AI visibility tools, head to head
Gumshoe vs Bluefish AI
Pricing, features and differences, researched August 2026.
Gumshoe and Bluefish AI both help teams track how AI systems describe brands, cite sources, and shape recommendations. Buyers often compare them when they need to improve visibility in ChatGPT, Gemini, Claude, Perplexity, and Google AI results. The main difference comes down to team size, workflow, and scope. Gumshoe focuses on marketing teams, SEO agencies, and brands that want persona-based buyer conversation simulations across 11 AI models. It connects visibility, competitor, citation, content, and technical findings to actions a team can take. Bluefish AI targets enterprise marketing, search, content, and commerce teams. Its platform covers AI visibility and GEO optimization alongside brand-accuracy monitoring and agentic commerce use cases. This comparison looks at the platforms’ target customers, AI model coverage, visibility tracking, optimization tools, reporting, and support for enterprise commerce workflows.
At a glance
Gumshoe
Pick it if persona-generated prompts suit how you work, keeping in mind the entry plan is 80 prompts a month and there is no trial.
- Entry price
- $99/mo
- Tracked prompts
- 80/mo - 8 personas × 10 prompts
- Free trial
- No trial - 1 free sample audit
Bluefish AI
Pick it if you can run an enterprise procurement cycle, because nothing is published: no price, no prompt count, and access is a closed pilot.
- Entry price
- Not published - quote only
- Tracked prompts
- Not published
- Free trial
- None - closed pilot only
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Gumshoe | Bluefish AI | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - one free sample audit | No | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | $99/mo | Not published - quote only | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Not published - monthly only | Not published | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Flat monthly, billed per project | Custom contract; per brand and seat | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - separate audit, URL and content caps | No - no published unit | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - usage tab per workspace | Not published | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partial - partner discount, no separate plan | No | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Not published | No | Yes |
| Annual contract required | No | Not published - annual reported | No |
| Free trial length | No trial - 1 free sample audit | None - closed pilot only | n/a - free plan, no expiry |
| Paid plans pricing range | $99–$299/mo + custom | Not published; $150k–$500k/yr estimated | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV, JSON and API anytime | Not published - export tier-gated | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | None published | Not certified - audit in progress | Pending |
| ISO certification | None published | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 11 claimed; ~8 families, 6 per audit | 5 named; plus Amazon Rufus | 10; 5 of them also collected locally |
| Real consumer-surface capture | No - official APIs, interface spot-checks | Not published | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Yes | Yes - depth questioned in reviews | Yes |
| Gemini | Yes | Partial - named only as "Google AI" | Yes |
| Google AI Mode | Not published | Not published | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | Yes | No | Yes |
| Bing Copilot | Unclear - listed on one page only | Third-party reports only | Yes |
| DeepSeek | Yes | No | Yes |
| Meta AI | No | Named in 2025, not since | Yes |
| Tracked prompts included | 80/mo - 8 personas × 10 prompts | Not published | No hard limit on any plan |
| Samples per prompt configurable | No - each prompt asked once per model | Not published | Yes |
| Run cadence options | Monthly audit; weekly or daily snapshots | Not published - daily reported | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Partial - within plan audit limits | Not published | Yes |
| Instant one-off check | No - free tools not launched | No - no free tool | Yes |
| Prompt manager | Partial - generated from personas and topics | Yes - you supply the prompts | Yes |
| Branded vs non-branded classification | Not published | Not published | Yes |
| Prompt categories and topics | Yes - topics per prompt | Yes - topics and audience segments | Yes |
| Per-prompt model selection | No - set per audit | Not published | Yes |
| Brand name variant support | Not published | Not published | Yes - secondary brand terms |
| Brand multi-domain support | Not published | Not published - priced per brand | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - persona and topic gaps | Partial - method not published | Yes |
| Perplexity | Yes | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - URL and domain | Yes - source-level scoring | Yes - domain and page level |
| Sentiment scoring | Yes - $299 plan | Yes | Yes |
| Average position / rank | Yes - rank per answer | Yes | Yes |
| Share of Voice | Yes - visibility percentage | Yes | Yes |
| Share of Mentions | Yes - leaderboard mention counts | Yes | Yes |
| Share of Citations | Partial - source counts, no share metric | Yes | Yes |
| Narrative drift detection | Partial - theme and sentiment over runs | Yes - narrative tracking | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Yes - claims vs first-party facts | Yes |
| Untracked brand extraction | Yes - every brand in the answers | Not published | Yes - with sentiment and average rank |
| Cited source categorization | Yes - $299 plan | Partial - owned vs earned grouping | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Up to 30 | Not published | 15 |
| Visibility gap analysis | Yes - persona, topic and competitor | Yes - narrative and source gaps | Yes |
| ChatGPT fan-out capture | No | Not published | Yes |
| AI Mode grounding queries capture | No | No | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - per URL | No | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Not published | Not published | Yes |
| Data export | Yes - CSV, JSON, API, share links | Partial - CSV and API, tier-gated | Yes - CSV |
| Branded PDF report | No | No | Yes |
| Scheduled email reports | Partial - run-complete emails | Partial - ranked alerts | Yes - paid, per-user opt-in |
| Action log with export | No | No | Yes - CSV on paid managed plans |
| Historical data retention | Not published | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no deploy step | No - no page fix or deploy step | Yes |
| Page-level AEO audit | Yes - 10–50 URLs/mo by plan | No | Yes |
| Scored categories | 6 named categories | 0 | 9 |
| Retrieval-readiness scoring | Partial - topics grouped by retrieval issue | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - priority ranking only | No - impact ranking only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - page-level content plans | No - content guidance only | Yes - element, character budget, before and after |
| Second-model QA pass | No | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | Not published | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Entered URLs + site crawl | n/a - no page audit | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Yes - score history per page | Partial - campaign-level measurement | Yes - compares against the baseline |
| Recommendation status tracking | Not published | Partial - ranked recommendation queue | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes - audit gaps drive recommendations | Yes - source impact scoring | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | No | Yes - protect, balanced or expand |
| Branded audit PDF | No | n/a - no page audit | Yes |
| CMS integration & publishing | |||
| WordPress | No | No | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No - product feeds, not the CMS | On roadmap |
| Surgical element-level edits to live page | No | No | Yes |
| Preview before applying | No | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - flags gaps only | No | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | n/a - never publishes to your site | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No | No - despite the naming | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - scheduled audits only | No workflow builder either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | Partial - audits run server-side | No | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - no real-world actions | n/a - takes no actions | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - scheduled audits, not agents | No - scheduled prompt runs only | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - full audit transcripts kept | Partial - stored AI responses | Yes - screenshots and captured proof |
| Searchable job history | Partial - audit run history | No | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No | No | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - audits URLs you enter | Partial - ingests your own content | Yes |
| Semantic search over your own site | No - crawl feeds content audit only | No | Yes - on-device index |
| Topic coverage check | Yes - $299 plan | Partial - narrative gap reports | Yes - covered, partial or not covered |
| File attachments | No | Partial - brand documents ingested | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes - content plans from audit gaps | No | Yes |
| Live SERP / PAA research | No | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes | No | Yes |
| Brand voice grounding | Partial - brand voice style toggle | Partial - brand facts, no generation | Yes |
| Brand truth profile | Not published | Yes - verified brand fact library | Yes |
| Internal linking placement | Not published | No | Yes |
| Featured image generation | No | No | Yes |
| FAQ generation with schema export | Partial - FAQ format, no schema export | No | Yes - HTML and JSON-LD |
| Key points extraction | No - key points are a manual input | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Partial - generated pieces stored per project | No | Yes |
| Export formats | Not published | CSV, API | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Not published | No | Yes |
| Deploy directly to CMS | No - manual publish | No | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - crawls the site for content gaps | No | Yes |
| Scheduled full-site crawl | Partial - monthly, $299 plan | No | Yes - weekly or on demand |
| Monitored page management | Yes - audited page list with scores | Partial - content you submit, not crawled | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - audit score history per page | No | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No - structured brand data only | Yes |
| Inferred relationships | Partial - brand and attribute co-mentions | No | Yes |
| Salience scoring | Partial - theme frequency counts | No | Yes |
| Graph readable by AI agent | No | Partial - brand data sent to LLM providers | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No | Partial - risk and inaccuracy alerts | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | No | Yes - daily to monthly |
| Workflow reports | No | Partial - daily ranked recommendations | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | Partial - notification feed | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | Partial - severity-scored, not user-set | Yes - per project |
| Email digest | Partial - audit-complete emails | Not published | Yes |
| Teams & workspaces | |||
| Seats included | Unlimited - no per-seat fee | Not published - per seat | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $0 | Not published | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - allowance sits on the project | n/a - no published allowance | Yes |
| Per-member usage visibility | Partial - usage tab, not per member | Not published | Yes |
| Multi-project workspaces | Yes | Partial - per brand, priced separately | Yes |
| Projects included | Unlimited; each billed its own plan | Not published - priced per brand | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | Not published | Not published | Yes - rotatable |
| SSO / SAML | Not published | Partial - Google Workspace reported | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No - stated as roadmap | No | Yes - visibility report and audit |
| Custom logo, color and link | No | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - partner discount on same plans | No | Yes - four tiers |
| Client sub-accounts | Yes - client workspaces, viewer role | No | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | No | Not published | Yes - OAuth, credentials stay on device |
| Google Analytics | No | Not published - GA4 reported | Roadmap |
| MCP connector support | Not published | No | Partial - Webflow connects over MCP |
| Public API | Yes - read-only | Partial - no public docs, tier-gated | No - project keys for own plugins only |
| Slack | No | Not published - reported | No |
| Zapier | No | No | No |
| Custom connection support | API and exports only | Partial - brand data feeds, undocumented | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English) | 1 (English) | 6 |
| Troubleshooting and recovery tools | Not published | No | Yes |
| In-app help agent | Yes - AI chat with human handoff | No | Yes |
| Done-for-you service available | No - agency partner network | Yes - managed onboarding and advisory | Yes |
| Team | |||
| Founders have SEO backgrounds | No. Founded in 2025 by Todd Sawicki, previously CEO of ad platform Zemanta, and Patrick O'Donnell, previously a co-founder of Urbanspoon. | No. Founders Alex Sherman, Jing Feng and Andrei Dunca, backgrounds are in advertising technology at PromoteIQ and LiveRail. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Gumshoe suits teams that want a browser-based visibility platform with unlimited seats and persona-led audits. Bluefish AI may fit large enterprises that need managed onboarding, advisory support, and brand-accuracy monitoring under a custom contract.
For most SMBs and agencies, Hi, Moose offers a broader path from tracking to approved changes. It includes a free-forever plan with no card, five engines that users can run daily, and paid plans from $39 per month with BYOK. Teams can also use OpenRouter keys, local models, and local visibility runs to control AI costs.
Hi, Moose tracks 10 engines, including Google AI Mode, ChatGPT, Claude, Gemini, Grok, Bing Copilot, DeepSeek, Meta AI, Perplexity, and Google AI Overviews. It supports unlimited tracked prompts, per-prompt model selection, on-demand checks, and multiple runs per day. It also captures AI Mode grounding queries and ChatGPT fan-out data, which Gumshoe and Bluefish AI do not list.
The platform also helps teams act on findings. Hi, Moose runs page-level AEO audits across nine scored categories, provides evidence tiers for recommendations, and creates element-level rewrite suggestions with before-and-after text. Teams can verify changes against a baseline, stage edits for WordPress, and approve every publish. Gumshoe supports page audits but does not publish changes, while Bluefish AI does not offer a page-level audit or CMS publishing in the matrix.
Hi, Moose stores data locally on Windows or macOS and offers on-device AI inference with three local model sizes. Users can export CSV, PDF, DOCX, and a full local backup. That model may suit teams that want more control over their data, though teams that need a browser-only product may prefer Gumshoe or Bluefish AI.
Agencies also get dedicated tiers, white-label PDF reports, branded audio players, and white-label options for logos, colors, attribution text, and links. Hi, Moose does not offer client logins, so agencies that need separate client-facing workspaces may find Gumshoe’s client workspaces more suitable.
Hi, Moose is the stronger alternative for teams that need visibility tracking, page audits, content work, CMS changes, and verification in one desktop platform. Its pricing, free plan, BYOK option, local storage, and approval-based publishing make it a practical fit for smaller teams that need clear costs and direct control.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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