AI visibility tools, head to head
OtterlyAI vs Qwairy
Pricing, features and differences, researched August 2026.
OtterlyAI and Qwairy both help SEO teams and agencies track how AI search tools mention brands and cite websites. Teams often compare them when they need one platform for monitoring visibility across tools such as ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. The main differences fall under AI search coverage, monitoring frequency, prompt research, content recommendations, competitor analysis, technical site checks, and AI traffic measurement. OtterlyAI combines daily monitoring with prompt research, citation tracking, and GEO content recommendations. Qwairy pairs visibility tracking with sentiment analysis, content opportunities, technical checks, and measurement of traffic from AI search.
At a glance
OtterlyAI
Pick it if you want AI crawler access checked across 19 bots next to the prompt tracking, since API and MCP access starts at $189 rather than the entry price.
- Entry price
- $29/mo
- Tracked prompts
- 15–400; +100 at $99
- Free trial
- 7 days
Qwairy
Pick it if you bill in euros, since the entry plan tracks 100 prompts and its assistant is read-only analysis.
- Entry price
- €79/mo; €65/mo annual
- Tracked prompts
- 100 / 300 / 800; unlimited on top tier
- Free trial
- None - free plan instead
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | OtterlyAI | Qwairy | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 7-day trial | Yes - 120 credits, no card | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free web tools are one-off | 0 | 5 |
| Entry paid price | $29/mo | €79/mo; €65/mo annual | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - ~15% | Yes - 2 months free (~17%) | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + per-engine add-ons | Tiered plans + credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - separate prompt, audit, API, event caps | Yes - credits | Yes - AI credits, published rate card |
| In-app usage dashboard | Not published | Yes - balance + usage page | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partner status on $189+ plans | Yes - from €99/mo | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - referral program | Yes - 20% for 12 months | Yes |
| Annual contract required | No | No - monthly available | No |
| Free trial length | 7 days | None - free plan instead | n/a - free plan, no expiry |
| Paid plans pricing range | $29–$489/mo + custom from $1,000 | €79–€449/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS, EU hosting | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | Not published - CSV/API while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | No - on roadmap, no date | Not published | Pending |
| ISO certification | No - AWS data centers only | Not published | No |
| Local backup and restore | No - vendor-side daily backups | No - vendor-side only | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 7 listed; 4 included, 3 paid add-ons | 10 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Partial - Claude via API; rest not stated | Partial - 7 scraped UIs, rest via API | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes - UI and API | Yes |
| Claude | Add-on, $29–$439/mo | Yes - API only | Yes |
| Gemini | Add-on, $9–$149/mo | Yes - UI and API | Yes |
| Google AI Mode | Add-on, $9–$149/mo | Yes | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | No | Yes - UI and API | Yes |
| Bing Copilot | Yes | Yes - UI only | Yes |
| DeepSeek | No | Yes - API only | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 15–400; +100 at $99 | 100 / 300 / 800; unlimited on top tier | No hard limit on any plan |
| Samples per prompt configurable | No - 1 run/day | Yes - up to 20 per run | Yes |
| Run cadence options | Daily only, not adjustable | Daily, weekly, monthly, manual | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | No | Yes | Yes |
| Instant one-off check | Yes - free web tools | Yes - free public audit tool | Yes |
| Prompt manager | Yes | Yes - bulk edit, tags, funnel | Yes |
| Branded vs non-branded classification | Not published | Not published - funnel stages instead | Yes |
| Prompt categories and topics | Yes - tags + intent grouping | Yes - 5 topics max, unlimited tags | Yes |
| Per-prompt model selection | No - set per report | Partial - per-prompt cadence, models per run | Yes |
| Brand name variant support | Yes - variations + regex | Not published | Yes - secondary brand terms |
| Brand multi-domain support | Yes - domain variations | Partial - one domain per workspace | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Partial - manual import, no connector | Yes | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - competitor data in prompt research | Yes | Yes |
| Perplexity | Yes | Yes - UI and API | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - domain and URL level | Yes | Yes - domain and page level |
| Sentiment scoring | Yes | Yes - 0–100 plus label | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - brand coverage | Yes - mention rate | Yes |
| Share of Citations | Yes | Yes - citation rate | Yes |
| Narrative drift detection | Partial - sentiment trend only | Yes - monthly perception snapshots | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Yes - private beta, Growth+ | Yes |
| Untracked brand extraction | Yes - promote any detected brand | Yes - auto competitor detection | Yes - with sentiment and average rank |
| Cited source categorization | Partial - by domain, source types not published | Yes - type, authority, social/shopping/local | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Uncapped | Auto-detected, uncapped; 10 in compare view | 15 |
| Visibility gap analysis | Yes - citation and content gaps | Yes | Yes |
| ChatGPT fan-out capture | Yes | Yes | Yes |
| AI Mode grounding queries capture | Partial - fan-out, not live grounding | Not published | Yes - the live grounding searches |
| Bing Index probe | No | Partial - Bing Webmaster Tools connection | Yes |
| AI crawler access check | Yes - 19 bots, robots + live server | Yes - 63 crawlers vs robots.txt | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Not published | Yes - weekly email and assistant | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - CSV, API, Looker Studio | Yes - CSV |
| Branded PDF report | Partial - logo upload only | Partial - branding on Enterprise/Agency Custom | Yes |
| Scheduled email reports | Partial - per-report notifications | Partial - weekly only, no cadence choice | Yes - paid, per-user opt-in |
| Action log with export | Partial - recommendation to-do list | Yes - action history via API | Yes - CSV on paid managed plans |
| Historical data retention | From prompt creation; no cap published | Not published - 90-day default range | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no fix or deploy step | Partial - no deploy step | Yes |
| Page-level AEO audit | Yes - one URL at a time | Yes | Yes |
| Scored categories | 13 readiness + structured data | 4 | 9 |
| Retrieval-readiness scoring | No | Yes - AEO score plus crawler access | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - impact ranking only | Yes - tier, score, raw signals | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - per-category suggestions | Partial - issue list, not rewrites | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | No | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | Partial - static vs rendered compare, no screenshot | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Live URL only | Sitemap pages, robots.txt, llms.txt | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run, no built-in compare | Yes - 90-day re-measure after completion | Yes - compares against the baseline |
| Recommendation status tracking | Yes - to-do and done | Yes - accept, start, done, decline | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes - recommendations built from report data | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | Yes | Yes - protect, balanced or expand |
| Branded audit PDF | No - PDF download, unbranded | Partial - branding on Enterprise/Agency Custom | Yes |
| CMS integration & publishing | |||
| WordPress | Log plugin only, no publishing | Crawler log forwarding only, no publishing | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No | No | Yes |
| Preview before applying | No | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | No - generates snippet to paste | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | No | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - data exposed to outside agents via MCP | No - read-only analysis assistant | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | Yes - scheduled runs and detectors | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No | No - scheduled monitoring only | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | No - takes no external actions | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - daily prompt runs only | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Partial - saved articles and exports | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - raw AI responses stored | Yes - full answers and cited sources | Yes - screenshots and captured proof |
| Searchable job history | No | Partial - audit, export, action history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - MCP server for outside assistants | Yes - read-only over workspace data | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | Not published | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | Not published | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - audits a URL you enter | No | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Partial - citation and content gap reports | Yes - coverage metric and gap views | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No - 36 preset prompt templates | Yes - plus 6 presets |
| Image generation | No | No | Yes |
| Content generation | |||
| Research-backed briefs | Partial - fix brief from page audit | Yes - 50 credits each | Yes |
| Live SERP / PAA research | No - fan-out queries only | Partial - optional Perplexity research pass | Yes - plus related searches and AI search snapshots |
| Full draft generation | No | Yes | Yes |
| Brand voice grounding | No | Partial - audience personas only | Yes |
| Brand truth profile | Partial - names, domains, competitors | Yes - beta, Growth+ | Yes |
| Internal linking placement | No | Not published | Yes |
| Featured image generation | No | No | Yes |
| FAQ generation with schema export | No | Partial - FAQ block plus schema stub | Yes - HTML and JSON-LD |
| Key points extraction | No | Partial - optional summary block | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | No | Partial - article list, readable via API | Yes |
| Export formats | CSV, PDF | Markdown; CSV for data | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | No | Yes - edit outline, regenerate sections | Yes |
| Deploy directly to CMS | No | No - pull via API only | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | No | Yes - sitemap sync | Yes |
| Scheduled full-site crawl | No - single-URL audits, capped 1k–10k/mo | Partial - manual sync, per-page audits | Yes - weekly or on demand |
| Monitored page management | Partial - crawled pages from logs, not managed | Yes - favorites, filters, re-audit | Yes |
| Batched change digests | No | Partial - weekly email, not page diffs | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | No | Partial - freshness in content score | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No - external tools via API | Not published - weekly report only | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Partial - prioritized plan, executed manually | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | No - capacity is a ranking input only | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | Partial - action triage queue | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - on/off per report | No - single on/off toggle | Yes - per project |
| Email digest | Partial - per-report notifications | Yes - weekly, fixed cadence | Yes |
| Teams & workspaces | |||
| Seats included | Unlimited | Unlimited | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $0 | 0 | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - shared prompt pool | Yes - credits pooled | Yes |
| Per-member usage visibility | Not published | Partial - per sub-team, not per person | Yes |
| Multi-project workspaces | Yes - $189+ | Yes - from €199/mo | Yes |
| Projects included | 1 workspace on $29; unlimited above | 1 / 5 / 20 / unlimited | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Yes | Yes |
| Per-project API keys | Not published | No - team-level keys | Yes - rotatable |
| SSO / SAML | Enterprise only | Enterprise only - OIDC | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No - logo upload only | Enterprise / Agency Custom | Yes - visibility report and audit |
| Custom logo, color and link | Partial - logo only | Enterprise - logo and custom domain | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - partner status on $189+ | Yes - from €99/mo | Yes - four tiers |
| Client sub-accounts | Yes - client + pitch workspaces | Yes - sub-teams and viewer roles | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | No - manual query import | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | No - GA4 setup guide only | Yes - GA4 plus 5 others | Roadmap |
| MCP connector support | Yes - $189+ | Yes - 46 read-only tools | Partial - Webflow connects over MCP |
| Public API | Yes - $189+ | Yes - Growth and above | No - project keys for own plugins only |
| Slack | No - via API only | Listed as live, not documented | No |
| Zapier | Partial - via API and MCP | No | No |
| Custom connection support | Yes - log webhook + request form | Partial - webhooks (Enterprise), HTTP log ingest | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English) | Not published - tracks 45+ languages | 6 |
| Troubleshooting and recovery tools | No | No - docs troubleshooting only | Yes |
| In-app help agent | No - help center and human chat | Yes - assistant can search docs | Yes |
| Done-for-you service available | No - partner agency directory | Partial - partner agencies, no in-house service | Yes |
| Team | |||
| Founders have SEO backgrounds | Partial. Founded in 2024 by Thomas Peham, a former VP of Marketing at Storyblok, with Josef Trauner and Klaus-M. Schremser, the former CEO and head of growth at user-feedback platform Usersnap. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
OtterlyAI and Qwairy both suit teams that want cloud-based AI visibility tracking. OtterlyAI may fit teams that need a browser app, unlimited seats, or a public API and MCP access on higher plans. Qwairy may fit teams that need GA4 connections, a browser workspace, client sub-accounts, or a credit-based plan with a lower paid starting price when billed annually.
Hi, Moose fits buyers who want to turn AI search findings into approved site changes from one tool. It tracks 10 engines, including ChatGPT, Claude, Gemini, Grok, Bing Copilot, Google AI Mode, and AI Overviews. It also supports unlimited tracked prompts, configurable samples, on-demand checks, and multiple daily, weekly, monthly, or manual run schedules. Five engines can run locally every day without a cap.
The desktop setup also gives Hi, Moose a different data model. The app stores data in a local database, supports local backup and restore, and offers on-device AI with three local model sizes. Teams can use OpenRouter through BYOK plans, including plans that let them run with $0 AI cost to Hi, Moose. The in-app dashboard shows usage percentage, reset dates, and pace warnings, while the published rate card explains how AI credits work.
Where OtterlyAI and Qwairy mainly focus on monitoring and recommendations, Hi, Moose covers the track, fix, verify, and deploy loop. It can audit a page, create element-level before-and-after rewrite suggestions, run a second-model QA pass, compare verification results with a baseline, and stage changes for approval. Its WordPress, Webflow, and Grav connections support controlled publishing, while WordPress users can preview edits, use staging, promote changes to production, and roll back a patch.
Hi, Moose also adds tools that can reduce handoffs for smaller teams and agencies. It creates research-backed content briefs and drafts, supports brand voice grounding, generates FAQs with HTML and JSON-LD, and can publish approved work to connected CMS platforms. Agencies can use branded PDF reports and white-label audio players, although they should note that Hi, Moose does not offer client logins or sub-accounts.
For most SMBs and agencies that need AI visibility data and a practical way to act on it, Hi, Moose offers the broader workflow. Its free-forever plan requires no card, and its local-first desktop model, BYOK option, approval gates, and publishing tools give teams more control over cost, data, and changes.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
Checked for this pair