AI visibility tools, head to head
Gumshoe vs Qwairy
Pricing, features and differences, researched August 2026.
Gumshoe and Qwairy both help SEO teams, agencies, and brands track how AI search tools mention, recommend, and cite their brands. Teams often compare them when they need one place to monitor visibility across tools such as ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The main differences come down to how each platform collects visibility data and turns it into work. Gumshoe centers on persona-based buyer conversations across 11 AI models, with findings tied to content, citations, competitors, and technical actions. Qwairy combines AI visibility tracking with competitor and sentiment analysis, content opportunities, technical site checks, and AI traffic measurement. The comparison also covers model coverage, reporting depth, citation analysis, technical SEO features, workflow support, and the type of AI search data each team needs to prioritize.
At a glance
Gumshoe
Pick it if persona-generated prompts suit how you work, keeping in mind the entry plan is 80 prompts a month and there is no trial.
- Entry price
- $99/mo
- Tracked prompts
- 80/mo - 8 personas × 10 prompts
- Free trial
- No trial - 1 free sample audit
Qwairy
Pick it if you bill in euros, since the entry plan tracks 100 prompts and its assistant is read-only analysis.
- Entry price
- €79/mo; €65/mo annual
- Tracked prompts
- 100 / 300 / 800; unlimited on top tier
- Free trial
- None - free plan instead
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Gumshoe | Qwairy | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - one free sample audit | Yes - 120 credits, no card | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | $99/mo | €79/mo; €65/mo annual | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Not published - monthly only | Yes - 2 months free (~17%) | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Flat monthly, billed per project | Tiered plans + credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - separate audit, URL and content caps | Yes - credits | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - usage tab per workspace | Yes - balance + usage page | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partial - partner discount, no separate plan | Yes - from €99/mo | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Not published | Yes - 20% for 12 months | Yes |
| Annual contract required | No | No - monthly available | No |
| Free trial length | No trial - 1 free sample audit | None - free plan instead | n/a - free plan, no expiry |
| Paid plans pricing range | $99–$299/mo + custom | €79–€449/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS, EU hosting | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV, JSON and API anytime | Not published - CSV/API while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | None published | Not published | Pending |
| ISO certification | None published | Not published | No |
| Local backup and restore | No | No - vendor-side only | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 11 claimed; ~8 families, 6 per audit | 10 | 10; 5 of them also collected locally |
| Real consumer-surface capture | No - official APIs, interface spot-checks | Partial - 7 scraped UIs, rest via API | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes - UI and API | Yes |
| Claude | Yes | Yes - API only | Yes |
| Gemini | Yes | Yes - UI and API | Yes |
| Google AI Mode | Not published | Yes | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | Yes | Yes - UI and API | Yes |
| Bing Copilot | Unclear - listed on one page only | Yes - UI only | Yes |
| DeepSeek | Yes | Yes - API only | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 80/mo - 8 personas × 10 prompts | 100 / 300 / 800; unlimited on top tier | No hard limit on any plan |
| Samples per prompt configurable | No - each prompt asked once per model | Yes - up to 20 per run | Yes |
| Run cadence options | Monthly audit; weekly or daily snapshots | Daily, weekly, monthly, manual | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Partial - within plan audit limits | Yes | Yes |
| Instant one-off check | No - free tools not launched | Yes - free public audit tool | Yes |
| Prompt manager | Partial - generated from personas and topics | Yes - bulk edit, tags, funnel | Yes |
| Branded vs non-branded classification | Not published | Not published - funnel stages instead | Yes |
| Prompt categories and topics | Yes - topics per prompt | Yes - 5 topics max, unlimited tags | Yes |
| Per-prompt model selection | No - set per audit | Partial - per-prompt cadence, models per run | Yes |
| Brand name variant support | Not published | Not published | Yes - secondary brand terms |
| Brand multi-domain support | Not published | Partial - one domain per workspace | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | Yes | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - persona and topic gaps | Yes | Yes |
| Perplexity | Yes | Yes - UI and API | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - URL and domain | Yes | Yes - domain and page level |
| Sentiment scoring | Yes - $299 plan | Yes - 0–100 plus label | Yes |
| Average position / rank | Yes - rank per answer | Yes | Yes |
| Share of Voice | Yes - visibility percentage | Yes | Yes |
| Share of Mentions | Yes - leaderboard mention counts | Yes - mention rate | Yes |
| Share of Citations | Partial - source counts, no share metric | Yes - citation rate | Yes |
| Narrative drift detection | Partial - theme and sentiment over runs | Yes - monthly perception snapshots | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Yes - private beta, Growth+ | Yes |
| Untracked brand extraction | Yes - every brand in the answers | Yes - auto competitor detection | Yes - with sentiment and average rank |
| Cited source categorization | Yes - $299 plan | Yes - type, authority, social/shopping/local | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Up to 30 | Auto-detected, uncapped; 10 in compare view | 15 |
| Visibility gap analysis | Yes - persona, topic and competitor | Yes | Yes |
| ChatGPT fan-out capture | No | Yes | Yes |
| AI Mode grounding queries capture | No | Not published | Yes - the live grounding searches |
| Bing Index probe | No | Partial - Bing Webmaster Tools connection | Yes |
| AI crawler access check | Yes - per URL | Yes - 63 crawlers vs robots.txt | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Not published | Yes - weekly email and assistant | Yes |
| Data export | Yes - CSV, JSON, API, share links | Yes - CSV, API, Looker Studio | Yes - CSV |
| Branded PDF report | No | Partial - branding on Enterprise/Agency Custom | Yes |
| Scheduled email reports | Partial - run-complete emails | Partial - weekly only, no cadence choice | Yes - paid, per-user opt-in |
| Action log with export | No | Yes - action history via API | Yes - CSV on paid managed plans |
| Historical data retention | Not published | Not published - 90-day default range | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no deploy step | Partial - no deploy step | Yes |
| Page-level AEO audit | Yes - 10–50 URLs/mo by plan | Yes | Yes |
| Scored categories | 6 named categories | 4 | 9 |
| Retrieval-readiness scoring | Partial - topics grouped by retrieval issue | Yes - AEO score plus crawler access | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - priority ranking only | Yes - tier, score, raw signals | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - page-level content plans | Partial - issue list, not rewrites | Yes - element, character budget, before and after |
| Second-model QA pass | No | No | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | Not published | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Entered URLs + site crawl | Sitemap pages, robots.txt, llms.txt | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Yes - score history per page | Yes - 90-day re-measure after completion | Yes - compares against the baseline |
| Recommendation status tracking | Not published | Yes - accept, start, done, decline | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes - audit gaps drive recommendations | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | Yes | Yes - protect, balanced or expand |
| Branded audit PDF | No | Partial - branding on Enterprise/Agency Custom | Yes |
| CMS integration & publishing | |||
| WordPress | No | Crawler log forwarding only, no publishing | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No | No | Yes |
| Preview before applying | No | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - flags gaps only | No - generates snippet to paste | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | No | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No | No - read-only analysis assistant | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - scheduled audits only | Yes - scheduled runs and detectors | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | Partial - audits run server-side | No - scheduled monitoring only | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - no real-world actions | No - takes no external actions | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - scheduled audits, not agents | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Partial - saved articles and exports | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - full audit transcripts kept | Yes - full answers and cited sources | Yes - screenshots and captured proof |
| Searchable job history | Partial - audit run history | Partial - audit, export, action history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No | Yes - read-only over workspace data | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | Not published | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | Not published | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - audits URLs you enter | No | Yes |
| Semantic search over your own site | No - crawl feeds content audit only | No | Yes - on-device index |
| Topic coverage check | Yes - $299 plan | Yes - coverage metric and gap views | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No - 36 preset prompt templates | Yes - plus 6 presets |
| Image generation | No | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes - content plans from audit gaps | Yes - 50 credits each | Yes |
| Live SERP / PAA research | No | Partial - optional Perplexity research pass | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes | Yes | Yes |
| Brand voice grounding | Partial - brand voice style toggle | Partial - audience personas only | Yes |
| Brand truth profile | Not published | Yes - beta, Growth+ | Yes |
| Internal linking placement | Not published | Not published | Yes |
| Featured image generation | No | No | Yes |
| FAQ generation with schema export | Partial - FAQ format, no schema export | Partial - FAQ block plus schema stub | Yes - HTML and JSON-LD |
| Key points extraction | No - key points are a manual input | Partial - optional summary block | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Partial - generated pieces stored per project | Partial - article list, readable via API | Yes |
| Export formats | Not published | Markdown; CSV for data | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Not published | Yes - edit outline, regenerate sections | Yes |
| Deploy directly to CMS | No - manual publish | No - pull via API only | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - crawls the site for content gaps | Yes - sitemap sync | Yes |
| Scheduled full-site crawl | Partial - monthly, $299 plan | Partial - manual sync, per-page audits | Yes - weekly or on demand |
| Monitored page management | Yes - audited page list with scores | Yes - favorites, filters, re-audit | Yes |
| Batched change digests | No | Partial - weekly email, not page diffs | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - audit score history per page | Partial - freshness in content score | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | Partial - brand and attribute co-mentions | No | Yes |
| Salience scoring | Partial - theme frequency counts | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No | Not published - weekly report only | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Partial - prioritized plan, executed manually | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | No - capacity is a ranking input only | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | Partial - action triage queue | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | No - single on/off toggle | Yes - per project |
| Email digest | Partial - audit-complete emails | Yes - weekly, fixed cadence | Yes |
| Teams & workspaces | |||
| Seats included | Unlimited - no per-seat fee | Unlimited | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $0 | 0 | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - allowance sits on the project | Yes - credits pooled | Yes |
| Per-member usage visibility | Partial - usage tab, not per member | Partial - per sub-team, not per person | Yes |
| Multi-project workspaces | Yes | Yes - from €199/mo | Yes |
| Projects included | Unlimited; each billed its own plan | 1 / 5 / 20 / unlimited | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Yes | Yes |
| Per-project API keys | Not published | No - team-level keys | Yes - rotatable |
| SSO / SAML | Not published | Enterprise only - OIDC | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No - stated as roadmap | Enterprise / Agency Custom | Yes - visibility report and audit |
| Custom logo, color and link | No | Enterprise - logo and custom domain | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - partner discount on same plans | Yes - from €99/mo | Yes - four tiers |
| Client sub-accounts | Yes - client workspaces, viewer role | Yes - sub-teams and viewer roles | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | No | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | No | Yes - GA4 plus 5 others | Roadmap |
| MCP connector support | Not published | Yes - 46 read-only tools | Partial - Webflow connects over MCP |
| Public API | Yes - read-only | Yes - Growth and above | No - project keys for own plugins only |
| Slack | No | Listed as live, not documented | No |
| Zapier | No | No | No |
| Custom connection support | API and exports only | Partial - webhooks (Enterprise), HTTP log ingest | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English) | Not published - tracks 45+ languages | 6 |
| Troubleshooting and recovery tools | Not published | No - docs troubleshooting only | Yes |
| In-app help agent | Yes - AI chat with human handoff | Yes - assistant can search docs | Yes |
| Done-for-you service available | No - agency partner network | Partial - partner agencies, no in-house service | Yes |
| Team | |||
| Founders have SEO backgrounds | No. Founded in 2025 by Todd Sawicki, previously CEO of ad platform Zemanta, and Patrick O'Donnell, previously a co-founder of Urbanspoon. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Gumshoe and Qwairy both cover the core job of tracking AI visibility. Gumshoe suits teams that want persona-based audits and unlimited seats. Qwairy suits teams that need a browser-based platform, GA4 and other listed integrations, a public API, or client sub-teams with viewer roles.
Hi, Moose fits buyers who need to move from finding a problem to preparing and reviewing a fix. It tracks 10 engines, including Meta AI, and collects five engine results locally rather than through an API. It supports no-cap local daily visibility runs on every plan, with no hard prompt limit. Its audits cover nine scored categories, capture Google AI Mode grounding queries, and compare verification runs against a baseline.
The platform also closes gaps that monitoring tools leave to manual work. Hi, Moose can prepare element-level edits, run a second-model QA pass, stage changes for WordPress, and require approval before publishing. It also supports Webflow and Grav, generates research-backed briefs and drafts, and lets teams turn a page into an embeddable audio conversation.
Cost and data control may matter most for small teams. Hi, Moose offers a free-forever plan with no card, a $39 per month BYOK plan, and the option to run with $0 AI cost to the vendor. The desktop app stores data in a local database, supports local backups, and offers three local model sizes. Users who need a web app from any browser should choose Gumshoe or Qwairy instead.
For SEO teams and agencies that want visibility tracking, evidence-based audits, and an approval-controlled path to deployment in one desktop tool, Hi, Moose offers the broader workflow at a lower entry price than Gumshoe’s $99 per month plan and Qwairy’s €79 per month plan.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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