AI visibility tools, head to head
PromptWatch vs Bluefish AI
Pricing, features and differences, researched August 2026.
PromptWatch and Bluefish AI both help teams measure how AI search tools represent their brands. Each platform tracks visibility across systems such as ChatGPT, Claude, Gemini, Perplexity, and Google AI results. That overlap makes them a relevant comparison for teams that need clearer reporting on AI mentions, citations, and brand presence. The main differences come down to target customer, data sources, optimization workflow, and scope. PromptWatch serves brands and agencies that want to track prompts, crawler activity, citations, sentiment, and share of voice, then use content agents to improve citation potential. Bluefish AI focuses on enterprise marketing, search, content, and commerce teams that need AI visibility measurement alongside GEO optimization, brand-accuracy monitoring, and agentic commerce tools. Pricing structure, reporting needs, team size, and the role of commerce in your AI strategy may also shape the choice.
At a glance
PromptWatch
Pick it if you want agency tiers alongside monitoring, though plans cap you at 4 of its 11 engines and drafts start at $245.
- Entry price
- $95/mo
- Tracked prompts
- 50–350
- Free trial
- 7 days
Bluefish AI
Pick it if you can run an enterprise procurement cycle, because nothing is published: no price, no prompt count, and access is a closed pilot.
- Entry price
- Not published - quote only
- Tracked prompts
- Not published
- Free trial
- None - closed pilot only
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | PromptWatch | Bluefish AI | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | Yes - free limited tier | No | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | No | 0 | 5 |
| Entry paid price | $95/mo | Not published - quote only | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes (~2 months free) | Not published | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + agent credits | Custom contract; per brand and seat | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Partial - credits meter agents only | No - no published unit | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes | Not published | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Yes - 3 tiers | No | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes | No | Yes |
| Annual contract required | No | Not published - annual reported | No |
| Free trial length | 7 days | None - closed pilot only | n/a - free plan, no expiry |
| Paid plans pricing range | $95–$579/mo + custom | Not published; $150k–$500k/yr estimated | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV/XLSX/API anytime | Not published - export tier-gated | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | Not certified - audit in progress | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 11 listed; max 4 per plan | 5 named; plus Amazon Rufus | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - LLM UI scraping | Not published | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Yes | Yes - depth questioned in reviews | Yes |
| Gemini | Yes | Partial - named only as "Google AI" | Yes |
| Google AI Mode | Yes | Not published | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | Yes | No | Yes |
| Bing Copilot | No - referral tracking only | Third-party reports only | Yes |
| DeepSeek | Yes | No | Yes |
| Meta AI | Yes | Named in 2025, not since | Yes |
| Tracked prompts included | 50–350 | Not published | No hard limit on any plan |
| Samples per prompt configurable | No - response cap by plan | Not published | Yes |
| Run cadence options | Daily | Not published - daily reported | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Not published | Yes |
| Instant one-off check | Limited free brand report | No - no free tool | Yes |
| Prompt manager | Yes | Yes - you supply the prompts | Yes |
| Branded vs non-branded classification | Yes | Not published | Yes |
| Prompt categories and topics | Yes | Yes - topics and audience segments | Yes |
| Per-prompt model selection | No - set per monitor | Not published | Yes |
| Brand name variant support | Yes | Not published | Yes - secondary brand terms |
| Brand multi-domain support | Partial - 1 site per project | Not published - priced per brand | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Yes | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Yes | Partial - method not published | Yes |
| Perplexity | Yes | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes - source-level scoring | Yes - domain and page level |
| Sentiment scoring | Yes | Yes | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes | Yes | Yes |
| Share of Citations | Yes | Yes | Yes |
| Narrative drift detection | Partial - sentiment only | Yes - narrative tracking | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Yes - claims vs first-party facts | Yes |
| Untracked brand extraction | Yes | Not published | Yes - with sentiment and average rank |
| Cited source categorization | Yes | Partial - owned vs earned grouping | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published | Not published | 15 |
| Visibility gap analysis | Yes | Yes - narrative and source gaps | Yes |
| ChatGPT fan-out capture | Yes | Not published | Yes |
| AI Mode grounding queries capture | No | No | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes | No | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Yes | Not published | Yes |
| Data export | Yes - CSV, XLSX, API | Partial - CSV and API, tier-gated | Yes - CSV |
| Branded PDF report | No - PDF export, no branding | No | Yes |
| Scheduled email reports | Yes | Partial - ranked alerts | Yes - paid, per-user opt-in |
| Action log with export | Partial - task board only | No | Yes - CSV on paid managed plans |
| Historical data retention | Not published | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no page audit step | No - no page fix or deploy step | Yes |
| Page-level AEO audit | No - limited free tool only | No | Yes |
| Scored categories | 0 | 0 | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No | No - impact ranking only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - page-level rewrite | No - content guidance only | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a | n/a - no page audit | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run gap analysis | Partial - campaign-level measurement | Yes - compares against the baseline |
| Recommendation status tracking | Yes | Partial - ranked recommendation queue | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Yes - source impact scoring | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial | No | Yes - protect, balanced or expand |
| Branded audit PDF | No | n/a - no page audit | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - $245+ tiers | No | Yes - official plugin, production and staging |
| Webflow | Yes - $245+ tiers | No | Yes - OAuth MCP, pages and collection items |
| Framer | Yes - $245+ tiers | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No - product feeds, not the CMS | On roadmap |
| Surgical element-level edits to live page | No - publishes whole article | No | Yes |
| Preview before applying | Yes - $245+ tiers | No | Yes |
| Staging environment support | No - lands as CMS draft | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Not published | No | Yes - FAQPage schema |
| Publish approval gate | Yes - $245+ tiers | n/a - never publishes to your site | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Partial - chat agent only | No - despite the naming | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Content runs on a schedule | No workflow builder either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No - credit-metered | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | Yes | No | Yes - with notify on completion |
| Approval gate before real-world actions | Yes - $245+ tiers | n/a - takes no actions | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | Yes | No - scheduled prompt runs only | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - 5–10 articles/mo, $245+ | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | No | Partial - stored AI responses | Yes - screenshots and captured proof |
| Searchable job history | Partial - run history | No | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes | No | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not disclosed | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - archived chats | No | Yes - semantic search over past chats |
| Live web search | Not published | No | Yes |
| Fetch and read URLs | Partial - your own pages | Partial - ingests your own content | Yes |
| Semantic search over your own site | Partial - sitemap only | No | Yes - on-device index |
| Topic coverage check | Yes | Partial - narrative gap reports | Yes - covered, partial or not covered |
| File attachments | Partial - knowledge base docs | Partial - brand documents ingested | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | Partial - preset skills | No | Yes - plus 6 presets |
| Image generation | Yes | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes | No | Yes |
| Live SERP / PAA research | Yes | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - $245+ tiers | No | Yes |
| Brand voice grounding | Yes | Partial - brand facts, no generation | Yes |
| Brand truth profile | Partial - brand fields only | Yes - verified brand fact library | Yes |
| Internal linking placement | Yes | No | Yes |
| Featured image generation | Yes | No | Yes |
| FAQ generation with schema export | Not published | No | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes | No | Yes |
| Export formats | MD, HTML, PDF, CSV, XLSX | CSV, API | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes | No | Yes |
| Deploy directly to CMS | Yes | No | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - sitemap only | No | Yes |
| Scheduled full-site crawl | Partial - sitemap, not full crawl | No | Yes - weekly or on demand |
| Monitored page management | Yes | Partial - content you submit, not crawled | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - citation decay | No | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No - structured brand data only | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | Partial - brand data sent to LLM providers | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No | Partial - risk and inaccuracy alerts | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Partial - task templates | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - $245+ tiers | No | Yes - daily to monthly |
| Workflow reports | Yes | Partial - daily ranked recommendations | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - task board only | Partial - notification feed | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | Partial - severity-scored, not user-set | Yes - per project |
| Email digest | Yes | Not published | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 2 / 5; 10 agency | Not published - per seat | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published - upgrade tier | Not published | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes | n/a - no published allowance | Yes |
| Per-member usage visibility | Partial - per-project only | Not published | Yes |
| Multi-project workspaces | Yes | Partial - per brand, priced separately | Yes |
| Projects included | 1 / 2 / 5; unlimited agency | Not published - priced per brand | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Partial - restore deleted | Not published | Yes |
| Per-project API keys | No - org-level keys | Not published | Yes - rotatable |
| SSO / SAML | Enterprise only | Partial - Google Workspace reported | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No | No | Yes - visibility report and audit |
| Custom logo, color and link | Partial - dashboard only, agency tiers | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | Yes - 3 tiers | No | Yes - four tiers |
| Client sub-accounts | No - projects + guest seats | No | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Not published | Yes - OAuth, credentials stay on device |
| Google Analytics | No | Not published - GA4 reported | Roadmap |
| MCP connector support | Yes | No | Partial - Webflow connects over MCP |
| Public API | Yes | Partial - no public docs, tier-gated | No - project keys for own plugins only |
| Slack | Yes | Not published - reported | No |
| Zapier | No | No | No |
| Custom connection support | Partial - logs only | Partial - brand data feeds, undocumented | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English) | 1 (English) | 6 |
| Troubleshooting and recovery tools | No - status page only | No | Yes |
| In-app help agent | Yes | No | Yes |
| Done-for-you service available | Yes | Yes - managed onboarding and advisory | Yes |
| Team | |||
| Founders have SEO backgrounds | No. Founded in 2025 by Gijs de Groot and Klaas Foppen, who met building Sparkbase, an AI sales tool; de Groot's background is in financial economics and sales. | No. Founders Alex Sherman, Jing Feng and Andrei Dunca, backgrounds are in advertising technology at PromoteIQ and LiveRail. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
PromptWatch suits teams that need a browser-based platform, a public API, Slack integration, or XLSX exports. Bluefish AI may suit large brands that prefer a custom enterprise contract and place narrative tracking at the center of their program. Its published pricing and usage terms remain limited, however.
Hi, Moose fits more small businesses and agencies because it combines tracking with work you can act on. It tracks 10 AI search engines, allows unlimited local daily visibility runs, and includes five engines that users can run daily at no added AI cost. Every plan has no hard prompt limit, and users can choose run timing from on-demand checks to multiple daily runs.
The cost model also gives teams clearer options. Hi, Moose starts at $39 per month on BYOK or $79 per month with AI included. Its free plan has no expiry or card requirement. Teams can use an OpenRouter key, run local models, and see AI credit use, reset dates, and pace warnings in the app.
Hi, Moose also covers the steps after a visibility report. It audits individual pages across nine scored categories, provides element-level suggestions with before-and-after text, and compares verification runs with the baseline. Users can stage approved changes in WordPress, including production and staging support, rollback, and patch history. Webflow and Grav connections add more publishing options.
The desktop, local-first design gives teams another practical choice. Hi, Moose stores data in a local database on the device, supports local backup and restore, and offers on-device AI inference with three local model sizes. Engine checks still need the web, but stored data and local models can work offline.
For agencies, Hi, Moose adds white-label visibility and audit PDFs, branded audio players, agency pricing from $149 per month on BYOK, and client work organized as projects. It does not offer client logins, a public API, Slack, or a browser-based app. Teams that need those features may prefer PromptWatch. Teams that want transparent pricing, local control, broad AI search tracking, and a track-to-fix-to-verify workflow have stronger coverage in Hi, Moose.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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