AI visibility tools, head to head
PromptWatch vs Profound
Pricing, features and differences, researched August 2026.
PromptWatch and Profound both help brands and agencies measure how often AI search tools mention and cite them. Teams often compare them when they need one platform for visibility tracking, citation analysis, prompt data, and content work across tools such as ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The choice often comes down to the data each platform collects, the AI search tools it covers, and how it turns findings into next steps. PromptWatch emphasizes real prompt and crawler-log data, citation analysis, and content agents designed to help teams create content that AI systems may cite. Profound combines AI visibility and citation data with consumer prompt data, crawler and referral analytics, and automated content workflows for enterprise teams. Other differences can include reporting depth, agency support, workflow automation, and pricing. The right fit depends on whether your team needs focused AI visibility research or a broader enterprise platform for tracking and improving AI search performance.
At a glance
PromptWatch
Pick it if you want agency tiers alongside monitoring, though plans cap you at 4 of its 11 engines and drafts start at $245.
- Entry price
- $95/mo
- Tracked prompts
- 50–350
- Free trial
- 7 days
Profound
Pick it if you are buying for a large team, and check the prompt allowance first, because the entry plan tracks 50.
- Entry price
- $99/mo, billed yearly
- Tracked prompts
- 50 / 100; custom on Enterprise
- Free trial
- 7 days (Growth)
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | PromptWatch | Profound | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | Yes - free limited tier | No - free one-off AEO Report only | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | No | 0 | 5 |
| Entry paid price | $95/mo | $99/mo, billed yearly | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes (~2 months free) | Yes - 2 months free | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + agent credits | Per prompt + Agent credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Partial - credits meter agents only | Partial - credits meter Agents only | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes | Yes - credit admin panel | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Yes - 3 tiers | Yes - Agency Mode, 2 tiers | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes | Partner program - referral commissions | Yes |
| Annual contract required | No | Yes on both self-serve tiers | No |
| Free trial length | 7 days | 7 days (Growth) | n/a - free plan, no expiry |
| Paid plans pricing range | $95–$579/mo + custom | $99–$399/mo + custom Enterprise | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV/XLSX/API anytime | CSV/JSON, Growth and up | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | SOC 2 Type II | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No | No - vendor-side daily backups | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 11 listed; max 4 per plan | 9 total; 1 on Starter, 3 on Growth | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - LLM UI scraping | Yes - browser capture, not API | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes - all plans | Yes |
| Claude | Yes | Enterprise only | Yes |
| Gemini | Yes | Enterprise only | Yes |
| Google AI Mode | Yes | Enterprise only | Yes |
| Google AI Overviews | Yes | Growth and up | Yes |
| Grok | Yes | Enterprise only | Yes |
| Bing Copilot | No - referral tracking only | Enterprise only | Yes |
| DeepSeek | Yes | Enterprise only | Yes |
| Meta AI | Yes | No | Yes |
| Tracked prompts included | 50–350 | 50 / 100; custom on Enterprise | No hard limit on any plan |
| Samples per prompt configurable | No - response cap by plan | No - response cap set by plan | Yes |
| Run cadence options | Daily | Daily only | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | No | Yes |
| Instant one-off check | Limited free brand report | Free AEO Report, 3 engines | Yes |
| Prompt manager | Yes | Yes - edit, add, disable | Yes |
| Branded vs non-branded classification | Yes | Not published | Yes |
| Prompt categories and topics | Yes | Yes - topics + content clusters | Yes |
| Per-prompt model selection | No - set per monitor | No - set per config | Yes |
| Brand name variant support | Yes | Yes - asset configuration | Yes - secondary brand terms |
| Brand multi-domain support | Partial - 1 site per project | Yes - unlimited domains | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Yes | No - GSC is reporting only | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Yes | Partial - from Prompt Volumes + brand config | Yes |
| Perplexity | Yes | Growth and up | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes - citation share + authority | Yes - domain and page level |
| Sentiment scoring | Yes | Yes | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes | Yes - "Visibility Score" | Yes |
| Share of Citations | Yes | Yes - "Citation Share" | Yes |
| Narrative drift detection | Partial - sentiment only | Partial - sentiment + keyword themes | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Yes - FactCheck vs ground truth | Yes |
| Untracked brand extraction | Yes | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Yes | Partial - domain ranking, not typed | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published | Per configuration, not published | 15 |
| Visibility gap analysis | Yes | Yes - Opportunities, Growth and up | Yes |
| ChatGPT fan-out capture | Yes | Not published | Yes |
| AI Mode grounding queries capture | No | No | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes | Partial - log-based, not robots check | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Yes | Partial - Aim, Enterprise only | Yes |
| Data export | Yes - CSV, XLSX, API | Yes - CSV, JSON, API, Looker | Yes - CSV |
| Branded PDF report | No - PDF export, no branding | No | Yes |
| Scheduled email reports | Yes | Partial - Slack/Teams alerts | Yes - paid, per-user opt-in |
| Action log with export | Partial - task board only | Partial - Aim project tracking | Yes - CSV on paid managed plans |
| Historical data retention | Not published | All time | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no page audit step | Yes - via Agents + Aim | Yes |
| Page-level AEO audit | No - limited free tool only | No - no scored page audit | Yes |
| Scored categories | 0 | 0 | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No | No | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - page-level rewrite | No - full-page rewrite only | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | No - human approval step | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a | n/a | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run gap analysis | Partial - Aim impact tracking | Yes - compares against the baseline |
| Recommendation status tracking | Yes | Yes - Aim projects and tasks | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial | Partial - GSC integration | Yes - protect, balanced or expand |
| Branded audit PDF | No | No | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - $245+ tiers | Yes - publish via Agents | Yes - official plugin, production and staging |
| Webflow | Yes - $245+ tiers | Yes | Yes - OAuth MCP, pages and collection items |
| Framer | Yes - $245+ tiers | Yes | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | Log ingestion only, no publishing | On roadmap |
| Surgical element-level edits to live page | No - publishes whole article | No - publishes whole content | Yes |
| Preview before applying | Yes - $245+ tiers | Yes - approval step | Yes |
| Staging environment support | No - lands as CMS draft | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Not published | Not published | Yes - FAQPage schema |
| Publish approval gate | Yes - $245+ tiers | Yes - human-in-the-loop | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Partial - chat agent only | Yes - Aim, Enterprise only | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Content runs on a schedule | Agents are node-graph workflows | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No - credit-metered | No - credit-metered | Yes |
| Multi-agent panel | No | No - Aim spawns sub-agents | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | Partial - chat with Aim | Yes - talk to any agent mid-job |
| Background execution | Yes | Yes - Aim runs continuously | Yes - with notify on completion |
| Approval gate before real-world actions | Yes - $245+ tiers | Yes - before publishing | Yes |
| Long-running deep work jobs | No | Partial - Aim projects | Yes |
| Scheduled agent jobs | Yes | Yes - scheduled Agent runs | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - 5–10 articles/mo, $245+ | Yes - Documents and Sheets | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | No | Partial - cited data in briefs | Yes - screenshots and captured proof |
| Searchable job history | Partial - run history | Yes - run history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes | Yes - Aim, Enterprise only | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not disclosed | Not disclosed; 16 in Agent research | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - archived chats | Partial - project context | Yes - semantic search over past chats |
| Live web search | Not published | Yes - Exa, Firecrawl, Perplexity nodes | Yes |
| Fetch and read URLs | Partial - your own pages | Yes - web scrape node | Yes |
| Semantic search over your own site | Partial - sitemap only | Partial - knowledge base, sitemap | Yes - on-device index |
| Topic coverage check | Yes | Yes - content gap vs sitemap | Yes - covered, partial or not covered |
| File attachments | Partial - knowledge base docs | Partial - Google Drive, knowledge base | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | Partial - preset skills | Yes - Skills + custom Agents | Yes - plus 6 presets |
| Image generation | Yes | Not published | Yes |
| Content generation | |||
| Research-backed briefs | Yes | Yes - Aim execution briefs | Yes |
| Live SERP / PAA research | Yes | Partial - DataForSEO, Perplexity nodes | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - $245+ tiers | Yes | Yes |
| Brand voice grounding | Yes | Yes - Brand Kit | Yes |
| Brand truth profile | Partial - brand fields only | Partial - Brand Kit + FactCheck | Yes |
| Internal linking placement | Yes | Not published | Yes |
| Featured image generation | Yes | Not published | Yes |
| FAQ generation with schema export | Not published | Yes - AEO FAQ template | Yes - HTML and JSON-LD |
| Key points extraction | No | Not published | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes | Yes - Documents | Yes |
| Export formats | MD, HTML, PDF, CSV, XLSX | CSV, JSON; CMS publish | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes | Yes - Documents editor | Yes |
| Deploy directly to CMS | Yes | Yes - 10 CMS connectors | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - sitemap only | Partial - sitemap read by Aim | Yes |
| Scheduled full-site crawl | Partial - sitemap, not full crawl | No - reads AI bot logs, not your site | Yes - weekly or on demand |
| Monitored page management | Yes | No | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - citation decay | Partial - content decay signals | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No | Partial - Aim surfaces, doesn't fire | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Partial - task templates | Yes - Content Refresh template | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | Yes - node-graph builder | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - $245+ tiers | Yes - scheduled Agent runs | Yes - daily to monthly |
| Workflow reports | Yes | Yes - run logs + Aim reports | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - task board only | Partial - Aim opportunity feed | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | Not published | Yes - per project |
| Email digest | Yes | Partial - Slack/Teams integrations | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 2 / 5; 10 agency | 1 / 3 / custom | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published - upgrade tier | Not published - upgrade tier | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes | Yes - shared credit pool | Yes |
| Per-member usage visibility | Partial - per-project only | Partial - admin usage panel | Yes |
| Multi-project workspaces | Yes | Enterprise / Agency Mode only | Yes |
| Projects included | 1 / 2 / 5; unlimited agency | 1 workspace; multi on Enterprise | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Partial - restore deleted | Agency Mode only | Yes |
| Per-project API keys | No - org-level keys | No - org-level, Enterprise | Yes - rotatable |
| SSO / SAML | Enterprise only | Enterprise only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No | No | Yes - visibility report and audit |
| Custom logo, color and link | Partial - dashboard only, agency tiers | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | Yes - 3 tiers | Yes - Agency Growth + Enterprise | Yes - four tiers |
| Client sub-accounts | No - projects + guest seats | Yes - client + pitch workspaces | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | No | Yes - plus Adobe Analytics | Roadmap |
| MCP connector support | Yes | Yes - hosted server + Claude connector | Partial - Webflow connects over MCP |
| Public API | Yes | Enterprise only | No - project keys for own plugins only |
| Slack | Yes | Yes - plus Microsoft Teams | No |
| Zapier | No | No - 40+ native connectors | No |
| Custom connection support | Partial - logs only | Yes - custom log drain + API nodes | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English) | 1 (English); tracks 30+ | 6 |
| Troubleshooting and recovery tools | No - status page only | No - status page only | Yes |
| In-app help agent | Yes | Yes - Aim assistant | Yes |
| Done-for-you service available | Yes | Partner agency directory | Yes |
| Team | |||
| Founders have SEO backgrounds | No. Founded in 2025 by Gijs de Groot and Klaas Foppen, who met building Sparkbase, an AI sales tool; de Groot's background is in financial economics and sales. | No. James Cadwallader and Dylan Babbs, a design engineer who previously worked on maps and location services at Uber; neither founder came from a search or marketing background. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
PromptWatch and Profound both suit teams that want cloud-based AI visibility tracking. PromptWatch fits buyers who need a browser app, a public API, or Slack support. Profound fits larger organizations that need SOC 2 Type II certification, Google Analytics or Adobe Analytics data, client sub-accounts, or custom connections.
Hi, Moose fits SMBs and agencies that need lower entry costs and more control over usage. Its free plan has no expiry or card requirement. Paid plans start at $39 per month with BYOK or $79 per month with AI included, versus $95 for PromptWatch and $99 for Profound’s annual Starter plan. Hi, Moose also supports OpenRouter keys, published AI credit rates, and local models that can run without AI cost to the vendor.
The desktop app gives Hi, Moose a different data model from the two cloud platforms. It stores data in a local database on Windows or macOS, supports local backup and restore, and offers on-device AI inference. It tracks 10 engines, including ChatGPT, Claude, Gemini, Google AI Mode, Bing Copilot, DeepSeek, Meta AI, and Perplexity. Users can run five engines daily for free, set per-prompt model choices, schedule checks from multiple daily runs to monthly, or run checks on demand.
Hi, Moose also covers the work after a visibility report. It pairs tracking with page-level AEO audits across nine scored categories, retrieval-readiness scoring, AI Mode grounding-query capture, and recommendation evidence tiers. Teams can stage element-level WordPress edits, preview them, use a staging site, roll back changes, and compare verification runs against a baseline. Nothing publishes without approval.
For agencies, Hi, Moose adds white-label visibility and audit PDFs, custom branding, unlimited seats on paid managed plans, and agency tiers from $149 per month with BYOK. Its audio tools also turn pages into embeddable, configurable conversations, with 30 voices and 24 languages. Buyers who need a browser-first enterprise platform may still prefer PromptWatch or Profound. Buyers who want local control, flexible AI costs, broad engine coverage, and a track-to-fix workflow have more of those options in Hi, Moose.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
Checked for this pair