AI visibility tools, head to head
PromptWatch vs AIclicks
Pricing, features and differences, researched August 2026.
PromptWatch and AIclicks both help marketing teams and agencies track how AI search tools mention, cite, and rank brands. Teams often compare them when they need to measure visibility across tools such as ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews, then turn that data into concrete SEO and content work. The main differences come down to data collection, AI surface coverage, citation analysis, reporting, and recommended actions. PromptWatch combines prompt and crawler-log data with citation analysis and content agents that help teams create content for AI citations. AIclicks monitors more than 10 AI surfaces through their live user interfaces, maps competitor citations, connects visibility with traffic, and prioritizes content and outreach tasks. The right choice depends on whether your team places more weight on PromptWatch’s prompt-level data and content support, or AIclicks’ live-interface monitoring, traffic connection, and action planning.
At a glance
PromptWatch
Pick it if you want agency tiers alongside monitoring, though plans cap you at 4 of its 11 engines and drafts start at $245.
- Entry price
- $95/mo
- Tracked prompts
- 50–350
- Free trial
- 7 days
AIclicks
Pick it if you want tracking and CMS publishing cheaply, and accept 30 prompts and 3 of its 11 engines at the entry price.
- Entry price
- $59/mo
- Tracked prompts
- 30 / 150 / 300
- Free trial
- 3 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | PromptWatch | AIclicks | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | Yes - free limited tier | No - 3-day trial, no card | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | No | 0 - free tools are one-off | 5 |
| Entry paid price | $95/mo | $59/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes (~2 months free) | Yes - up to 29% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + agent credits | Per prompt + engine count by tier | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Partial - credits meter agents only | No - prompt, response, article caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes | Not published | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Yes - 3 tiers | Custom pricing + rev share | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes | Yes | Yes |
| Annual contract required | No | No - monthly, cancel anytime | No |
| Free trial length | 7 days | 3 days | n/a - free plan, no expiry |
| Paid plans pricing range | $95–$579/mo + custom | $59–$499/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV/XLSX/API anytime | In-app export; API on $189+ | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | Not published | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 11 listed; max 4 per plan | 11 offered; you get 3 / 4 / 6 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - LLM UI scraping | Claimed, unverified - chat UIs, not APIs | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes - default on all plans | Yes |
| Claude | Yes | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Gemini | Yes | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Google AI Mode | Yes | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Google AI Overviews | Yes | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Grok | Yes | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Bing Copilot | No - referral tracking only | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| DeepSeek | Yes | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Meta AI | Yes | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Tracked prompts included | 50–350 | 30 / 150 / 300 | No hard limit on any plan |
| Samples per prompt configurable | No - response cap by plan | No - monthly response cap instead | Yes |
| Run cadence options | Daily | Daily; weekly on $499 | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Not published | Yes |
| Instant one-off check | Limited free brand report | Yes - free website tools | Yes |
| Prompt manager | Yes | Yes - list, topics, CSV import | Yes |
| Branded vs non-branded classification | Yes | Not published | Yes |
| Prompt categories and topics | Yes | Yes - one topic per prompt | Yes |
| Per-prompt model selection | No - set per monitor | No - set per project | Yes |
| Brand name variant support | Yes | Not published | Yes - secondary brand terms |
| Brand multi-domain support | Partial - 1 site per project | 1 site on $59; unlimited above | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Yes | No - no GSC connector | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Yes | Yes - discovery + citation-driven | Yes |
| Perplexity | Yes | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes - URL and domain level | Yes - domain and page level |
| Sentiment scoring | Yes | Yes - $189+ only | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes | Yes - visibility % | Yes |
| Share of Citations | Yes | Partial - frequency, brand view | Yes |
| Narrative drift detection | Partial - sentiment only | Partial - sentiment themes over time | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | No | Yes |
| Untracked brand extraction | Yes | Yes - competitor discovery | Yes - with sentiment and average rank |
| Cited source categorization | Yes | Yes - 14 page types | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes - model leaderboard | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published | No cap published | 15 |
| Visibility gap analysis | Yes | Yes - topic, source, competitor | Yes |
| ChatGPT fan-out capture | Yes | Yes - logged per run | Yes |
| AI Mode grounding queries capture | No | Yes - same fan-out capture | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes | No - free website tool only | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Yes | Not published | Yes |
| Data export | Yes - CSV, XLSX, API | Yes - in-app; API on $189+ | Yes - CSV |
| Branded PDF report | No - PDF export, no branding | Not published | Yes |
| Scheduled email reports | Yes | Not published | Yes - paid, per-user opt-in |
| Action log with export | Partial - task board only | Partial - status + notes, no export | Yes - CSV on paid managed plans |
| Historical data retention | Not published | Not published; API caps at 90 days | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no page audit step | Partial - no verify step | Yes |
| Page-level AEO audit | No - limited free tool only | No - free website tool only | Yes |
| Scored categories | 0 | 6 - free website tool only | 9 |
| Retrieval-readiness scoring | No | Partial - free website tool only | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No | No - impact ranking only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - page-level rewrite | No | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | No - manual editing advised | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a | Live URL, free website tool | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run gap analysis | No - manual re-run | Yes - compares against the baseline |
| Recommendation status tracking | Yes | Yes - pending / done / dismissed | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial | No | Yes - protect, balanced or expand |
| Branded audit PDF | No | No | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - $245+ tiers | Yes - publish and update | Yes - official plugin, production and staging |
| Webflow | Yes - $245+ tiers | Yes - publish and update | Yes - OAuth MCP, pages and collection items |
| Framer | Yes - $245+ tiers | Yes - triggers site redeploy | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | Yes - publish and update | On roadmap |
| Surgical element-level edits to live page | No - publishes whole article | No - whole article only | Yes |
| Preview before applying | Yes - $245+ tiers | Partial - save as CMS draft | Yes |
| Staging environment support | No - lands as CMS draft | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Not published | Not published | Yes - FAQPage schema |
| Publish approval gate | Yes - $245+ tiers | Partial - manual click only | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Partial - chat agent only | No - form-driven writer | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Content runs on a schedule | Yes - generate, edit, publish | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No - credit-metered | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No - inputs set upfront | Yes - talk to any agent mid-job |
| Background execution | Yes | Not published | Yes - with notify on completion |
| Approval gate before real-world actions | Yes - $245+ tiers | Yes - publish is manual | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | Yes | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - 5–10 articles/mo, $245+ | Yes - article drafts | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | No | Partial - full AI answer stored | Yes - screenshots and captured proof |
| Searchable job history | Partial - run history | Not published | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes | No - MCP for outside assistants | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not disclosed | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - archived chats | No | Yes - semantic search over past chats |
| Live web search | Not published | No | Yes |
| Fetch and read URLs | Partial - your own pages | Partial - reads URLs you supply | Yes |
| Semantic search over your own site | Partial - sitemap only | No | Yes - on-device index |
| Topic coverage check | Yes | Partial - topic and source gaps | Yes - covered, partial or not covered |
| File attachments | Partial - knowledge base docs | Partial - CSV prompt import only | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | Partial - preset skills | No | Yes - plus 6 presets |
| Image generation | Yes | Not published | Yes |
| Content generation | |||
| Research-backed briefs | Yes | Partial - ideas from gaps, no brief | Yes |
| Live SERP / PAA research | Yes | No - fan-out queries only | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - $245+ tiers | Yes - 5 / 15 / 30 per mo | Yes |
| Brand voice grounding | Yes | Partial - free-text instructions | Yes |
| Brand truth profile | Partial - brand fields only | Partial - domain, services, rivals | Yes |
| Internal linking placement | Yes | Partial - you supply the links | Yes |
| Featured image generation | Yes | Not published | Yes |
| FAQ generation with schema export | Not published | No | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No - manual editing advised | Yes - paid, toggleable |
| Artifact library | Yes | Yes - saved articles | Yes |
| Export formats | MD, HTML, PDF, CSV, XLSX | Not published; CMS publish or export | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes | Yes - re-publish updates the post | Yes |
| Deploy directly to CMS | Yes | Yes - 4 platforms | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - sitemap only | Partial - reads site at setup | Yes |
| Scheduled full-site crawl | Partial - sitemap, not full crawl | No | Yes - weekly or on demand |
| Monitored page management | Yes | No | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - citation decay | No | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No | Not published | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Partial - task templates | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - $245+ tiers | No | Yes - daily to monthly |
| Workflow reports | Yes | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - task board only | No | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | Not published | Yes - per project |
| Email digest | Yes | Not published | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 2 / 5; 10 agency | Not published - invite by team | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published - upgrade tier | Not published | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes | Yes - prompts split across projects | Yes |
| Per-member usage visibility | Partial - per-project only | Not published | Yes |
| Multi-project workspaces | Yes | Yes - domains within a team | Yes |
| Projects included | 1 / 2 / 5; unlimited agency | 1 site on $59; unlimited above | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Partial - restore deleted | Not published | Yes |
| Per-project API keys | No - org-level keys | Partial - scoped to team + domains | Yes - rotatable |
| SSO / SAML | Enterprise only | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No | Not published | Yes - visibility report and audit |
| Custom logo, color and link | Partial - dashboard only, agency tiers | Not published | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | Yes - 3 tiers | Yes - custom pricing, no fixed price | Yes - four tiers |
| Client sub-accounts | No - projects + guest seats | Yes - separate teams or domains | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | No | Yes - OAuth, credentials stay on device |
| Google Analytics | No | Yes - GA4 read-only, $189+ | Roadmap |
| MCP connector support | Yes | Yes - read-only, $189+ | Partial - Webflow connects over MCP |
| Public API | Yes | Yes - read-only, $189+ | No - project keys for own plugins only |
| Slack | Yes | Partial - support channel only | No |
| Zapier | No | No - no webhooks | No |
| Custom connection support | Partial - logs only | Enterprise only | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English) | 1 (English) | 6 |
| Troubleshooting and recovery tools | No - status page only | Partial - docs only | Yes |
| In-app help agent | Yes | Partial - chatbot on docs site | Yes |
| Done-for-you service available | Yes | Yes - in-house AI SEO agency | Yes |
| Team | |||
| Founders have SEO backgrounds | No. Founded in 2025 by Gijs de Groot and Klaas Foppen, who met building Sparkbase, an AI sales tool; de Groot's background is in financial economics and sales. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
PromptWatch and AIclicks both offer useful AI visibility tracking. PromptWatch suits teams that want a browser-based platform with a public API, Slack support, and cloud exports. AIclicks may fit teams that need Shopify publishing, GA4 read access, or client sub-accounts.
Hi, Moose fits buyers who want to track visibility and act on the results in one tool. It covers the full track, fix, verify, and deploy loop. Teams can monitor 10 engines, run five of them from their own device, audit pages across nine scored categories, prepare element-level changes, compare verification runs with a baseline, and publish only after approval.
Its cost model also gives smaller teams more control. Hi, Moose has a free-forever plan with no card required, unlimited local daily visibility runs, and no hard prompt limit. Paid plans start at $39 per month with an OpenRouter key or $79 per month with AI included. The published AI credit rate card, usage dashboard, and pace warnings make usage easier to follow than plans that combine prompt, response, engine, and agent limits.
The desktop model changes how teams handle data and AI costs. Hi, Moose stores data in a local database, supports local models, and lets users run with $0 in AI cost to the vendor through BYOK or local AI. It also provides full local backup and restore. Engine checks still need a web connection, so cloud-first teams that need browser access from any device may prefer PromptWatch or AIclicks.
For SEO managers and agencies that need more than monitoring, Hi, Moose offers a wider set of next steps. It can use Google Search Console questions to suggest prompts, capture AI Mode grounding searches, check AI crawler access, create research-backed briefs, generate content assets, and push reviewed edits to WordPress, Webflow, or Grav. WordPress users also get staging support, rollback, patch history, and visual element selection.
Hi, Moose does have trade-offs. It does not offer a public API, Slack, Zapier, Shopify, Framer, or client logins today. Teams that depend on those features should weigh them carefully. For most SMBs and the agencies that serve them, Hi, Moose provides a clear alternative: broad AI visibility tracking, local-first control, transparent AI usage, and tools to turn findings into reviewed site changes.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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