AI visibility tools, head to head
Gumshoe vs Profound
Pricing, features and differences, researched August 2026.
Gumshoe and Profound both help teams track how AI search tools describe their brands, competitors, and content. Buyers often compare them when they need to move beyond ranking reports and understand visibility in ChatGPT, Google AI Overviews, Perplexity, Claude, and other AI tools. The main differences come down to audience, research approach, data sources, and workflow depth. Gumshoe centers on persona-based buyer conversations across 11 AI models, then connects visibility, citations, content gaps, and technical findings to specific actions. Profound focuses on enterprise answer engine optimization, combining AI visibility and citation tracking with consumer prompt data, crawler and referral analytics, and automated content workflows. For SEO managers and agencies, the choice often depends on whether they need conversation-level insight into how AI models recommend a brand or a broader enterprise platform for monitoring, analytics, and content operations.
At a glance
Gumshoe
Pick it if persona-generated prompts suit how you work, keeping in mind the entry plan is 80 prompts a month and there is no trial.
- Entry price
- $99/mo
- Tracked prompts
- 80/mo - 8 personas × 10 prompts
- Free trial
- No trial - 1 free sample audit
Profound
Pick it if you are buying for a large team, and check the prompt allowance first, because the entry plan tracks 50.
- Entry price
- $99/mo, billed yearly
- Tracked prompts
- 50 / 100; custom on Enterprise
- Free trial
- 7 days (Growth)
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Gumshoe | Profound | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - one free sample audit | No - free one-off AEO Report only | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | $99/mo | $99/mo, billed yearly | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Not published - monthly only | Yes - 2 months free | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Flat monthly, billed per project | Per prompt + Agent credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - separate audit, URL and content caps | Partial - credits meter Agents only | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - usage tab per workspace | Yes - credit admin panel | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partial - partner discount, no separate plan | Yes - Agency Mode, 2 tiers | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Not published | Partner program - referral commissions | Yes |
| Annual contract required | No | Yes on both self-serve tiers | No |
| Free trial length | No trial - 1 free sample audit | 7 days (Growth) | n/a - free plan, no expiry |
| Paid plans pricing range | $99–$299/mo + custom | $99–$399/mo + custom Enterprise | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV, JSON and API anytime | CSV/JSON, Growth and up | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | None published | SOC 2 Type II | Pending |
| ISO certification | None published | Not published | No |
| Local backup and restore | No | No - vendor-side daily backups | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 11 claimed; ~8 families, 6 per audit | 9 total; 1 on Starter, 3 on Growth | 10; 5 of them also collected locally |
| Real consumer-surface capture | No - official APIs, interface spot-checks | Yes - browser capture, not API | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes - all plans | Yes |
| Claude | Yes | Enterprise only | Yes |
| Gemini | Yes | Enterprise only | Yes |
| Google AI Mode | Not published | Enterprise only | Yes |
| Google AI Overviews | Yes | Growth and up | Yes |
| Grok | Yes | Enterprise only | Yes |
| Bing Copilot | Unclear - listed on one page only | Enterprise only | Yes |
| DeepSeek | Yes | Enterprise only | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 80/mo - 8 personas × 10 prompts | 50 / 100; custom on Enterprise | No hard limit on any plan |
| Samples per prompt configurable | No - each prompt asked once per model | No - response cap set by plan | Yes |
| Run cadence options | Monthly audit; weekly or daily snapshots | Daily only | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Partial - within plan audit limits | No | Yes |
| Instant one-off check | No - free tools not launched | Free AEO Report, 3 engines | Yes |
| Prompt manager | Partial - generated from personas and topics | Yes - edit, add, disable | Yes |
| Branded vs non-branded classification | Not published | Not published | Yes |
| Prompt categories and topics | Yes - topics per prompt | Yes - topics + content clusters | Yes |
| Per-prompt model selection | No - set per audit | No - set per config | Yes |
| Brand name variant support | Not published | Yes - asset configuration | Yes - secondary brand terms |
| Brand multi-domain support | Not published | Yes - unlimited domains | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | No - GSC is reporting only | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - persona and topic gaps | Partial - from Prompt Volumes + brand config | Yes |
| Perplexity | Yes | Growth and up | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - URL and domain | Yes - citation share + authority | Yes - domain and page level |
| Sentiment scoring | Yes - $299 plan | Yes | Yes |
| Average position / rank | Yes - rank per answer | Yes | Yes |
| Share of Voice | Yes - visibility percentage | Yes | Yes |
| Share of Mentions | Yes - leaderboard mention counts | Yes - "Visibility Score" | Yes |
| Share of Citations | Partial - source counts, no share metric | Yes - "Citation Share" | Yes |
| Narrative drift detection | Partial - theme and sentiment over runs | Partial - sentiment + keyword themes | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Yes - FactCheck vs ground truth | Yes |
| Untracked brand extraction | Yes - every brand in the answers | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Yes - $299 plan | Partial - domain ranking, not typed | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Up to 30 | Per configuration, not published | 15 |
| Visibility gap analysis | Yes - persona, topic and competitor | Yes - Opportunities, Growth and up | Yes |
| ChatGPT fan-out capture | No | Not published | Yes |
| AI Mode grounding queries capture | No | No | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - per URL | Partial - log-based, not robots check | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Not published | Partial - Aim, Enterprise only | Yes |
| Data export | Yes - CSV, JSON, API, share links | Yes - CSV, JSON, API, Looker | Yes - CSV |
| Branded PDF report | No | No | Yes |
| Scheduled email reports | Partial - run-complete emails | Partial - Slack/Teams alerts | Yes - paid, per-user opt-in |
| Action log with export | No | Partial - Aim project tracking | Yes - CSV on paid managed plans |
| Historical data retention | Not published | All time | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no deploy step | Yes - via Agents + Aim | Yes |
| Page-level AEO audit | Yes - 10–50 URLs/mo by plan | No - no scored page audit | Yes |
| Scored categories | 6 named categories | 0 | 9 |
| Retrieval-readiness scoring | Partial - topics grouped by retrieval issue | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - priority ranking only | No | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - page-level content plans | No - full-page rewrite only | Yes - element, character budget, before and after |
| Second-model QA pass | No | No - human approval step | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | Not published | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Entered URLs + site crawl | n/a | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Yes - score history per page | Partial - Aim impact tracking | Yes - compares against the baseline |
| Recommendation status tracking | Not published | Yes - Aim projects and tasks | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes - audit gaps drive recommendations | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | Partial - GSC integration | Yes - protect, balanced or expand |
| Branded audit PDF | No | No | Yes |
| CMS integration & publishing | |||
| WordPress | No | Yes - publish via Agents | Yes - official plugin, production and staging |
| Webflow | No | Yes | Yes - OAuth MCP, pages and collection items |
| Framer | No | Yes | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | Log ingestion only, no publishing | On roadmap |
| Surgical element-level edits to live page | No | No - publishes whole content | Yes |
| Preview before applying | No | Yes - approval step | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - flags gaps only | Not published | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | Yes - human-in-the-loop | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No | Yes - Aim, Enterprise only | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - scheduled audits only | Agents are node-graph workflows | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No - credit-metered | Yes |
| Multi-agent panel | No | No - Aim spawns sub-agents | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | Partial - chat with Aim | Yes - talk to any agent mid-job |
| Background execution | Partial - audits run server-side | Yes - Aim runs continuously | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - no real-world actions | Yes - before publishing | Yes |
| Long-running deep work jobs | No | Partial - Aim projects | Yes |
| Scheduled agent jobs | No - scheduled audits, not agents | Yes - scheduled Agent runs | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Yes - Documents and Sheets | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - full audit transcripts kept | Partial - cited data in briefs | Yes - screenshots and captured proof |
| Searchable job history | Partial - audit run history | Yes - run history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No | Yes - Aim, Enterprise only | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | Not disclosed; 16 in Agent research | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | Partial - project context | Yes - semantic search over past chats |
| Live web search | No | Yes - Exa, Firecrawl, Perplexity nodes | Yes |
| Fetch and read URLs | Partial - audits URLs you enter | Yes - web scrape node | Yes |
| Semantic search over your own site | No - crawl feeds content audit only | Partial - knowledge base, sitemap | Yes - on-device index |
| Topic coverage check | Yes - $299 plan | Yes - content gap vs sitemap | Yes - covered, partial or not covered |
| File attachments | No | Partial - Google Drive, knowledge base | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | Yes - Skills + custom Agents | Yes - plus 6 presets |
| Image generation | No | Not published | Yes |
| Content generation | |||
| Research-backed briefs | Yes - content plans from audit gaps | Yes - Aim execution briefs | Yes |
| Live SERP / PAA research | No | Partial - DataForSEO, Perplexity nodes | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes | Yes | Yes |
| Brand voice grounding | Partial - brand voice style toggle | Yes - Brand Kit | Yes |
| Brand truth profile | Not published | Partial - Brand Kit + FactCheck | Yes |
| Internal linking placement | Not published | Not published | Yes |
| Featured image generation | No | Not published | Yes |
| FAQ generation with schema export | Partial - FAQ format, no schema export | Yes - AEO FAQ template | Yes - HTML and JSON-LD |
| Key points extraction | No - key points are a manual input | Not published | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Partial - generated pieces stored per project | Yes - Documents | Yes |
| Export formats | Not published | CSV, JSON; CMS publish | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Not published | Yes - Documents editor | Yes |
| Deploy directly to CMS | No - manual publish | Yes - 10 CMS connectors | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - crawls the site for content gaps | Partial - sitemap read by Aim | Yes |
| Scheduled full-site crawl | Partial - monthly, $299 plan | No - reads AI bot logs, not your site | Yes - weekly or on demand |
| Monitored page management | Yes - audited page list with scores | No | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - audit score history per page | Partial - content decay signals | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | Partial - brand and attribute co-mentions | No | Yes |
| Salience scoring | Partial - theme frequency counts | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No | Partial - Aim surfaces, doesn't fire | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Yes - Content Refresh template | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | Yes - node-graph builder | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | Yes - scheduled Agent runs | Yes - daily to monthly |
| Workflow reports | No | Yes - run logs + Aim reports | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | Partial - Aim opportunity feed | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | Not published | Yes - per project |
| Email digest | Partial - audit-complete emails | Partial - Slack/Teams integrations | Yes |
| Teams & workspaces | |||
| Seats included | Unlimited - no per-seat fee | 1 / 3 / custom | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $0 | Not published - upgrade tier | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - allowance sits on the project | Yes - shared credit pool | Yes |
| Per-member usage visibility | Partial - usage tab, not per member | Partial - admin usage panel | Yes |
| Multi-project workspaces | Yes | Enterprise / Agency Mode only | Yes |
| Projects included | Unlimited; each billed its own plan | 1 workspace; multi on Enterprise | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Agency Mode only | Yes |
| Per-project API keys | Not published | No - org-level, Enterprise | Yes - rotatable |
| SSO / SAML | Not published | Enterprise only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No - stated as roadmap | No | Yes - visibility report and audit |
| Custom logo, color and link | No | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - partner discount on same plans | Yes - Agency Growth + Enterprise | Yes - four tiers |
| Client sub-accounts | Yes - client workspaces, viewer role | Yes - client + pitch workspaces | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | No | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | No | Yes - plus Adobe Analytics | Roadmap |
| MCP connector support | Not published | Yes - hosted server + Claude connector | Partial - Webflow connects over MCP |
| Public API | Yes - read-only | Enterprise only | No - project keys for own plugins only |
| Slack | No | Yes - plus Microsoft Teams | No |
| Zapier | No | No - 40+ native connectors | No |
| Custom connection support | API and exports only | Yes - custom log drain + API nodes | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English) | 1 (English); tracks 30+ | 6 |
| Troubleshooting and recovery tools | Not published | No - status page only | Yes |
| In-app help agent | Yes - AI chat with human handoff | Yes - Aim assistant | Yes |
| Done-for-you service available | No - agency partner network | Partner agency directory | Yes |
| Team | |||
| Founders have SEO backgrounds | No. Founded in 2025 by Todd Sawicki, previously CEO of ad platform Zemanta, and Patrick O'Donnell, previously a co-founder of Urbanspoon. | No. James Cadwallader and Dylan Babbs, a design engineer who previously worked on maps and location services at Uber; neither founder came from a search or marketing background. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Gumshoe suits teams that want persona-based AI visibility audits, unlimited seats, and a browser-based app. Profound fits larger organizations that need SOC 2 Type II certification, browser access, agency client workspaces, or integrations such as Slack, Teams, Google Analytics, and a public API. Profound also offers Enterprise-only agent workflows and publishing across more CMS connections.
For most SMBs and agencies, Hi, Moose covers a wider AEO loop at a lower entry cost. Its free plan has no card requirement, and every plan includes unlimited local daily visibility runs across five engines. Paid plans start at $39 per month with BYOK or $79 per month with AI included, while Gumshoe and Profound both start at $99 per month. Hi, Moose also lets teams use an OpenRouter key or local models, which can reduce AI costs to $0 for the vendor.
Hi, Moose gives teams more control over their data and workflow. The desktop app runs on Windows and macOS, stores data in a local database, supports local backup and restore, and offers on-device AI inference. It tracks 10 engines, supports unlimited prompts, captures live AI Mode grounding queries and ChatGPT fan-out searches, and lets users run checks on demand or several times per day.
The platform also moves from tracking to approved changes. Hi, Moose audits pages across nine scored categories, labels recommendation evidence as proven, directional, or best-practice, and compares verification runs against a baseline. Its WordPress, Webflow, and Grav connections support previewed, element-level changes. WordPress users can use staging, one-click rollback, and patch history. Nothing publishes without approval.
Agencies can also use Hi, Moose for branded PDF reports, white-label audio players, client-facing attribution links, and agency plans from $149 per month with BYOK. Hi, Moose does not offer client logins, browser access, SOC 2 certification, or the broad integration set that Profound offers. Buyers who need those requirements should weigh them first. Buyers who want local control, flexible AI costs, broad engine coverage, and a track-to-fix workflow will find Hi, Moose the more complete fit.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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