AI visibility tools, head to head
Profound vs AIclicks
Pricing, features and differences, researched August 2026.
Profound and AIclicks both help teams measure and improve brand visibility in AI search results. Buyers often compare them when they need to track mentions, citations, competitors, and traffic across tools such as ChatGPT, Google AI Overviews, Perplexity, and Claude. The main differences come down to platform scope, data sources, supported AI surfaces, and workflow depth. Profound combines AI visibility tracking with consumer prompt data, crawler and referral analytics, and automated content workflows. AIclicks focuses on monitoring 10+ AI surfaces through their live user interfaces, mapping citations and competitors, connecting visibility to traffic, and prioritizing content and outreach work. Pricing, agency needs, reporting requirements, and the level of action each team wants to take from the data can also shape the choice.
At a glance
Profound
Pick it if you are buying for a large team, and check the prompt allowance first, because the entry plan tracks 50.
- Entry price
- $99/mo, billed yearly
- Tracked prompts
- 50 / 100; custom on Enterprise
- Free trial
- 7 days (Growth)
AIclicks
Pick it if you want tracking and CMS publishing cheaply, and accept 30 prompts and 3 of its 11 engines at the entry price.
- Entry price
- $59/mo
- Tracked prompts
- 30 / 150 / 300
- Free trial
- 3 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Profound | AIclicks | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - free one-off AEO Report only | No - 3-day trial, no card | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 - free tools are one-off | 5 |
| Entry paid price | $99/mo, billed yearly | $59/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 2 months free | Yes - up to 29% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + Agent credits | Per prompt + engine count by tier | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Partial - credits meter Agents only | No - prompt, response, article caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - credit admin panel | Not published | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Yes - Agency Mode, 2 tiers | Custom pricing + rev share | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Partner program - referral commissions | Yes | Yes |
| Annual contract required | Yes on both self-serve tiers | No - monthly, cancel anytime | No |
| Free trial length | 7 days (Growth) | 3 days | n/a - free plan, no expiry |
| Paid plans pricing range | $99–$399/mo + custom Enterprise | $59–$499/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV/JSON, Growth and up | In-app export; API on $189+ | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | SOC 2 Type II | Not published | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No - vendor-side daily backups | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 9 total; 1 on Starter, 3 on Growth | 11 offered; you get 3 / 4 / 6 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - browser capture, not API | Claimed, unverified - chat UIs, not APIs | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - all plans | Yes - default on all plans | Yes |
| Claude | Enterprise only | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Gemini | Enterprise only | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Google AI Mode | Enterprise only | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Google AI Overviews | Growth and up | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Grok | Enterprise only | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Bing Copilot | Enterprise only | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| DeepSeek | Enterprise only | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Meta AI | No | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Tracked prompts included | 50 / 100; custom on Enterprise | 30 / 150 / 300 | No hard limit on any plan |
| Samples per prompt configurable | No - response cap set by plan | No - monthly response cap instead | Yes |
| Run cadence options | Daily only | Daily; weekly on $499 | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | No | Not published | Yes |
| Instant one-off check | Free AEO Report, 3 engines | Yes - free website tools | Yes |
| Prompt manager | Yes - edit, add, disable | Yes - list, topics, CSV import | Yes |
| Branded vs non-branded classification | Not published | Not published | Yes |
| Prompt categories and topics | Yes - topics + content clusters | Yes - one topic per prompt | Yes |
| Per-prompt model selection | No - set per config | No - set per project | Yes |
| Brand name variant support | Yes - asset configuration | Not published | Yes - secondary brand terms |
| Brand multi-domain support | Yes - unlimited domains | 1 site on $59; unlimited above | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - GSC is reporting only | No - no GSC connector | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - from Prompt Volumes + brand config | Yes - discovery + citation-driven | Yes |
| Perplexity | Growth and up | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - citation share + authority | Yes - URL and domain level | Yes - domain and page level |
| Sentiment scoring | Yes | Yes - $189+ only | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - "Visibility Score" | Yes - visibility % | Yes |
| Share of Citations | Yes - "Citation Share" | Partial - frequency, brand view | Yes |
| Narrative drift detection | Partial - sentiment + keyword themes | Partial - sentiment themes over time | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | Yes - FactCheck vs ground truth | No | Yes |
| Untracked brand extraction | Yes | Yes - competitor discovery | Yes - with sentiment and average rank |
| Cited source categorization | Partial - domain ranking, not typed | Yes - 14 page types | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes - model leaderboard | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Per configuration, not published | No cap published | 15 |
| Visibility gap analysis | Yes - Opportunities, Growth and up | Yes - topic, source, competitor | Yes |
| ChatGPT fan-out capture | Not published | Yes - logged per run | Yes |
| AI Mode grounding queries capture | No | Yes - same fan-out capture | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Partial - log-based, not robots check | No - free website tool only | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Partial - Aim, Enterprise only | Not published | Yes |
| Data export | Yes - CSV, JSON, API, Looker | Yes - in-app; API on $189+ | Yes - CSV |
| Branded PDF report | No | Not published | Yes |
| Scheduled email reports | Partial - Slack/Teams alerts | Not published | Yes - paid, per-user opt-in |
| Action log with export | Partial - Aim project tracking | Partial - status + notes, no export | Yes - CSV on paid managed plans |
| Historical data retention | All time | Not published; API caps at 90 days | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Yes - via Agents + Aim | Partial - no verify step | Yes |
| Page-level AEO audit | No - no scored page audit | No - free website tool only | Yes |
| Scored categories | 0 | 6 - free website tool only | 9 |
| Retrieval-readiness scoring | No | Partial - free website tool only | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No | No - impact ranking only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - full-page rewrite only | No | Yes - element, character budget, before and after |
| Second-model QA pass | No - human approval step | No - manual editing advised | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a | Live URL, free website tool | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - Aim impact tracking | No - manual re-run | Yes - compares against the baseline |
| Recommendation status tracking | Yes - Aim projects and tasks | Yes - pending / done / dismissed | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC integration | No | Yes - protect, balanced or expand |
| Branded audit PDF | No | No | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - publish via Agents | Yes - publish and update | Yes - official plugin, production and staging |
| Webflow | Yes | Yes - publish and update | Yes - OAuth MCP, pages and collection items |
| Framer | Yes | Yes - triggers site redeploy | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | Log ingestion only, no publishing | Yes - publish and update | On roadmap |
| Surgical element-level edits to live page | No - publishes whole content | No - whole article only | Yes |
| Preview before applying | Yes - approval step | Partial - save as CMS draft | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Not published | Not published | Yes - FAQPage schema |
| Publish approval gate | Yes - human-in-the-loop | Partial - manual click only | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Yes - Aim, Enterprise only | No - form-driven writer | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Agents are node-graph workflows | Yes - generate, edit, publish | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No - credit-metered | No | Yes |
| Multi-agent panel | No - Aim spawns sub-agents | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | Partial - chat with Aim | No - inputs set upfront | Yes - talk to any agent mid-job |
| Background execution | Yes - Aim runs continuously | Not published | Yes - with notify on completion |
| Approval gate before real-world actions | Yes - before publishing | Yes - publish is manual | Yes |
| Long-running deep work jobs | Partial - Aim projects | No | Yes |
| Scheduled agent jobs | Yes - scheduled Agent runs | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - Documents and Sheets | Yes - article drafts | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - cited data in briefs | Partial - full AI answer stored | Yes - screenshots and captured proof |
| Searchable job history | Yes - run history | Not published | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes - Aim, Enterprise only | No - MCP for outside assistants | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not disclosed; 16 in Agent research | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - project context | No | Yes - semantic search over past chats |
| Live web search | Yes - Exa, Firecrawl, Perplexity nodes | No | Yes |
| Fetch and read URLs | Yes - web scrape node | Partial - reads URLs you supply | Yes |
| Semantic search over your own site | Partial - knowledge base, sitemap | No | Yes - on-device index |
| Topic coverage check | Yes - content gap vs sitemap | Partial - topic and source gaps | Yes - covered, partial or not covered |
| File attachments | Partial - Google Drive, knowledge base | Partial - CSV prompt import only | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | Yes - Skills + custom Agents | No | Yes - plus 6 presets |
| Image generation | Not published | Not published | Yes |
| Content generation | |||
| Research-backed briefs | Yes - Aim execution briefs | Partial - ideas from gaps, no brief | Yes |
| Live SERP / PAA research | Partial - DataForSEO, Perplexity nodes | No - fan-out queries only | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes | Yes - 5 / 15 / 30 per mo | Yes |
| Brand voice grounding | Yes - Brand Kit | Partial - free-text instructions | Yes |
| Brand truth profile | Partial - Brand Kit + FactCheck | Partial - domain, services, rivals | Yes |
| Internal linking placement | Not published | Partial - you supply the links | Yes |
| Featured image generation | Not published | Not published | Yes |
| FAQ generation with schema export | Yes - AEO FAQ template | No | Yes - HTML and JSON-LD |
| Key points extraction | Not published | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No - manual editing advised | Yes - paid, toggleable |
| Artifact library | Yes - Documents | Yes - saved articles | Yes |
| Export formats | CSV, JSON; CMS publish | Not published; CMS publish or export | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - Documents editor | Yes - re-publish updates the post | Yes |
| Deploy directly to CMS | Yes - 10 CMS connectors | Yes - 4 platforms | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Partial - sitemap read by Aim | Partial - reads site at setup | Yes |
| Scheduled full-site crawl | No - reads AI bot logs, not your site | No | Yes - weekly or on demand |
| Monitored page management | No | No | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - content decay signals | No | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Partial - Aim surfaces, doesn't fire | Not published | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Yes - Content Refresh template | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | Yes - node-graph builder | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - scheduled Agent runs | No | Yes - daily to monthly |
| Workflow reports | Yes - run logs + Aim reports | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - Aim opportunity feed | No | Yes |
| Native OS notifications | No - web only | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Not published | Not published | Yes - per project |
| Email digest | Partial - Slack/Teams integrations | Not published | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 / custom | Not published - invite by team | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published - upgrade tier | Not published | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - shared credit pool | Yes - prompts split across projects | Yes |
| Per-member usage visibility | Partial - admin usage panel | Not published | Yes |
| Multi-project workspaces | Enterprise / Agency Mode only | Yes - domains within a team | Yes |
| Projects included | 1 workspace; multi on Enterprise | 1 site on $59; unlimited above | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Agency Mode only | Not published | Yes |
| Per-project API keys | No - org-level, Enterprise | Partial - scoped to team + domains | Yes - rotatable |
| SSO / SAML | Enterprise only | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No | Not published | Yes - visibility report and audit |
| Custom logo, color and link | No | Not published | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | Yes - Agency Growth + Enterprise | Yes - custom pricing, no fixed price | Yes - four tiers |
| Client sub-accounts | Yes - client + pitch workspaces | Yes - separate teams or domains | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - plus Adobe Analytics | Yes - GA4 read-only, $189+ | Roadmap |
| MCP connector support | Yes - hosted server + Claude connector | Yes - read-only, $189+ | Partial - Webflow connects over MCP |
| Public API | Enterprise only | Yes - read-only, $189+ | No - project keys for own plugins only |
| Slack | Yes - plus Microsoft Teams | Partial - support channel only | No |
| Zapier | No - 40+ native connectors | No - no webhooks | No |
| Custom connection support | Yes - custom log drain + API nodes | Enterprise only | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English); tracks 30+ | 1 (English) | 6 |
| Troubleshooting and recovery tools | No - status page only | Partial - docs only | Yes |
| In-app help agent | Yes - Aim assistant | Partial - chatbot on docs site | Yes |
| Done-for-you service available | Partner agency directory | Yes - in-house AI SEO agency | Yes |
| Team | |||
| Founders have SEO backgrounds | No. James Cadwallader and Dylan Babbs, a design engineer who previously worked on maps and location services at Uber; neither founder came from a search or marketing background. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Profound suits enterprise teams that need SOC 2 Type II certification, a browser-based platform, enterprise integrations, and client sub-accounts. Its Agent workflows and API options also fit teams with larger budgets and formal procurement needs. AIclicks may suit teams that want a browser-based tool, monthly billing from $59, or direct publishing to Shopify and Framer.
Hi, Moose fits most SMBs, independent SEOs, and agencies that need to track AI visibility and act on it without annual contracts or prompt caps. Its free plan has no card requirement, and every plan includes unlimited local daily visibility runs across five engines. Paid plans start at $39 per month with a bring-your-own OpenRouter key, or $79 per month with AI included. Users can also run local models and avoid AI costs paid to the vendor.
The desktop model creates a clear tradeoff. Hi, Moose does not offer a browser-based app, but it stores data in a local database on the user’s device, supports local backup and restore, and offers on-device AI inference. It also tracks 10 engines, including ChatGPT, Claude, Gemini, Google AI Mode, Google AI Overviews, Grok, Bing Copilot, DeepSeek, Meta AI, and Perplexity. Users can choose models per prompt, set schedules from multiple daily runs to monthly checks, and run an on-demand check when needed.
Hi, Moose also covers the work after tracking. It provides a nine-category page-level AEO audit, evidence tiers for recommendations, element-level rewrite suggestions, baseline comparisons, and WordPress staging, rollback, patch history, and approval gates. It adds tools that neither competitor lists, including site-wide entity graphs, scheduled site crawls, content-to-audio publishing, and white-label PDF and audio options for agencies.
For buyers who want a local-first AEO tool with broad tracking, clear usage controls, and a track-to-fix-to-verify workflow, Hi, Moose offers the widest set of capabilities at its entry price.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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