AI visibility tools, head to head
OtterlyAI vs Searchable
Pricing, features and differences, researched August 2026.
OtterlyAI and Searchable both help teams track brand visibility across AI search tools, monitor citations, and find ways to improve how AI systems describe their business. They serve similar users, including SEO teams, marketing teams, and agencies that need a clearer view of ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, Copilot, and other AI search results. People often compare them because each platform combines monitoring with recommendations. The main differences come down to AI search coverage, how each tool handles prompt research and citation tracking, the depth of competitor and sentiment data, technical audit features, content guidance, reporting, and pricing. Your choice will depend on whether your team needs daily visibility monitoring, stronger technical checks, deeper competitor analysis, or a specific workflow for improving content.
At a glance
OtterlyAI
Pick it if you want AI crawler access checked across 19 bots next to the prompt tracking, since API and MCP access starts at $189 rather than the entry price.
- Entry price
- $29/mo
- Tracked prompts
- 15–400; +100 at $99
- Free trial
- 7 days
Searchable
Pick it if you need high article volume with agency tiers, though the published plans cover 3 of its 9 engines.
- Entry price
- $125/mo
- Tracked prompts
- 100–1,250
- Free trial
- 14 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | OtterlyAI | Searchable | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 7-day trial | No - 14-day trial only | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free web tools are one-off | 0 | 5 |
| Entry paid price | $29/mo | $125/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - ~15% | Yes - 20% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + per-engine add-ons | Per prompt + article/audit caps | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - separate prompt, audit, API, event caps | No - separate prompt, answer, article, audit caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Not published | Partial - plan limits on billing page | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partner status on $189+ plans | Yes - 4 tiers | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - referral program | Yes - recurring commission, agency partners | Yes |
| Annual contract required | No | No | No |
| Free trial length | 7 days | 14 days | n/a - free plan, no expiry |
| Paid plans pricing range | $29–$489/mo + custom from $1,000 | $125–$999+/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | CSV + API anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | No - on roadmap, no date | Not published | Pending |
| ISO certification | No - AWS data centers only | Not published | No |
| Local backup and restore | No - vendor-side daily backups | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 7 listed; 4 included, 3 paid add-ons | 9 listed; 3 on published plans | 10; 5 of them also collected locally |
| Real consumer-surface capture | Partial - Claude via API; rest not stated | Not published | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Add-on, $29–$439/mo | Enterprise / custom | Yes |
| Gemini | Add-on, $9–$149/mo | Enterprise / custom | Yes |
| Google AI Mode | Add-on, $9–$149/mo | Enterprise / custom | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | No | Enterprise / custom | Yes |
| Bing Copilot | Yes | Enterprise / custom | Yes |
| DeepSeek | No | Enterprise / custom | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 15–400; +100 at $99 | 100–1,250 | No hard limit on any plan |
| Samples per prompt configurable | No - 1 run/day | No - monthly answer cap by plan | Yes |
| Run cadence options | Daily only, not adjustable | Daily; weekly on custom | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | No | Yes - save and run | Yes |
| Instant one-off check | Yes - free web tools | No | Yes |
| Prompt manager | Yes | Yes - CSV import, 1,000 per upload | Yes |
| Branded vs non-branded classification | Not published | Yes | Yes |
| Prompt categories and topics | Yes - tags + intent grouping | Yes - topics + tags | Yes |
| Per-prompt model selection | No - set per report | No - set per project | Yes |
| Brand name variant support | Yes - variations + regex | Yes | Yes - secondary brand terms |
| Brand multi-domain support | Yes - domain variations | Yes - unlimited domains | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Partial - manual import, no connector | Not published | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - competitor data in prompt research | Partial - AI-suggested review queue | Yes |
| Perplexity | Yes | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - domain and URL level | Yes - inline citations and sources split | Yes - domain and page level |
| Sentiment scoring | Yes | Yes - 0–100 + trend | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - brand coverage | Yes | Yes |
| Share of Citations | Yes | Yes - citation share by domain | Yes |
| Narrative drift detection | Partial - sentiment trend only | Partial - sentiment trend + observed brand facts | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Partial - brand facts marked pass/fail | Yes |
| Untracked brand extraction | Yes - promote any detected brand | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Partial - by domain, source types not published | Yes - source types + 11 content types | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes - plus topic × engine heatmap | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes - plus view-as-competitor mode | Yes - or promote any brand seen in results |
| Competitors included | Uncapped | Not published | 15 |
| Visibility gap analysis | Yes - citation and content gaps | Yes - source and topic gaps | Yes |
| ChatGPT fan-out capture | Yes | Yes | Yes |
| AI Mode grounding queries capture | Partial - fan-out, not live grounding | Partial - fanout per model, engine not named | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - 19 bots, robots + live server | Yes - plus crawler log analytics | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Not published | Partial - agent answers on request | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - CSV, API, Looker Studio | Yes - CSV |
| Branded PDF report | Partial - logo upload only | No - shareable web report; PDF not shipped | Yes |
| Scheduled email reports | Partial - per-report notifications | Not published | Yes - paid, per-user opt-in |
| Action log with export | Partial - recommendation to-do list | Partial - task list, export to Linear | Yes - CSV on paid managed plans |
| Historical data retention | From prompt creation; no cap published | 3–12 months; unlimited on top tiers | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no fix or deploy step | Partial - fixes are tasks, not deployed edits | Yes |
| Page-level AEO audit | Yes - one URL at a time | Yes | Yes |
| Scored categories | 13 readiness + structured data | 3 scores, 15 weighted factors | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - impact ranking only | No - impact and severity only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - per-category suggestions | No - issue list with code examples | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | Partial - static vs rendered compare, no screenshot | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Live URL only | Live URL only | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run, no built-in compare | Yes - re-audit and compare scores | Yes - compares against the baseline |
| Recommendation status tracking | Yes - to-do and done | Yes - in progress / resolved, assignable | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes - recommendations built from report data | Partial - per-URL citation rollup | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | Partial - GSC data available, $125+ | Yes - protect, balanced or expand |
| Branded audit PDF | No - PDF download, unbranded | No - export not shipped | Yes |
| CMS integration & publishing | |||
| WordPress | Log plugin only, no publishing | Export only - plugin is log forwarding | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No - planned | On roadmap |
| Surgical element-level edits to live page | No | No | Yes |
| Preview before applying | No | No - review in editor before export | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | No - schema inside generated content only | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | n/a - never publishes on its own | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - data exposed to outside agents via MCP | Partial - in-app agent over workspace data | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | No workflow builder either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No - multi-turn chat only | Yes - talk to any agent mid-job |
| Background execution | No | Not published | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | Yes - write actions need confirmation | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - daily prompt runs only | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Yes - articles, prompts, reports | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - raw AI responses stored | Partial - cites the data behind each answer | Yes - screenshots and captured proof |
| Searchable job history | No | Partial - saved chat history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - MCP server for outside assistants | Yes | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | Not disclosed | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | Partial - saved chats, context per chat | Yes - semantic search over past chats |
| Live web search | No | Not published | Yes |
| Fetch and read URLs | Partial - audits a URL you enter | Partial - cached cited pages | Yes |
| Semantic search over your own site | No | Partial - sitemap pages and audit data | Yes - on-device index |
| Topic coverage check | Partial - citation and content gap reports | Yes - topic and citation gaps | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | Partial - custom tools on custom plans | Yes - plus 6 presets |
| Image generation | No | Not published | Yes |
| Content generation | |||
| Research-backed briefs | Partial - fix brief from page audit | Yes - reviewable outline step | Yes |
| Live SERP / PAA research | No - fan-out queries only | Partial - competitor and fanout research | Yes - plus related searches and AI search snapshots |
| Full draft generation | No | Yes - 20–200 articles/mo by plan | Yes |
| Brand voice grounding | No | Yes - knowledge base | Yes |
| Brand truth profile | Partial - names, domains, competitors | Partial - brand profile + observed facts | Yes |
| Internal linking placement | No | Partial - suggestions, not inserted | Yes |
| Featured image generation | No | Not published | Yes |
| FAQ generation with schema export | No | Partial - FAQ schema inside articles | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | No | Yes - content list | Yes |
| Export formats | CSV, PDF | Markdown; WordPress, Sanity, Contentful | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | No | Yes - editor + agent | Yes |
| Deploy directly to CMS | No | Partial - export with field mapping | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | No | Yes - sitemap sync | Yes |
| Scheduled full-site crawl | No - single-URL audits, capped 1k–10k/mo | Partial - audits capped at 200–3,000 pages/mo | Yes - weekly or on demand |
| Monitored page management | Partial - crawled pages from logs, not managed | Yes | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | No | Partial - audit history per page | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No - brand profile only | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No - external tools via API | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Partial - diagnostic recipes in docs | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | Partial - content calendar | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | Partial - prioritised opportunity list | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - on/off per report | No | Yes - per project |
| Email digest | Partial - per-report notifications | Not published | Yes |
| Teams & workspaces | |||
| Seats included | Unlimited | Unlimited | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $0 | $0 | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - shared prompt pool | Yes | Yes |
| Per-member usage visibility | Not published | No | Yes |
| Multi-project workspaces | Yes - $189+ | Yes | Yes |
| Projects included | 1 workspace on $29; unlimited above | 1–10; unlimited on top tiers | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | Not published | Partial - keys can be bound to one project | Yes - rotatable |
| SSO / SAML | Enterprise only | Custom plans only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No - logo upload only | No - white-label web reports, $400+ | Yes - visibility report and audit |
| Custom logo, color and link | Partial - logo only | Partial - report branding; full platform white-label unreleased | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - partner status on $189+ | Yes - 4 tiers, from $250/mo | Yes - four tiers |
| Client sub-accounts | Yes - client + pitch workspaces | Yes - client workspaces + pitch projects | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | No - manual query import | Yes - $125+ | Yes - OAuth, credentials stay on device |
| Google Analytics | No - GA4 setup guide only | Yes - GA4, $125+ | Roadmap |
| MCP connector support | Yes - $189+ | Yes - 30+ read tools | Partial - Webflow connects over MCP |
| Public API | Yes - $189+ | Yes - higher tiers, 600 req/min | No - project keys for own plugins only |
| Slack | No - via API only | No - support community only | No |
| Zapier | Partial - via API and MCP | Custom plans only | No |
| Custom connection support | Yes - log webhook + request form | Yes - log ingest + REST | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English) | 1 (English) | 6 |
| Troubleshooting and recovery tools | No | No | Yes |
| In-app help agent | No - help center and human chat | Yes | Yes |
| Done-for-you service available | No - partner agency directory | No - training cohorts + partner agencies | Yes |
| Team | |||
| Founders have SEO backgrounds | Partial. Founded in 2024 by Thomas Peham, a former VP of Marketing at Storyblok, with Josef Trauner and Klaus-M. Schremser, the former CEO and head of growth at user-feedback platform Usersnap. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
OtterlyAI suits teams that want browser-based AI visibility tracking with unlimited seats and an API on plans from $189 per month. Searchable suits agencies that need client sub-accounts, browser access, and API or Google Analytics integrations on higher-tier plans. Both focus on tracking, analysis, and recommendations rather than publishing changes to a CMS.
Hi, Moose fits teams that want to track visibility and act on the findings in one desktop app. It includes a free-forever plan with no card required, five engines that users can run daily at no cost, and no hard prompt limit. Buyers can use Hi, Moose’s monthly AI credits or connect an OpenRouter key and run with no AI cost paid to Hi, Moose. The app also stores data locally, supports local models, and lets users create a full backup file.
For SEO teams that need to move from a visibility issue to a verified fix, Hi, Moose covers more of the workflow. It tracks 10 engines, captures five consumer-facing engine results locally, supports on-demand and multiple daily runs, and captures live Google AI Mode grounding queries. Its audits provide element-level rewrite suggestions, evidence tiers, a second-model QA pass, and baseline comparisons. WordPress, Webflow, and Grav connections let users preview and approve edits before publishing. WordPress users can also use staging, rollback, and patch history.
Hi, Moose also gives agencies and SMBs content and reporting tools that the other two do not list, including branded PDF visibility and audit reports, page-to-podcast conversion, white-label audio players, and a site-wide entity graph. OtterlyAI and Searchable remain sensible choices for browser-first teams or agencies that need client logins and public API access. For buyers who value local control, flexible AI costs, broad engine coverage, and an approved track-to-fix workflow, Hi, Moose presents the stronger alternative.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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