AI visibility tools, head to head
Gumshoe vs RankPrompt
Pricing, features and differences, researched August 2026.
Gumshoe and RankPrompt both help teams track how AI models mention, recommend, and cite their brands. Marketing teams and agencies may compare them when they need to measure AI search visibility across tools such as ChatGPT, Gemini, Claude, Perplexity, and Google AI search experiences. The main differences come down to model coverage, how each platform creates and tracks prompts, and the actions they support after reporting. Gumshoe centers on persona-based buyer conversations across 11 AI models, then connects visibility data to competitor, citation, content, and technical findings. RankPrompt combines prompt-level tracking and competitor analysis with content, citation, outreach, SEO audit, and reporting tools in one platform. This comparison looks at each platform’s AI model coverage, prompt research methods, visibility and competitor data, citation analysis, content recommendations, technical SEO tools, reporting, and fit for brands, SEO teams, and agencies.
At a glance
Gumshoe
Pick it if persona-generated prompts suit how you work, keeping in mind the entry plan is 80 prompts a month and there is no trial.
- Entry price
- $99/mo
- Tracked prompts
- 80/mo - 8 personas × 10 prompts
- Free trial
- No trial - 1 free sample audit
RankPrompt
Pick it if you want an in-app agent at a low price, though it covers 6 engines and meters everything as credits.
- Entry price
- $49/mo
- Tracked prompts
- 150–2,000 credits/mo
- Free trial
- 7 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Gumshoe | RankPrompt | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - one free sample audit | No - 7-day trial, card required | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 - free web tools are one-off | 5 |
| Entry paid price | $99/mo | $49/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Not published - monthly only | Yes - 20% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Flat monthly, billed per project | Monthly credits, 4 tiers | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | Yes - OpenAI key, agent only | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No - tracking still spends credits | Yes |
| Usage metered in one transparent unit | No - separate audit, URL and content caps | Partial - credits plus separate $ agent budget | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - usage tab per workspace | Yes - credit and agent-spend meters | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partial - partner discount, no separate plan | Yes - $149 and $299 tiers | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Not published | Yes - 30% lifetime recurring | Yes |
| Annual contract required | No | No | No |
| Free trial length | No trial - 1 free sample audit | 7 days | n/a - free plan, no expiry |
| Paid plans pricing range | $99–$299/mo + custom | $49–$299/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV, JSON and API anytime | Partial - exports while subscribed | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | None published | Not published | Pending |
| ISO certification | None published | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 11 claimed; ~8 families, 6 per audit | 6 | 10; 5 of them also collected locally |
| Real consumer-surface capture | No - official APIs, interface spot-checks | Not published - API models named in brand audit | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Yes | Yes | Yes |
| Gemini | Yes | Yes - +1 credit per prompt | Yes |
| Google AI Mode | Not published | Yes | Yes |
| Google AI Overviews | Yes | Yes - counted with AI Mode | Yes |
| Grok | Yes | Yes - +1 credit per prompt | Yes |
| Bing Copilot | Unclear - listed on one page only | No | Yes |
| DeepSeek | Yes | No | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 80/mo - 8 personas × 10 prompts | 150–2,000 credits/mo | No hard limit on any plan |
| Samples per prompt configurable | No - each prompt asked once per model | Not published | Yes |
| Run cadence options | Monthly audit; weekly or daily snapshots | Daily, weekly, monthly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Partial - within plan audit limits | Yes | Yes |
| Instant one-off check | No - free tools not launched | Yes - free web tools | Yes |
| Prompt manager | Partial - generated from personas and topics | Yes | Yes |
| Branded vs non-branded classification | Not published | Not published | Yes |
| Prompt categories and topics | Yes - topics per prompt | Partial - grouped by report and location | Yes |
| Per-prompt model selection | No - set per audit | No - set per report | Yes |
| Brand name variant support | Not published | Partial - alias detection, no variant config | Yes - secondary brand terms |
| Brand multi-domain support | Not published | Not published | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | Yes - from GSC and GA4 data | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - persona and topic gaps | Yes | Yes |
| Perplexity | Yes | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - URL and domain | Yes | Yes - domain and page level |
| Sentiment scoring | Yes - $299 plan | Yes | Yes |
| Average position / rank | Yes - rank per answer | Yes - per prompt, per engine | Yes |
| Share of Voice | Yes - visibility percentage | Yes | Yes |
| Share of Mentions | Yes - leaderboard mention counts | Yes - mention counts vs competitors | Yes |
| Share of Citations | Partial - source counts, no share metric | Yes | Yes |
| Narrative drift detection | Partial - theme and sentiment over runs | Partial - perception scores over time | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Yes - answers checked against your brand facts | Yes |
| Untracked brand extraction | Yes - every brand in the answers | Yes - detected brands auto-categorized | Yes - with sentiment and average rank |
| Cited source categorization | Yes - $299 plan | Yes - competitor, publisher, alias, platform | Yes - 8 source types |
| Topic-level breakdown | Yes | Partial - per prompt, not per topic | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Up to 30 | Not published | 15 |
| Visibility gap analysis | Yes - persona, topic and competitor | Yes | Yes |
| ChatGPT fan-out capture | No | Not published | Yes |
| AI Mode grounding queries capture | No | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - per URL | Yes - robots.txt and AI bot access | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes - drag-and-drop widgets | Yes |
| AI-written narrative summary | Not published | Yes | Yes |
| Data export | Yes - CSV, JSON, API, share links | Yes - PDF, CSV, PPTX | Yes - CSV |
| Branded PDF report | No | Yes - $149+ | Yes |
| Scheduled email reports | Partial - run-complete emails | Yes | Yes - paid, per-user opt-in |
| Action log with export | No | Partial - task board; agent audit trail | Yes - CSV on paid managed plans |
| Historical data retention | Not published | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no deploy step | Partial - deploy is WordPress or hosted blog only | Yes |
| Page-level AEO audit | Yes - 10–50 URLs/mo by plan | Yes | Yes |
| Scored categories | 6 named categories | 5 | 9 |
| Retrieval-readiness scoring | Partial - topics grouped by retrieval issue | Partial - AI-readiness score in page audit | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - priority ranking only | No - impact and effort labels | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - page-level content plans | Partial - inline rewrites in own drafts | Yes - element, character budget, before and after |
| Second-model QA pass | No | Not published | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | Not published | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Entered URLs + site crawl | Live URL, robots.txt, sitemap | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Yes - score history per page | Yes - run history with comparisons | Yes - compares against the baseline |
| Recommendation status tracking | Not published | Yes - task board with statuses | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes - audit gaps drive recommendations | Partial - sets content topics, not page order | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | Partial - GSC feeds prompts, not page priority | Yes - protect, balanced or expand |
| Branded audit PDF | No | Yes - $149+ | Yes |
| CMS integration & publishing | |||
| WordPress | No | Yes - one-click publish | Yes - official plugin, production and staging |
| Webflow | No | No - listed as coming soon | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No | No - publishes whole articles | Yes |
| Preview before applying | No | Partial - editor preview before publish | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No - draft versions only | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - flags gaps only | Yes - with published article | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | Yes - $299 | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No | Yes - 50+ tools, chains steps | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - scheduled audits only | No - agent picks its own path | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No - BYOK bills your OpenAI account | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | Partial - confirmation stops before writes | Yes |
| Steer agent while running | No | Not published | Yes - talk to any agent mid-job |
| Background execution | Partial - audits run server-side | Not published | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - no real-world actions | Yes | Yes |
| Long-running deep work jobs | No | Not published | Yes |
| Scheduled agent jobs | No - scheduled audits, not agents | Partial - agent sets report schedules | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Yes - articles, reports, tasks | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - full audit transcripts kept | Partial - tool-run audit trail | Yes - screenshots and captured proof |
| Searchable job history | Partial - audit run history | Partial - audit trail; search not published | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No | Yes | Yes |
| Model picker per conversation | No | Partial - model choice only with own key | Yes |
| LLM models available | n/a | Not published - OpenAI only | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | Yes - account or per brand | Yes - semantic search over past chats |
| Live web search | No | Yes | Yes |
| Fetch and read URLs | Partial - audits URLs you enter | Partial - audits a URL you enter | Yes |
| Semantic search over your own site | No - crawl feeds content audit only | No | Yes - on-device index |
| Topic coverage check | Yes - $299 plan | Yes - knowledge and prompt gaps | Yes - covered, partial or not covered |
| File attachments | No | Not published | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | Yes - article images | Yes |
| Content generation | |||
| Research-backed briefs | Yes - content plans from audit gaps | Yes - live web research before drafting | Yes |
| Live SERP / PAA research | No | Partial - top-ranking pages, no PAA | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes | Yes - 1,500–3,000 words | Yes |
| Brand voice grounding | Partial - brand voice style toggle | Partial - tone stored as agent memory | Yes |
| Brand truth profile | Not published | Yes - configured brand facts | Yes |
| Internal linking placement | Not published | Yes | Yes |
| Featured image generation | No | Yes | Yes |
| FAQ generation with schema export | Partial - FAQ format, no schema export | Yes | Yes - HTML and JSON-LD |
| Key points extraction | No - key points are a manual input | Not published | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Partial - generated pieces stored per project | Yes - content list and calendar | Yes |
| Export formats | Not published | PDF, CSV, PPTX | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Not published | Yes - inline edits with undo | Yes |
| Deploy directly to CMS | No - manual publish | Yes - WordPress or hosted blog | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - crawls the site for content gaps | Partial - sitemap and robots checks only | Yes |
| Scheduled full-site crawl | Partial - monthly, $299 plan | No - page-by-page audits | Yes - weekly or on demand |
| Monitored page management | Yes - audited page list with scores | Partial - own published articles only | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - audit score history per page | Partial - refresh reminders on own articles | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | Partial - brand and attribute co-mentions | No | Yes |
| Salience scoring | Partial - theme frequency counts | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No | Partial - alerts on shifts, no actions | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | Yes - schedule-to-publish | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | Partial - cross-brand reviews inbox, $299 | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | Partial - priorities, no custom thresholds | Yes - per project |
| Email digest | Partial - audit-complete emails | Yes - scheduled report emails | Yes |
| Teams & workspaces | |||
| Seats included | Unlimited - no per-seat fee | 0 on $49; 2 / 10 / 25 above | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $0 | Not published | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - allowance sits on the project | Yes - account credit pool | Yes |
| Per-member usage visibility | Partial - usage tab, not per member | Not published | Yes |
| Multi-project workspaces | Yes | Yes - separate brands | Yes |
| Projects included | Unlimited; each billed its own plan | 10–1,000 brands by tier | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | Not published | Yes - scoped per-brand keys | Yes - rotatable |
| SSO / SAML | Not published | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No - stated as roadmap | Yes - $149+ | Yes - visibility report and audit |
| Custom logo, color and link | No | Yes - logo, colors, sender, footer | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - partner discount on same plans | Yes - $149 and $299 | Yes - four tiers |
| Client sub-accounts | Yes - client workspaces, viewer role | Yes - magic-link portal, $299 | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | No | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | No | Yes - GA4 | Roadmap |
| MCP connector support | Not published | Yes - hosted server, OAuth | Partial - Webflow connects over MCP |
| Public API | Yes - read-only | Yes - all paid plans | No - project keys for own plugins only |
| Slack | No | No | No |
| Zapier | No | No - via API and webhooks | No |
| Custom connection support | API and exports only | Partial - webhooks plus request by email | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English) | 1 (English); 50+ prompt languages | 6 |
| Troubleshooting and recovery tools | Not published | No | Yes |
| In-app help agent | Yes - AI chat with human handoff | Yes - agent dock | Yes |
| Done-for-you service available | No - agency partner network | Yes - managed service, book a call | Yes |
| Team | |||
| Founders have SEO backgrounds | No. Founded in 2025 by Todd Sawicki, previously CEO of ad platform Zemanta, and Patrick O'Donnell, previously a co-founder of Urbanspoon. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Hi, Moose fits teams that want to track AI visibility, find page-level issues, prepare fixes, and verify the result in one tool. It tracks 10 engines, supports on-demand and scheduled runs, captures live AI Mode grounding queries, and connects visibility data to audits and CMS changes. WordPress users can stage element-level edits, preview them, approve them, and roll them back if needed.
Its cost model also gives small teams more control. Hi, Moose offers a free forever plan with no card, unlimited local daily visibility runs, and five engines that run free each day. Paid plans start at $39 per month with BYOK, and users can run local models with $0 AI cost to Hi, Moose. The app shows AI-credit use, reset dates, and pace warnings. Its desktop app stores data locally, supports local backups, and offers on-device AI inference.
Gumshoe may suit teams that prefer a browser-based platform, need unlimited seats without a per-seat fee, or want a public read-only API. RankPrompt may suit teams that need GA4 data, a public API, client portals, or a browser-based WordPress publishing flow. Both also provide AI visibility tracking and reporting.
For most SMBs and agencies that need more control over data, costs, and the work that follows a visibility check, Hi, Moose covers a wider path from tracking to approved deployment. It also adds content briefs, drafts, audio repurposing, site crawls, entity graphs, and agent jobs without requiring an annual contract.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
Checked for this pair