AI visibility tools, head to head
OtterlyAI vs Scrunch
Pricing, features and differences, researched August 2026.
OtterlyAI and Scrunch both help teams track how AI search tools mention, cite, and recommend their brands. Buyers often compare them when they need visibility data across tools such as ChatGPT, Google AI Overviews, Perplexity, Gemini, Copilot, and Claude. The main difference comes down to scope and intended use. OtterlyAI combines prompt research, daily monitoring, citation tracking, competitor analysis, and GEO content recommendations in one platform for marketing teams, SEO teams, and agencies. Scrunch also tracks brand visibility, citations, competitors, and AI referral traffic, while adding tools built for enterprise AI customer experience work. The comparison usually centers on monitoring depth, reporting needs, content optimization, AI referral traffic, and site delivery for AI agents. Teams may also weigh each platform’s supported AI tools, workflow fit, pricing, and whether they need Scrunch’s Agent Experience Platform to provide AI agents with an optimized site version.
At a glance
OtterlyAI
Pick it if you want AI crawler access checked across 19 bots next to the prompt tracking, since API and MCP access starts at $189 rather than the entry price.
- Entry price
- $29/mo
- Tracked prompts
- 15–400; +100 at $99
- Free trial
- 7 days
Scrunch
Pick it if you want chunk-by-chunk rewrite suggestions on your pages, and treat its edge-served bot copy as an experiment rather than a settled tactic.
- Entry price
- $250/mo annual; $300 monthly
- Tracked prompts
- 350 / 700 custom; +1,000 / 2,500 preset
- Free trial
- 7 days, no card
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | OtterlyAI | Scrunch | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 7-day trial | No - 7-day trial | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free web tools are one-off | 0 | 5 |
| Entry paid price | $29/mo | $250/mo annual; $300 monthly | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - ~15% | Yes - 17% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + per-engine add-ons | Per prompt + per seat | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - separate prompt, audit, API, event caps | No - prompts, personas, audits, seats | Yes - AI credits, published rate card |
| In-app usage dashboard | Not published | Not published - CS contacts you at limits | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partner status on $189+ plans | Yes - Agency Partner Program | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - referral program | Yes - up to 20% referral | Yes |
| Annual contract required | No | No - monthly at higher rate | No |
| Free trial length | 7 days | 7 days, no card | n/a - free plan, no expiry |
| Paid plans pricing range | $29–$489/mo + custom from $1,000 | $250–$500/mo + custom Enterprise | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | CSV, XLSX, API while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | No - on roadmap, no date | SOC 2 Type II | Pending |
| ISO certification | No - AWS data centers only | Not published | No |
| Local backup and restore | No - vendor-side daily backups | No - vendor-side only | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 7 listed; 4 included, 3 paid add-ons | 9 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Partial - Claude via API; rest not stated | Mixed - browser automation + platform APIs | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Add-on, $29–$439/mo | Yes | Yes |
| Gemini | Add-on, $9–$149/mo | Yes | Yes |
| Google AI Mode | Add-on, $9–$149/mo | Yes | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | No | Yes - newest addition | Yes |
| Bing Copilot | Yes | Yes | Yes |
| DeepSeek | No | No | Yes |
| Meta AI | No | Yes | Yes |
| Tracked prompts included | 15–400; +100 at $99 | 350 / 700 custom; +1,000 / 2,500 preset | No hard limit on any plan |
| Samples per prompt configurable | No - 1 run/day | Not published | Yes |
| Run cadence options | Daily only, not adjustable | Not published - reported ~3 days | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | No | Not published - reported available | Yes |
| Instant one-off check | Yes - free web tools | No - free prompt generator only | Yes |
| Prompt manager | Yes | Yes - variants, tags, templates | Yes |
| Branded vs non-branded classification | Not published | Yes | Yes |
| Prompt categories and topics | Yes - tags + intent grouping | Yes - topics, personas, funnel stage | Yes |
| Per-prompt model selection | No - set per report | Yes - variants per platform | Yes |
| Brand name variant support | Yes - variations + regex | Yes - sub-brands tracked separately | Yes - secondary brand terms |
| Brand multi-domain support | Yes - domain variations | Partial - one primary domain per brand | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Partial - manual import, no connector | No - via MCP + external GSC tool | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - competitor data in prompt research | Yes | Yes |
| Perplexity | Yes | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - domain and URL level | Yes | Yes - domain and page level |
| Sentiment scoring | Yes | Yes - positive, mixed, negative | Yes |
| Average position / rank | Yes | Yes - top, middle, bottom | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - brand coverage | Yes | Yes |
| Share of Citations | Yes | Yes | Yes |
| Narrative drift detection | Partial - sentiment trend only | Partial - sentiment over time | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | No | Yes |
| Untracked brand extraction | Yes - promote any detected brand | Partial - new-entity signals | Yes - with sentiment and average rank |
| Cited source categorization | Partial - by domain, source types not published | Yes - brand, competitor, third-party | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Uncapped | Not published | 15 |
| Visibility gap analysis | Yes - citation and content gaps | Yes - gaps and white space | Yes |
| ChatGPT fan-out capture | Yes | Not published | Yes |
| AI Mode grounding queries capture | Partial - fan-out, not live grounding | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - 19 bots, robots + live server | Yes - robots checks + bot logs | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes - plus custom dashboards | Yes |
| AI-written narrative summary | Not published | Yes - per detected change | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - CSV, XLSX, PDF, API | Yes - CSV |
| Branded PDF report | Partial - logo upload only | No - unbranded snapshot | Yes |
| Scheduled email reports | Partial - per-report notifications | Partial - alert digest, not a report | Yes - paid, per-user opt-in |
| Action log with export | Partial - recommendation to-do list | Partial - alert reactions via API | Yes - CSV on paid managed plans |
| Historical data retention | From prompt creation; no cap published | 90 days published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no fix or deploy step | Partial - deploys to bot copy, not live site | Yes |
| Page-level AEO audit | Yes - one URL at a time | Yes | Yes |
| Scored categories | 13 readiness + structured data | Not published - robots, rendering, schema, content | 9 |
| Retrieval-readiness scoring | No | Yes - retrievability + citability | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - impact ranking only | Partial - impact rank + confidence tiers | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - per-category suggestions | Yes - chunk by chunk | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | Not published | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | Partial - static vs rendered compare, no screenshot | Yes - bot view + visitor image | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Live URL only | Live fetch + visibility + competitor data | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run, no built-in compare | Partial - re-audit, no paired check | Yes - compares against the baseline |
| Recommendation status tracking | Yes - to-do and done | Yes - approve, deploy, dismiss | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes - recommendations built from report data | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | No | Yes - protect, balanced or expand |
| Branded audit PDF | No - PDF download, unbranded | No - unbranded PDF | Yes |
| CMS integration & publishing | |||
| WordPress | Log plugin only, no publishing | Bot-log integration only, no publishing | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No | No - edits bot-only copy | Yes |
| Preview before applying | No | Yes - side-by-side diff | Yes |
| Staging environment support | No | Yes - stage without publishing | Yes - WordPress, with promote to production |
| One-click rollback | No | Not published - versions retained | Yes - WordPress |
| Patch history per site | No | Yes - version history per site | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | Partial - into bot copy only | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | Yes - or set to auto-approve | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - data exposed to outside agents via MCP | Partial - diagnosis and charts only | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | Yes - audit, optimize, deploy pipeline | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No | Yes - nightly sweeps, autopilot fixes | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | Yes - bulk or per item | Yes |
| Long-running deep work jobs | No | Partial - batch page pipelines | Yes |
| Scheduled agent jobs | No - daily prompt runs only | Partial - vendor cadence, not user-set | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Yes - saved dashboards | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - raw AI responses stored | Yes - raw responses + audit previews | Yes - screenshots and captured proof |
| Searchable job history | No | Partial - audit and deploy history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - MCP server for outside assistants | Yes - in-app assistant + MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | Not published | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | Not published | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - audits a URL you enter | Partial - audit fetches only | Yes |
| Semantic search over your own site | No | No - sitemap index, not semantic | Yes - on-device index |
| Topic coverage check | Partial - citation and content gap reports | Yes | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No - audit renders automatically | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | No | Yes |
| Content generation | |||
| Research-backed briefs | Partial - fix brief from page audit | Partial - page recommendations, not briefs | Yes |
| Live SERP / PAA research | No - fan-out queries only | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | No | No - rewrites existing pages only | Yes |
| Brand voice grounding | No | Partial - custom instructions per page | Yes |
| Brand truth profile | Partial - names, domains, competitors | Yes - internal sources of truth | Yes |
| Internal linking placement | No | Not published | Yes |
| Featured image generation | No | No | Yes |
| FAQ generation with schema export | No | Partial - FAQ blocks in bot copy | Yes - HTML and JSON-LD |
| Key points extraction | No | Yes - structured summaries | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | No | No | Yes |
| Export formats | CSV, PDF | Markdown, PDF, CSV, XLSX | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | No | Yes - interactive editor | Yes |
| Deploy directly to CMS | No | No - announced, not shipped | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | No | Yes - sitemap crawl | Yes |
| Scheduled full-site crawl | No - single-URL audits, capped 1k–10k/mo | Yes - always-on, page cap by plan | Yes - weekly or on demand |
| Monitored page management | Partial - crawled pages from logs, not managed | Yes - priority flags per page | Yes |
| Batched change digests | No | Partial - alert digest, not page diffs | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | No | Partial - last-indexed timestamp | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No - external tools via API | Partial - detects and notifies, no actions | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Yes - prioritized page action plan | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | Yes - weekly auto-approved fixes | Yes - daily to monthly |
| Workflow reports | No | Partial - pipeline status + webhooks | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | Yes - alert feed with reactions | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - on/off per report | Partial - frequency set, tiers automatic | Yes - per project |
| Email digest | Partial - per-report notifications | Yes - real-time, daily or weekly | Yes |
| Teams & workspaces | |||
| Seats included | Unlimited | 3 / 5 / custom | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $0 | $25/mo, max 5 extra on entry | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - shared prompt pool | Yes | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes - $189+ | Agency and Enterprise only | Yes |
| Projects included | 1 workspace on $29; unlimited above | 1 brand; multi on Agency/Enterprise | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Partial - archive via API | Yes |
| Per-project API keys | Not published | No - org-level, brand-scoped | Yes - rotatable |
| SSO / SAML | Enterprise only | Enterprise; Google SSO all plans | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No - logo upload only | No | Yes - visibility report and audit |
| Custom logo, color and link | Partial - logo only | Not published | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - partner status on $189+ | Yes - from $500/mo | Yes - four tiers |
| Client sub-accounts | Yes - client + pitch workspaces | Yes - guest role per brand | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | No - manual query import | No | Yes - OAuth, credentials stay on device |
| Google Analytics | No - GA4 setup guide only | Yes - GA4; Adobe via push API | Roadmap |
| MCP connector support | Yes - $189+ | Yes - hosted server, 33 tools | Partial - Webflow connects over MCP |
| Public API | Yes - $189+ | Enterprise only | No - project keys for own plugins only |
| Slack | No - via API only | No - Enterprise support channel only | No |
| Zapier | Partial - via API and MCP | No | No |
| Custom connection support | Yes - log webhook + request form | Yes - webhooks + custom log ingestion | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English) | 1 (English); tracks any language | 6 |
| Troubleshooting and recovery tools | No | No - status page only | Yes |
| In-app help agent | No - help center and human chat | Yes - assistant reads help docs | Yes |
| Done-for-you service available | No - partner agency directory | Partial - CS and partner agencies | Yes |
| Team | |||
| Founders have SEO backgrounds | Partial. Founded in 2024 by Thomas Peham, a former VP of Marketing at Storyblok, with Josef Trauner and Klaus-M. Schremser, the former CEO and head of growth at user-feedback platform Usersnap. | No. Founders Chris Andrew and Robert MacCloy were previously CPO and CTO at Hearsay Systems, a financial-services social compliance platform. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
OtterlyAI and Scrunch both cover the core work of tracking AI-search visibility, mentions, citations, competitors, and prompt results. OtterlyAI may suit teams that need a browser-based tool, unlimited seats, or a public API and MCP access on plans starting at $189 per month. Scrunch may suit larger teams that need SOC 2 Type II certification, GA4 integration, custom dashboards, or an agent-optimized version of a site that leaves the human-facing page unchanged.
Hi, Moose fits teams that want to move from tracking to approved on-page work in one tool. It tracks 10 engines, including ChatGPT, Claude, Gemini, Grok, Bing Copilot, DeepSeek, Meta AI, Google AI Mode, Google AI Overviews, and Perplexity. Five engines can run locally from the device without an API. Users can run checks on demand, set schedules from multiple times per day to monthly, and track any number of prompts without a hard plan limit.
The cost model also gives smaller teams more control. Hi, Moose offers a free-forever plan with no card, plus unlimited local daily visibility runs on every plan. Paid access starts at $39 per month with an OpenRouter key, or $79 per month with AI included. Its AI credits use a published rate card, and the in-app dashboard shows usage, reset dates, and pace warnings. Teams can also use local models or their own API key to run with $0 AI cost to Hi, Moose.
Hi, Moose stores its database on the user’s Windows or macOS device, supports local backups, and offers three local model sizes. That local-first setup will not suit teams that require a browser-only SaaS product. For teams that value device-level data control, it provides a clear alternative to cloud-only platforms.
Hi, Moose also covers the work after the report. It can audit pages from a live URL, pasted text, files, WordPress, Webflow, or Grav. It gives element-level suggestions with before-and-after copy, evidence tiers, and a second-model QA check. Users can compare verification runs against a baseline, stage edits, preview them, and approve every publish. Its WordPress integration supports staging, production promotion, rollback, patch history, visual placement selection, and FAQPage schema publishing.
For agencies and SMBs that need AI visibility tracking, evidence-based fixes, content briefs, CMS publishing, and controlled AI costs in one desktop tool, Hi, Moose covers a broader workflow than either OtterlyAI or Scrunch.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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