AI visibility tools, head to head
OtterlyAI vs Peec AI
Pricing, features and differences, researched August 2026.
OtterlyAI and Peec AI both help teams track how brands appear in AI search results, so they often land on the same shortlist. Each platform monitors brand mentions across tools such as ChatGPT, Google AI, Perplexity, and Gemini. Both also show competitor visibility and help teams find opportunities to improve their presence. The comparison comes down to how each platform organizes that work. OtterlyAI combines prompt research, daily monitoring, website citation tracking, and GEO content recommendations in one workflow. Peec AI focuses on analytics for brand mentions, source citations, sentiment, position, and competitor share of voice, then ranks the actions it suggests. The main differences fall under AI search coverage, monitoring frequency, prompt research, citation analysis, competitor reporting, content recommendations, and how each tool prioritizes next steps. The right fit depends on whether your team needs a broader GEO workflow or deeper reporting on brand presence and competitive performance.
At a glance
OtterlyAI
Pick it if you want AI crawler access checked across 19 bots next to the prompt tracking, since API and MCP access starts at $189 rather than the entry price.
- Entry price
- $29/mo
- Tracked prompts
- 15–400; +100 at $99
- Free trial
- 7 days
Peec AI
Pick it if monitoring is the whole job and you want agency seats, though any one plan covers 3 of its 11 engines.
- Entry price
- $95/mo
- Tracked prompts
- 50–350
- Free trial
- 7 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | OtterlyAI | Peec AI | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 7-day trial | No | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free web tools are one-off | 0 | 5 |
| Entry paid price | $29/mo | $95/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - ~15% | Yes (~15%) | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + per-engine add-ons | Per prompt (brands) / credits (agency) | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - separate prompt, audit, API, event caps | Yes - credit = 1 prompt × 1 model × 1 day | Yes - AI credits, published rate card |
| In-app usage dashboard | Not published | Partial - credit allocation per project | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partner status on $189+ plans | Yes | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - referral program | Yes - Refer & Earn, up to $1,000 | Yes |
| Annual contract required | No | No | No |
| Free trial length | 7 days | 7 days | n/a - free plan, no expiry |
| Paid plans pricing range | $29–$489/mo + custom from $1,000 | $95–$795/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | CSV export anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | No - on roadmap, no date | Pursuing, not certified | Pending |
| ISO certification | No - AWS data centers only | Not published | No |
| Local backup and restore | No - vendor-side daily backups | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 7 listed; 4 included, 3 paid add-ons | 11 available, 3 per plan | 10; 5 of them also collected locally |
| Real consumer-surface capture | Partial - Claude via API; rest not stated | Yes - cloud UI scraping | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Add-on, $29–$439/mo | Enterprise only | Yes |
| Gemini | Add-on, $9–$149/mo | Yes | Yes |
| Google AI Mode | Add-on, $9–$149/mo | Yes | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | No | Paid add-on | Yes |
| Bing Copilot | Yes | Yes | Yes |
| DeepSeek | No | Enterprise only | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 15–400; +100 at $99 | 50–350 | No hard limit on any plan |
| Samples per prompt configurable | No - 1 run/day | No - 1 run/day | Yes |
| Run cadence options | Daily only, not adjustable | Daily; weekly on top tiers | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | No | No | Yes |
| Instant one-off check | Yes - free web tools | No | Yes |
| Prompt manager | Yes | Yes | Yes |
| Branded vs non-branded classification | Not published | Yes - automatic | Yes |
| Prompt categories and topics | Yes - tags + intent grouping | Yes - topics + tags | Yes |
| Per-prompt model selection | No - set per report | No - set per project | Yes |
| Brand name variant support | Yes - variations + regex | Yes - aliases + regex | Yes - secondary brand terms |
| Brand multi-domain support | Yes - domain variations | Yes | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Partial - manual import, no connector | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - competitor data in prompt research | No - from brand profile + search volume | Yes |
| Perplexity | Yes | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - domain and URL level | Yes - sources and citations tracked separately | Yes - domain and page level |
| Sentiment scoring | Yes | Yes - 0–100 | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - brand coverage | Yes - "Visibility" | Yes |
| Share of Citations | Yes | Yes | Yes |
| Narrative drift detection | Partial - sentiment trend only | Partial - Brand Perception attributes | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Partial - AI Shopping attributes only | Yes |
| Untracked brand extraction | Yes - promote any detected brand | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Partial - by domain, source types not published | Yes - 5 types + custom | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Uncapped | Uncapped | 15 |
| Visibility gap analysis | Yes - citation and content gaps | Yes - Gap Score | Yes |
| ChatGPT fan-out capture | Yes | Yes | Yes |
| AI Mode grounding queries capture | Partial - fan-out, not live grounding | No - fanouts on ChatGPT, Perplexity, Copilot | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - 19 bots, robots + live server | Yes - 40+ bots | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Not published | Partial - Brand Perception summary | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - CSV, Data Studio, API | Yes - CSV |
| Branded PDF report | Partial - logo upload only | No | Yes |
| Scheduled email reports | Partial - per-report notifications | No | Yes - paid, per-user opt-in |
| Action log with export | Partial - recommendation to-do list | Chat archive CSV only | Yes - CSV on paid managed plans |
| Historical data retention | From prompt creation; no cap published | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no fix or deploy step | No - track + recommend only | Yes |
| Page-level AEO audit | Yes - one URL at a time | No | Yes |
| Scored categories | 13 readiness + structured data | 0 | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - impact ranking only | No - 1–3 opportunity score | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - per-category suggestions | No | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | No | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | Partial - static vs rendered compare, no screenshot | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Live URL only | n/a | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run, no built-in compare | Partial - Actions "Impact" view | Yes - compares against the baseline |
| Recommendation status tracking | Yes - to-do and done | Partial | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes - recommendations built from report data | Yes - Relative Opportunity Score | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | No | Yes - protect, balanced or expand |
| Branded audit PDF | No - PDF download, unbranded | No | Yes |
| CMS integration & publishing | |||
| WordPress | Log plugin only, no publishing | Log plugin only, no publishing | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | Catalog import only | On roadmap |
| Surgical element-level edits to live page | No | No | Yes |
| Preview before applying | No | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | No | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | n/a - never publishes | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - data exposed to outside agents via MCP | No | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | No automation either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No | No | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | MCP writes only | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - daily prompt runs only | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - raw AI responses stored | No | Yes - screenshots and captured proof |
| Searchable job history | No | No | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - MCP server for outside assistants | Partial - in-app data agent + MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - audits a URL you enter | Cited source URLs only, via MCP | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Partial - citation and content gap reports | No | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | No | Yes |
| Content generation | |||
| Research-backed briefs | Partial - fix brief from page audit | No | Yes |
| Live SERP / PAA research | No - fan-out queries only | No - fanout queries only | Yes - plus related searches and AI search snapshots |
| Full draft generation | No | No | Yes |
| Brand voice grounding | No | No | Yes |
| Brand truth profile | Partial - names, domains, competitors | Partial - Brand Profile | Yes |
| Internal linking placement | No | No | Yes |
| Featured image generation | No | No | Yes |
| FAQ generation with schema export | No | No | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | No | No | Yes |
| Export formats | CSV, PDF | CSV | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | No | No | Yes |
| Deploy directly to CMS | No | No | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | No | No | Yes |
| Scheduled full-site crawl | No - single-URL audits, capped 1k–10k/mo | No - reads AI bot logs, not your site | Yes - weekly or on demand |
| Monitored page management | Partial - crawled pages from logs, not managed | No | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | No | No | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No - external tools via API | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | No | Yes - daily to monthly |
| Workflow reports | No | MCP slash-commands only | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | No | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - on/off per report | No | Yes - per project |
| Email digest | Partial - per-report notifications | No - product newsletter only | Yes |
| Teams & workspaces | |||
| Seats included | Unlimited | Unlimited | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $0 | $0 | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - shared prompt pool | Yes - shared prompt/credit pool | Yes |
| Per-member usage visibility | Not published | No | Yes |
| Multi-project workspaces | Yes - $189+ | Yes | Yes |
| Projects included | 1 workspace on $29; unlimited above | 1–5 brands; 3–25 agency | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Prompts only | Yes |
| Per-project API keys | Not published | No - company-level, Enterprise | Yes - rotatable |
| SSO / SAML | Enterprise only | Enterprise only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No - logo upload only | No | Yes - visibility report and audit |
| Custom logo, color and link | Partial - logo only | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - partner status on $189+ | Yes - 4 tiers | Yes - four tiers |
| Client sub-accounts | Yes - client + pitch workspaces | Yes - client seats + pitch projects | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | No - manual query import | No | Yes - OAuth, credentials stay on device |
| Google Analytics | No - GA4 setup guide only | Yes - AI Referrals | Roadmap |
| MCP connector support | Yes - $189+ | Yes | Partial - Webflow connects over MCP |
| Public API | Yes - $189+ | Enterprise only | No - project keys for own plugins only |
| Slack | No - via API only | No - community only | No |
| Zapier | Partial - via API and MCP | No | No |
| Custom connection support | Yes - log webhook + request form | Generic log webhook | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English) | 1 (English) | 6 |
| Troubleshooting and recovery tools | No | No | Yes |
| In-app help agent | No - help center and human chat | Yes | Yes |
| Done-for-you service available | No - partner agency directory | No - partner agency directory | Yes |
| Team | |||
| Founders have SEO backgrounds | Partial. Founded in 2024 by Thomas Peham, a former VP of Marketing at Storyblok, with Josef Trauner and Klaus-M. Schremser, the former CEO and head of growth at user-feedback platform Usersnap. | No. Marius Meiners, Daniel Drabo and Tobias Siwonia, who met in Antler's Berlin accelerator cohort; Meiners came from PwC's venture deals team rather than search. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
OtterlyAI and Peec AI suit teams that want a browser-based AI visibility tracker. OtterlyAI may fit teams that need unlimited seats, API access, or client sub-accounts. Peec AI may fit agencies that need client logins, Google Analytics AI-referral data, or its established agency tiers. Both tools track core visibility signals such as mentions, citations, sentiment, and share of voice.
Hi, Moose fits teams that need to move from tracking to approved changes in one product. It covers the AEO loop from visibility tracking and page audits to baseline comparisons, staged edits, and CMS publishing approvals. Its WordPress, Webflow, and Grav connections let users preview element-level changes before publishing. OtterlyAI and Peec AI provide recommendations, but neither publishes changes to a CMS.
Cost control also favors Hi, Moose for many small teams. It offers a free-forever plan with no card, five engines that users can run daily, and unlimited local visibility runs on every plan. Teams can use an OpenRouter API key on the $39 per month BYOK plan, including with $0 AI cost to Hi, Moose. The product also shows AI credit use, reset dates, and pace warnings in the app. OtterlyAI starts at $29 per month and Peec AI starts at $95 per month, while both rely on vendor-managed usage models.
Hi, Moose takes a different approach to privacy and deployment. Its Windows and macOS desktop app stores data in a local database, supports local backup and restore, and offers on-device AI models. That setup will not suit buyers who require a browser-based app or cloud-only workflow. For teams that can use desktop software, it gives them local control while still tracking 10 engines, including ChatGPT, Claude, Gemini, Grok, Bing Copilot, DeepSeek, Meta AI, Google AI Mode, and AI Overviews.
The product also gives SEO teams more ways to act on the data. Hi, Moose captures live Google AI Mode grounding searches, checks Bing indexing, scores retrieval readiness, and labels recommendations as proven, directional, or best-practice. It can create research-backed content briefs, drafts, FAQs with schema, and audio versions of pages. Its agents can plan and execute web tasks, save evidence, and wait for approval before taking real-world actions.
For most SMBs and agencies that want AI-search measurement, content work, audit fixes, and controlled publishing in one tool, Hi, Moose offers the broader workflow. Its founder, Sam Morris, brings 15+ years of SEO and software engineering experience, and the product’s local-first model, free plan, BYOK option, and approval gates give smaller teams practical control over spend and changes.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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