AI visibility tools, head to head
Profound vs Waikay
Pricing, features and differences, researched August 2026.
Profound and Waikay both help teams measure how AI search tools describe, recommend, and cite their brands. Buyers often compare them when they need a clearer view of visibility across tools such as ChatGPT, Google AI Overviews, Perplexity, Gemini, and Claude. The main differences fall under data sources, analysis methods, workflow depth, and target users. Profound combines AI visibility and citation tracking with consumer prompt data, crawler and referral analytics, and automated content workflows. This approach may suit enterprise brands and agencies that want several AI search data sets in one platform. Waikay takes an entity-first approach. It checks the claims AI models make about a brand, flags errors, compares competitor coverage, and turns findings into prioritized content and authority actions. This may appeal to in-house marketing teams, agencies, and content leaders who want to improve how models understand specific brand entities.
At a glance
Profound
Pick it if you are buying for a large team, and check the prompt allowance first, because the entry plan tracks 50.
- Entry price
- $99/mo, billed yearly
- Tracked prompts
- 50 / 100; custom on Enterprise
- Free trial
- 7 days (Growth)
Waikay
Pick it if you want an entity graph behind the analysis, and read the $24.95 tier as a way in rather than the plan you stay on.
- Entry price
- $24.95/mo
- Tracked prompts
- 120–880 by plan; extras purchasable
- Free trial
- None - free plan instead
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Profound | Waikay | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - free one-off AEO Report only | Yes - 3 one-time credits, no card | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | $99/mo, billed yearly | $24.95/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 2 months free | Not published - monthly only | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + Agent credits | Tiered plans + monthly credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Partial - credits meter Agents only | Yes - credits | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - credit admin panel | Partial - per-prompt cost estimates | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Yes - Agency Mode, 2 tiers | Partial - agency-oriented tier, no reseller program | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Partner program - referral commissions | Not published | Yes |
| Annual contract required | Yes on both self-serve tiers | No | No |
| Free trial length | 7 days (Growth) | None - free plan instead | n/a - free plan, no expiry |
| Paid plans pricing range | $99–$399/mo + custom Enterprise | $24.95–$449.95/mo + enterprise | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV/JSON, Growth and up | Not published - CSV/JSON while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | SOC 2 Type II | Not published | Pending |
| ISO certification | Not published | Not published - UK ICO registered | No |
| Local backup and restore | No - vendor-side daily backups | No - vendor-side only | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 9 total; 1 on Starter, 3 on Growth | 6 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - browser capture, not API | Partial - 4 scraped, 4 via API | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - all plans | Yes - API and scraped | Yes |
| Claude | Enterprise only | Yes - API only | Yes |
| Gemini | Enterprise only | Yes - API and scraped | Yes |
| Google AI Mode | Enterprise only | Yes - scraped | Yes |
| Google AI Overviews | Growth and up | Partial - AI Mode only | Yes |
| Grok | Enterprise only | No | Yes |
| Bing Copilot | Enterprise only | Yes - scraped | Yes |
| DeepSeek | Enterprise only | No | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 50 / 100; custom on Enterprise | 120–880 by plan; extras purchasable | No hard limit on any plan |
| Samples per prompt configurable | No - response cap set by plan | Not published | Yes |
| Run cadence options | Daily only | Daily, every 2 days, weekly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | No | Yes - report updates | Yes |
| Instant one-off check | Free AEO Report, 3 engines | No - project setup required | Yes |
| Prompt manager | Yes - edit, add, disable | Yes - topic groups, per-prompt config | Yes |
| Branded vs non-branded classification | Not published | Partial - knowledge vs commercial split | Yes |
| Prompt categories and topics | Yes - topics + content clusters | Yes - topic clusters and tags | Yes |
| Per-prompt model selection | No - set per config | Yes - models and cadence per prompt | Yes |
| Brand name variant support | Yes - asset configuration | Partial - normalised to parent brand | Yes - secondary brand terms |
| Brand multi-domain support | Yes - unlimited domains | Not published - one URL per project | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - GSC is reporting only | No - no Search Console connection | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - from Prompt Volumes + brand config | Yes | Yes |
| Perplexity | Growth and up | Yes - API only | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - citation share + authority | Yes | Yes - domain and page level |
| Sentiment scoring | Yes | No - deliberately excluded | Yes |
| Average position / rank | Yes | Partial - competitor rank, not answer position | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - "Visibility Score" | Yes | Yes |
| Share of Citations | Yes - "Citation Share" | Partial - citation counts, no share metric | Yes |
| Narrative drift detection | Partial - sentiment + keyword themes | Partial - claims refresh each report update | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | Yes - FactCheck vs ground truth | Yes - claim-level check and flag | Yes |
| Untracked brand extraction | Yes | Yes - competitors auto-detected | Yes - with sentiment and average rank |
| Cited source categorization | Partial - domain ranking, not typed | Yes - knowledge vs commercial | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Per configuration, not published | 2 in reports; auto-detected in prompts | 15 |
| Visibility gap analysis | Yes - Opportunities, Growth and up | Yes | Yes |
| ChatGPT fan-out capture | Not published | No - fan-out used to generate prompts | Yes |
| AI Mode grounding queries capture | No | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Partial - log-based, not robots check | Partial - vendor rates it as limited | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Partial - Aim, Enterprise only | Not published | Yes |
| Data export | Yes - CSV, JSON, API, Looker | Yes - CSV, JSON, API | Yes - CSV |
| Branded PDF report | No | Partial - PDF/PNG export, no custom branding | Yes |
| Scheduled email reports | Partial - Slack/Teams alerts | Not published | Yes - paid, per-user opt-in |
| Action log with export | Partial - Aim project tracking | Partial - claim review status, no export | Yes - CSV on paid managed plans |
| Historical data retention | All time | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Yes - via Agents + Aim | Partial - no publishing step | Yes |
| Page-level AEO audit | No - no scored page audit | No | Yes |
| Scored categories | 0 | 0 | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No | Partial - ranked by impact and effort | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - full-page rewrite only | Partial - issue list, not rewrites | Yes - element, character budget, before and after |
| Second-model QA pass | No - human approval step | Partial - manual paste into Claude or Gemini | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a | Site pages crawled, LLM responses | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - Aim impact tracking | Partial - score history via report updates | Yes - compares against the baseline |
| Recommendation status tracking | Yes - Aim projects and tasks | No - claim review only | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Partial - topic-level, not page-level | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC integration | No | Yes - protect, balanced or expand |
| Branded audit PDF | No | No - unbranded share URL | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - publish via Agents | No | Yes - official plugin, production and staging |
| Webflow | Yes | No | Yes - OAuth MCP, pages and collection items |
| Framer | Yes | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | Log ingestion only, no publishing | No | On roadmap |
| Surgical element-level edits to live page | No - publishes whole content | No | Yes |
| Preview before applying | Yes - approval step | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Not published | No - entity files via paid service | Yes - FAQPage schema |
| Publish approval gate | Yes - human-in-the-loop | No | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Yes - Aim, Enterprise only | No - vendor states no agents | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Agents are node-graph workflows | Yes - scheduled runs only | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No - credit-metered | No | Yes |
| Multi-agent panel | No - Aim spawns sub-agents | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | Partial - chat with Aim | No | Yes - talk to any agent mid-job |
| Background execution | Yes - Aim runs continuously | No - scheduled tracking only | Yes - with notify on completion |
| Approval gate before real-world actions | Yes - before publishing | No - takes no external actions | Yes |
| Long-running deep work jobs | Partial - Aim projects | Partial - deeper crawl run takes 5–6 min | Yes |
| Scheduled agent jobs | Yes - scheduled Agent runs | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - Documents and Sheets | Partial - saved reports and plans | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - cited data in briefs | Yes - full responses and citations | Yes - screenshots and captured proof |
| Searchable job history | Yes - run history | Partial - report history only | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes - Aim, Enterprise only | No - external assistants only, via MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not disclosed; 16 in Agent research | 0 | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - project context | No | Yes - semantic search over past chats |
| Live web search | Yes - Exa, Firecrawl, Perplexity nodes | No | Yes |
| Fetch and read URLs | Yes - web scrape node | No | Yes |
| Semantic search over your own site | Partial - knowledge base, sitemap | No | Yes - on-device index |
| Topic coverage check | Yes - content gap vs sitemap | Yes - topic breadth scoring | Yes - covered, partial or not covered |
| File attachments | Partial - Google Drive, knowledge base | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | Yes - Skills + custom Agents | No | Yes - plus 6 presets |
| Image generation | Not published | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes - Aim execution briefs | No - vendor states it does not generate content | Yes |
| Live SERP / PAA research | Partial - DataForSEO, Perplexity nodes | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes | No | Yes |
| Brand voice grounding | Yes - Brand Kit | No | Yes |
| Brand truth profile | Partial - Brand Kit + FactCheck | Partial - checked and flagged claim list | Yes |
| Internal linking placement | Not published | No - sister product only | Yes |
| Featured image generation | Not published | No | Yes |
| FAQ generation with schema export | Yes - AEO FAQ template | No | Yes - HTML and JSON-LD |
| Key points extraction | Not published | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes - Documents | No | Yes |
| Export formats | CSV, JSON; CMS publish | CSV, JSON, PDF, PNG | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - Documents editor | No | Yes |
| Deploy directly to CMS | Yes - 10 CMS connectors | No | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Partial - sitemap read by Aim | Yes - top pages crawled at setup | Yes |
| Scheduled full-site crawl | No - reads AI bot logs, not your site | No - crawl runs per report | Yes - weekly or on demand |
| Monitored page management | No | No | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - content decay signals | No | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | Yes - built from crawled pages | Yes |
| Inferred relationships | No | Yes | Yes |
| Salience scoring | No | Partial - association strength heatmap | Yes |
| Graph readable by AI agent | No | Partial - entity files via paid service | Yes |
| Graph export | No | Partial - JSON via paid service | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Partial - Aim surfaces, doesn't fire | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Yes - Content Refresh template | Partial - prioritised plan, executed manually | Yes - detect, locate, audit, stage a fix |
| Conditional branching | Yes - node-graph builder | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - scheduled Agent runs | No | Yes - daily to monthly |
| Workflow reports | Yes - run logs + Aim reports | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - Aim opportunity feed | No | Yes |
| Native OS notifications | No - web only | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Not published | Not published | Yes - per project |
| Email digest | Partial - Slack/Teams integrations | Not published | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 / custom | 1 / 2 / unlimited by plan | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published - upgrade tier | Not published - upgrade required | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - shared credit pool | Yes - credits pooled per account | Yes |
| Per-member usage visibility | Partial - admin usage panel | Not published | Yes |
| Multi-project workspaces | Enterprise / Agency Mode only | Yes | Yes |
| Projects included | 1 workspace; multi on Enterprise | Unlimited from $69.95 | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Agency Mode only | Not published | Yes |
| Per-project API keys | No - org-level, Enterprise | No - one account key | Yes - rotatable |
| SSO / SAML | Enterprise only | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No | No | Yes - visibility report and audit |
| Custom logo, color and link | No | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | Yes - Agency Growth + Enterprise | Partial - agency-oriented tier, no separate program | Yes - four tiers |
| Client sub-accounts | Yes - client + pitch workspaces | Partial - unlimited seats and projects, no client roles | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - plus Adobe Analytics | No | Roadmap |
| MCP connector support | Yes - hosted server + Claude connector | Yes - read-only, 5 tools | Partial - Webflow connects over MCP |
| Public API | Enterprise only | Yes - $69.95 and above | No - project keys for own plugins only |
| Slack | Yes - plus Microsoft Teams | No | No |
| Zapier | No - 40+ native connectors | Partial - via API, no native app | No |
| Custom connection support | Yes - custom log drain + API nodes | Partial - JSON API only | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English); tracks 30+ | Not published - analyses 13–47 languages | 6 |
| Troubleshooting and recovery tools | No - status page only | Partial - crawler whitelisting docs | Yes |
| In-app help agent | Yes - Aim assistant | No - live chat with staff | Yes |
| Done-for-you service available | Partner agency directory | Yes - entity map managed service | Yes |
| Team | |||
| Founders have SEO backgrounds | No. James Cadwallader and Dylan Babbs, a design engineer who previously worked on maps and location services at Uber; neither founder came from a search or marketing background. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Profound suits enterprise teams that need SOC 2 Type II certification, a public API, Slack or Teams connections, and client sub-accounts. Its Agency Mode and Enterprise plans also fit organizations that want cloud-based workspaces and agent workflows. Waikay can suit teams that want a browser app, a lower $24.95 monthly entry price, and entity-focused claim checks without an annual contract.
Hi, Moose fits many SMBs and agencies that need broad AI search coverage and a way to act on the findings. Its free plan has no expiry or card requirement. Every plan supports unlimited local daily visibility runs across five engines, while Hi, Moose tracks 10 engines overall and places no hard limit on tracked prompts. Teams can also choose a $39 per month BYOK plan, connect through OpenRouter, and run local models without AI costs to Hi, Moose.
The desktop setup gives Hi, Moose a different data model from both cloud tools. It stores data in a local device database, supports local backup and restore, and keeps Google Search Console credentials on the device. It also offers Windows and macOS apps, on-device AI inference, and three local model sizes. Engine checks still need the web, but stored data and local models remain available offline.
Hi, Moose also covers the work after visibility tracking. It runs page-level AEO audits across nine scored categories, captures AI Mode grounding queries, checks AI crawler access, and compares verification runs against a baseline. It can prepare element-level edits with before-and-after text, route them through a second-model QA pass, and track each recommendation as planned, staged, or completed.
For teams that publish through WordPress, Webflow, or Grav, Hi, Moose adds approval-based deployment. WordPress users can preview surgical page edits, use staging before production, roll back changes, review patch history, and add FAQPage schema. Nothing publishes without approval. Agencies can also create branded PDF visibility and audit reports, use white-label audio players, and manage up to unlimited projects on agency plans.
Profound and Waikay both offer useful AI visibility tracking. Hi, Moose makes the stronger fit when a team wants local-first storage, flexible AI costs, wider engine coverage, unlimited prompt tracking, and a track-to-fix-to-verify workflow in one desktop app.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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