AI visibility tools, head to head
Profound vs Semrush AI Visibility Toolkit
Pricing, features and differences, researched August 2026.
Profound and Semrush AI Visibility Toolkit both help teams track how AI search tools mention, cite, and recommend their brands. They also give agencies a way to compare client visibility with competitors across platforms such as ChatGPT and Google AI search experiences. Buyers often weigh these tools against each other because each combines AI visibility reporting with actions that can improve content performance. Profound centers its platform on answer engine optimization, with consumer prompt data, crawler and referral analytics, citation tracking, and automated content workflows. Semrush AI Visibility Toolkit connects prompt-level brand, competitor, citation, and audience data with the broader SEO data already available in Semrush. The main differences fall under supported AI platforms, prompt and audience data, citation analysis, web crawler and referral reporting, content workflows, competitor research, and how each tool fits into an existing SEO stack. Price, enterprise requirements, and the needs of agencies managing several brands can also shape the choice.
At a glance
Profound
Pick it if you are buying for a large team, and check the prompt allowance first, because the entry plan tracks 50.
- Entry price
- $99/mo, billed yearly
- Tracked prompts
- 50 / 100; custom on Enterprise
- Free trial
- 7 days (Growth)
Semrush AI Visibility Toolkit
Pick it if you want Semrush data behind the reporting, though it tracks 25 prompts per domain and does not write or publish.
- Entry price
- $99/mo per domain
- Tracked prompts
- 25; +50 for $60/mo
- Free trial
- 0 - demo reports only
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Profound | Semrush AI Visibility Toolkit | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - free one-off AEO Report only | No - and no trial | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 - free checker is one-off | 5 |
| Entry paid price | $99/mo, billed yearly | $99/mo per domain | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 2 months free | Partial - $99 is the annual-billed rate | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + Agent credits | Per domain + per user + prompt packs | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Partial - credits meter Agents only | No - separate query, prompt, page, export caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - credit admin panel | Partial - subscription limit counters | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Yes - Agency Mode, 2 tiers | No - $90/mo directory listing only | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Partner program - referral commissions | Yes | Yes |
| Annual contract required | Yes on both self-serve tiers | Partial - $99 rate is annual-billed | No |
| Free trial length | 7 days (Growth) | 0 - demo reports only | n/a - free plan, no expiry |
| Paid plans pricing range | $99–$399/mo + custom Enterprise | $99/mo + add-ons; enterprise custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No - iOS/Android apps only | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV/JSON, Growth and up | CSV, Excel, Sheets, PDF; 10 exports/day | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | SOC 2 Type II | Claimed on enterprise pages, not security page | Pending |
| ISO certification | Not published | Not published - PCI DSS Level 1 only | No |
| Local backup and restore | No - vendor-side daily backups | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 9 total; 1 on Starter, 3 on Growth | 5 surfaces; 3–4 per report | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - browser capture, not API | Yes - clickstream and live queries, not LLM APIs | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - all plans | Yes | Yes |
| Claude | Enterprise only | No | Yes |
| Gemini | Enterprise only | Yes | Yes |
| Google AI Mode | Enterprise only | Yes | Yes |
| Google AI Overviews | Growth and up | Partial - research reports only | Yes |
| Grok | Enterprise only | No | Yes |
| Bing Copilot | Enterprise only | No - separate enterprise product | Yes |
| DeepSeek | Enterprise only | No | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 50 / 100; custom on Enterprise | 25; +50 for $60/mo | No hard limit on any plan |
| Samples per prompt configurable | No - response cap set by plan | No - 1 run/day | Yes |
| Run cadence options | Daily only | Daily; brand reports weekly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | No | Not published | Yes |
| Instant one-off check | Free AEO Report, 3 engines | Yes - free web checker | Yes |
| Prompt manager | Yes - edit, add, disable | Yes - CSV/TXT import, tags | Yes |
| Branded vs non-branded classification | Not published | Partial - brand reports only | Yes |
| Prompt categories and topics | Yes - topics + content clusters | Yes - tags + AI topic clusters | Yes |
| Per-prompt model selection | No - set per config | No - one engine per campaign | Yes |
| Brand name variant support | Yes - asset configuration | Yes - context-aware name matching | Yes - secondary brand terms |
| Brand multi-domain support | Yes - unlimited domains | No - $99/mo per extra domain | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - GSC is reporting only | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - from Prompt Volumes + brand config | Partial - competitor research report | Yes |
| Perplexity | Growth and up | Partial - brand reports only | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - citation share + authority | Yes - domain and page level | Yes - domain and page level |
| Sentiment scoring | Yes | Partial - brand reports only, weekly | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Partial - brand reports only | Yes |
| Share of Mentions | Yes - "Visibility Score" | Yes - 0–100 visibility score | Yes |
| Share of Citations | Yes - "Citation Share" | Partial - citation share by domain | Yes |
| Narrative drift detection | Partial - sentiment + keyword themes | Partial - weekly snapshots, manual compare | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | Yes - FactCheck vs ground truth | Partial - feature sentiment, no ground truth | Yes |
| Untracked brand extraction | Yes | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Partial - domain ranking, not typed | Yes - own, competitor, social, knowledge base, other | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes - auto-identified, editable | Yes - or promote any brand seen in results |
| Competitors included | Per configuration, not published | 9 in brand reports | 15 |
| Visibility gap analysis | Yes - Opportunities, Growth and up | Yes - topic and citation gaps | Yes |
| ChatGPT fan-out capture | Not published | No | Yes |
| AI Mode grounding queries capture | No | No | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Partial - log-based, not robots check | Yes - 8 bots, robots.txt, 100 pages | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Partial - Aim, Enterprise only | Yes - in brand reports | Yes |
| Data export | Yes - CSV, JSON, API, Looker | Yes - CSV, Excel, Sheets, PDF; 10/day | Yes - CSV |
| Branded PDF report | No | Add-on, $20/mo | Yes |
| Scheduled email reports | Partial - Slack/Teams alerts | Yes - daily, weekly or monthly | Yes - paid, per-user opt-in |
| Action log with export | Partial - Aim project tracking | No | Yes - CSV on paid managed plans |
| Historical data retention | All time | Weekly snapshots; no cap published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Yes - via Agents + Aim | No - no fix or deploy step | Yes |
| Page-level AEO audit | No - no scored page audit | No - site-level score, 100 pages | Yes |
| Scored categories | 0 | 0 - single composite score | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No | No - severity only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - full-page rewrite only | No | Yes - element, character budget, before and after |
| Second-model QA pass | No - human approval step | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | Partial - crawl as an AI bot, no screenshot | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a | Site crawl only, 100 pages | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - Aim impact tracking | Partial - crawl comparison, not AI | Yes - compares against the baseline |
| Recommendation status tracking | Yes - Aim projects and tasks | No | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Partial - cited pages report | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC integration | No | Yes - protect, balanced or expand |
| Branded audit PDF | No | Add-on, $20/mo | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - publish via Agents | No - separate content product | Yes - official plugin, production and staging |
| Webflow | Yes | No | Yes - OAuth MCP, pages and collection items |
| Framer | Yes | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | Log ingestion only, no publishing | No | On roadmap |
| Surgical element-level edits to live page | No - publishes whole content | No | Yes |
| Preview before applying | Yes - approval step | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Not published | No | Yes - FAQPage schema |
| Publish approval gate | Yes - human-in-the-loop | n/a - never publishes | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Yes - Aim, Enterprise only | No | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Agents are node-graph workflows | No workflow builder either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No - credit-metered | No | Yes |
| Multi-agent panel | No - Aim spawns sub-agents | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | Partial - chat with Aim | No | Yes - talk to any agent mid-job |
| Background execution | Yes - Aim runs continuously | No | Yes - with notify on completion |
| Approval gate before real-world actions | Yes - before publishing | n/a - takes no actions | Yes |
| Long-running deep work jobs | Partial - Aim projects | No | Yes |
| Scheduled agent jobs | Yes - scheduled Agent runs | No - scheduled crawls and exports only | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - Documents and Sheets | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - cited data in briefs | Yes - stored AI answers and snapshots | Yes - screenshots and captured proof |
| Searchable job history | Yes - run history | No | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes - Aim, Enterprise only | No - recommendation cards, not chat | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not disclosed; 16 in Agent research | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - project context | No | Yes - semantic search over past chats |
| Live web search | Yes - Exa, Firecrawl, Perplexity nodes | No | Yes |
| Fetch and read URLs | Yes - web scrape node | Partial - crawls a URL you enter | Yes |
| Semantic search over your own site | Partial - knowledge base, sitemap | No | Yes - on-device index |
| Topic coverage check | Yes - content gap vs sitemap | Partial - topic and citation gap reports | Yes - covered, partial or not covered |
| File attachments | Partial - Google Drive, knowledge base | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | Yes - Skills + custom Agents | No | Yes - plus 6 presets |
| Image generation | Not published | No - separate content product | Yes |
| Content generation | |||
| Research-backed briefs | Yes - Aim execution briefs | No - separate content product | Yes |
| Live SERP / PAA research | Partial - DataForSEO, Perplexity nodes | No - AI topic and question data only | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes | No | Yes |
| Brand voice grounding | Yes - Brand Kit | No | Yes |
| Brand truth profile | Partial - Brand Kit + FactCheck | No - brand name and domain only | Yes |
| Internal linking placement | Not published | No | Yes |
| Featured image generation | Not published | No | Yes |
| FAQ generation with schema export | Yes - AEO FAQ template | No | Yes - HTML and JSON-LD |
| Key points extraction | Not published | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes - Documents | No | Yes |
| Export formats | CSV, JSON; CMS publish | CSV, Excel, Sheets, PDF | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - Documents editor | No | Yes |
| Deploy directly to CMS | Yes - 10 CMS connectors | No | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Partial - sitemap read by Aim | Yes - crawler and sitemap | Yes |
| Scheduled full-site crawl | No - reads AI bot logs, not your site | Partial - AI checks capped at 100 pages | Yes - weekly or on demand |
| Monitored page management | No | Partial - one crawl campaign, 100 pages | Yes |
| Batched change digests | No | Partial - crawl comparison alerts | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - content decay signals | Partial - crawl-to-crawl changes | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No - brand and sub-brand matching only | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Partial - Aim surfaces, doesn't fire | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Yes - Content Refresh template | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | Yes - node-graph builder | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - scheduled Agent runs | No | Yes - daily to monthly |
| Workflow reports | Yes - run logs + Aim reports | No - scheduled exports only | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - Aim opportunity feed | Partial - recommendation cards on dashboard | Yes |
| Native OS notifications | No - web only | No - mobile app push only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Not published | No | Yes - per project |
| Email digest | Partial - Slack/Teams integrations | Yes - scheduled exports | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 / custom | 1 | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published - upgrade tier | $99/mo per user | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - shared credit pool | Partial - brand slots pool, access does not | Yes |
| Per-member usage visibility | Partial - admin usage panel | Partial - limit allocation per user | Yes |
| Multi-project workspaces | Enterprise / Agency Mode only | No - 1 folder | Yes |
| Projects included | 1 workspace; multi on Enterprise | 1 folder, 1 brand domain | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Agency Mode only | Not published | Yes |
| Per-project API keys | No - org-level, Enterprise | No - account-level | Yes - rotatable |
| SSO / SAML | Enterprise only | Enterprise only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No | Add-on, $20/mo | Yes - visibility report and audit |
| Custom logo, color and link | No | Add-on, $20/mo | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | Yes - Agency Growth + Enterprise | No - $90/mo directory listing | Yes - four tiers |
| Client sub-accounts | Yes - client + pitch workspaces | No - client portal discontinued | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Partial - via $10/mo report add-on | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - plus Adobe Analytics | Partial - via $10/mo report add-on | Roadmap |
| MCP connector support | Yes - hosted server + Claude connector | No - needs an SEO or bundled plan | Partial - Webflow connects over MCP |
| Public API | Enterprise only | No - separate SEO plan | No - project keys for own plugins only |
| Slack | Yes - plus Microsoft Teams | No | No |
| Zapier | No - 40+ native connectors | No | No |
| Custom connection support | Yes - custom log drain + API nodes | Partial - report integrations on $20/mo add-on | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English); tracks 30+ | 14 | 6 |
| Troubleshooting and recovery tools | No - status page only | No | Yes |
| In-app help agent | Yes - Aim assistant | Partial - recommendation cards, live chat | Yes |
| Done-for-you service available | Partner agency directory | No - partner agency directory | Yes |
| Team | |||
| Founders have SEO backgrounds | No. James Cadwallader and Dylan Babbs, a design engineer who previously worked on maps and location services at Uber; neither founder came from a search or marketing background. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Hi, Moose fits teams that want to track AI visibility, find the cause of a gap, prepare a fix, and verify the result in one tool. It covers the full track, fix, verify, and deploy loop. Its page-level audits score nine categories, tie recommendations to evidence tiers, and compare verification runs with a baseline. WordPress users can review element-level edits, test them on staging, and roll them back if needed.
Cost and control set it apart for SMBs and agencies. Hi, Moose has a free-forever plan with no card requirement, unlimited local daily runs, and five engines available to run daily. Paid plans start at $39 per month with BYOK or $79 per month with AI included. Teams can use OpenRouter keys or local models, including options that create no AI cost for the vendor. The app also stores data locally, supports full backup and restore, and runs on Windows and macOS.
Profound makes more sense for enterprise teams that need SOC 2 Type II certification, a public API, Slack or Teams connections, or client sub-accounts. Semrush AI Visibility Toolkit may suit existing Semrush users who want AI visibility data alongside their broader Semrush workflow, especially if browser access and its 14 UI languages matter most.
For most smaller teams, Hi, Moose offers broader engine coverage at entry level, no hard prompt limit, on-demand checks, local data ownership, and approval-controlled publishing. It also adds tools that the other two do not offer, including AI Mode grounding-query capture, ChatGPT fan-out capture, a site-wide entity graph, and page-to-audio publishing.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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