AI visibility tools, head to head
Profound vs Scrunch
Pricing, features and differences, researched August 2026.
Profound and Scrunch both help brands track how AI search tools describe, cite, and recommend them. Teams often compare them when they need one platform for AI visibility across tools such as ChatGPT, Google AI Overviews, Perplexity, and Claude. The main differences fall under data sources, optimization workflows, analytics, and site delivery. Profound combines AI visibility and citation tracking with consumer prompt data, crawler and referral analytics, and automated content workflows. Scrunch tracks similar visibility, citation, competitor, and referral signals, while its Agent Experience Platform serves AI agents an optimized site version without changing the human-facing site. The choice often comes down to how a team plans to act on AI search data. Brands that want content workflows and prompt data in the same platform may look closely at Profound. Teams that want to manage the experience AI agents receive from their site may focus on Scrunch.
At a glance
Profound
Pick it if you are buying for a large team, and check the prompt allowance first, because the entry plan tracks 50.
- Entry price
- $99/mo, billed yearly
- Tracked prompts
- 50 / 100; custom on Enterprise
- Free trial
- 7 days (Growth)
Scrunch
Pick it if you want chunk-by-chunk rewrite suggestions on your pages, and treat its edge-served bot copy as an experiment rather than a settled tactic.
- Entry price
- $250/mo annual; $300 monthly
- Tracked prompts
- 350 / 700 custom; +1,000 / 2,500 preset
- Free trial
- 7 days, no card
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Profound | Scrunch | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - free one-off AEO Report only | No - 7-day trial | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | $99/mo, billed yearly | $250/mo annual; $300 monthly | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 2 months free | Yes - 17% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + Agent credits | Per prompt + per seat | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Partial - credits meter Agents only | No - prompts, personas, audits, seats | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - credit admin panel | Not published - CS contacts you at limits | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Yes - Agency Mode, 2 tiers | Yes - Agency Partner Program | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Partner program - referral commissions | Yes - up to 20% referral | Yes |
| Annual contract required | Yes on both self-serve tiers | No - monthly at higher rate | No |
| Free trial length | 7 days (Growth) | 7 days, no card | n/a - free plan, no expiry |
| Paid plans pricing range | $99–$399/mo + custom Enterprise | $250–$500/mo + custom Enterprise | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV/JSON, Growth and up | CSV, XLSX, API while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | SOC 2 Type II | SOC 2 Type II | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No - vendor-side daily backups | No - vendor-side only | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 9 total; 1 on Starter, 3 on Growth | 9 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - browser capture, not API | Mixed - browser automation + platform APIs | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - all plans | Yes | Yes |
| Claude | Enterprise only | Yes | Yes |
| Gemini | Enterprise only | Yes | Yes |
| Google AI Mode | Enterprise only | Yes | Yes |
| Google AI Overviews | Growth and up | Yes | Yes |
| Grok | Enterprise only | Yes - newest addition | Yes |
| Bing Copilot | Enterprise only | Yes | Yes |
| DeepSeek | Enterprise only | No | Yes |
| Meta AI | No | Yes | Yes |
| Tracked prompts included | 50 / 100; custom on Enterprise | 350 / 700 custom; +1,000 / 2,500 preset | No hard limit on any plan |
| Samples per prompt configurable | No - response cap set by plan | Not published | Yes |
| Run cadence options | Daily only | Not published - reported ~3 days | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | No | Not published - reported available | Yes |
| Instant one-off check | Free AEO Report, 3 engines | No - free prompt generator only | Yes |
| Prompt manager | Yes - edit, add, disable | Yes - variants, tags, templates | Yes |
| Branded vs non-branded classification | Not published | Yes | Yes |
| Prompt categories and topics | Yes - topics + content clusters | Yes - topics, personas, funnel stage | Yes |
| Per-prompt model selection | No - set per config | Yes - variants per platform | Yes |
| Brand name variant support | Yes - asset configuration | Yes - sub-brands tracked separately | Yes - secondary brand terms |
| Brand multi-domain support | Yes - unlimited domains | Partial - one primary domain per brand | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - GSC is reporting only | No - via MCP + external GSC tool | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - from Prompt Volumes + brand config | Yes | Yes |
| Perplexity | Growth and up | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - citation share + authority | Yes | Yes - domain and page level |
| Sentiment scoring | Yes | Yes - positive, mixed, negative | Yes |
| Average position / rank | Yes | Yes - top, middle, bottom | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - "Visibility Score" | Yes | Yes |
| Share of Citations | Yes - "Citation Share" | Yes | Yes |
| Narrative drift detection | Partial - sentiment + keyword themes | Partial - sentiment over time | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | Yes - FactCheck vs ground truth | No | Yes |
| Untracked brand extraction | Yes | Partial - new-entity signals | Yes - with sentiment and average rank |
| Cited source categorization | Partial - domain ranking, not typed | Yes - brand, competitor, third-party | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Per configuration, not published | Not published | 15 |
| Visibility gap analysis | Yes - Opportunities, Growth and up | Yes - gaps and white space | Yes |
| ChatGPT fan-out capture | Not published | Not published | Yes |
| AI Mode grounding queries capture | No | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Partial - log-based, not robots check | Yes - robots checks + bot logs | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes - plus custom dashboards | Yes |
| AI-written narrative summary | Partial - Aim, Enterprise only | Yes - per detected change | Yes |
| Data export | Yes - CSV, JSON, API, Looker | Yes - CSV, XLSX, PDF, API | Yes - CSV |
| Branded PDF report | No | No - unbranded snapshot | Yes |
| Scheduled email reports | Partial - Slack/Teams alerts | Partial - alert digest, not a report | Yes - paid, per-user opt-in |
| Action log with export | Partial - Aim project tracking | Partial - alert reactions via API | Yes - CSV on paid managed plans |
| Historical data retention | All time | 90 days published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Yes - via Agents + Aim | Partial - deploys to bot copy, not live site | Yes |
| Page-level AEO audit | No - no scored page audit | Yes | Yes |
| Scored categories | 0 | Not published - robots, rendering, schema, content | 9 |
| Retrieval-readiness scoring | No | Yes - retrievability + citability | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No | Partial - impact rank + confidence tiers | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - full-page rewrite only | Yes - chunk by chunk | Yes - element, character budget, before and after |
| Second-model QA pass | No - human approval step | Not published | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | Yes - bot view + visitor image | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a | Live fetch + visibility + competitor data | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - Aim impact tracking | Partial - re-audit, no paired check | Yes - compares against the baseline |
| Recommendation status tracking | Yes - Aim projects and tasks | Yes - approve, deploy, dismiss | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC integration | No | Yes - protect, balanced or expand |
| Branded audit PDF | No | No - unbranded PDF | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - publish via Agents | Bot-log integration only, no publishing | Yes - official plugin, production and staging |
| Webflow | Yes | No | Yes - OAuth MCP, pages and collection items |
| Framer | Yes | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | Log ingestion only, no publishing | No | On roadmap |
| Surgical element-level edits to live page | No - publishes whole content | No - edits bot-only copy | Yes |
| Preview before applying | Yes - approval step | Yes - side-by-side diff | Yes |
| Staging environment support | No | Yes - stage without publishing | Yes - WordPress, with promote to production |
| One-click rollback | No | Not published - versions retained | Yes - WordPress |
| Patch history per site | No | Yes - version history per site | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Not published | Partial - into bot copy only | Yes - FAQPage schema |
| Publish approval gate | Yes - human-in-the-loop | Yes - or set to auto-approve | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Yes - Aim, Enterprise only | Partial - diagnosis and charts only | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Agents are node-graph workflows | Yes - audit, optimize, deploy pipeline | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No - credit-metered | No | Yes |
| Multi-agent panel | No - Aim spawns sub-agents | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | Partial - chat with Aim | No | Yes - talk to any agent mid-job |
| Background execution | Yes - Aim runs continuously | Yes - nightly sweeps, autopilot fixes | Yes - with notify on completion |
| Approval gate before real-world actions | Yes - before publishing | Yes - bulk or per item | Yes |
| Long-running deep work jobs | Partial - Aim projects | Partial - batch page pipelines | Yes |
| Scheduled agent jobs | Yes - scheduled Agent runs | Partial - vendor cadence, not user-set | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - Documents and Sheets | Yes - saved dashboards | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - cited data in briefs | Yes - raw responses + audit previews | Yes - screenshots and captured proof |
| Searchable job history | Yes - run history | Partial - audit and deploy history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes - Aim, Enterprise only | Yes - in-app assistant + MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not disclosed; 16 in Agent research | Not published | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - project context | Not published | Yes - semantic search over past chats |
| Live web search | Yes - Exa, Firecrawl, Perplexity nodes | No | Yes |
| Fetch and read URLs | Yes - web scrape node | Partial - audit fetches only | Yes |
| Semantic search over your own site | Partial - knowledge base, sitemap | No - sitemap index, not semantic | Yes - on-device index |
| Topic coverage check | Yes - content gap vs sitemap | Yes | Yes - covered, partial or not covered |
| File attachments | Partial - Google Drive, knowledge base | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No - audit renders automatically | Yes - screen or window, with crop |
| Custom specialists with own tool access | Yes - Skills + custom Agents | No | Yes - plus 6 presets |
| Image generation | Not published | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes - Aim execution briefs | Partial - page recommendations, not briefs | Yes |
| Live SERP / PAA research | Partial - DataForSEO, Perplexity nodes | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes | No - rewrites existing pages only | Yes |
| Brand voice grounding | Yes - Brand Kit | Partial - custom instructions per page | Yes |
| Brand truth profile | Partial - Brand Kit + FactCheck | Yes - internal sources of truth | Yes |
| Internal linking placement | Not published | Not published | Yes |
| Featured image generation | Not published | No | Yes |
| FAQ generation with schema export | Yes - AEO FAQ template | Partial - FAQ blocks in bot copy | Yes - HTML and JSON-LD |
| Key points extraction | Not published | Yes - structured summaries | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes - Documents | No | Yes |
| Export formats | CSV, JSON; CMS publish | Markdown, PDF, CSV, XLSX | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - Documents editor | Yes - interactive editor | Yes |
| Deploy directly to CMS | Yes - 10 CMS connectors | No - announced, not shipped | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Partial - sitemap read by Aim | Yes - sitemap crawl | Yes |
| Scheduled full-site crawl | No - reads AI bot logs, not your site | Yes - always-on, page cap by plan | Yes - weekly or on demand |
| Monitored page management | No | Yes - priority flags per page | Yes |
| Batched change digests | No | Partial - alert digest, not page diffs | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - content decay signals | Partial - last-indexed timestamp | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Partial - Aim surfaces, doesn't fire | Partial - detects and notifies, no actions | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Yes - Content Refresh template | Yes - prioritized page action plan | Yes - detect, locate, audit, stage a fix |
| Conditional branching | Yes - node-graph builder | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - scheduled Agent runs | Yes - weekly auto-approved fixes | Yes - daily to monthly |
| Workflow reports | Yes - run logs + Aim reports | Partial - pipeline status + webhooks | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - Aim opportunity feed | Yes - alert feed with reactions | Yes |
| Native OS notifications | No - web only | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Not published | Partial - frequency set, tiers automatic | Yes - per project |
| Email digest | Partial - Slack/Teams integrations | Yes - real-time, daily or weekly | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 / custom | 3 / 5 / custom | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published - upgrade tier | $25/mo, max 5 extra on entry | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - shared credit pool | Yes | Yes |
| Per-member usage visibility | Partial - admin usage panel | Not published | Yes |
| Multi-project workspaces | Enterprise / Agency Mode only | Agency and Enterprise only | Yes |
| Projects included | 1 workspace; multi on Enterprise | 1 brand; multi on Agency/Enterprise | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Agency Mode only | Partial - archive via API | Yes |
| Per-project API keys | No - org-level, Enterprise | No - org-level, brand-scoped | Yes - rotatable |
| SSO / SAML | Enterprise only | Enterprise; Google SSO all plans | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No | No | Yes - visibility report and audit |
| Custom logo, color and link | No | Not published | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | Yes - Agency Growth + Enterprise | Yes - from $500/mo | Yes - four tiers |
| Client sub-accounts | Yes - client + pitch workspaces | Yes - guest role per brand | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - plus Adobe Analytics | Yes - GA4; Adobe via push API | Roadmap |
| MCP connector support | Yes - hosted server + Claude connector | Yes - hosted server, 33 tools | Partial - Webflow connects over MCP |
| Public API | Enterprise only | Enterprise only | No - project keys for own plugins only |
| Slack | Yes - plus Microsoft Teams | No - Enterprise support channel only | No |
| Zapier | No - 40+ native connectors | No | No |
| Custom connection support | Yes - custom log drain + API nodes | Yes - webhooks + custom log ingestion | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English); tracks 30+ | 1 (English); tracks any language | 6 |
| Troubleshooting and recovery tools | No - status page only | No - status page only | Yes |
| In-app help agent | Yes - Aim assistant | Yes - assistant reads help docs | Yes |
| Done-for-you service available | Partner agency directory | Partial - CS and partner agencies | Yes |
| Team | |||
| Founders have SEO backgrounds | No. James Cadwallader and Dylan Babbs, a design engineer who previously worked on maps and location services at Uber; neither founder came from a search or marketing background. | No. Founders Chris Andrew and Robert MacCloy were previously CPO and CTO at Hearsay Systems, a financial-services social compliance platform. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Profound and Scrunch suit enterprise teams that need cloud access, SOC 2 Type II certification, or enterprise APIs. Profound also offers broad CMS connectors and advanced agent workflows. Scrunch may fit teams that want a browser-based platform, GA4 integration, or client sub-accounts.
Hi, Moose fits small and mid-sized businesses, independent SEOs, and agencies that want broader day-to-day capability at a lower starting cost. Its free plan has no card requirement, and its $39/month BYOK plan lets users control AI spend through OpenRouter. Every plan includes unlimited local daily visibility runs across five engines, while Hi, Moose tracks 10 engines overall with no hard prompt limit.
The desktop approach also gives teams more control over their data. Hi, Moose stores data locally, supports full backup and restore, offers three local model sizes, and can run some AI work with no vendor AI cost. It also pairs tracking with page audits, evidence-tiered recommendations, baseline verification, element-level edits, and approval-gated publishing for WordPress, Webflow, and Grav.
For agencies, Hi, Moose adds white-label visibility and audit PDFs, branded audio players, unlimited seats on paid managed plans, and agency tiers starting at $149/month for BYOK. Its founder brings 15+ years of SEO and software engineering experience, which shows in features such as Google Search Console prompt suggestions, AI Mode grounding-query capture, retrieval checks, and live-page fixes.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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