AI visibility tools, head to head
Gumshoe vs PromptWatch
Pricing, features and differences, researched August 2026.
Gumshoe and PromptWatch both help teams measure how AI search tools present their brand, competitors, and sources. Marketing teams and agencies may weigh them against each other when they need to track visibility across tools such as ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The main differences fall into data collection, prompt research, reporting, and action tools. Gumshoe centers on simulated buyer conversations across 11 AI models, with persona-based findings tied to content, citations, competitors, and technical work. PromptWatch combines prompt and crawler-log data with mention, citation, sentiment, and share-of-voice tracking. It also includes content agents designed to help teams create pages that AI systems may cite. The right fit depends on whether your team needs structured persona simulations and guided optimization actions, or real-world prompt data, crawler insights, and content creation support.
At a glance
Gumshoe
Pick it if persona-generated prompts suit how you work, keeping in mind the entry plan is 80 prompts a month and there is no trial.
- Entry price
- $99/mo
- Tracked prompts
- 80/mo - 8 personas × 10 prompts
- Free trial
- No trial - 1 free sample audit
PromptWatch
Pick it if you want agency tiers alongside monitoring, though plans cap you at 4 of its 11 engines and drafts start at $245.
- Entry price
- $95/mo
- Tracked prompts
- 50–350
- Free trial
- 7 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Gumshoe | PromptWatch | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - one free sample audit | Yes - free limited tier | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | No | 5 |
| Entry paid price | $99/mo | $95/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Not published - monthly only | Yes (~2 months free) | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Flat monthly, billed per project | Per prompt + agent credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - separate audit, URL and content caps | Partial - credits meter agents only | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - usage tab per workspace | Yes | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partial - partner discount, no separate plan | Yes - 3 tiers | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Not published | Yes | Yes |
| Annual contract required | No | No | No |
| Free trial length | No trial - 1 free sample audit | 7 days | n/a - free plan, no expiry |
| Paid plans pricing range | $99–$299/mo + custom | $95–$579/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV, JSON and API anytime | CSV/XLSX/API anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | None published | Not published | Pending |
| ISO certification | None published | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 11 claimed; ~8 families, 6 per audit | 11 listed; max 4 per plan | 10; 5 of them also collected locally |
| Real consumer-surface capture | No - official APIs, interface spot-checks | Yes - LLM UI scraping | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Yes | Yes | Yes |
| Gemini | Yes | Yes | Yes |
| Google AI Mode | Not published | Yes | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | Yes | Yes | Yes |
| Bing Copilot | Unclear - listed on one page only | No - referral tracking only | Yes |
| DeepSeek | Yes | Yes | Yes |
| Meta AI | No | Yes | Yes |
| Tracked prompts included | 80/mo - 8 personas × 10 prompts | 50–350 | No hard limit on any plan |
| Samples per prompt configurable | No - each prompt asked once per model | No - response cap by plan | Yes |
| Run cadence options | Monthly audit; weekly or daily snapshots | Daily | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Partial - within plan audit limits | Not published | Yes |
| Instant one-off check | No - free tools not launched | Limited free brand report | Yes |
| Prompt manager | Partial - generated from personas and topics | Yes | Yes |
| Branded vs non-branded classification | Not published | Yes | Yes |
| Prompt categories and topics | Yes - topics per prompt | Yes | Yes |
| Per-prompt model selection | No - set per audit | No - set per monitor | Yes |
| Brand name variant support | Not published | Yes | Yes - secondary brand terms |
| Brand multi-domain support | Not published | Partial - 1 site per project | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | Yes | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - persona and topic gaps | Yes | Yes |
| Perplexity | Yes | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - URL and domain | Yes | Yes - domain and page level |
| Sentiment scoring | Yes - $299 plan | Yes | Yes |
| Average position / rank | Yes - rank per answer | Yes | Yes |
| Share of Voice | Yes - visibility percentage | Yes | Yes |
| Share of Mentions | Yes - leaderboard mention counts | Yes | Yes |
| Share of Citations | Partial - source counts, no share metric | Yes | Yes |
| Narrative drift detection | Partial - theme and sentiment over runs | Partial - sentiment only | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | No | Yes |
| Untracked brand extraction | Yes - every brand in the answers | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Yes - $299 plan | Yes | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Up to 30 | Not published | 15 |
| Visibility gap analysis | Yes - persona, topic and competitor | Yes | Yes |
| ChatGPT fan-out capture | No | Yes | Yes |
| AI Mode grounding queries capture | No | No | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - per URL | Yes | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Not published | Yes | Yes |
| Data export | Yes - CSV, JSON, API, share links | Yes - CSV, XLSX, API | Yes - CSV |
| Branded PDF report | No | No - PDF export, no branding | Yes |
| Scheduled email reports | Partial - run-complete emails | Yes | Yes - paid, per-user opt-in |
| Action log with export | No | Partial - task board only | Yes - CSV on paid managed plans |
| Historical data retention | Not published | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no deploy step | Partial - no page audit step | Yes |
| Page-level AEO audit | Yes - 10–50 URLs/mo by plan | No - limited free tool only | Yes |
| Scored categories | 6 named categories | 0 | 9 |
| Retrieval-readiness scoring | Partial - topics grouped by retrieval issue | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - priority ranking only | No | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - page-level content plans | No - page-level rewrite | Yes - element, character budget, before and after |
| Second-model QA pass | No | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | Not published | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Entered URLs + site crawl | n/a | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Yes - score history per page | Partial - re-run gap analysis | Yes - compares against the baseline |
| Recommendation status tracking | Not published | Yes | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes - audit gaps drive recommendations | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | Partial | Yes - protect, balanced or expand |
| Branded audit PDF | No | No | Yes |
| CMS integration & publishing | |||
| WordPress | No | Yes - $245+ tiers | Yes - official plugin, production and staging |
| Webflow | No | Yes - $245+ tiers | Yes - OAuth MCP, pages and collection items |
| Framer | No | Yes - $245+ tiers | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No | No - publishes whole article | Yes |
| Preview before applying | No | Yes - $245+ tiers | Yes |
| Staging environment support | No | No - lands as CMS draft | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - flags gaps only | Not published | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | Yes - $245+ tiers | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No | Partial - chat agent only | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - scheduled audits only | Content runs on a schedule | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No - credit-metered | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | Partial - audits run server-side | Yes | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - no real-world actions | Yes - $245+ tiers | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - scheduled audits, not agents | Yes | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Yes - 5–10 articles/mo, $245+ | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - full audit transcripts kept | No | Yes - screenshots and captured proof |
| Searchable job history | Partial - audit run history | Partial - run history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No | Yes | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | Not disclosed | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | Partial - archived chats | Yes - semantic search over past chats |
| Live web search | No | Not published | Yes |
| Fetch and read URLs | Partial - audits URLs you enter | Partial - your own pages | Yes |
| Semantic search over your own site | No - crawl feeds content audit only | Partial - sitemap only | Yes - on-device index |
| Topic coverage check | Yes - $299 plan | Yes | Yes - covered, partial or not covered |
| File attachments | No | Partial - knowledge base docs | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | Partial - preset skills | Yes - plus 6 presets |
| Image generation | No | Yes | Yes |
| Content generation | |||
| Research-backed briefs | Yes - content plans from audit gaps | Yes | Yes |
| Live SERP / PAA research | No | Yes | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes | Yes - $245+ tiers | Yes |
| Brand voice grounding | Partial - brand voice style toggle | Yes | Yes |
| Brand truth profile | Not published | Partial - brand fields only | Yes |
| Internal linking placement | Not published | Yes | Yes |
| Featured image generation | No | Yes | Yes |
| FAQ generation with schema export | Partial - FAQ format, no schema export | Not published | Yes - HTML and JSON-LD |
| Key points extraction | No - key points are a manual input | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Partial - generated pieces stored per project | Yes | Yes |
| Export formats | Not published | MD, HTML, PDF, CSV, XLSX | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Not published | Yes | Yes |
| Deploy directly to CMS | No - manual publish | Yes | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - crawls the site for content gaps | Yes - sitemap only | Yes |
| Scheduled full-site crawl | Partial - monthly, $299 plan | Partial - sitemap, not full crawl | Yes - weekly or on demand |
| Monitored page management | Yes - audited page list with scores | Yes | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - audit score history per page | Partial - citation decay | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | Partial - brand and attribute co-mentions | No | Yes |
| Salience scoring | Partial - theme frequency counts | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Partial - task templates | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | Yes - $245+ tiers | Yes - daily to monthly |
| Workflow reports | No | Yes | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | Partial - task board only | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | No | Yes - per project |
| Email digest | Partial - audit-complete emails | Yes | Yes |
| Teams & workspaces | |||
| Seats included | Unlimited - no per-seat fee | 1 / 2 / 5; 10 agency | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $0 | Not published - upgrade tier | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - allowance sits on the project | Yes | Yes |
| Per-member usage visibility | Partial - usage tab, not per member | Partial - per-project only | Yes |
| Multi-project workspaces | Yes | Yes | Yes |
| Projects included | Unlimited; each billed its own plan | 1 / 2 / 5; unlimited agency | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Partial - restore deleted | Yes |
| Per-project API keys | Not published | No - org-level keys | Yes - rotatable |
| SSO / SAML | Not published | Enterprise only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No - stated as roadmap | No | Yes - visibility report and audit |
| Custom logo, color and link | No | Partial - dashboard only, agency tiers | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - partner discount on same plans | Yes - 3 tiers | Yes - four tiers |
| Client sub-accounts | Yes - client workspaces, viewer role | No - projects + guest seats | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | No | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | No | No | Roadmap |
| MCP connector support | Not published | Yes | Partial - Webflow connects over MCP |
| Public API | Yes - read-only | Yes | No - project keys for own plugins only |
| Slack | No | Yes | No |
| Zapier | No | No | No |
| Custom connection support | API and exports only | Partial - logs only | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English) | 1 (English) | 6 |
| Troubleshooting and recovery tools | Not published | No - status page only | Yes |
| In-app help agent | Yes - AI chat with human handoff | Yes | Yes |
| Done-for-you service available | No - agency partner network | Yes | Yes |
| Team | |||
| Founders have SEO backgrounds | No. Founded in 2025 by Todd Sawicki, previously CEO of ad platform Zemanta, and Patrick O'Donnell, previously a co-founder of Urbanspoon. | No. Founded in 2025 by Gijs de Groot and Klaas Foppen, who met building Sparkbase, an AI sales tool; de Groot's background is in financial economics and sales. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Gumshoe fits teams that want a browser-based platform, persona-led audits, unlimited seats, and a public read-only API. PromptWatch fits agencies that need browser access, daily monitoring, Slack or API connections, and content publishing for WordPress or Webflow on its higher tiers. Both tools track core AI search signals across major models.
Hi, Moose suits teams that want to track, diagnose, fix, and verify AI search visibility in one product. It tracks 10 engines, including ChatGPT, Claude, Gemini, Grok, Bing Copilot, Perplexity, Google AI Mode, and AI Overviews. Five engines can run locally from the device with no API cost. Users can run local visibility checks daily without a cap, choose models per prompt, and schedule checks from multiple times per day to monthly.
The price model also gives smaller teams more control. Hi, Moose offers a free-forever plan with no card required. Paid plans start at $39 per month with a Bring Your Own Key plan, while managed AI plans start at $79 per month. Teams can use OpenRouter keys, run local models, and review AI-credit usage through a published rate card, usage percentage, reset date, and pace warning.
Hi, Moose also goes further after tracking finds a problem. It audits pages across nine scored categories, captures Google AI Mode grounding queries, provides evidence-tiered recommendations, and compares verification runs against a baseline. Its WordPress integration supports element-level edits, previews, staging, approval gates, rollback, and patch history. It also supports Webflow and Grav, while no change publishes without approval.
For buyers who need a cloud-only tool or a public API today, Gumshoe or PromptWatch may be the better fit. For SMBs and agencies that want lower entry pricing, local-first storage, on-device AI options, and a complete AEO workflow from visibility tracking through approved publishing, Hi, Moose covers more of the day-to-day work in one platform.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
Checked for this pair