AI visibility tools, head to head
OtterlyAI vs Profound
Pricing, features and differences, researched August 2026.
OtterlyAI and Profound both help teams track how brands appear in AI search tools, including ChatGPT, Google AI Overviews, Perplexity, and Claude. A marketing team or agency may compare them when it needs one place to monitor brand mentions, citations, competitor visibility, and prompt-level performance. The main differences come down to target customer, data sources, monitoring depth, workflow features, and pricing fit. OtterlyAI focuses on marketing teams, SEO teams, and agencies that want daily monitoring, prompt research, citation tracking, and GEO content recommendations. Profound targets enterprise brands and agencies that need AI visibility data alongside consumer prompt data, crawler and referral analytics, and automated content workflows. The right choice depends on the AI search platforms you need to track, the data your team uses to make content decisions, and whether you need a tool built for smaller SEO teams or enterprise-scale reporting and operations.
At a glance
OtterlyAI
Pick it if you want AI crawler access checked across 19 bots next to the prompt tracking, since API and MCP access starts at $189 rather than the entry price.
- Entry price
- $29/mo
- Tracked prompts
- 15–400; +100 at $99
- Free trial
- 7 days
Profound
Pick it if you are buying for a large team, and check the prompt allowance first, because the entry plan tracks 50.
- Entry price
- $99/mo, billed yearly
- Tracked prompts
- 50 / 100; custom on Enterprise
- Free trial
- 7 days (Growth)
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | OtterlyAI | Profound | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 7-day trial | No - free one-off AEO Report only | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free web tools are one-off | 0 | 5 |
| Entry paid price | $29/mo | $99/mo, billed yearly | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - ~15% | Yes - 2 months free | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + per-engine add-ons | Per prompt + Agent credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - separate prompt, audit, API, event caps | Partial - credits meter Agents only | Yes - AI credits, published rate card |
| In-app usage dashboard | Not published | Yes - credit admin panel | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partner status on $189+ plans | Yes - Agency Mode, 2 tiers | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - referral program | Partner program - referral commissions | Yes |
| Annual contract required | No | Yes on both self-serve tiers | No |
| Free trial length | 7 days | 7 days (Growth) | n/a - free plan, no expiry |
| Paid plans pricing range | $29–$489/mo + custom from $1,000 | $99–$399/mo + custom Enterprise | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | CSV/JSON, Growth and up | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | No - on roadmap, no date | SOC 2 Type II | Pending |
| ISO certification | No - AWS data centers only | Not published | No |
| Local backup and restore | No - vendor-side daily backups | No - vendor-side daily backups | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 7 listed; 4 included, 3 paid add-ons | 9 total; 1 on Starter, 3 on Growth | 10; 5 of them also collected locally |
| Real consumer-surface capture | Partial - Claude via API; rest not stated | Yes - browser capture, not API | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes - all plans | Yes |
| Claude | Add-on, $29–$439/mo | Enterprise only | Yes |
| Gemini | Add-on, $9–$149/mo | Enterprise only | Yes |
| Google AI Mode | Add-on, $9–$149/mo | Enterprise only | Yes |
| Google AI Overviews | Yes | Growth and up | Yes |
| Grok | No | Enterprise only | Yes |
| Bing Copilot | Yes | Enterprise only | Yes |
| DeepSeek | No | Enterprise only | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 15–400; +100 at $99 | 50 / 100; custom on Enterprise | No hard limit on any plan |
| Samples per prompt configurable | No - 1 run/day | No - response cap set by plan | Yes |
| Run cadence options | Daily only, not adjustable | Daily only | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | No | No | Yes |
| Instant one-off check | Yes - free web tools | Free AEO Report, 3 engines | Yes |
| Prompt manager | Yes | Yes - edit, add, disable | Yes |
| Branded vs non-branded classification | Not published | Not published | Yes |
| Prompt categories and topics | Yes - tags + intent grouping | Yes - topics + content clusters | Yes |
| Per-prompt model selection | No - set per report | No - set per config | Yes |
| Brand name variant support | Yes - variations + regex | Yes - asset configuration | Yes - secondary brand terms |
| Brand multi-domain support | Yes - domain variations | Yes - unlimited domains | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Partial - manual import, no connector | No - GSC is reporting only | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - competitor data in prompt research | Partial - from Prompt Volumes + brand config | Yes |
| Perplexity | Yes | Growth and up | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - domain and URL level | Yes - citation share + authority | Yes - domain and page level |
| Sentiment scoring | Yes | Yes | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - brand coverage | Yes - "Visibility Score" | Yes |
| Share of Citations | Yes | Yes - "Citation Share" | Yes |
| Narrative drift detection | Partial - sentiment trend only | Partial - sentiment + keyword themes | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Yes - FactCheck vs ground truth | Yes |
| Untracked brand extraction | Yes - promote any detected brand | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Partial - by domain, source types not published | Partial - domain ranking, not typed | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Uncapped | Per configuration, not published | 15 |
| Visibility gap analysis | Yes - citation and content gaps | Yes - Opportunities, Growth and up | Yes |
| ChatGPT fan-out capture | Yes | Not published | Yes |
| AI Mode grounding queries capture | Partial - fan-out, not live grounding | No | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - 19 bots, robots + live server | Partial - log-based, not robots check | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Not published | Partial - Aim, Enterprise only | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - CSV, JSON, API, Looker | Yes - CSV |
| Branded PDF report | Partial - logo upload only | No | Yes |
| Scheduled email reports | Partial - per-report notifications | Partial - Slack/Teams alerts | Yes - paid, per-user opt-in |
| Action log with export | Partial - recommendation to-do list | Partial - Aim project tracking | Yes - CSV on paid managed plans |
| Historical data retention | From prompt creation; no cap published | All time | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no fix or deploy step | Yes - via Agents + Aim | Yes |
| Page-level AEO audit | Yes - one URL at a time | No - no scored page audit | Yes |
| Scored categories | 13 readiness + structured data | 0 | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - impact ranking only | No | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - per-category suggestions | No - full-page rewrite only | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | No - human approval step | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | Partial - static vs rendered compare, no screenshot | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Live URL only | n/a | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run, no built-in compare | Partial - Aim impact tracking | Yes - compares against the baseline |
| Recommendation status tracking | Yes - to-do and done | Yes - Aim projects and tasks | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes - recommendations built from report data | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | Partial - GSC integration | Yes - protect, balanced or expand |
| Branded audit PDF | No - PDF download, unbranded | No | Yes |
| CMS integration & publishing | |||
| WordPress | Log plugin only, no publishing | Yes - publish via Agents | Yes - official plugin, production and staging |
| Webflow | No | Yes | Yes - OAuth MCP, pages and collection items |
| Framer | No | Yes | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | Log ingestion only, no publishing | On roadmap |
| Surgical element-level edits to live page | No | No - publishes whole content | Yes |
| Preview before applying | No | Yes - approval step | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | Not published | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | Yes - human-in-the-loop | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - data exposed to outside agents via MCP | Yes - Aim, Enterprise only | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | Agents are node-graph workflows | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No - credit-metered | Yes |
| Multi-agent panel | No | No - Aim spawns sub-agents | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | Partial - chat with Aim | Yes - talk to any agent mid-job |
| Background execution | No | Yes - Aim runs continuously | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | Yes - before publishing | Yes |
| Long-running deep work jobs | No | Partial - Aim projects | Yes |
| Scheduled agent jobs | No - daily prompt runs only | Yes - scheduled Agent runs | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Yes - Documents and Sheets | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - raw AI responses stored | Partial - cited data in briefs | Yes - screenshots and captured proof |
| Searchable job history | No | Yes - run history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - MCP server for outside assistants | Yes - Aim, Enterprise only | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | Not disclosed; 16 in Agent research | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | Partial - project context | Yes - semantic search over past chats |
| Live web search | No | Yes - Exa, Firecrawl, Perplexity nodes | Yes |
| Fetch and read URLs | Partial - audits a URL you enter | Yes - web scrape node | Yes |
| Semantic search over your own site | No | Partial - knowledge base, sitemap | Yes - on-device index |
| Topic coverage check | Partial - citation and content gap reports | Yes - content gap vs sitemap | Yes - covered, partial or not covered |
| File attachments | No | Partial - Google Drive, knowledge base | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | Yes - Skills + custom Agents | Yes - plus 6 presets |
| Image generation | No | Not published | Yes |
| Content generation | |||
| Research-backed briefs | Partial - fix brief from page audit | Yes - Aim execution briefs | Yes |
| Live SERP / PAA research | No - fan-out queries only | Partial - DataForSEO, Perplexity nodes | Yes - plus related searches and AI search snapshots |
| Full draft generation | No | Yes | Yes |
| Brand voice grounding | No | Yes - Brand Kit | Yes |
| Brand truth profile | Partial - names, domains, competitors | Partial - Brand Kit + FactCheck | Yes |
| Internal linking placement | No | Not published | Yes |
| Featured image generation | No | Not published | Yes |
| FAQ generation with schema export | No | Yes - AEO FAQ template | Yes - HTML and JSON-LD |
| Key points extraction | No | Not published | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | No | Yes - Documents | Yes |
| Export formats | CSV, PDF | CSV, JSON; CMS publish | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | No | Yes - Documents editor | Yes |
| Deploy directly to CMS | No | Yes - 10 CMS connectors | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | No | Partial - sitemap read by Aim | Yes |
| Scheduled full-site crawl | No - single-URL audits, capped 1k–10k/mo | No - reads AI bot logs, not your site | Yes - weekly or on demand |
| Monitored page management | Partial - crawled pages from logs, not managed | No | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | No | Partial - content decay signals | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No - external tools via API | Partial - Aim surfaces, doesn't fire | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Yes - Content Refresh template | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | Yes - node-graph builder | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | Yes - scheduled Agent runs | Yes - daily to monthly |
| Workflow reports | No | Yes - run logs + Aim reports | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | Partial - Aim opportunity feed | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - on/off per report | Not published | Yes - per project |
| Email digest | Partial - per-report notifications | Partial - Slack/Teams integrations | Yes |
| Teams & workspaces | |||
| Seats included | Unlimited | 1 / 3 / custom | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $0 | Not published - upgrade tier | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - shared prompt pool | Yes - shared credit pool | Yes |
| Per-member usage visibility | Not published | Partial - admin usage panel | Yes |
| Multi-project workspaces | Yes - $189+ | Enterprise / Agency Mode only | Yes |
| Projects included | 1 workspace on $29; unlimited above | 1 workspace; multi on Enterprise | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Agency Mode only | Yes |
| Per-project API keys | Not published | No - org-level, Enterprise | Yes - rotatable |
| SSO / SAML | Enterprise only | Enterprise only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No - logo upload only | No | Yes - visibility report and audit |
| Custom logo, color and link | Partial - logo only | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - partner status on $189+ | Yes - Agency Growth + Enterprise | Yes - four tiers |
| Client sub-accounts | Yes - client + pitch workspaces | Yes - client + pitch workspaces | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | No - manual query import | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | No - GA4 setup guide only | Yes - plus Adobe Analytics | Roadmap |
| MCP connector support | Yes - $189+ | Yes - hosted server + Claude connector | Partial - Webflow connects over MCP |
| Public API | Yes - $189+ | Enterprise only | No - project keys for own plugins only |
| Slack | No - via API only | Yes - plus Microsoft Teams | No |
| Zapier | Partial - via API and MCP | No - 40+ native connectors | No |
| Custom connection support | Yes - log webhook + request form | Yes - custom log drain + API nodes | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English) | 1 (English); tracks 30+ | 6 |
| Troubleshooting and recovery tools | No | No - status page only | Yes |
| In-app help agent | No - help center and human chat | Yes - Aim assistant | Yes |
| Done-for-you service available | No - partner agency directory | Partner agency directory | Yes |
| Team | |||
| Founders have SEO backgrounds | Partial. Founded in 2024 by Thomas Peham, a former VP of Marketing at Storyblok, with Josef Trauner and Klaus-M. Schremser, the former CEO and head of growth at user-feedback platform Usersnap. | No. James Cadwallader and Dylan Babbs, a design engineer who previously worked on maps and location services at Uber; neither founder came from a search or marketing background. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
OtterlyAI suits teams that want a browser-based tool for daily AI visibility tracking, especially if they value unlimited seats and API access on higher plans. Profound fits larger teams that need SOC 2 Type II certification, Google Analytics or Adobe Analytics connections, Slack or Teams alerts, and agency client sub-accounts. Its Agent and Aim features also support enterprise content workflows.
Hi, Moose fits most SMBs and agencies that need to track visibility and act on it without an annual contract. Its free-forever plan requires no card. Every plan includes unlimited local daily visibility runs, and Hi, Moose tracks 10 engines, including Claude, Gemini, Google AI Mode, Grok, Bing Copilot, DeepSeek, and Meta AI. OtterlyAI and Profound each limit access to some engines by plan or add-on.
The desktop app also gives teams a different data model. Hi, Moose stores data in a local database on the device, supports local backups, and lets users run three local models. Teams can use an OpenRouter key to run with $0 AI cost to Hi, Moose. The in-app dashboard shows credit use, reset dates, and pace warnings when teams use managed AI credits.
For teams that need work beyond reporting, Hi, Moose covers tracking, page audits, recommendations, verification, and approved publishing. It can score a page across nine AEO categories, capture live AI Mode grounding searches, compare re-runs against a baseline, and prepare element-level edits with before-and-after text. Its WordPress integration supports staging, preview, rollback, patch history, and approval before publishing. It also supports Webflow and Grav.
Hi, Moose does have trade-offs. It does not offer a browser-based app, public API, Slack integration, or client logins. Its SOC 2 certification remains pending. Buyers who need those controls or broad enterprise integrations should compare Profound closely. For small teams and agencies that want local data control, broader included engine coverage, flexible AI costs, and a track-to-publish workflow, Hi, Moose provides the more complete fit.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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