AI visibility tools, head to head
OtterlyAI vs Bluefish AI
Pricing, features and differences, researched August 2026.
OtterlyAI and Bluefish AI both help teams track how AI search tools mention brands, cite websites, and present competitors. Buyers often compare them when they need a clearer view of visibility across ChatGPT, Google AI Overviews, Perplexity, Claude, and other AI systems. The main differences come down to target customer, workflow depth, and scope. OtterlyAI focuses on marketing teams, SEO teams, and agencies that want prompt research, daily monitoring, citation tracking, and GEO content recommendations in one platform. Bluefish AI serves enterprise marketing, search, content, and commerce teams that need AI visibility reporting alongside brand-accuracy monitoring, GEO optimization, and agentic commerce tools. Pricing structure, reporting needs, supported AI platforms, and the level of control each team needs over brand representation can also shape the choice.
At a glance
OtterlyAI
Pick it if you want AI crawler access checked across 19 bots next to the prompt tracking, since API and MCP access starts at $189 rather than the entry price.
- Entry price
- $29/mo
- Tracked prompts
- 15–400; +100 at $99
- Free trial
- 7 days
Bluefish AI
Pick it if you can run an enterprise procurement cycle, because nothing is published: no price, no prompt count, and access is a closed pilot.
- Entry price
- Not published - quote only
- Tracked prompts
- Not published
- Free trial
- None - closed pilot only
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | OtterlyAI | Bluefish AI | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 7-day trial | No | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free web tools are one-off | 0 | 5 |
| Entry paid price | $29/mo | Not published - quote only | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - ~15% | Not published | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + per-engine add-ons | Custom contract; per brand and seat | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - separate prompt, audit, API, event caps | No - no published unit | Yes - AI credits, published rate card |
| In-app usage dashboard | Not published | Not published | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partner status on $189+ plans | No | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - referral program | No | Yes |
| Annual contract required | No | Not published - annual reported | No |
| Free trial length | 7 days | None - closed pilot only | n/a - free plan, no expiry |
| Paid plans pricing range | $29–$489/mo + custom from $1,000 | Not published; $150k–$500k/yr estimated | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | Not published - export tier-gated | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | No - on roadmap, no date | Not certified - audit in progress | Pending |
| ISO certification | No - AWS data centers only | Not published | No |
| Local backup and restore | No - vendor-side daily backups | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 7 listed; 4 included, 3 paid add-ons | 5 named; plus Amazon Rufus | 10; 5 of them also collected locally |
| Real consumer-surface capture | Partial - Claude via API; rest not stated | Not published | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Add-on, $29–$439/mo | Yes - depth questioned in reviews | Yes |
| Gemini | Add-on, $9–$149/mo | Partial - named only as "Google AI" | Yes |
| Google AI Mode | Add-on, $9–$149/mo | Not published | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | No | No | Yes |
| Bing Copilot | Yes | Third-party reports only | Yes |
| DeepSeek | No | No | Yes |
| Meta AI | No | Named in 2025, not since | Yes |
| Tracked prompts included | 15–400; +100 at $99 | Not published | No hard limit on any plan |
| Samples per prompt configurable | No - 1 run/day | Not published | Yes |
| Run cadence options | Daily only, not adjustable | Not published - daily reported | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | No | Not published | Yes |
| Instant one-off check | Yes - free web tools | No - no free tool | Yes |
| Prompt manager | Yes | Yes - you supply the prompts | Yes |
| Branded vs non-branded classification | Not published | Not published | Yes |
| Prompt categories and topics | Yes - tags + intent grouping | Yes - topics and audience segments | Yes |
| Per-prompt model selection | No - set per report | Not published | Yes |
| Brand name variant support | Yes - variations + regex | Not published | Yes - secondary brand terms |
| Brand multi-domain support | Yes - domain variations | Not published - priced per brand | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Partial - manual import, no connector | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - competitor data in prompt research | Partial - method not published | Yes |
| Perplexity | Yes | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - domain and URL level | Yes - source-level scoring | Yes - domain and page level |
| Sentiment scoring | Yes | Yes | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - brand coverage | Yes | Yes |
| Share of Citations | Yes | Yes | Yes |
| Narrative drift detection | Partial - sentiment trend only | Yes - narrative tracking | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Yes - claims vs first-party facts | Yes |
| Untracked brand extraction | Yes - promote any detected brand | Not published | Yes - with sentiment and average rank |
| Cited source categorization | Partial - by domain, source types not published | Partial - owned vs earned grouping | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Uncapped | Not published | 15 |
| Visibility gap analysis | Yes - citation and content gaps | Yes - narrative and source gaps | Yes |
| ChatGPT fan-out capture | Yes | Not published | Yes |
| AI Mode grounding queries capture | Partial - fan-out, not live grounding | No | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - 19 bots, robots + live server | No | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Not published | Not published | Yes |
| Data export | Yes - CSV, API, Looker Studio | Partial - CSV and API, tier-gated | Yes - CSV |
| Branded PDF report | Partial - logo upload only | No | Yes |
| Scheduled email reports | Partial - per-report notifications | Partial - ranked alerts | Yes - paid, per-user opt-in |
| Action log with export | Partial - recommendation to-do list | No | Yes - CSV on paid managed plans |
| Historical data retention | From prompt creation; no cap published | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no fix or deploy step | No - no page fix or deploy step | Yes |
| Page-level AEO audit | Yes - one URL at a time | No | Yes |
| Scored categories | 13 readiness + structured data | 0 | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - impact ranking only | No - impact ranking only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - per-category suggestions | No - content guidance only | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | Partial - static vs rendered compare, no screenshot | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Live URL only | n/a - no page audit | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run, no built-in compare | Partial - campaign-level measurement | Yes - compares against the baseline |
| Recommendation status tracking | Yes - to-do and done | Partial - ranked recommendation queue | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes - recommendations built from report data | Yes - source impact scoring | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | No | Yes - protect, balanced or expand |
| Branded audit PDF | No - PDF download, unbranded | n/a - no page audit | Yes |
| CMS integration & publishing | |||
| WordPress | Log plugin only, no publishing | No | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No - product feeds, not the CMS | On roadmap |
| Surgical element-level edits to live page | No | No | Yes |
| Preview before applying | No | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | No | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | n/a - never publishes to your site | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - data exposed to outside agents via MCP | No - despite the naming | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | No workflow builder either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No | No | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | n/a - takes no actions | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - daily prompt runs only | No - scheduled prompt runs only | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - raw AI responses stored | Partial - stored AI responses | Yes - screenshots and captured proof |
| Searchable job history | No | No | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - MCP server for outside assistants | No | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - audits a URL you enter | Partial - ingests your own content | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Partial - citation and content gap reports | Partial - narrative gap reports | Yes - covered, partial or not covered |
| File attachments | No | Partial - brand documents ingested | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | No | Yes |
| Content generation | |||
| Research-backed briefs | Partial - fix brief from page audit | No | Yes |
| Live SERP / PAA research | No - fan-out queries only | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | No | No | Yes |
| Brand voice grounding | No | Partial - brand facts, no generation | Yes |
| Brand truth profile | Partial - names, domains, competitors | Yes - verified brand fact library | Yes |
| Internal linking placement | No | No | Yes |
| Featured image generation | No | No | Yes |
| FAQ generation with schema export | No | No | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | No | No | Yes |
| Export formats | CSV, PDF | CSV, API | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | No | No | Yes |
| Deploy directly to CMS | No | No | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | No | No | Yes |
| Scheduled full-site crawl | No - single-URL audits, capped 1k–10k/mo | No | Yes - weekly or on demand |
| Monitored page management | Partial - crawled pages from logs, not managed | Partial - content you submit, not crawled | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | No | No | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No - structured brand data only | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | Partial - brand data sent to LLM providers | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No - external tools via API | Partial - risk and inaccuracy alerts | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | No | Yes - daily to monthly |
| Workflow reports | No | Partial - daily ranked recommendations | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | Partial - notification feed | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - on/off per report | Partial - severity-scored, not user-set | Yes - per project |
| Email digest | Partial - per-report notifications | Not published | Yes |
| Teams & workspaces | |||
| Seats included | Unlimited | Not published - per seat | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $0 | Not published | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - shared prompt pool | n/a - no published allowance | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes - $189+ | Partial - per brand, priced separately | Yes |
| Projects included | 1 workspace on $29; unlimited above | Not published - priced per brand | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | Not published | Not published | Yes - rotatable |
| SSO / SAML | Enterprise only | Partial - Google Workspace reported | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No - logo upload only | No | Yes - visibility report and audit |
| Custom logo, color and link | Partial - logo only | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - partner status on $189+ | No | Yes - four tiers |
| Client sub-accounts | Yes - client + pitch workspaces | No | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | No - manual query import | Not published | Yes - OAuth, credentials stay on device |
| Google Analytics | No - GA4 setup guide only | Not published - GA4 reported | Roadmap |
| MCP connector support | Yes - $189+ | No | Partial - Webflow connects over MCP |
| Public API | Yes - $189+ | Partial - no public docs, tier-gated | No - project keys for own plugins only |
| Slack | No - via API only | Not published - reported | No |
| Zapier | Partial - via API and MCP | No | No |
| Custom connection support | Yes - log webhook + request form | Partial - brand data feeds, undocumented | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English) | 1 (English) | 6 |
| Troubleshooting and recovery tools | No | No | Yes |
| In-app help agent | No - help center and human chat | No | Yes |
| Done-for-you service available | No - partner agency directory | Yes - managed onboarding and advisory | Yes |
| Team | |||
| Founders have SEO backgrounds | Partial. Founded in 2024 by Thomas Peham, a former VP of Marketing at Storyblok, with Josef Trauner and Klaus-M. Schremser, the former CEO and head of growth at user-feedback platform Usersnap. | No. Founders Alex Sherman, Jing Feng and Andrei Dunca, backgrounds are in advertising technology at PromoteIQ and LiveRail. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
OtterlyAI suits teams that want a browser-based platform for daily AI visibility tracking. Its unlimited seats, API access on higher plans, and Looker Studio support may also fit teams with established reporting workflows. Bluefish AI may suit large brands that need managed onboarding, advisory support, and narrative tracking. Its pricing is not published, and it appears to target enterprise contracts.
Hi, Moose fits small businesses and agencies that need to track visibility, identify issues, make changes, and verify results in one tool. It tracks 10 engines, including ChatGPT, Claude, Gemini, Grok, Bing Copilot, DeepSeek, and Meta AI. Users can run checks on demand or on a schedule, with no hard prompt limit. It also captures live Google AI Mode grounding searches, checks AI crawler access, and connects to Google Search Console.
The cost model gives smaller teams more control. Hi, Moose offers a free plan with no card required, five engines that users can run daily, and unlimited local runs on every plan. Paid plans start at $39 per month with OpenRouter BYOK, which lets users run with $0 AI cost to Hi, Moose. The app shows AI-credit use, reset dates, and pace warnings rather than splitting usage across separate prompt, audit, and API caps.
Hi, Moose also goes beyond reporting. It audits pages, scores retrieval readiness, provides element-level rewrite suggestions, and compares verification runs against a baseline. Users can stage edits for WordPress, Webflow, or Grav, preview them, and approve every publish step. WordPress users can also roll back changes and review patch history. That track, fix, verify, and deploy workflow gives SEO teams a direct path from an AI visibility finding to a documented page update.
Its desktop approach will not suit every team. Hi, Moose runs on Windows and macOS rather than in a browser, and it does not offer a public API, Slack, or Zapier integration. For teams that need those connections today, OtterlyAI may be the better fit. For SMBs and agencies that value local-first storage, on-device AI options, flexible BYOK pricing, and practical AEO work in the same app, Hi, Moose offers the broader working set.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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