AI visibility tools, head to head
OtterlyAI vs AIclicks
Pricing, features and differences, researched August 2026.
OtterlyAI and AIclicks both help teams track how AI search tools mention brands, cite websites, and surface competitors. Teams often compare them when they need one place to monitor visibility across tools like ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, and Copilot. The main differences come down to AI surface coverage, monitoring methods, prompt research, citation analysis, traffic reporting, and recommended actions. OtterlyAI combines daily monitoring with prompt research and GEO content recommendations. AIclicks monitors more than 10 AI surfaces through their live user interfaces, then connects visibility findings to traffic and prioritizes content and outreach work.
At a glance
OtterlyAI
Pick it if you want AI crawler access checked across 19 bots next to the prompt tracking, since API and MCP access starts at $189 rather than the entry price.
- Entry price
- $29/mo
- Tracked prompts
- 15–400; +100 at $99
- Free trial
- 7 days
AIclicks
Pick it if you want tracking and CMS publishing cheaply, and accept 30 prompts and 3 of its 11 engines at the entry price.
- Entry price
- $59/mo
- Tracked prompts
- 30 / 150 / 300
- Free trial
- 3 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | OtterlyAI | AIclicks | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 7-day trial | No - 3-day trial, no card | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free web tools are one-off | 0 - free tools are one-off | 5 |
| Entry paid price | $29/mo | $59/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - ~15% | Yes - up to 29% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + per-engine add-ons | Per prompt + engine count by tier | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - separate prompt, audit, API, event caps | No - prompt, response, article caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Not published | Not published | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partner status on $189+ plans | Custom pricing + rev share | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - referral program | Yes | Yes |
| Annual contract required | No | No - monthly, cancel anytime | No |
| Free trial length | 7 days | 3 days | n/a - free plan, no expiry |
| Paid plans pricing range | $29–$489/mo + custom from $1,000 | $59–$499/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | In-app export; API on $189+ | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | No - on roadmap, no date | Not published | Pending |
| ISO certification | No - AWS data centers only | Not published | No |
| Local backup and restore | No - vendor-side daily backups | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 7 listed; 4 included, 3 paid add-ons | 11 offered; you get 3 / 4 / 6 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Partial - Claude via API; rest not stated | Claimed, unverified - chat UIs, not APIs | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes - default on all plans | Yes |
| Claude | Add-on, $29–$439/mo | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Gemini | Add-on, $9–$149/mo | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Google AI Mode | Add-on, $9–$149/mo | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Google AI Overviews | Yes | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Grok | No | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Bing Copilot | Yes | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| DeepSeek | No | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Meta AI | No | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Tracked prompts included | 15–400; +100 at $99 | 30 / 150 / 300 | No hard limit on any plan |
| Samples per prompt configurable | No - 1 run/day | No - monthly response cap instead | Yes |
| Run cadence options | Daily only, not adjustable | Daily; weekly on $499 | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | No | Not published | Yes |
| Instant one-off check | Yes - free web tools | Yes - free website tools | Yes |
| Prompt manager | Yes | Yes - list, topics, CSV import | Yes |
| Branded vs non-branded classification | Not published | Not published | Yes |
| Prompt categories and topics | Yes - tags + intent grouping | Yes - one topic per prompt | Yes |
| Per-prompt model selection | No - set per report | No - set per project | Yes |
| Brand name variant support | Yes - variations + regex | Not published | Yes - secondary brand terms |
| Brand multi-domain support | Yes - domain variations | 1 site on $59; unlimited above | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Partial - manual import, no connector | No - no GSC connector | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - competitor data in prompt research | Yes - discovery + citation-driven | Yes |
| Perplexity | Yes | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - domain and URL level | Yes - URL and domain level | Yes - domain and page level |
| Sentiment scoring | Yes | Yes - $189+ only | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - brand coverage | Yes - visibility % | Yes |
| Share of Citations | Yes | Partial - frequency, brand view | Yes |
| Narrative drift detection | Partial - sentiment trend only | Partial - sentiment themes over time | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | No | Yes |
| Untracked brand extraction | Yes - promote any detected brand | Yes - competitor discovery | Yes - with sentiment and average rank |
| Cited source categorization | Partial - by domain, source types not published | Yes - 14 page types | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes - model leaderboard | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Uncapped | No cap published | 15 |
| Visibility gap analysis | Yes - citation and content gaps | Yes - topic, source, competitor | Yes |
| ChatGPT fan-out capture | Yes | Yes - logged per run | Yes |
| AI Mode grounding queries capture | Partial - fan-out, not live grounding | Yes - same fan-out capture | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - 19 bots, robots + live server | No - free website tool only | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Not published | Not published | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - in-app; API on $189+ | Yes - CSV |
| Branded PDF report | Partial - logo upload only | Not published | Yes |
| Scheduled email reports | Partial - per-report notifications | Not published | Yes - paid, per-user opt-in |
| Action log with export | Partial - recommendation to-do list | Partial - status + notes, no export | Yes - CSV on paid managed plans |
| Historical data retention | From prompt creation; no cap published | Not published; API caps at 90 days | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no fix or deploy step | Partial - no verify step | Yes |
| Page-level AEO audit | Yes - one URL at a time | No - free website tool only | Yes |
| Scored categories | 13 readiness + structured data | 6 - free website tool only | 9 |
| Retrieval-readiness scoring | No | Partial - free website tool only | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - impact ranking only | No - impact ranking only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - per-category suggestions | No | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | No - manual editing advised | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | Partial - static vs rendered compare, no screenshot | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Live URL only | Live URL, free website tool | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run, no built-in compare | No - manual re-run | Yes - compares against the baseline |
| Recommendation status tracking | Yes - to-do and done | Yes - pending / done / dismissed | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes - recommendations built from report data | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | No | Yes - protect, balanced or expand |
| Branded audit PDF | No - PDF download, unbranded | No | Yes |
| CMS integration & publishing | |||
| WordPress | Log plugin only, no publishing | Yes - publish and update | Yes - official plugin, production and staging |
| Webflow | No | Yes - publish and update | Yes - OAuth MCP, pages and collection items |
| Framer | No | Yes - triggers site redeploy | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | Yes - publish and update | On roadmap |
| Surgical element-level edits to live page | No | No - whole article only | Yes |
| Preview before applying | No | Partial - save as CMS draft | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | Not published | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | Partial - manual click only | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - data exposed to outside agents via MCP | No - form-driven writer | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | Yes - generate, edit, publish | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No - inputs set upfront | Yes - talk to any agent mid-job |
| Background execution | No | Not published | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | Yes - publish is manual | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - daily prompt runs only | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Yes - article drafts | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - raw AI responses stored | Partial - full AI answer stored | Yes - screenshots and captured proof |
| Searchable job history | No | Not published | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - MCP server for outside assistants | No - MCP for outside assistants | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - audits a URL you enter | Partial - reads URLs you supply | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Partial - citation and content gap reports | Partial - topic and source gaps | Yes - covered, partial or not covered |
| File attachments | No | Partial - CSV prompt import only | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | Not published | Yes |
| Content generation | |||
| Research-backed briefs | Partial - fix brief from page audit | Partial - ideas from gaps, no brief | Yes |
| Live SERP / PAA research | No - fan-out queries only | No - fan-out queries only | Yes - plus related searches and AI search snapshots |
| Full draft generation | No | Yes - 5 / 15 / 30 per mo | Yes |
| Brand voice grounding | No | Partial - free-text instructions | Yes |
| Brand truth profile | Partial - names, domains, competitors | Partial - domain, services, rivals | Yes |
| Internal linking placement | No | Partial - you supply the links | Yes |
| Featured image generation | No | Not published | Yes |
| FAQ generation with schema export | No | No | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No - manual editing advised | Yes - paid, toggleable |
| Artifact library | No | Yes - saved articles | Yes |
| Export formats | CSV, PDF | Not published; CMS publish or export | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | No | Yes - re-publish updates the post | Yes |
| Deploy directly to CMS | No | Yes - 4 platforms | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | No | Partial - reads site at setup | Yes |
| Scheduled full-site crawl | No - single-URL audits, capped 1k–10k/mo | No | Yes - weekly or on demand |
| Monitored page management | Partial - crawled pages from logs, not managed | No | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | No | No | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No - external tools via API | Not published | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | No | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | No | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - on/off per report | Not published | Yes - per project |
| Email digest | Partial - per-report notifications | Not published | Yes |
| Teams & workspaces | |||
| Seats included | Unlimited | Not published - invite by team | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $0 | Not published | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - shared prompt pool | Yes - prompts split across projects | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes - $189+ | Yes - domains within a team | Yes |
| Projects included | 1 workspace on $29; unlimited above | 1 site on $59; unlimited above | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | Not published | Partial - scoped to team + domains | Yes - rotatable |
| SSO / SAML | Enterprise only | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No - logo upload only | Not published | Yes - visibility report and audit |
| Custom logo, color and link | Partial - logo only | Not published | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - partner status on $189+ | Yes - custom pricing, no fixed price | Yes - four tiers |
| Client sub-accounts | Yes - client + pitch workspaces | Yes - separate teams or domains | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | No - manual query import | No | Yes - OAuth, credentials stay on device |
| Google Analytics | No - GA4 setup guide only | Yes - GA4 read-only, $189+ | Roadmap |
| MCP connector support | Yes - $189+ | Yes - read-only, $189+ | Partial - Webflow connects over MCP |
| Public API | Yes - $189+ | Yes - read-only, $189+ | No - project keys for own plugins only |
| Slack | No - via API only | Partial - support channel only | No |
| Zapier | Partial - via API and MCP | No - no webhooks | No |
| Custom connection support | Yes - log webhook + request form | Enterprise only | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English) | 1 (English) | 6 |
| Troubleshooting and recovery tools | No | Partial - docs only | Yes |
| In-app help agent | No - help center and human chat | Partial - chatbot on docs site | Yes |
| Done-for-you service available | No - partner agency directory | Yes - in-house AI SEO agency | Yes |
| Team | |||
| Founders have SEO backgrounds | Partial. Founded in 2024 by Thomas Peham, a former VP of Marketing at Storyblok, with Josef Trauner and Klaus-M. Schremser, the former CEO and head of growth at user-feedback platform Usersnap. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
OtterlyAI and AIclicks both suit teams that want a browser-based AI visibility tracker. OtterlyAI may fit teams that need unlimited seats or API and Looker Studio access on higher plans. AIclicks may fit teams that need to publish whole articles to Shopify or Framer today, or want separate client teams. Both tools use prompt and engine limits that vary by plan.
Hi, Moose fits buyers who want visibility tracking and a way to act on what they find. It tracks 10 engines, including ChatGPT, Claude, Gemini, Grok, Bing Copilot, Google AI Mode, and AI Overviews. Five engines can run daily at no added AI cost, with unlimited local visibility runs on every plan. Hi, Moose also has no hard prompt limit, supports on-demand checks and multiple run schedules, and lets users select models per prompt.
The product also covers work that ends after reporting in many tracking tools. Hi, Moose can audit pages, score retrieval readiness, show element-level edits with before-and-after copy, and compare a verification run against a baseline. Its WordPress integration supports previews, staging, approval gates, rollback, patch history, and targeted page edits. It also supports Webflow and Grav, while Shopify and Framer remain on the roadmap.
Cost control and data ownership set Hi, Moose apart for SMBs and agencies. The free plan does not expire or require a card. Paid plans start at $39 per month with a bring-your-own OpenRouter key, and users can run with $0 AI cost to Hi, Moose. The app shows AI credit use, reset dates, and pace warnings. Unlike the cloud-only alternatives, Hi, Moose runs as a Windows and macOS desktop app, stores data in a local database, supports local AI models, and lets users create and restore full local backups.
For teams that need a browser-only platform, a public API, or client logins, OtterlyAI or AIclicks may be the better fit. For most SEO teams and agencies that need to track AI visibility, identify the cause of a gap, prepare a fix, verify it, and keep control of AI costs and data, Hi, Moose offers the broader working loop.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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