AI visibility tools, head to head
OtterlyAI vs Gumshoe
Pricing, features and differences, researched August 2026.
OtterlyAI and Gumshoe both help teams measure brand visibility in AI search, but they take different routes to the same goal. OtterlyAI centers on ongoing monitoring across platforms such as ChatGPT, Google AI Overviews, AI Mode, Perplexity, Gemini, Copilot, and Claude. Gumshoe centers on simulated buyer conversations across 11 AI models to show how those models describe, compare, and recommend a brand. Marketing teams and SEO agencies may weigh these tools against each other when they need to track AI mentions, citations, competitors, and content opportunities in one place. Both tools connect visibility data to work teams can act on, so the choice often depends on how they want to research AI search behavior. The main differences fall under AI model and search-engine coverage, monitoring frequency, prompt and persona research, citation tracking, competitor analysis, and recommendation workflows. OtterlyAI may fit teams that want daily monitoring and prompt-level tracking across AI search tools. Gumshoe may fit teams that want to test how specific buyer personas encounter their brand through multi-step AI conversations.
At a glance
OtterlyAI
Pick it if you want AI crawler access checked across 19 bots next to the prompt tracking, since API and MCP access starts at $189 rather than the entry price.
- Entry price
- $29/mo
- Tracked prompts
- 15–400; +100 at $99
- Free trial
- 7 days
Gumshoe
Pick it if persona-generated prompts suit how you work, keeping in mind the entry plan is 80 prompts a month and there is no trial.
- Entry price
- $99/mo
- Tracked prompts
- 80/mo - 8 personas × 10 prompts
- Free trial
- No trial - 1 free sample audit
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | OtterlyAI | Gumshoe | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 7-day trial | No - one free sample audit | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free web tools are one-off | 0 | 5 |
| Entry paid price | $29/mo | $99/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - ~15% | Not published - monthly only | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + per-engine add-ons | Flat monthly, billed per project | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - separate prompt, audit, API, event caps | No - separate audit, URL and content caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Not published | Yes - usage tab per workspace | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partner status on $189+ plans | Partial - partner discount, no separate plan | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - referral program | Not published | Yes |
| Annual contract required | No | No | No |
| Free trial length | 7 days | No trial - 1 free sample audit | n/a - free plan, no expiry |
| Paid plans pricing range | $29–$489/mo + custom from $1,000 | $99–$299/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | CSV, JSON and API anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | No - on roadmap, no date | None published | Pending |
| ISO certification | No - AWS data centers only | None published | No |
| Local backup and restore | No - vendor-side daily backups | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 7 listed; 4 included, 3 paid add-ons | 11 claimed; ~8 families, 6 per audit | 10; 5 of them also collected locally |
| Real consumer-surface capture | Partial - Claude via API; rest not stated | No - official APIs, interface spot-checks | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Add-on, $29–$439/mo | Yes | Yes |
| Gemini | Add-on, $9–$149/mo | Yes | Yes |
| Google AI Mode | Add-on, $9–$149/mo | Not published | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | No | Yes | Yes |
| Bing Copilot | Yes | Unclear - listed on one page only | Yes |
| DeepSeek | No | Yes | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 15–400; +100 at $99 | 80/mo - 8 personas × 10 prompts | No hard limit on any plan |
| Samples per prompt configurable | No - 1 run/day | No - each prompt asked once per model | Yes |
| Run cadence options | Daily only, not adjustable | Monthly audit; weekly or daily snapshots | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | No | Partial - within plan audit limits | Yes |
| Instant one-off check | Yes - free web tools | No - free tools not launched | Yes |
| Prompt manager | Yes | Partial - generated from personas and topics | Yes |
| Branded vs non-branded classification | Not published | Not published | Yes |
| Prompt categories and topics | Yes - tags + intent grouping | Yes - topics per prompt | Yes |
| Per-prompt model selection | No - set per report | No - set per audit | Yes |
| Brand name variant support | Yes - variations + regex | Not published | Yes - secondary brand terms |
| Brand multi-domain support | Yes - domain variations | Not published | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Partial - manual import, no connector | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - competitor data in prompt research | Partial - persona and topic gaps | Yes |
| Perplexity | Yes | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - domain and URL level | Yes - URL and domain | Yes - domain and page level |
| Sentiment scoring | Yes | Yes - $299 plan | Yes |
| Average position / rank | Yes | Yes - rank per answer | Yes |
| Share of Voice | Yes | Yes - visibility percentage | Yes |
| Share of Mentions | Yes - brand coverage | Yes - leaderboard mention counts | Yes |
| Share of Citations | Yes | Partial - source counts, no share metric | Yes |
| Narrative drift detection | Partial - sentiment trend only | Partial - theme and sentiment over runs | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | No | Yes |
| Untracked brand extraction | Yes - promote any detected brand | Yes - every brand in the answers | Yes - with sentiment and average rank |
| Cited source categorization | Partial - by domain, source types not published | Yes - $299 plan | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Uncapped | Up to 30 | 15 |
| Visibility gap analysis | Yes - citation and content gaps | Yes - persona, topic and competitor | Yes |
| ChatGPT fan-out capture | Yes | No | Yes |
| AI Mode grounding queries capture | Partial - fan-out, not live grounding | No | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - 19 bots, robots + live server | Yes - per URL | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Not published | Not published | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - CSV, JSON, API, share links | Yes - CSV |
| Branded PDF report | Partial - logo upload only | No | Yes |
| Scheduled email reports | Partial - per-report notifications | Partial - run-complete emails | Yes - paid, per-user opt-in |
| Action log with export | Partial - recommendation to-do list | No | Yes - CSV on paid managed plans |
| Historical data retention | From prompt creation; no cap published | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no fix or deploy step | Partial - no deploy step | Yes |
| Page-level AEO audit | Yes - one URL at a time | Yes - 10–50 URLs/mo by plan | Yes |
| Scored categories | 13 readiness + structured data | 6 named categories | 9 |
| Retrieval-readiness scoring | No | Partial - topics grouped by retrieval issue | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - impact ranking only | No - priority ranking only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - per-category suggestions | Partial - page-level content plans | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | No | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | Partial - static vs rendered compare, no screenshot | Not published | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Live URL only | Entered URLs + site crawl | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run, no built-in compare | Yes - score history per page | Yes - compares against the baseline |
| Recommendation status tracking | Yes - to-do and done | Not published | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes - recommendations built from report data | Yes - audit gaps drive recommendations | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | No | Yes - protect, balanced or expand |
| Branded audit PDF | No - PDF download, unbranded | No | Yes |
| CMS integration & publishing | |||
| WordPress | Log plugin only, no publishing | No | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No | No | Yes |
| Preview before applying | No | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | No - flags gaps only | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | n/a - never publishes | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - data exposed to outside agents via MCP | No | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | Yes - scheduled audits only | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No | Partial - audits run server-side | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | n/a - no real-world actions | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - daily prompt runs only | No - scheduled audits, not agents | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - raw AI responses stored | Partial - full audit transcripts kept | Yes - screenshots and captured proof |
| Searchable job history | No | Partial - audit run history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - MCP server for outside assistants | No | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - audits a URL you enter | Partial - audits URLs you enter | Yes |
| Semantic search over your own site | No | No - crawl feeds content audit only | Yes - on-device index |
| Topic coverage check | Partial - citation and content gap reports | Yes - $299 plan | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | No | Yes |
| Content generation | |||
| Research-backed briefs | Partial - fix brief from page audit | Yes - content plans from audit gaps | Yes |
| Live SERP / PAA research | No - fan-out queries only | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | No | Yes | Yes |
| Brand voice grounding | No | Partial - brand voice style toggle | Yes |
| Brand truth profile | Partial - names, domains, competitors | Not published | Yes |
| Internal linking placement | No | Not published | Yes |
| Featured image generation | No | No | Yes |
| FAQ generation with schema export | No | Partial - FAQ format, no schema export | Yes - HTML and JSON-LD |
| Key points extraction | No | No - key points are a manual input | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | No | Partial - generated pieces stored per project | Yes |
| Export formats | CSV, PDF | Not published | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | No | Not published | Yes |
| Deploy directly to CMS | No | No - manual publish | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | No | Yes - crawls the site for content gaps | Yes |
| Scheduled full-site crawl | No - single-URL audits, capped 1k–10k/mo | Partial - monthly, $299 plan | Yes - weekly or on demand |
| Monitored page management | Partial - crawled pages from logs, not managed | Yes - audited page list with scores | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | No | Partial - audit score history per page | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | Partial - brand and attribute co-mentions | Yes |
| Salience scoring | No | Partial - theme frequency counts | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No - external tools via API | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | No | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | No | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - on/off per report | No | Yes - per project |
| Email digest | Partial - per-report notifications | Partial - audit-complete emails | Yes |
| Teams & workspaces | |||
| Seats included | Unlimited | Unlimited - no per-seat fee | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $0 | $0 | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - shared prompt pool | Yes - allowance sits on the project | Yes |
| Per-member usage visibility | Not published | Partial - usage tab, not per member | Yes |
| Multi-project workspaces | Yes - $189+ | Yes | Yes |
| Projects included | 1 workspace on $29; unlimited above | Unlimited; each billed its own plan | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | Not published | Not published | Yes - rotatable |
| SSO / SAML | Enterprise only | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No - logo upload only | No - stated as roadmap | Yes - visibility report and audit |
| Custom logo, color and link | Partial - logo only | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - partner status on $189+ | No - partner discount on same plans | Yes - four tiers |
| Client sub-accounts | Yes - client + pitch workspaces | Yes - client workspaces, viewer role | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | No - manual query import | No | Yes - OAuth, credentials stay on device |
| Google Analytics | No - GA4 setup guide only | No | Roadmap |
| MCP connector support | Yes - $189+ | Not published | Partial - Webflow connects over MCP |
| Public API | Yes - $189+ | Yes - read-only | No - project keys for own plugins only |
| Slack | No - via API only | No | No |
| Zapier | Partial - via API and MCP | No | No |
| Custom connection support | Yes - log webhook + request form | API and exports only | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English) | 1 (English) | 6 |
| Troubleshooting and recovery tools | No | Not published | Yes |
| In-app help agent | No - help center and human chat | Yes - AI chat with human handoff | Yes |
| Done-for-you service available | No - partner agency directory | No - agency partner network | Yes |
| Team | |||
| Founders have SEO backgrounds | Partial. Founded in 2024 by Thomas Peham, a former VP of Marketing at Storyblok, with Josef Trauner and Klaus-M. Schremser, the former CEO and head of growth at user-feedback platform Usersnap. | No. Founded in 2025 by Todd Sawicki, previously CEO of ad platform Zemanta, and Patrick O'Donnell, previously a co-founder of Urbanspoon. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
OtterlyAI and Gumshoe both suit teams that want a browser-based AI visibility platform. OtterlyAI may fit agencies that need API access, Looker Studio exports, or client sub-accounts. Gumshoe may fit teams that prefer persona-based audits, cloud access, and unlimited seats with each project plan.
Hi, Moose fits small businesses and agencies that want to track visibility, diagnose issues, and prepare changes in one tool. Its free plan does not expire or require a card. Every plan includes unlimited local daily runs across five engines, while Hi, Moose tracks 10 engines overall. Teams can also track prompts without a hard limit, run checks on demand, and choose models per prompt.
The cost model gives teams more control than prompt or audit caps. Hi, Moose starts at $39 per month on BYOK or $79 per month with AI included. BYOK users can connect OpenRouter and run with no AI cost to Hi, Moose. The app shows AI credit use, reset dates, and pace warnings, so teams can see how usage affects their plan.
Hi, Moose also covers work that visibility tools often leave to other products. It captures live Google AI Mode grounding queries, runs page-level AEO audits, provides element-level rewrite suggestions, and compares verification runs against a baseline. Teams can then stage approved changes in WordPress, including on staging sites, and roll them back if needed. Webflow and Grav support extend those publishing options.
The desktop model will not suit every buyer. OtterlyAI and Gumshoe work in a browser, while Hi, Moose runs on Windows and macOS. But that desktop approach gives Hi, Moose local-first storage, on-device AI options, local backups, and full local data retention. For SEO teams that need a practical way to move from AI search tracking to reviewed site changes, Hi, Moose offers a broader workflow at a price designed for SMBs and the agencies that serve them.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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