AI visibility tools, head to head
Gumshoe vs Searchable
Pricing, features and differences, researched August 2026.
Gumshoe and Searchable both help teams measure how AI search tools describe their brand, but they take different routes from visibility data to action. Marketing teams, SEO agencies, and brands may compare them when they need to track mentions, citations, competitors, and content opportunities across tools such as ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews. The main differences fall into AI model coverage, prompt research, reporting depth, technical SEO checks, and workflow. Gumshoe centers on persona-based buyer conversations across 11 AI models, then connects its findings to content, citation, competitor, and technical actions. Searchable combines prompt and citation tracking with sentiment analysis, AI-ready technical audits, and content recommendations in one platform.
At a glance
Gumshoe
Pick it if persona-generated prompts suit how you work, keeping in mind the entry plan is 80 prompts a month and there is no trial.
- Entry price
- $99/mo
- Tracked prompts
- 80/mo - 8 personas × 10 prompts
- Free trial
- No trial - 1 free sample audit
Searchable
Pick it if you need high article volume with agency tiers, though the published plans cover 3 of its 9 engines.
- Entry price
- $125/mo
- Tracked prompts
- 100–1,250
- Free trial
- 14 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Gumshoe | Searchable | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - one free sample audit | No - 14-day trial only | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | $99/mo | $125/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Not published - monthly only | Yes - 20% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Flat monthly, billed per project | Per prompt + article/audit caps | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - separate audit, URL and content caps | No - separate prompt, answer, article, audit caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - usage tab per workspace | Partial - plan limits on billing page | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partial - partner discount, no separate plan | Yes - 4 tiers | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Not published | Yes - recurring commission, agency partners | Yes |
| Annual contract required | No | No | No |
| Free trial length | No trial - 1 free sample audit | 14 days | n/a - free plan, no expiry |
| Paid plans pricing range | $99–$299/mo + custom | $125–$999+/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV, JSON and API anytime | CSV + API anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | None published | Not published | Pending |
| ISO certification | None published | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 11 claimed; ~8 families, 6 per audit | 9 listed; 3 on published plans | 10; 5 of them also collected locally |
| Real consumer-surface capture | No - official APIs, interface spot-checks | Not published | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Yes | Enterprise / custom | Yes |
| Gemini | Yes | Enterprise / custom | Yes |
| Google AI Mode | Not published | Enterprise / custom | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | Yes | Enterprise / custom | Yes |
| Bing Copilot | Unclear - listed on one page only | Enterprise / custom | Yes |
| DeepSeek | Yes | Enterprise / custom | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 80/mo - 8 personas × 10 prompts | 100–1,250 | No hard limit on any plan |
| Samples per prompt configurable | No - each prompt asked once per model | No - monthly answer cap by plan | Yes |
| Run cadence options | Monthly audit; weekly or daily snapshots | Daily; weekly on custom | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Partial - within plan audit limits | Yes - save and run | Yes |
| Instant one-off check | No - free tools not launched | No | Yes |
| Prompt manager | Partial - generated from personas and topics | Yes - CSV import, 1,000 per upload | Yes |
| Branded vs non-branded classification | Not published | Yes | Yes |
| Prompt categories and topics | Yes - topics per prompt | Yes - topics + tags | Yes |
| Per-prompt model selection | No - set per audit | No - set per project | Yes |
| Brand name variant support | Not published | Yes | Yes - secondary brand terms |
| Brand multi-domain support | Not published | Yes - unlimited domains | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | Not published | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - persona and topic gaps | Partial - AI-suggested review queue | Yes |
| Perplexity | Yes | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - URL and domain | Yes - inline citations and sources split | Yes - domain and page level |
| Sentiment scoring | Yes - $299 plan | Yes - 0–100 + trend | Yes |
| Average position / rank | Yes - rank per answer | Yes | Yes |
| Share of Voice | Yes - visibility percentage | Yes | Yes |
| Share of Mentions | Yes - leaderboard mention counts | Yes | Yes |
| Share of Citations | Partial - source counts, no share metric | Yes - citation share by domain | Yes |
| Narrative drift detection | Partial - theme and sentiment over runs | Partial - sentiment trend + observed brand facts | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Partial - brand facts marked pass/fail | Yes |
| Untracked brand extraction | Yes - every brand in the answers | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Yes - $299 plan | Yes - source types + 11 content types | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes - plus topic × engine heatmap | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes - plus view-as-competitor mode | Yes - or promote any brand seen in results |
| Competitors included | Up to 30 | Not published | 15 |
| Visibility gap analysis | Yes - persona, topic and competitor | Yes - source and topic gaps | Yes |
| ChatGPT fan-out capture | No | Yes | Yes |
| AI Mode grounding queries capture | No | Partial - fanout per model, engine not named | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - per URL | Yes - plus crawler log analytics | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Not published | Partial - agent answers on request | Yes |
| Data export | Yes - CSV, JSON, API, share links | Yes - CSV, API, Looker Studio | Yes - CSV |
| Branded PDF report | No | No - shareable web report; PDF not shipped | Yes |
| Scheduled email reports | Partial - run-complete emails | Not published | Yes - paid, per-user opt-in |
| Action log with export | No | Partial - task list, export to Linear | Yes - CSV on paid managed plans |
| Historical data retention | Not published | 3–12 months; unlimited on top tiers | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no deploy step | Partial - fixes are tasks, not deployed edits | Yes |
| Page-level AEO audit | Yes - 10–50 URLs/mo by plan | Yes | Yes |
| Scored categories | 6 named categories | 3 scores, 15 weighted factors | 9 |
| Retrieval-readiness scoring | Partial - topics grouped by retrieval issue | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - priority ranking only | No - impact and severity only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - page-level content plans | No - issue list with code examples | Yes - element, character budget, before and after |
| Second-model QA pass | No | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | Not published | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Entered URLs + site crawl | Live URL only | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Yes - score history per page | Yes - re-audit and compare scores | Yes - compares against the baseline |
| Recommendation status tracking | Not published | Yes - in progress / resolved, assignable | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes - audit gaps drive recommendations | Partial - per-URL citation rollup | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | Partial - GSC data available, $125+ | Yes - protect, balanced or expand |
| Branded audit PDF | No | No - export not shipped | Yes |
| CMS integration & publishing | |||
| WordPress | No | Export only - plugin is log forwarding | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No - planned | On roadmap |
| Surgical element-level edits to live page | No | No | Yes |
| Preview before applying | No | No - review in editor before export | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - flags gaps only | No - schema inside generated content only | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | n/a - never publishes on its own | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No | Partial - in-app agent over workspace data | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - scheduled audits only | No workflow builder either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No - multi-turn chat only | Yes - talk to any agent mid-job |
| Background execution | Partial - audits run server-side | Not published | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - no real-world actions | Yes - write actions need confirmation | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - scheduled audits, not agents | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Yes - articles, prompts, reports | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - full audit transcripts kept | Partial - cites the data behind each answer | Yes - screenshots and captured proof |
| Searchable job history | Partial - audit run history | Partial - saved chat history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No | Yes | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | Not disclosed | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | Partial - saved chats, context per chat | Yes - semantic search over past chats |
| Live web search | No | Not published | Yes |
| Fetch and read URLs | Partial - audits URLs you enter | Partial - cached cited pages | Yes |
| Semantic search over your own site | No - crawl feeds content audit only | Partial - sitemap pages and audit data | Yes - on-device index |
| Topic coverage check | Yes - $299 plan | Yes - topic and citation gaps | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | Partial - custom tools on custom plans | Yes - plus 6 presets |
| Image generation | No | Not published | Yes |
| Content generation | |||
| Research-backed briefs | Yes - content plans from audit gaps | Yes - reviewable outline step | Yes |
| Live SERP / PAA research | No | Partial - competitor and fanout research | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes | Yes - 20–200 articles/mo by plan | Yes |
| Brand voice grounding | Partial - brand voice style toggle | Yes - knowledge base | Yes |
| Brand truth profile | Not published | Partial - brand profile + observed facts | Yes |
| Internal linking placement | Not published | Partial - suggestions, not inserted | Yes |
| Featured image generation | No | Not published | Yes |
| FAQ generation with schema export | Partial - FAQ format, no schema export | Partial - FAQ schema inside articles | Yes - HTML and JSON-LD |
| Key points extraction | No - key points are a manual input | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Partial - generated pieces stored per project | Yes - content list | Yes |
| Export formats | Not published | Markdown; WordPress, Sanity, Contentful | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Not published | Yes - editor + agent | Yes |
| Deploy directly to CMS | No - manual publish | Partial - export with field mapping | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - crawls the site for content gaps | Yes - sitemap sync | Yes |
| Scheduled full-site crawl | Partial - monthly, $299 plan | Partial - audits capped at 200–3,000 pages/mo | Yes - weekly or on demand |
| Monitored page management | Yes - audited page list with scores | Yes | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - audit score history per page | Partial - audit history per page | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | Partial - brand and attribute co-mentions | No | Yes |
| Salience scoring | Partial - theme frequency counts | No | Yes |
| Graph readable by AI agent | No | No - brand profile only | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Partial - diagnostic recipes in docs | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | Partial - content calendar | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | Partial - prioritised opportunity list | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | No | Yes - per project |
| Email digest | Partial - audit-complete emails | Not published | Yes |
| Teams & workspaces | |||
| Seats included | Unlimited - no per-seat fee | Unlimited | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $0 | $0 | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - allowance sits on the project | Yes | Yes |
| Per-member usage visibility | Partial - usage tab, not per member | No | Yes |
| Multi-project workspaces | Yes | Yes | Yes |
| Projects included | Unlimited; each billed its own plan | 1–10; unlimited on top tiers | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | Not published | Partial - keys can be bound to one project | Yes - rotatable |
| SSO / SAML | Not published | Custom plans only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No - stated as roadmap | No - white-label web reports, $400+ | Yes - visibility report and audit |
| Custom logo, color and link | No | Partial - report branding; full platform white-label unreleased | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - partner discount on same plans | Yes - 4 tiers, from $250/mo | Yes - four tiers |
| Client sub-accounts | Yes - client workspaces, viewer role | Yes - client workspaces + pitch projects | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | No | Yes - $125+ | Yes - OAuth, credentials stay on device |
| Google Analytics | No | Yes - GA4, $125+ | Roadmap |
| MCP connector support | Not published | Yes - 30+ read tools | Partial - Webflow connects over MCP |
| Public API | Yes - read-only | Yes - higher tiers, 600 req/min | No - project keys for own plugins only |
| Slack | No | No - support community only | No |
| Zapier | No | Custom plans only | No |
| Custom connection support | API and exports only | Yes - log ingest + REST | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English) | 1 (English) | 6 |
| Troubleshooting and recovery tools | Not published | No | Yes |
| In-app help agent | Yes - AI chat with human handoff | Yes | Yes |
| Done-for-you service available | No - agency partner network | No - training cohorts + partner agencies | Yes |
| Team | |||
| Founders have SEO backgrounds | No. Founded in 2025 by Todd Sawicki, previously CEO of ad platform Zemanta, and Patrick O'Donnell, previously a co-founder of Urbanspoon. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Gumshoe and Searchable both cover core AI visibility tracking. Gumshoe may suit agencies that need client sub-accounts, unlimited seats, and a public read-only API. Searchable may fit teams that prefer a browser-based app, need GA4 or higher-tier API access, or want its client workspace model.
Hi, Moose gives small teams and agencies a broader path from finding an AI search gap to preparing and approving a fix. It tracks 10 engines, including ChatGPT, Claude, Gemini, Google AI Mode, Bing Copilot, Grok, and Meta AI. It also supports on-demand checks, configurable samples per prompt, AI Mode grounding-query capture, page audits, element-level rewrites, verification runs, and direct publishing controls for WordPress, Webflow, and Grav.
Cost and control also set Hi, Moose apart. The free plan has no card requirement or expiry, and every plan includes unlimited local daily visibility runs across five engines. Paid plans start at $39 per month with BYOK or $79 per month with AI included, compared with $99 for Gumshoe and $125 for Searchable. Hi, Moose also supports OpenRouter keys, published AI credit rates, and an in-app view of usage, reset dates, and pacing.
For teams that need browser access from any device, Searchable and Gumshoe remain more direct choices. For buyers who value local-first storage, on-device AI options, full local backups, evidence capture, and approval before publishing, Hi, Moose provides the more complete option.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
Checked for this pair