AI visibility tools, head to head
Profound vs RankPrompt
Pricing, features and differences, researched August 2026.
Profound and RankPrompt both help SEO teams track how AI search tools mention, recommend, and cite their brands. Teams often compare them when they need one platform for AI visibility monitoring, competitor research, and the work that follows from those findings. Profound focuses on enterprise answer engine optimization. It combines visibility and citation data with consumer prompt data, crawler and referral analytics, and automated content workflows. RankPrompt also tracks prompt-level visibility across major AI tools, then adds competitor analysis, content tools, citation and outreach features, SEO audits, and reporting. The main differences fall under platform focus, data sources, supported AI search tools, workflow automation, content and outreach tools, reporting, and fit for enterprise teams versus brands, SEO teams, and agencies with broader SEO needs.
At a glance
Profound
Pick it if you are buying for a large team, and check the prompt allowance first, because the entry plan tracks 50.
- Entry price
- $99/mo, billed yearly
- Tracked prompts
- 50 / 100; custom on Enterprise
- Free trial
- 7 days (Growth)
RankPrompt
Pick it if you want an in-app agent at a low price, though it covers 6 engines and meters everything as credits.
- Entry price
- $49/mo
- Tracked prompts
- 150–2,000 credits/mo
- Free trial
- 7 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Profound | RankPrompt | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - free one-off AEO Report only | No - 7-day trial, card required | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 - free web tools are one-off | 5 |
| Entry paid price | $99/mo, billed yearly | $49/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 2 months free | Yes - 20% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + Agent credits | Monthly credits, 4 tiers | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | Yes - OpenAI key, agent only | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No - tracking still spends credits | Yes |
| Usage metered in one transparent unit | Partial - credits meter Agents only | Partial - credits plus separate $ agent budget | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - credit admin panel | Yes - credit and agent-spend meters | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Yes - Agency Mode, 2 tiers | Yes - $149 and $299 tiers | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Partner program - referral commissions | Yes - 30% lifetime recurring | Yes |
| Annual contract required | Yes on both self-serve tiers | No | No |
| Free trial length | 7 days (Growth) | 7 days | n/a - free plan, no expiry |
| Paid plans pricing range | $99–$399/mo + custom Enterprise | $49–$299/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV/JSON, Growth and up | Partial - exports while subscribed | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | SOC 2 Type II | Not published | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No - vendor-side daily backups | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 9 total; 1 on Starter, 3 on Growth | 6 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - browser capture, not API | Not published - API models named in brand audit | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - all plans | Yes | Yes |
| Claude | Enterprise only | Yes | Yes |
| Gemini | Enterprise only | Yes - +1 credit per prompt | Yes |
| Google AI Mode | Enterprise only | Yes | Yes |
| Google AI Overviews | Growth and up | Yes - counted with AI Mode | Yes |
| Grok | Enterprise only | Yes - +1 credit per prompt | Yes |
| Bing Copilot | Enterprise only | No | Yes |
| DeepSeek | Enterprise only | No | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 50 / 100; custom on Enterprise | 150–2,000 credits/mo | No hard limit on any plan |
| Samples per prompt configurable | No - response cap set by plan | Not published | Yes |
| Run cadence options | Daily only | Daily, weekly, monthly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | No | Yes | Yes |
| Instant one-off check | Free AEO Report, 3 engines | Yes - free web tools | Yes |
| Prompt manager | Yes - edit, add, disable | Yes | Yes |
| Branded vs non-branded classification | Not published | Not published | Yes |
| Prompt categories and topics | Yes - topics + content clusters | Partial - grouped by report and location | Yes |
| Per-prompt model selection | No - set per config | No - set per report | Yes |
| Brand name variant support | Yes - asset configuration | Partial - alias detection, no variant config | Yes - secondary brand terms |
| Brand multi-domain support | Yes - unlimited domains | Not published | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - GSC is reporting only | Yes - from GSC and GA4 data | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - from Prompt Volumes + brand config | Yes | Yes |
| Perplexity | Growth and up | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - citation share + authority | Yes | Yes - domain and page level |
| Sentiment scoring | Yes | Yes | Yes |
| Average position / rank | Yes | Yes - per prompt, per engine | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - "Visibility Score" | Yes - mention counts vs competitors | Yes |
| Share of Citations | Yes - "Citation Share" | Yes | Yes |
| Narrative drift detection | Partial - sentiment + keyword themes | Partial - perception scores over time | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | Yes - FactCheck vs ground truth | Yes - answers checked against your brand facts | Yes |
| Untracked brand extraction | Yes | Yes - detected brands auto-categorized | Yes - with sentiment and average rank |
| Cited source categorization | Partial - domain ranking, not typed | Yes - competitor, publisher, alias, platform | Yes - 8 source types |
| Topic-level breakdown | Yes | Partial - per prompt, not per topic | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Per configuration, not published | Not published | 15 |
| Visibility gap analysis | Yes - Opportunities, Growth and up | Yes | Yes |
| ChatGPT fan-out capture | Not published | Not published | Yes |
| AI Mode grounding queries capture | No | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Partial - log-based, not robots check | Yes - robots.txt and AI bot access | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes - drag-and-drop widgets | Yes |
| AI-written narrative summary | Partial - Aim, Enterprise only | Yes | Yes |
| Data export | Yes - CSV, JSON, API, Looker | Yes - PDF, CSV, PPTX | Yes - CSV |
| Branded PDF report | No | Yes - $149+ | Yes |
| Scheduled email reports | Partial - Slack/Teams alerts | Yes | Yes - paid, per-user opt-in |
| Action log with export | Partial - Aim project tracking | Partial - task board; agent audit trail | Yes - CSV on paid managed plans |
| Historical data retention | All time | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Yes - via Agents + Aim | Partial - deploy is WordPress or hosted blog only | Yes |
| Page-level AEO audit | No - no scored page audit | Yes | Yes |
| Scored categories | 0 | 5 | 9 |
| Retrieval-readiness scoring | No | Partial - AI-readiness score in page audit | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No | No - impact and effort labels | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - full-page rewrite only | Partial - inline rewrites in own drafts | Yes - element, character budget, before and after |
| Second-model QA pass | No - human approval step | Not published | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a | Live URL, robots.txt, sitemap | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - Aim impact tracking | Yes - run history with comparisons | Yes - compares against the baseline |
| Recommendation status tracking | Yes - Aim projects and tasks | Yes - task board with statuses | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Partial - sets content topics, not page order | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC integration | Partial - GSC feeds prompts, not page priority | Yes - protect, balanced or expand |
| Branded audit PDF | No | Yes - $149+ | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - publish via Agents | Yes - one-click publish | Yes - official plugin, production and staging |
| Webflow | Yes | No - listed as coming soon | Yes - OAuth MCP, pages and collection items |
| Framer | Yes | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | Log ingestion only, no publishing | No | On roadmap |
| Surgical element-level edits to live page | No - publishes whole content | No - publishes whole articles | Yes |
| Preview before applying | Yes - approval step | Partial - editor preview before publish | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No - draft versions only | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Not published | Yes - with published article | Yes - FAQPage schema |
| Publish approval gate | Yes - human-in-the-loop | Yes - $299 | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Yes - Aim, Enterprise only | Yes - 50+ tools, chains steps | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Agents are node-graph workflows | No - agent picks its own path | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No - credit-metered | No - BYOK bills your OpenAI account | Yes |
| Multi-agent panel | No - Aim spawns sub-agents | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | Partial - confirmation stops before writes | Yes |
| Steer agent while running | Partial - chat with Aim | Not published | Yes - talk to any agent mid-job |
| Background execution | Yes - Aim runs continuously | Not published | Yes - with notify on completion |
| Approval gate before real-world actions | Yes - before publishing | Yes | Yes |
| Long-running deep work jobs | Partial - Aim projects | Not published | Yes |
| Scheduled agent jobs | Yes - scheduled Agent runs | Partial - agent sets report schedules | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - Documents and Sheets | Yes - articles, reports, tasks | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - cited data in briefs | Partial - tool-run audit trail | Yes - screenshots and captured proof |
| Searchable job history | Yes - run history | Partial - audit trail; search not published | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes - Aim, Enterprise only | Yes | Yes |
| Model picker per conversation | No | Partial - model choice only with own key | Yes |
| LLM models available | Not disclosed; 16 in Agent research | Not published - OpenAI only | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - project context | Yes - account or per brand | Yes - semantic search over past chats |
| Live web search | Yes - Exa, Firecrawl, Perplexity nodes | Yes | Yes |
| Fetch and read URLs | Yes - web scrape node | Partial - audits a URL you enter | Yes |
| Semantic search over your own site | Partial - knowledge base, sitemap | No | Yes - on-device index |
| Topic coverage check | Yes - content gap vs sitemap | Yes - knowledge and prompt gaps | Yes - covered, partial or not covered |
| File attachments | Partial - Google Drive, knowledge base | Not published | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | Yes - Skills + custom Agents | No | Yes - plus 6 presets |
| Image generation | Not published | Yes - article images | Yes |
| Content generation | |||
| Research-backed briefs | Yes - Aim execution briefs | Yes - live web research before drafting | Yes |
| Live SERP / PAA research | Partial - DataForSEO, Perplexity nodes | Partial - top-ranking pages, no PAA | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes | Yes - 1,500–3,000 words | Yes |
| Brand voice grounding | Yes - Brand Kit | Partial - tone stored as agent memory | Yes |
| Brand truth profile | Partial - Brand Kit + FactCheck | Yes - configured brand facts | Yes |
| Internal linking placement | Not published | Yes | Yes |
| Featured image generation | Not published | Yes | Yes |
| FAQ generation with schema export | Yes - AEO FAQ template | Yes | Yes - HTML and JSON-LD |
| Key points extraction | Not published | Not published | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes - Documents | Yes - content list and calendar | Yes |
| Export formats | CSV, JSON; CMS publish | PDF, CSV, PPTX | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - Documents editor | Yes - inline edits with undo | Yes |
| Deploy directly to CMS | Yes - 10 CMS connectors | Yes - WordPress or hosted blog | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Partial - sitemap read by Aim | Partial - sitemap and robots checks only | Yes |
| Scheduled full-site crawl | No - reads AI bot logs, not your site | No - page-by-page audits | Yes - weekly or on demand |
| Monitored page management | No | Partial - own published articles only | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - content decay signals | Partial - refresh reminders on own articles | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Partial - Aim surfaces, doesn't fire | Partial - alerts on shifts, no actions | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Yes - Content Refresh template | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | Yes - node-graph builder | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - scheduled Agent runs | Yes - schedule-to-publish | Yes - daily to monthly |
| Workflow reports | Yes - run logs + Aim reports | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - Aim opportunity feed | Partial - cross-brand reviews inbox, $299 | Yes |
| Native OS notifications | No - web only | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Not published | Partial - priorities, no custom thresholds | Yes - per project |
| Email digest | Partial - Slack/Teams integrations | Yes - scheduled report emails | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 / custom | 0 on $49; 2 / 10 / 25 above | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published - upgrade tier | Not published | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - shared credit pool | Yes - account credit pool | Yes |
| Per-member usage visibility | Partial - admin usage panel | Not published | Yes |
| Multi-project workspaces | Enterprise / Agency Mode only | Yes - separate brands | Yes |
| Projects included | 1 workspace; multi on Enterprise | 10–1,000 brands by tier | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Agency Mode only | Not published | Yes |
| Per-project API keys | No - org-level, Enterprise | Yes - scoped per-brand keys | Yes - rotatable |
| SSO / SAML | Enterprise only | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No | Yes - $149+ | Yes - visibility report and audit |
| Custom logo, color and link | No | Yes - logo, colors, sender, footer | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | Yes - Agency Growth + Enterprise | Yes - $149 and $299 | Yes - four tiers |
| Client sub-accounts | Yes - client + pitch workspaces | Yes - magic-link portal, $299 | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - plus Adobe Analytics | Yes - GA4 | Roadmap |
| MCP connector support | Yes - hosted server + Claude connector | Yes - hosted server, OAuth | Partial - Webflow connects over MCP |
| Public API | Enterprise only | Yes - all paid plans | No - project keys for own plugins only |
| Slack | Yes - plus Microsoft Teams | No | No |
| Zapier | No - 40+ native connectors | No - via API and webhooks | No |
| Custom connection support | Yes - custom log drain + API nodes | Partial - webhooks plus request by email | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English); tracks 30+ | 1 (English); 50+ prompt languages | 6 |
| Troubleshooting and recovery tools | No - status page only | No | Yes |
| In-app help agent | Yes - Aim assistant | Yes - agent dock | Yes |
| Done-for-you service available | Partner agency directory | Yes - managed service, book a call | Yes |
| Team | |||
| Founders have SEO backgrounds | No. James Cadwallader and Dylan Babbs, a design engineer who previously worked on maps and location services at Uber; neither founder came from a search or marketing background. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Profound suits larger organizations that need SOC 2 Type II certification, enterprise API access, Slack or Teams connections, and cloud-based workflows. RankPrompt suits agencies that need client logins, a public API on paid plans, or GA4 reporting in a browser-based app.
Hi, Moose fits SMBs and agencies that want broader day-to-day AEO work without an annual contract or a required card trial. Its free plan has no expiry, and every plan includes unlimited local daily visibility runs across five engines. Paid plans start at $39 per month with BYOK, or $79 per month with AI included. Teams can also run local models with no AI cost to Hi, Moose.
The desktop approach gives Hi, Moose a clear data ownership advantage. It stores data in a local database, supports local backup and restore, and lets users export CSV, PDF, DOCX, and a full backup file. It also tracks 10 engines, including ChatGPT, Claude, Gemini, Grok, Bing Copilot, DeepSeek, Meta AI, Google AI Mode, and AI Overviews.
Hi, Moose also covers the work after tracking. It audits pages across nine scored categories, labels recommendations by evidence tier, suggests element-level edits, and compares verification runs against a baseline. Its WordPress plugin supports staging, approval gates, rollback, patch history, and element-level changes. That gives teams a track, fix, verify, and deploy process without handing publishing control to an agent.
For teams that need enterprise compliance, a browser-only platform, or client sub-accounts, Profound or RankPrompt may fit better. For buyers who value free ongoing tracking, local control, flexible AI costs, and a practical path from visibility data to approved site changes, Hi, Moose offers the more complete option.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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