AI visibility tools, head to head
OtterlyAI vs RankPrompt
Pricing, features and differences, researched August 2026.
OtterlyAI and Rank Prompt both help teams track how AI search tools mention, recommend, and cite their brands. SEO teams, marketing teams, and agencies may compare them when they need one platform for visibility tracking across ChatGPT, Google AI Overviews, AI Mode, Perplexity, Gemini, Claude, and other AI tools. The choice often comes down to the work your team needs to do after it finds a visibility gap. OtterlyAI combines prompt research, daily monitoring, citation tracking, competitor visibility, and GEO content recommendations. Rank Prompt pairs prompt-level tracking and competitor analysis with content tools, citation tools, outreach, SEO audits, and reporting. The main differences fall under AI platform coverage, prompt and competitor research, monitoring frequency, citation data, content recommendations, SEO and outreach features, reporting, and pricing. Your team’s workflow, client reporting needs, and the AI tools you want to monitor will shape which platform fits better.
At a glance
OtterlyAI
Pick it if you want AI crawler access checked across 19 bots next to the prompt tracking, since API and MCP access starts at $189 rather than the entry price.
- Entry price
- $29/mo
- Tracked prompts
- 15–400; +100 at $99
- Free trial
- 7 days
RankPrompt
Pick it if you want an in-app agent at a low price, though it covers 6 engines and meters everything as credits.
- Entry price
- $49/mo
- Tracked prompts
- 150–2,000 credits/mo
- Free trial
- 7 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | OtterlyAI | RankPrompt | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 7-day trial | No - 7-day trial, card required | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free web tools are one-off | 0 - free web tools are one-off | 5 |
| Entry paid price | $29/mo | $49/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - ~15% | Yes - 20% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + per-engine add-ons | Monthly credits, 4 tiers | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | Yes - OpenAI key, agent only | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No - tracking still spends credits | Yes |
| Usage metered in one transparent unit | No - separate prompt, audit, API, event caps | Partial - credits plus separate $ agent budget | Yes - AI credits, published rate card |
| In-app usage dashboard | Not published | Yes - credit and agent-spend meters | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partner status on $189+ plans | Yes - $149 and $299 tiers | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - referral program | Yes - 30% lifetime recurring | Yes |
| Annual contract required | No | No | No |
| Free trial length | 7 days | 7 days | n/a - free plan, no expiry |
| Paid plans pricing range | $29–$489/mo + custom from $1,000 | $49–$299/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | Partial - exports while subscribed | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | No - on roadmap, no date | Not published | Pending |
| ISO certification | No - AWS data centers only | Not published | No |
| Local backup and restore | No - vendor-side daily backups | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 7 listed; 4 included, 3 paid add-ons | 6 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Partial - Claude via API; rest not stated | Not published - API models named in brand audit | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Add-on, $29–$439/mo | Yes | Yes |
| Gemini | Add-on, $9–$149/mo | Yes - +1 credit per prompt | Yes |
| Google AI Mode | Add-on, $9–$149/mo | Yes | Yes |
| Google AI Overviews | Yes | Yes - counted with AI Mode | Yes |
| Grok | No | Yes - +1 credit per prompt | Yes |
| Bing Copilot | Yes | No | Yes |
| DeepSeek | No | No | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 15–400; +100 at $99 | 150–2,000 credits/mo | No hard limit on any plan |
| Samples per prompt configurable | No - 1 run/day | Not published | Yes |
| Run cadence options | Daily only, not adjustable | Daily, weekly, monthly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | No | Yes | Yes |
| Instant one-off check | Yes - free web tools | Yes - free web tools | Yes |
| Prompt manager | Yes | Yes | Yes |
| Branded vs non-branded classification | Not published | Not published | Yes |
| Prompt categories and topics | Yes - tags + intent grouping | Partial - grouped by report and location | Yes |
| Per-prompt model selection | No - set per report | No - set per report | Yes |
| Brand name variant support | Yes - variations + regex | Partial - alias detection, no variant config | Yes - secondary brand terms |
| Brand multi-domain support | Yes - domain variations | Not published | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Partial - manual import, no connector | Yes - from GSC and GA4 data | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - competitor data in prompt research | Yes | Yes |
| Perplexity | Yes | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - domain and URL level | Yes | Yes - domain and page level |
| Sentiment scoring | Yes | Yes | Yes |
| Average position / rank | Yes | Yes - per prompt, per engine | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - brand coverage | Yes - mention counts vs competitors | Yes |
| Share of Citations | Yes | Yes | Yes |
| Narrative drift detection | Partial - sentiment trend only | Partial - perception scores over time | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Yes - answers checked against your brand facts | Yes |
| Untracked brand extraction | Yes - promote any detected brand | Yes - detected brands auto-categorized | Yes - with sentiment and average rank |
| Cited source categorization | Partial - by domain, source types not published | Yes - competitor, publisher, alias, platform | Yes - 8 source types |
| Topic-level breakdown | Yes | Partial - per prompt, not per topic | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Uncapped | Not published | 15 |
| Visibility gap analysis | Yes - citation and content gaps | Yes | Yes |
| ChatGPT fan-out capture | Yes | Not published | Yes |
| AI Mode grounding queries capture | Partial - fan-out, not live grounding | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - 19 bots, robots + live server | Yes - robots.txt and AI bot access | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes - drag-and-drop widgets | Yes |
| AI-written narrative summary | Not published | Yes | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - PDF, CSV, PPTX | Yes - CSV |
| Branded PDF report | Partial - logo upload only | Yes - $149+ | Yes |
| Scheduled email reports | Partial - per-report notifications | Yes | Yes - paid, per-user opt-in |
| Action log with export | Partial - recommendation to-do list | Partial - task board; agent audit trail | Yes - CSV on paid managed plans |
| Historical data retention | From prompt creation; no cap published | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no fix or deploy step | Partial - deploy is WordPress or hosted blog only | Yes |
| Page-level AEO audit | Yes - one URL at a time | Yes | Yes |
| Scored categories | 13 readiness + structured data | 5 | 9 |
| Retrieval-readiness scoring | No | Partial - AI-readiness score in page audit | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - impact ranking only | No - impact and effort labels | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - per-category suggestions | Partial - inline rewrites in own drafts | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | Not published | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | Partial - static vs rendered compare, no screenshot | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Live URL only | Live URL, robots.txt, sitemap | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run, no built-in compare | Yes - run history with comparisons | Yes - compares against the baseline |
| Recommendation status tracking | Yes - to-do and done | Yes - task board with statuses | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes - recommendations built from report data | Partial - sets content topics, not page order | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | Partial - GSC feeds prompts, not page priority | Yes - protect, balanced or expand |
| Branded audit PDF | No - PDF download, unbranded | Yes - $149+ | Yes |
| CMS integration & publishing | |||
| WordPress | Log plugin only, no publishing | Yes - one-click publish | Yes - official plugin, production and staging |
| Webflow | No | No - listed as coming soon | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No | No - publishes whole articles | Yes |
| Preview before applying | No | Partial - editor preview before publish | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No - draft versions only | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | Yes - with published article | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | Yes - $299 | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - data exposed to outside agents via MCP | Yes - 50+ tools, chains steps | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | No - agent picks its own path | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No - BYOK bills your OpenAI account | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | Partial - confirmation stops before writes | Yes |
| Steer agent while running | No | Not published | Yes - talk to any agent mid-job |
| Background execution | No | Not published | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | Yes | Yes |
| Long-running deep work jobs | No | Not published | Yes |
| Scheduled agent jobs | No - daily prompt runs only | Partial - agent sets report schedules | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Yes - articles, reports, tasks | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - raw AI responses stored | Partial - tool-run audit trail | Yes - screenshots and captured proof |
| Searchable job history | No | Partial - audit trail; search not published | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - MCP server for outside assistants | Yes | Yes |
| Model picker per conversation | No | Partial - model choice only with own key | Yes |
| LLM models available | n/a | Not published - OpenAI only | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | Yes - account or per brand | Yes - semantic search over past chats |
| Live web search | No | Yes | Yes |
| Fetch and read URLs | Partial - audits a URL you enter | Partial - audits a URL you enter | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Partial - citation and content gap reports | Yes - knowledge and prompt gaps | Yes - covered, partial or not covered |
| File attachments | No | Not published | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | Yes - article images | Yes |
| Content generation | |||
| Research-backed briefs | Partial - fix brief from page audit | Yes - live web research before drafting | Yes |
| Live SERP / PAA research | No - fan-out queries only | Partial - top-ranking pages, no PAA | Yes - plus related searches and AI search snapshots |
| Full draft generation | No | Yes - 1,500–3,000 words | Yes |
| Brand voice grounding | No | Partial - tone stored as agent memory | Yes |
| Brand truth profile | Partial - names, domains, competitors | Yes - configured brand facts | Yes |
| Internal linking placement | No | Yes | Yes |
| Featured image generation | No | Yes | Yes |
| FAQ generation with schema export | No | Yes | Yes - HTML and JSON-LD |
| Key points extraction | No | Not published | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | No | Yes - content list and calendar | Yes |
| Export formats | CSV, PDF | PDF, CSV, PPTX | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | No | Yes - inline edits with undo | Yes |
| Deploy directly to CMS | No | Yes - WordPress or hosted blog | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | No | Partial - sitemap and robots checks only | Yes |
| Scheduled full-site crawl | No - single-URL audits, capped 1k–10k/mo | No - page-by-page audits | Yes - weekly or on demand |
| Monitored page management | Partial - crawled pages from logs, not managed | Partial - own published articles only | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | No | Partial - refresh reminders on own articles | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No - external tools via API | Partial - alerts on shifts, no actions | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | Yes - schedule-to-publish | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | Partial - cross-brand reviews inbox, $299 | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - on/off per report | Partial - priorities, no custom thresholds | Yes - per project |
| Email digest | Partial - per-report notifications | Yes - scheduled report emails | Yes |
| Teams & workspaces | |||
| Seats included | Unlimited | 0 on $49; 2 / 10 / 25 above | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $0 | Not published | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - shared prompt pool | Yes - account credit pool | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes - $189+ | Yes - separate brands | Yes |
| Projects included | 1 workspace on $29; unlimited above | 10–1,000 brands by tier | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | Not published | Yes - scoped per-brand keys | Yes - rotatable |
| SSO / SAML | Enterprise only | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No - logo upload only | Yes - $149+ | Yes - visibility report and audit |
| Custom logo, color and link | Partial - logo only | Yes - logo, colors, sender, footer | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - partner status on $189+ | Yes - $149 and $299 | Yes - four tiers |
| Client sub-accounts | Yes - client + pitch workspaces | Yes - magic-link portal, $299 | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | No - manual query import | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | No - GA4 setup guide only | Yes - GA4 | Roadmap |
| MCP connector support | Yes - $189+ | Yes - hosted server, OAuth | Partial - Webflow connects over MCP |
| Public API | Yes - $189+ | Yes - all paid plans | No - project keys for own plugins only |
| Slack | No - via API only | No | No |
| Zapier | Partial - via API and MCP | No - via API and webhooks | No |
| Custom connection support | Yes - log webhook + request form | Partial - webhooks plus request by email | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English) | 1 (English); 50+ prompt languages | 6 |
| Troubleshooting and recovery tools | No | No | Yes |
| In-app help agent | No - help center and human chat | Yes - agent dock | Yes |
| Done-for-you service available | No - partner agency directory | Yes - managed service, book a call | Yes |
| Team | |||
| Founders have SEO backgrounds | Partial. Founded in 2024 by Thomas Peham, a former VP of Marketing at Storyblok, with Josef Trauner and Klaus-M. Schremser, the former CEO and head of growth at user-feedback platform Usersnap. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
OtterlyAI and RankPrompt both cover the core job of AI visibility tracking. OtterlyAI may suit teams that need a browser-based platform, unlimited seats, or a public API on higher plans. RankPrompt may suit agencies that need client logins, a public API, or a browser-based workspace with one-click WordPress publishing.
Hi, Moose fits teams that want to take work from visibility data through to an approved site change. It tracks 10 engines, including ChatGPT, Claude, Gemini, Grok, Bing Copilot, DeepSeek, and Meta AI. Five engines can run locally without API calls. It also captures live Google AI Mode grounding searches, checks AI crawler access, audits pages against nine categories, and compares verification runs against a baseline.
The desktop model changes the cost and data trade-offs. Hi, Moose offers a free-forever plan with no card, unlimited local visibility runs on every plan, and five engines that users can run daily at no vendor AI cost. Teams can also use OpenRouter through BYOK, run local models, store data in a local database, and export a full local backup. Paid plans add managed AI credits with a published rate card and in-app pacing warnings.
For content teams and agencies, Hi, Moose also supports the work after the report. Users can create research-backed briefs and drafts, generate FAQ schema, make element-level edits, preview changes, use WordPress staging, and roll back WordPress changes. Every real-world action requires approval. That makes Hi, Moose a practical choice for SMBs and agencies that need tracking, analysis, content work, and controlled deployment in one tool.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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