not published | Partial - domain, services, rivals | Yes |
| Internal linking placement | Not published | Partial - you supply the links | Yes |
| Featured image generation | No | Not published | Yes |
| FAQ generation with schema export | Partial - FAQ format, no schema export | No | Yes - HTML and JSON-LD |
| Key points extraction | No - key points are a manual input | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No - manual editing advised | Yes - paid, toggleable |
| Artifact library | Partial - generated pieces stored per project | Yes - saved articles | Yes |
| Export formats | Not published | Not published; CMS publish or export | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Not published | Yes - re-publish updates the post | Yes |
| Deploy directly to CMS | No - manual publish | Yes - 4 platforms | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - crawls the site for content gaps | Partial - reads site at setup | Yes |
| Scheduled full-site crawl | Partial - monthly, $299 plan | No | Yes - weekly or on demand |
| Monitored page management | Yes - audited page list with scores | No | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - audit score history per page | No | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | Partial - brand and attribute co-mentions | No | Yes |
| Salience scoring | Partial - theme frequency counts | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No | Not published | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | No | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | No | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | Not published | Yes - per project |
| Email digest | Partial - audit-complete emails | Not published | Yes |
| Teams & workspaces | |||
| Seats included | Unlimited - no per-seat fee | Not published - invite by team | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $0 | Not published | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - allowance sits on the project | Yes - prompts split across projects | Yes |
| Per-member usage visibility | Partial - usage tab, not per member | Not published | Yes |
| Multi-project workspaces | Yes | Yes - domains within a team | Yes |
| Projects included | Unlimited; each billed its own plan | 1 site on $59; unlimited above | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | Not published | Partial - scoped to team + domains | Yes - rotatable |
| SSO / SAML | Not published | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No - stated as roadmap | Not published | Yes - visibility report and audit |
| Custom logo, color and link | No | Not published | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - partner discount on same plans | Yes - custom pricing, no fixed price | Yes - four tiers |
| Client sub-accounts | Yes - client workspaces, viewer role | Yes - separate teams or domains | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | No | No | Yes - OAuth, credentials stay on device |
| Google Analytics | No | Yes - GA4 read-only, $189+ | Roadmap |
| MCP connector support | Not published | Yes - read-only, $189+ | Partial - Webflow connects over MCP |
| Public API | Yes - read-only | Yes - read-only, $189+ | No - project keys for own plugins only |
| Slack | No | Partial - support channel only | No |
| Zapier | No | No - no webhooks | No |
| Custom connection support | API and exports only | Enterprise only | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English) | 1 (English) | 6 |
| Troubleshooting and recovery tools | Not published | Partial - docs only | Yes |
| In-app help agent | Yes - AI chat with human handoff | Partial - chatbot on docs site | Yes |
| Done-for-you service available | No - agency partner network | Yes - in-house AI SEO agency | Yes |
| Team | |||
| Founders have SEO backgrounds | No. Founded in 2025 by Todd Sawicki, previously CEO of ad platform Zemanta, and Patrick O'Donnell, previously a co-founder of Urbanspoon. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Gumshoe fits teams that want persona-based visibility audits, unlimited seats, up to 30 tracked competitors, and a read-only public API. AIclicks fits teams that need GA4 data, a read-only API, or publishing across WordPress, Webflow, Framer, and Shopify. Both tools track AI visibility and surface content opportunities.
Hi, Moose fits buyers who need to move from tracking to an approved fix in one tool. It covers the full track, fix, verify, and deploy loop. It also supports page audits, baseline comparisons, element-level rewrite suggestions, evidence tiers, and WordPress publishing with previews, staging support, rollback, patch history, and approval gates. Its Webflow connection supports pages and collection items.
Cost and control also set Hi, Moose apart. The free plan has no expiry or card requirement, and every plan includes unlimited local daily visibility runs across five engines. Paid plans start at $39 per month with BYOK or $79 per month with AI included. Buyers can use an OpenRouter key, run local models, and reduce vendor AI costs to $0. Hi, Moose also shows AI-credit use, reset dates, and pace warnings in the app.
Hi, Moose stores its database locally on the user’s device and offers Windows and macOS apps. It can run three local model sizes, keep local backups, and export CSV, PDF, DOCX, and backup files. Engine checks still need the web, but stored data and local models can work offline.
For agencies and SMB teams, Hi, Moose combines visibility tracking across 10 engines, no hard prompt limit, Google Search Console prompt ideas, AI Mode grounding-query capture, and citation-share reporting. It also adds white-label PDF reports, agency plans, scheduled reports, and an action log. That broader set of tools makes Hi, Moose the stronger fit for buyers who want transparent usage, local control, and a practical way to turn AI-search findings into reviewed site changes.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
Checked for this pair