AI visibility tools, head to head
Gumshoe vs Scrunch
Pricing, features and differences, researched August 2026.
Gumshoe and Scrunch both help teams track how AI tools describe their brand, cite their content, and recommend them against competitors. A marketing team or agency may compare them when AI search visibility has become part of its SEO reporting and content work. The main differences come down to intended customer, research approach, reporting depth, and site optimization. Gumshoe centers on persona-based buyer conversations across 11 AI models, then connects visibility, citations, competitors, content, and technical findings to suggested actions. Scrunch focuses on enterprise AI customer experience, including AI referral traffic and an Agent Experience Platform that can give AI agents an optimized site version without changing the human-facing site. Pricing, team workflows, supported AI platforms, data collection methods, and the level of technical support also matter in a Gumshoe vs. Scrunch decision.
At a glance
Gumshoe
Pick it if persona-generated prompts suit how you work, keeping in mind the entry plan is 80 prompts a month and there is no trial.
- Entry price
- $99/mo
- Tracked prompts
- 80/mo - 8 personas × 10 prompts
- Free trial
- No trial - 1 free sample audit
Scrunch
Pick it if you want chunk-by-chunk rewrite suggestions on your pages, and treat its edge-served bot copy as an experiment rather than a settled tactic.
- Entry price
- $250/mo annual; $300 monthly
- Tracked prompts
- 350 / 700 custom; +1,000 / 2,500 preset
- Free trial
- 7 days, no card
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Gumshoe | Scrunch | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - one free sample audit | No - 7-day trial | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | $99/mo | $250/mo annual; $300 monthly | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Not published - monthly only | Yes - 17% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Flat monthly, billed per project | Per prompt + per seat | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - separate audit, URL and content caps | No - prompts, personas, audits, seats | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - usage tab per workspace | Not published - CS contacts you at limits | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partial - partner discount, no separate plan | Yes - Agency Partner Program | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Not published | Yes - up to 20% referral | Yes |
| Annual contract required | No | No - monthly at higher rate | No |
| Free trial length | No trial - 1 free sample audit | 7 days, no card | n/a - free plan, no expiry |
| Paid plans pricing range | $99–$299/mo + custom | $250–$500/mo + custom Enterprise | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV, JSON and API anytime | CSV, XLSX, API while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | None published | SOC 2 Type II | Pending |
| ISO certification | None published | Not published | No |
| Local backup and restore | No | No - vendor-side only | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 11 claimed; ~8 families, 6 per audit | 9 | 10; 5 of them also collected locally |
| Real consumer-surface capture | No - official APIs, interface spot-checks | Mixed - browser automation + platform APIs | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Yes | Yes | Yes |
| Gemini | Yes | Yes | Yes |
| Google AI Mode | Not published | Yes | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | Yes | Yes - newest addition | Yes |
| Bing Copilot | Unclear - listed on one page only | Yes | Yes |
| DeepSeek | Yes | No | Yes |
| Meta AI | No | Yes | Yes |
| Tracked prompts included | 80/mo - 8 personas × 10 prompts | 350 / 700 custom; +1,000 / 2,500 preset | No hard limit on any plan |
| Samples per prompt configurable | No - each prompt asked once per model | Not published | Yes |
| Run cadence options | Monthly audit; weekly or daily snapshots | Not published - reported ~3 days | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Partial - within plan audit limits | Not published - reported available | Yes |
| Instant one-off check | No - free tools not launched | No - free prompt generator only | Yes |
| Prompt manager | Partial - generated from personas and topics | Yes - variants, tags, templates | Yes |
| Branded vs non-branded classification | Not published | Yes | Yes |
| Prompt categories and topics | Yes - topics per prompt | Yes - topics, personas, funnel stage | Yes |
| Per-prompt model selection | No - set per audit | Yes - variants per platform | Yes |
| Brand name variant support | Not published | Yes - sub-brands tracked separately | Yes - secondary brand terms |
| Brand multi-domain support | Not published | Partial - one primary domain per brand | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | No - via MCP + external GSC tool | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - persona and topic gaps | Yes | Yes |
| Perplexity | Yes | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - URL and domain | Yes | Yes - domain and page level |
| Sentiment scoring | Yes - $299 plan | Yes - positive, mixed, negative | Yes |
| Average position / rank | Yes - rank per answer | Yes - top, middle, bottom | Yes |
| Share of Voice | Yes - visibility percentage | Yes | Yes |
| Share of Mentions | Yes - leaderboard mention counts | Yes | Yes |
| Share of Citations | Partial - source counts, no share metric | Yes | Yes |
| Narrative drift detection | Partial - theme and sentiment over runs | Partial - sentiment over time | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | No | Yes |
| Untracked brand extraction | Yes - every brand in the answers | Partial - new-entity signals | Yes - with sentiment and average rank |
| Cited source categorization | Yes - $299 plan | Yes - brand, competitor, third-party | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Up to 30 | Not published | 15 |
| Visibility gap analysis | Yes - persona, topic and competitor | Yes - gaps and white space | Yes |
| ChatGPT fan-out capture | No | Not published | Yes |
| AI Mode grounding queries capture | No | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - per URL | Yes - robots checks + bot logs | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes - plus custom dashboards | Yes |
| AI-written narrative summary | Not published | Yes - per detected change | Yes |
| Data export | Yes - CSV, JSON, API, share links | Yes - CSV, XLSX, PDF, API | Yes - CSV |
| Branded PDF report | No | No - unbranded snapshot | Yes |
| Scheduled email reports | Partial - run-complete emails | Partial - alert digest, not a report | Yes - paid, per-user opt-in |
| Action log with export | No | Partial - alert reactions via API | Yes - CSV on paid managed plans |
| Historical data retention | Not published | 90 days published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no deploy step | Partial - deploys to bot copy, not live site | Yes |
| Page-level AEO audit | Yes - 10–50 URLs/mo by plan | Yes | Yes |
| Scored categories | 6 named categories | Not published - robots, rendering, schema, content | 9 |
| Retrieval-readiness scoring | Partial - topics grouped by retrieval issue | Yes - retrievability + citability | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - priority ranking only | Partial - impact rank + confidence tiers | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - page-level content plans | Yes - chunk by chunk | Yes - element, character budget, before and after |
| Second-model QA pass | No | Not published | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | Not published | Yes - bot view + visitor image | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Entered URLs + site crawl | Live fetch + visibility + competitor data | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Yes - score history per page | Partial - re-audit, no paired check | Yes - compares against the baseline |
| Recommendation status tracking | Not published | Yes - approve, deploy, dismiss | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes - audit gaps drive recommendations | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | No | Yes - protect, balanced or expand |
| Branded audit PDF | No | No - unbranded PDF | Yes |
| CMS integration & publishing | |||
| WordPress | No | Bot-log integration only, no publishing | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No | No - edits bot-only copy | Yes |
| Preview before applying | No | Yes - side-by-side diff | Yes |
| Staging environment support | No | Yes - stage without publishing | Yes - WordPress, with promote to production |
| One-click rollback | No | Not published - versions retained | Yes - WordPress |
| Patch history per site | No | Yes - version history per site | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - flags gaps only | Partial - into bot copy only | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | Yes - or set to auto-approve | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No | Partial - diagnosis and charts only | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - scheduled audits only | Yes - audit, optimize, deploy pipeline | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | Partial - audits run server-side | Yes - nightly sweeps, autopilot fixes | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - no real-world actions | Yes - bulk or per item | Yes |
| Long-running deep work jobs | No | Partial - batch page pipelines | Yes |
| Scheduled agent jobs | No - scheduled audits, not agents | Partial - vendor cadence, not user-set | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Yes - saved dashboards | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - full audit transcripts kept | Yes - raw responses + audit previews | Yes - screenshots and captured proof |
| Searchable job history | Partial - audit run history | Partial - audit and deploy history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No | Yes - in-app assistant + MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | Not published | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | Not published | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - audits URLs you enter | Partial - audit fetches only | Yes |
| Semantic search over your own site | No - crawl feeds content audit only | No - sitemap index, not semantic | Yes - on-device index |
| Topic coverage check | Yes - $299 plan | Yes | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No - audit renders automatically | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes - content plans from audit gaps | Partial - page recommendations, not briefs | Yes |
| Live SERP / PAA research | No | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes | No - rewrites existing pages only | Yes |
| Brand voice grounding | Partial - brand voice style toggle | Partial - custom instructions per page | Yes |
| Brand truth profile | Not published | Yes - internal sources of truth | Yes |
| Internal linking placement | Not published | Not published | Yes |
| Featured image generation | No | No | Yes |
| FAQ generation with schema export | Partial - FAQ format, no schema export | Partial - FAQ blocks in bot copy | Yes - HTML and JSON-LD |
| Key points extraction | No - key points are a manual input | Yes - structured summaries | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Partial - generated pieces stored per project | No | Yes |
| Export formats | Not published | Markdown, PDF, CSV, XLSX | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Not published | Yes - interactive editor | Yes |
| Deploy directly to CMS | No - manual publish | No - announced, not shipped | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - crawls the site for content gaps | Yes - sitemap crawl | Yes |
| Scheduled full-site crawl | Partial - monthly, $299 plan | Yes - always-on, page cap by plan | Yes - weekly or on demand |
| Monitored page management | Yes - audited page list with scores | Yes - priority flags per page | Yes |
| Batched change digests | No | Partial - alert digest, not page diffs | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - audit score history per page | Partial - last-indexed timestamp | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | Partial - brand and attribute co-mentions | No | Yes |
| Salience scoring | Partial - theme frequency counts | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No | Partial - detects and notifies, no actions | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Yes - prioritized page action plan | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | Yes - weekly auto-approved fixes | Yes - daily to monthly |
| Workflow reports | No | Partial - pipeline status + webhooks | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | Yes - alert feed with reactions | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | Partial - frequency set, tiers automatic | Yes - per project |
| Email digest | Partial - audit-complete emails | Yes - real-time, daily or weekly | Yes |
| Teams & workspaces | |||
| Seats included | Unlimited - no per-seat fee | 3 / 5 / custom | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $0 | $25/mo, max 5 extra on entry | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - allowance sits on the project | Yes | Yes |
| Per-member usage visibility | Partial - usage tab, not per member | Not published | Yes |
| Multi-project workspaces | Yes | Agency and Enterprise only | Yes |
| Projects included | Unlimited; each billed its own plan | 1 brand; multi on Agency/Enterprise | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Partial - archive via API | Yes |
| Per-project API keys | Not published | No - org-level, brand-scoped | Yes - rotatable |
| SSO / SAML | Not published | Enterprise; Google SSO all plans | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No - stated as roadmap | No | Yes - visibility report and audit |
| Custom logo, color and link | No | Not published | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - partner discount on same plans | Yes - from $500/mo | Yes - four tiers |
| Client sub-accounts | Yes - client workspaces, viewer role | Yes - guest role per brand | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | No | No | Yes - OAuth, credentials stay on device |
| Google Analytics | No | Yes - GA4; Adobe via push API | Roadmap |
| MCP connector support | Not published | Yes - hosted server, 33 tools | Partial - Webflow connects over MCP |
| Public API | Yes - read-only | Enterprise only | No - project keys for own plugins only |
| Slack | No | No - Enterprise support channel only | No |
| Zapier | No | No | No |
| Custom connection support | API and exports only | Yes - webhooks + custom log ingestion | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English) | 1 (English); tracks any language | 6 |
| Troubleshooting and recovery tools | Not published | No - status page only | Yes |
| In-app help agent | Yes - AI chat with human handoff | Yes - assistant reads help docs | Yes |
| Done-for-you service available | No - agency partner network | Partial - CS and partner agencies | Yes |
| Team | |||
| Founders have SEO backgrounds | No. Founded in 2025 by Todd Sawicki, previously CEO of ad platform Zemanta, and Patrick O'Donnell, previously a co-founder of Urbanspoon. | No. Founders Chris Andrew and Robert MacCloy were previously CPO and CTO at Hearsay Systems, a financial-services social compliance platform. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Hi, Moose gives small teams and agencies a lower-cost way to track and improve AI search visibility. Its free plan has no expiry or card requirement. Paid plans start at $39 per month with BYOK or $79 per month with AI included, compared with $99 for Gumshoe and $250 annually for Scrunch. Hi, Moose also supports unlimited local daily visibility runs, five engines that run free each day, and no hard prompt limit.
The platform covers the work after tracking. It captures AI Mode grounding queries and ChatGPT fan-out data, audits pages across nine scored categories, creates element-level edit suggestions, and compares verification runs against a baseline. Teams can stage approved changes in WordPress, Webflow, or Grav. WordPress users can preview edits, use staging, keep patch history, and roll back changes. Gumshoe and Scrunch identify visibility and content issues, but neither offers the same live-site publishing path.
Hi, Moose also takes a different approach to data and AI costs. The desktop app stores its database on the user’s device and supports local backup and restore. Users can run three local models and agents without vendor AI costs, or connect an OpenRouter key. Gumshoe and Scrunch run as browser-based cloud products, which may suit teams that need web access from any device. Scrunch is also the stronger choice for organizations that require a published SOC 2 Type II certification, GA4 integration, webhooks, or client guest access. Gumshoe may fit teams that value unlimited seats with no per-seat fee and a read-only public API.
For teams that need a browser-only platform, enterprise integrations, or formal compliance documentation today, the alternatives may fit better. For SMBs and agencies that want daily visibility checks, local control, evidence-backed AEO work, CMS publishing with approval gates, and pricing that starts below both competitors, Hi, Moose covers more of the track-to-fix workflow at a lower entry cost.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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