AI visibility tools, head to head
PromptWatch vs RankPrompt
Pricing, features and differences, researched August 2026.
PromptWatch and Rank Prompt both help teams track how AI search tools mention, recommend, and cite brands. Each platform covers major models and AI search surfaces, including ChatGPT, Claude, Gemini, Perplexity, and Google’s AI results. That overlap makes them a relevant comparison for SEO teams and agencies that need to measure AI visibility alongside traditional search work. The main differences fall into data sources, visibility analysis, content support, and workflow breadth. PromptWatch focuses on real prompt and crawler-log data, citation analysis, and content agents designed to help teams create content that AI systems may cite. Rank Prompt combines prompt-level tracking and competitor analysis with a wider set of tools for content, citations, outreach, SEO audits, and reporting. Your choice may depend on whether you need deeper evidence behind AI mentions and citations, or a broader platform that brings several SEO and AI visibility tasks into one workspace.
At a glance
PromptWatch
Pick it if you want agency tiers alongside monitoring, though plans cap you at 4 of its 11 engines and drafts start at $245.
- Entry price
- $95/mo
- Tracked prompts
- 50–350
- Free trial
- 7 days
RankPrompt
Pick it if you want an in-app agent at a low price, though it covers 6 engines and meters everything as credits.
- Entry price
- $49/mo
- Tracked prompts
- 150–2,000 credits/mo
- Free trial
- 7 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | PromptWatch | RankPrompt | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | Yes - free limited tier | No - 7-day trial, card required | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | No | 0 - free web tools are one-off | 5 |
| Entry paid price | $95/mo | $49/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes (~2 months free) | Yes - 20% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + agent credits | Monthly credits, 4 tiers | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | Yes - OpenAI key, agent only | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No - tracking still spends credits | Yes |
| Usage metered in one transparent unit | Partial - credits meter agents only | Partial - credits plus separate $ agent budget | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes | Yes - credit and agent-spend meters | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Yes - 3 tiers | Yes - $149 and $299 tiers | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes | Yes - 30% lifetime recurring | Yes |
| Annual contract required | No | No | No |
| Free trial length | 7 days | 7 days | n/a - free plan, no expiry |
| Paid plans pricing range | $95–$579/mo + custom | $49–$299/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV/XLSX/API anytime | Partial - exports while subscribed | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | Not published | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 11 listed; max 4 per plan | 6 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - LLM UI scraping | Not published - API models named in brand audit | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Yes | Yes | Yes |
| Gemini | Yes | Yes - +1 credit per prompt | Yes |
| Google AI Mode | Yes | Yes | Yes |
| Google AI Overviews | Yes | Yes - counted with AI Mode | Yes |
| Grok | Yes | Yes - +1 credit per prompt | Yes |
| Bing Copilot | No - referral tracking only | No | Yes |
| DeepSeek | Yes | No | Yes |
| Meta AI | Yes | No | Yes |
| Tracked prompts included | 50–350 | 150–2,000 credits/mo | No hard limit on any plan |
| Samples per prompt configurable | No - response cap by plan | Not published | Yes |
| Run cadence options | Daily | Daily, weekly, monthly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Yes | Yes |
| Instant one-off check | Limited free brand report | Yes - free web tools | Yes |
| Prompt manager | Yes | Yes | Yes |
| Branded vs non-branded classification | Yes | Not published | Yes |
| Prompt categories and topics | Yes | Partial - grouped by report and location | Yes |
| Per-prompt model selection | No - set per monitor | No - set per report | Yes |
| Brand name variant support | Yes | Partial - alias detection, no variant config | Yes - secondary brand terms |
| Brand multi-domain support | Partial - 1 site per project | Not published | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Yes | Yes - from GSC and GA4 data | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Yes | Yes | Yes |
| Perplexity | Yes | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes | Yes - domain and page level |
| Sentiment scoring | Yes | Yes | Yes |
| Average position / rank | Yes | Yes - per prompt, per engine | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes | Yes - mention counts vs competitors | Yes |
| Share of Citations | Yes | Yes | Yes |
| Narrative drift detection | Partial - sentiment only | Partial - perception scores over time | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Yes - answers checked against your brand facts | Yes |
| Untracked brand extraction | Yes | Yes - detected brands auto-categorized | Yes - with sentiment and average rank |
| Cited source categorization | Yes | Yes - competitor, publisher, alias, platform | Yes - 8 source types |
| Topic-level breakdown | Yes | Partial - per prompt, not per topic | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published | Not published | 15 |
| Visibility gap analysis | Yes | Yes | Yes |
| ChatGPT fan-out capture | Yes | Not published | Yes |
| AI Mode grounding queries capture | No | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes | Yes - robots.txt and AI bot access | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes - drag-and-drop widgets | Yes |
| AI-written narrative summary | Yes | Yes | Yes |
| Data export | Yes - CSV, XLSX, API | Yes - PDF, CSV, PPTX | Yes - CSV |
| Branded PDF report | No - PDF export, no branding | Yes - $149+ | Yes |
| Scheduled email reports | Yes | Yes | Yes - paid, per-user opt-in |
| Action log with export | Partial - task board only | Partial - task board; agent audit trail | Yes - CSV on paid managed plans |
| Historical data retention | Not published | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no page audit step | Partial - deploy is WordPress or hosted blog only | Yes |
| Page-level AEO audit | No - limited free tool only | Yes | Yes |
| Scored categories | 0 | 5 | 9 |
| Retrieval-readiness scoring | No | Partial - AI-readiness score in page audit | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No | No - impact and effort labels | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - page-level rewrite | Partial - inline rewrites in own drafts | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | Not published | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a | Live URL, robots.txt, sitemap | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run gap analysis | Yes - run history with comparisons | Yes - compares against the baseline |
| Recommendation status tracking | Yes | Yes - task board with statuses | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Partial - sets content topics, not page order | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial | Partial - GSC feeds prompts, not page priority | Yes - protect, balanced or expand |
| Branded audit PDF | No | Yes - $149+ | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - $245+ tiers | Yes - one-click publish | Yes - official plugin, production and staging |
| Webflow | Yes - $245+ tiers | No - listed as coming soon | Yes - OAuth MCP, pages and collection items |
| Framer | Yes - $245+ tiers | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No - publishes whole article | No - publishes whole articles | Yes |
| Preview before applying | Yes - $245+ tiers | Partial - editor preview before publish | Yes |
| Staging environment support | No - lands as CMS draft | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No - draft versions only | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Not published | Yes - with published article | Yes - FAQPage schema |
| Publish approval gate | Yes - $245+ tiers | Yes - $299 | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Partial - chat agent only | Yes - 50+ tools, chains steps | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Content runs on a schedule | No - agent picks its own path | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No - credit-metered | No - BYOK bills your OpenAI account | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | Partial - confirmation stops before writes | Yes |
| Steer agent while running | No | Not published | Yes - talk to any agent mid-job |
| Background execution | Yes | Not published | Yes - with notify on completion |
| Approval gate before real-world actions | Yes - $245+ tiers | Yes | Yes |
| Long-running deep work jobs | No | Not published | Yes |
| Scheduled agent jobs | Yes | Partial - agent sets report schedules | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - 5–10 articles/mo, $245+ | Yes - articles, reports, tasks | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | No | Partial - tool-run audit trail | Yes - screenshots and captured proof |
| Searchable job history | Partial - run history | Partial - audit trail; search not published | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes | Yes | Yes |
| Model picker per conversation | No | Partial - model choice only with own key | Yes |
| LLM models available | Not disclosed | Not published - OpenAI only | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - archived chats | Yes - account or per brand | Yes - semantic search over past chats |
| Live web search | Not published | Yes | Yes |
| Fetch and read URLs | Partial - your own pages | Partial - audits a URL you enter | Yes |
| Semantic search over your own site | Partial - sitemap only | No | Yes - on-device index |
| Topic coverage check | Yes | Yes - knowledge and prompt gaps | Yes - covered, partial or not covered |
| File attachments | Partial - knowledge base docs | Not published | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | Partial - preset skills | No | Yes - plus 6 presets |
| Image generation | Yes | Yes - article images | Yes |
| Content generation | |||
| Research-backed briefs | Yes | Yes - live web research before drafting | Yes |
| Live SERP / PAA research | Yes | Partial - top-ranking pages, no PAA | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - $245+ tiers | Yes - 1,500–3,000 words | Yes |
| Brand voice grounding | Yes | Partial - tone stored as agent memory | Yes |
| Brand truth profile | Partial - brand fields only | Yes - configured brand facts | Yes |
| Internal linking placement | Yes | Yes | Yes |
| Featured image generation | Yes | Yes | Yes |
| FAQ generation with schema export | Not published | Yes | Yes - HTML and JSON-LD |
| Key points extraction | No | Not published | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes | Yes - content list and calendar | Yes |
| Export formats | MD, HTML, PDF, CSV, XLSX | PDF, CSV, PPTX | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes | Yes - inline edits with undo | Yes |
| Deploy directly to CMS | Yes | Yes - WordPress or hosted blog | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - sitemap only | Partial - sitemap and robots checks only | Yes |
| Scheduled full-site crawl | Partial - sitemap, not full crawl | No - page-by-page audits | Yes - weekly or on demand |
| Monitored page management | Yes | Partial - own published articles only | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - citation decay | Partial - refresh reminders on own articles | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No | Partial - alerts on shifts, no actions | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Partial - task templates | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - $245+ tiers | Yes - schedule-to-publish | Yes - daily to monthly |
| Workflow reports | Yes | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - task board only | Partial - cross-brand reviews inbox, $299 | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | Partial - priorities, no custom thresholds | Yes - per project |
| Email digest | Yes | Yes - scheduled report emails | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 2 / 5; 10 agency | 0 on $49; 2 / 10 / 25 above | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published - upgrade tier | Not published | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes | Yes - account credit pool | Yes |
| Per-member usage visibility | Partial - per-project only | Not published | Yes |
| Multi-project workspaces | Yes | Yes - separate brands | Yes |
| Projects included | 1 / 2 / 5; unlimited agency | 10–1,000 brands by tier | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Partial - restore deleted | Not published | Yes |
| Per-project API keys | No - org-level keys | Yes - scoped per-brand keys | Yes - rotatable |
| SSO / SAML | Enterprise only | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No | Yes - $149+ | Yes - visibility report and audit |
| Custom logo, color and link | Partial - dashboard only, agency tiers | Yes - logo, colors, sender, footer | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | Yes - 3 tiers | Yes - $149 and $299 | Yes - four tiers |
| Client sub-accounts | No - projects + guest seats | Yes - magic-link portal, $299 | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | No | Yes - GA4 | Roadmap |
| MCP connector support | Yes | Yes - hosted server, OAuth | Partial - Webflow connects over MCP |
| Public API | Yes | Yes - all paid plans | No - project keys for own plugins only |
| Slack | Yes | No | No |
| Zapier | No | No - via API and webhooks | No |
| Custom connection support | Partial - logs only | Partial - webhooks plus request by email | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English) | 1 (English); 50+ prompt languages | 6 |
| Troubleshooting and recovery tools | No - status page only | No | Yes |
| In-app help agent | Yes | Yes - agent dock | Yes |
| Done-for-you service available | Yes | Yes - managed service, book a call | Yes |
| Team | |||
| Founders have SEO backgrounds | No. Founded in 2025 by Gijs de Groot and Klaas Foppen, who met building Sparkbase, an AI sales tool; de Groot's background is in financial economics and sales. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
PromptWatch and RankPrompt both cover the core visibility work: tracking mentions, citations, sentiment, share of voice, and competitors across major AI search engines. PromptWatch may suit teams that want a browser-based SaaS product with a public API and Slack support. RankPrompt may suit agencies that need client sub-accounts, GA4 data, or a public API from day one.
Hi, Moose fits teams that want to move from tracking to page-level work without adding separate tools. It tracks 10 engines, including Bing Copilot, DeepSeek, and Meta AI. Five engines collect results locally from the user’s device. It also captures Google AI Mode grounding queries, checks AI crawler access, audits pages across nine categories, and compares verification runs against a baseline.
Cost control also separates Hi, Moose. Its free plan never expires and does not require a card. Every plan supports unlimited local visibility runs, with five engines available for free daily checks. Paid access starts at $39 per month on BYOK, and teams can use OpenRouter or local models to run with $0 AI cost to Hi, Moose. The platform shows AI credit use, reset dates, and pace warnings in the app.
The desktop design gives users a different data model than cloud-only tools. Hi, Moose stores data in a local database on the device, supports local backup and restore, and offers on-device AI inference with three local model sizes. Users can export CSV, PDF, DOCX, and a full local backup. Engine checks still need an internet connection, but stored data and local models remain available offline.
Hi, Moose also closes more of the AEO workflow in one place. It can identify a visibility loss, prioritize the affected page, audit it, prepare element-level edits, run a second-model QA pass, and stage changes for approval. Its WordPress integration supports staging, one-click rollback, patch history, and element-level updates. It also supports Webflow and Grav, while PromptWatch limits Webflow and WordPress access to higher tiers and RankPrompt currently focuses publishing on WordPress or its hosted blog.
For agencies and content teams, Hi, Moose adds practical delivery options: branded PDF reports, white-label audio players, 30 voices across 24 languages, and a site-wide entity graph with CSV and PDF export. Paid managed plans include unlimited seats, while BYOK plans add seats for $7 each. Those details will not matter to every buyer. But for SMBs and agencies that need broad AI visibility tracking, local control, transparent AI usage, and a clear path from finding an issue to approving a fix, Hi, Moose covers more of the day-to-day work at a lower entry price than PromptWatch and with fewer usage limits than RankPrompt.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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