AI visibility tools, head to head
Profound vs Searchable
Pricing, features and differences, researched August 2026.
Profound and Searchable both help teams measure and improve brand visibility in AI search, so they often appear on the same shortlist. Each platform tracks prompts, citations, competitors, and brand mentions across tools such as ChatGPT, Perplexity, Claude, and Google AI Overviews. The choice usually comes down to the data a team needs and how it plans to act on it. Profound combines AI visibility data with consumer prompt data, crawler and referral analytics, and automated content workflows. Searchable combines prompt and citation tracking with sentiment analysis, AI-ready technical audits, and content recommendations. The main differences fall under AI platform coverage, prompt and citation data, analytics, technical SEO checks, content workflows, and fit for enterprise brands, agencies, and smaller marketing teams.
At a glance
Profound
Pick it if you are buying for a large team, and check the prompt allowance first, because the entry plan tracks 50.
- Entry price
- $99/mo, billed yearly
- Tracked prompts
- 50 / 100; custom on Enterprise
- Free trial
- 7 days (Growth)
Searchable
Pick it if you need high article volume with agency tiers, though the published plans cover 3 of its 9 engines.
- Entry price
- $125/mo
- Tracked prompts
- 100–1,250
- Free trial
- 14 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Profound | Searchable | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - free one-off AEO Report only | No - 14-day trial only | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | $99/mo, billed yearly | $125/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 2 months free | Yes - 20% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + Agent credits | Per prompt + article/audit caps | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Partial - credits meter Agents only | No - separate prompt, answer, article, audit caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - credit admin panel | Partial - plan limits on billing page | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Yes - Agency Mode, 2 tiers | Yes - 4 tiers | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Partner program - referral commissions | Yes - recurring commission, agency partners | Yes |
| Annual contract required | Yes on both self-serve tiers | No | No |
| Free trial length | 7 days (Growth) | 14 days | n/a - free plan, no expiry |
| Paid plans pricing range | $99–$399/mo + custom Enterprise | $125–$999+/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV/JSON, Growth and up | CSV + API anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | SOC 2 Type II | Not published | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No - vendor-side daily backups | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 9 total; 1 on Starter, 3 on Growth | 9 listed; 3 on published plans | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - browser capture, not API | Not published | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - all plans | Yes | Yes |
| Claude | Enterprise only | Enterprise / custom | Yes |
| Gemini | Enterprise only | Enterprise / custom | Yes |
| Google AI Mode | Enterprise only | Enterprise / custom | Yes |
| Google AI Overviews | Growth and up | Yes | Yes |
| Grok | Enterprise only | Enterprise / custom | Yes |
| Bing Copilot | Enterprise only | Enterprise / custom | Yes |
| DeepSeek | Enterprise only | Enterprise / custom | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 50 / 100; custom on Enterprise | 100–1,250 | No hard limit on any plan |
| Samples per prompt configurable | No - response cap set by plan | No - monthly answer cap by plan | Yes |
| Run cadence options | Daily only | Daily; weekly on custom | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | No | Yes - save and run | Yes |
| Instant one-off check | Free AEO Report, 3 engines | No | Yes |
| Prompt manager | Yes - edit, add, disable | Yes - CSV import, 1,000 per upload | Yes |
| Branded vs non-branded classification | Not published | Yes | Yes |
| Prompt categories and topics | Yes - topics + content clusters | Yes - topics + tags | Yes |
| Per-prompt model selection | No - set per config | No - set per project | Yes |
| Brand name variant support | Yes - asset configuration | Yes | Yes - secondary brand terms |
| Brand multi-domain support | Yes - unlimited domains | Yes - unlimited domains | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - GSC is reporting only | Not published | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - from Prompt Volumes + brand config | Partial - AI-suggested review queue | Yes |
| Perplexity | Growth and up | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - citation share + authority | Yes - inline citations and sources split | Yes - domain and page level |
| Sentiment scoring | Yes | Yes - 0–100 + trend | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - "Visibility Score" | Yes | Yes |
| Share of Citations | Yes - "Citation Share" | Yes - citation share by domain | Yes |
| Narrative drift detection | Partial - sentiment + keyword themes | Partial - sentiment trend + observed brand facts | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | Yes - FactCheck vs ground truth | Partial - brand facts marked pass/fail | Yes |
| Untracked brand extraction | Yes | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Partial - domain ranking, not typed | Yes - source types + 11 content types | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes - plus topic × engine heatmap | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes - plus view-as-competitor mode | Yes - or promote any brand seen in results |
| Competitors included | Per configuration, not published | Not published | 15 |
| Visibility gap analysis | Yes - Opportunities, Growth and up | Yes - source and topic gaps | Yes |
| ChatGPT fan-out capture | Not published | Yes | Yes |
| AI Mode grounding queries capture | No | Partial - fanout per model, engine not named | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Partial - log-based, not robots check | Yes - plus crawler log analytics | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Partial - Aim, Enterprise only | Partial - agent answers on request | Yes |
| Data export | Yes - CSV, JSON, API, Looker | Yes - CSV, API, Looker Studio | Yes - CSV |
| Branded PDF report | No | No - shareable web report; PDF not shipped | Yes |
| Scheduled email reports | Partial - Slack/Teams alerts | Not published | Yes - paid, per-user opt-in |
| Action log with export | Partial - Aim project tracking | Partial - task list, export to Linear | Yes - CSV on paid managed plans |
| Historical data retention | All time | 3–12 months; unlimited on top tiers | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Yes - via Agents + Aim | Partial - fixes are tasks, not deployed edits | Yes |
| Page-level AEO audit | No - no scored page audit | Yes | Yes |
| Scored categories | 0 | 3 scores, 15 weighted factors | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No | No - impact and severity only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - full-page rewrite only | No - issue list with code examples | Yes - element, character budget, before and after |
| Second-model QA pass | No - human approval step | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a | Live URL only | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - Aim impact tracking | Yes - re-audit and compare scores | Yes - compares against the baseline |
| Recommendation status tracking | Yes - Aim projects and tasks | Yes - in progress / resolved, assignable | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Partial - per-URL citation rollup | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC integration | Partial - GSC data available, $125+ | Yes - protect, balanced or expand |
| Branded audit PDF | No | No - export not shipped | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - publish via Agents | Export only - plugin is log forwarding | Yes - official plugin, production and staging |
| Webflow | Yes | No | Yes - OAuth MCP, pages and collection items |
| Framer | Yes | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | Log ingestion only, no publishing | No - planned | On roadmap |
| Surgical element-level edits to live page | No - publishes whole content | No | Yes |
| Preview before applying | Yes - approval step | No - review in editor before export | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Not published | No - schema inside generated content only | Yes - FAQPage schema |
| Publish approval gate | Yes - human-in-the-loop | n/a - never publishes on its own | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Yes - Aim, Enterprise only | Partial - in-app agent over workspace data | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Agents are node-graph workflows | No workflow builder either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No - credit-metered | No | Yes |
| Multi-agent panel | No - Aim spawns sub-agents | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | Partial - chat with Aim | No - multi-turn chat only | Yes - talk to any agent mid-job |
| Background execution | Yes - Aim runs continuously | Not published | Yes - with notify on completion |
| Approval gate before real-world actions | Yes - before publishing | Yes - write actions need confirmation | Yes |
| Long-running deep work jobs | Partial - Aim projects | No | Yes |
| Scheduled agent jobs | Yes - scheduled Agent runs | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - Documents and Sheets | Yes - articles, prompts, reports | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - cited data in briefs | Partial - cites the data behind each answer | Yes - screenshots and captured proof |
| Searchable job history | Yes - run history | Partial - saved chat history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes - Aim, Enterprise only | Yes | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not disclosed; 16 in Agent research | Not disclosed | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - project context | Partial - saved chats, context per chat | Yes - semantic search over past chats |
| Live web search | Yes - Exa, Firecrawl, Perplexity nodes | Not published | Yes |
| Fetch and read URLs | Yes - web scrape node | Partial - cached cited pages | Yes |
| Semantic search over your own site | Partial - knowledge base, sitemap | Partial - sitemap pages and audit data | Yes - on-device index |
| Topic coverage check | Yes - content gap vs sitemap | Yes - topic and citation gaps | Yes - covered, partial or not covered |
| File attachments | Partial - Google Drive, knowledge base | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | Yes - Skills + custom Agents | Partial - custom tools on custom plans | Yes - plus 6 presets |
| Image generation | Not published | Not published | Yes |
| Content generation | |||
| Research-backed briefs | Yes - Aim execution briefs | Yes - reviewable outline step | Yes |
| Live SERP / PAA research | Partial - DataForSEO, Perplexity nodes | Partial - competitor and fanout research | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes | Yes - 20–200 articles/mo by plan | Yes |
| Brand voice grounding | Yes - Brand Kit | Yes - knowledge base | Yes |
| Brand truth profile | Partial - Brand Kit + FactCheck | Partial - brand profile + observed facts | Yes |
| Internal linking placement | Not published | Partial - suggestions, not inserted | Yes |
| Featured image generation | Not published | Not published | Yes |
| FAQ generation with schema export | Yes - AEO FAQ template | Partial - FAQ schema inside articles | Yes - HTML and JSON-LD |
| Key points extraction | Not published | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes - Documents | Yes - content list | Yes |
| Export formats | CSV, JSON; CMS publish | Markdown; WordPress, Sanity, Contentful | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - Documents editor | Yes - editor + agent | Yes |
| Deploy directly to CMS | Yes - 10 CMS connectors | Partial - export with field mapping | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Partial - sitemap read by Aim | Yes - sitemap sync | Yes |
| Scheduled full-site crawl | No - reads AI bot logs, not your site | Partial - audits capped at 200–3,000 pages/mo | Yes - weekly or on demand |
| Monitored page management | No | Yes | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - content decay signals | Partial - audit history per page | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No - brand profile only | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Partial - Aim surfaces, doesn't fire | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Yes - Content Refresh template | Partial - diagnostic recipes in docs | Yes - detect, locate, audit, stage a fix |
| Conditional branching | Yes - node-graph builder | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - scheduled Agent runs | Partial - content calendar | Yes - daily to monthly |
| Workflow reports | Yes - run logs + Aim reports | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - Aim opportunity feed | Partial - prioritised opportunity list | Yes |
| Native OS notifications | No - web only | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Not published | No | Yes - per project |
| Email digest | Partial - Slack/Teams integrations | Not published | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 / custom | Unlimited | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published - upgrade tier | $0 | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - shared credit pool | Yes | Yes |
| Per-member usage visibility | Partial - admin usage panel | No | Yes |
| Multi-project workspaces | Enterprise / Agency Mode only | Yes | Yes |
| Projects included | 1 workspace; multi on Enterprise | 1–10; unlimited on top tiers | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Agency Mode only | Not published | Yes |
| Per-project API keys | No - org-level, Enterprise | Partial - keys can be bound to one project | Yes - rotatable |
| SSO / SAML | Enterprise only | Custom plans only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No | No - white-label web reports, $400+ | Yes - visibility report and audit |
| Custom logo, color and link | No | Partial - report branding; full platform white-label unreleased | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | Yes - Agency Growth + Enterprise | Yes - 4 tiers, from $250/mo | Yes - four tiers |
| Client sub-accounts | Yes - client + pitch workspaces | Yes - client workspaces + pitch projects | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Yes - $125+ | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - plus Adobe Analytics | Yes - GA4, $125+ | Roadmap |
| MCP connector support | Yes - hosted server + Claude connector | Yes - 30+ read tools | Partial - Webflow connects over MCP |
| Public API | Enterprise only | Yes - higher tiers, 600 req/min | No - project keys for own plugins only |
| Slack | Yes - plus Microsoft Teams | No - support community only | No |
| Zapier | No - 40+ native connectors | Custom plans only | No |
| Custom connection support | Yes - custom log drain + API nodes | Yes - log ingest + REST | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English); tracks 30+ | 1 (English) | 6 |
| Troubleshooting and recovery tools | No - status page only | No | Yes |
| In-app help agent | Yes - Aim assistant | Yes | Yes |
| Done-for-you service available | Partner agency directory | No - training cohorts + partner agencies | Yes |
| Team | |||
| Founders have SEO backgrounds | No. James Cadwallader and Dylan Babbs, a design engineer who previously worked on maps and location services at Uber; neither founder came from a search or marketing background. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Profound and Searchable both suit teams that need cloud access and enterprise integrations. Profound is a stronger fit for teams that need SOC 2 Type II, Slack or Microsoft Teams, a public API, or complex node-based agent workflows. Searchable fits teams that want unlimited seats, browser access, and an API on higher tiers. Neither tool offers a free plan, local-first storage, or daily AI visibility checks at no added cost.
Hi, Moose gives small teams and agencies a lower-cost way to track, audit, and improve AI search visibility. Its free plan has no card requirement, and every plan includes unlimited local visibility runs across five engines. Paid plans start at $39 per month with your own OpenRouter key or $79 per month with AI included. The published AI credit rate card, usage dashboard, and pace warnings also make costs easier to follow than separate prompt, answer, article, and audit caps.
The desktop model changes how Hi, Moose handles data and AI use. Hi, Moose stores data in a local database on the user’s device, supports three local model sizes, and can run with $0 AI cost to Hi, Moose through BYOK or local models. Users can export reports and files, then back up and restore their full local data. That setup will not suit buyers who need a browser-based app or formal SOC 2 certification today, since Hi, Moose offers Windows and macOS software and lists SOC 2 as pending.
Hi, Moose also covers more of the day-to-day AEO work in one product. It tracks 10 engines, including Claude, Gemini, Google AI Mode, Grok, Bing Copilot, DeepSeek, and Meta AI. It supports no hard prompt limit, per-prompt model selection, multiple daily through monthly run schedules, and on-demand checks. Its audits score nine categories, include deterministic retrieval-readiness scoring, label recommendations by evidence tier, and compare verification runs against a baseline.
For teams that need to act on findings, Hi, Moose can stage element-level WordPress edits, support staging, retain patch history, and offer one-click rollback. It also supports Webflow and Grav, creates branded PDF reports, and gives agencies white-label reports and audio players. Profound has broader CMS coverage and Searchable offers client workspaces, so those needs may decide the comparison for larger agencies. For most SMB SEO teams and agencies, Hi, Moose combines visibility tracking, evidence-based audits, controlled publishing, and flexible AI costs at a price and deployment model built around smaller operations.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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