AI visibility tools, head to head
PromptWatch vs Waikay
Pricing, features and differences, researched August 2026.
PromptWatch and Waikay both help teams track how AI search tools describe, mention, and cite their brands. Buyers often compare them when they need to measure visibility across tools such as ChatGPT, Gemini, Claude, and Perplexity, then turn those findings into SEO and content work. The main differences fall under data sources, analysis methods, reporting scope, and recommended actions. PromptWatch combines AI prompt tracking, crawler-log data, citation analysis, sentiment, and share of voice. It also includes content agents that help teams create material AI systems may cite. Waikay takes an entity-first approach. It checks AI-generated brand claims for errors, compares competitor entities, and prioritizes content and authority tasks based on the results. The right fit depends on whether your team places more weight on prompt and citation data across AI search, or on entity accuracy and a ranked action plan for improving how AI models represent the brand.
At a glance
PromptWatch
Pick it if you want agency tiers alongside monitoring, though plans cap you at 4 of its 11 engines and drafts start at $245.
- Entry price
- $95/mo
- Tracked prompts
- 50–350
- Free trial
- 7 days
Waikay
Pick it if you want an entity graph behind the analysis, and read the $24.95 tier as a way in rather than the plan you stay on.
- Entry price
- $24.95/mo
- Tracked prompts
- 120–880 by plan; extras purchasable
- Free trial
- None - free plan instead
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | PromptWatch | Waikay | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | Yes - free limited tier | Yes - 3 one-time credits, no card | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | No | 0 | 5 |
| Entry paid price | $95/mo | $24.95/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes (~2 months free) | Not published - monthly only | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + agent credits | Tiered plans + monthly credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Partial - credits meter agents only | Yes - credits | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes | Partial - per-prompt cost estimates | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Yes - 3 tiers | Partial - agency-oriented tier, no reseller program | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes | Not published | Yes |
| Annual contract required | No | No | No |
| Free trial length | 7 days | None - free plan instead | n/a - free plan, no expiry |
| Paid plans pricing range | $95–$579/mo + custom | $24.95–$449.95/mo + enterprise | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV/XLSX/API anytime | Not published - CSV/JSON while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | Not published | Pending |
| ISO certification | Not published | Not published - UK ICO registered | No |
| Local backup and restore | No | No - vendor-side only | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 11 listed; max 4 per plan | 6 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - LLM UI scraping | Partial - 4 scraped, 4 via API | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes - API and scraped | Yes |
| Claude | Yes | Yes - API only | Yes |
| Gemini | Yes | Yes - API and scraped | Yes |
| Google AI Mode | Yes | Yes - scraped | Yes |
| Google AI Overviews | Yes | Partial - AI Mode only | Yes |
| Grok | Yes | No | Yes |
| Bing Copilot | No - referral tracking only | Yes - scraped | Yes |
| DeepSeek | Yes | No | Yes |
| Meta AI | Yes | No | Yes |
| Tracked prompts included | 50–350 | 120–880 by plan; extras purchasable | No hard limit on any plan |
| Samples per prompt configurable | No - response cap by plan | Not published | Yes |
| Run cadence options | Daily | Daily, every 2 days, weekly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Yes - report updates | Yes |
| Instant one-off check | Limited free brand report | No - project setup required | Yes |
| Prompt manager | Yes | Yes - topic groups, per-prompt config | Yes |
| Branded vs non-branded classification | Yes | Partial - knowledge vs commercial split | Yes |
| Prompt categories and topics | Yes | Yes - topic clusters and tags | Yes |
| Per-prompt model selection | No - set per monitor | Yes - models and cadence per prompt | Yes |
| Brand name variant support | Yes | Partial - normalised to parent brand | Yes - secondary brand terms |
| Brand multi-domain support | Partial - 1 site per project | Not published - one URL per project | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Yes | No - no Search Console connection | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Yes | Yes | Yes |
| Perplexity | Yes | Yes - API only | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes | Yes - domain and page level |
| Sentiment scoring | Yes | No - deliberately excluded | Yes |
| Average position / rank | Yes | Partial - competitor rank, not answer position | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes | Yes | Yes |
| Share of Citations | Yes | Partial - citation counts, no share metric | Yes |
| Narrative drift detection | Partial - sentiment only | Partial - claims refresh each report update | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Yes - claim-level check and flag | Yes |
| Untracked brand extraction | Yes | Yes - competitors auto-detected | Yes - with sentiment and average rank |
| Cited source categorization | Yes | Yes - knowledge vs commercial | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published | 2 in reports; auto-detected in prompts | 15 |
| Visibility gap analysis | Yes | Yes | Yes |
| ChatGPT fan-out capture | Yes | No - fan-out used to generate prompts | Yes |
| AI Mode grounding queries capture | No | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes | Partial - vendor rates it as limited | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Yes | Not published | Yes |
| Data export | Yes - CSV, XLSX, API | Yes - CSV, JSON, API | Yes - CSV |
| Branded PDF report | No - PDF export, no branding | Partial - PDF/PNG export, no custom branding | Yes |
| Scheduled email reports | Yes | Not published | Yes - paid, per-user opt-in |
| Action log with export | Partial - task board only | Partial - claim review status, no export | Yes - CSV on paid managed plans |
| Historical data retention | Not published | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no page audit step | Partial - no publishing step | Yes |
| Page-level AEO audit | No - limited free tool only | No | Yes |
| Scored categories | 0 | 0 | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No | Partial - ranked by impact and effort | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - page-level rewrite | Partial - issue list, not rewrites | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | Partial - manual paste into Claude or Gemini | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a | Site pages crawled, LLM responses | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run gap analysis | Partial - score history via report updates | Yes - compares against the baseline |
| Recommendation status tracking | Yes | No - claim review only | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Partial - topic-level, not page-level | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial | No | Yes - protect, balanced or expand |
| Branded audit PDF | No | No - unbranded share URL | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - $245+ tiers | No | Yes - official plugin, production and staging |
| Webflow | Yes - $245+ tiers | No | Yes - OAuth MCP, pages and collection items |
| Framer | Yes - $245+ tiers | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No - publishes whole article | No | Yes |
| Preview before applying | Yes - $245+ tiers | No | Yes |
| Staging environment support | No - lands as CMS draft | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Not published | No - entity files via paid service | Yes - FAQPage schema |
| Publish approval gate | Yes - $245+ tiers | No | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Partial - chat agent only | No - vendor states no agents | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Content runs on a schedule | Yes - scheduled runs only | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No - credit-metered | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | Yes | No - scheduled tracking only | Yes - with notify on completion |
| Approval gate before real-world actions | Yes - $245+ tiers | No - takes no external actions | Yes |
| Long-running deep work jobs | No | Partial - deeper crawl run takes 5–6 min | Yes |
| Scheduled agent jobs | Yes | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - 5–10 articles/mo, $245+ | Partial - saved reports and plans | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | No | Yes - full responses and citations | Yes - screenshots and captured proof |
| Searchable job history | Partial - run history | Partial - report history only | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes | No - external assistants only, via MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not disclosed | 0 | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - archived chats | No | Yes - semantic search over past chats |
| Live web search | Not published | No | Yes |
| Fetch and read URLs | Partial - your own pages | No | Yes |
| Semantic search over your own site | Partial - sitemap only | No | Yes - on-device index |
| Topic coverage check | Yes | Yes - topic breadth scoring | Yes - covered, partial or not covered |
| File attachments | Partial - knowledge base docs | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | Partial - preset skills | No | Yes - plus 6 presets |
| Image generation | Yes | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes | No - vendor states it does not generate content | Yes |
| Live SERP / PAA research | Yes | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - $245+ tiers | No | Yes |
| Brand voice grounding | Yes | No | Yes |
| Brand truth profile | Partial - brand fields only | Partial - checked and flagged claim list | Yes |
| Internal linking placement | Yes | No - sister product only | Yes |
| Featured image generation | Yes | No | Yes |
| FAQ generation with schema export | Not published | No | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes | No | Yes |
| Export formats | MD, HTML, PDF, CSV, XLSX | CSV, JSON, PDF, PNG | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes | No | Yes |
| Deploy directly to CMS | Yes | No | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - sitemap only | Yes - top pages crawled at setup | Yes |
| Scheduled full-site crawl | Partial - sitemap, not full crawl | No - crawl runs per report | Yes - weekly or on demand |
| Monitored page management | Yes | No | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - citation decay | No | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | Yes - built from crawled pages | Yes |
| Inferred relationships | No | Yes | Yes |
| Salience scoring | No | Partial - association strength heatmap | Yes |
| Graph readable by AI agent | No | Partial - entity files via paid service | Yes |
| Graph export | No | Partial - JSON via paid service | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Partial - task templates | Partial - prioritised plan, executed manually | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - $245+ tiers | No | Yes - daily to monthly |
| Workflow reports | Yes | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - task board only | No | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | Not published | Yes - per project |
| Email digest | Yes | Not published | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 2 / 5; 10 agency | 1 / 2 / unlimited by plan | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published - upgrade tier | Not published - upgrade required | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes | Yes - credits pooled per account | Yes |
| Per-member usage visibility | Partial - per-project only | Not published | Yes |
| Multi-project workspaces | Yes | Yes | Yes |
| Projects included | 1 / 2 / 5; unlimited agency | Unlimited from $69.95 | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Partial - restore deleted | Not published | Yes |
| Per-project API keys | No - org-level keys | No - one account key | Yes - rotatable |
| SSO / SAML | Enterprise only | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No | No | Yes - visibility report and audit |
| Custom logo, color and link | Partial - dashboard only, agency tiers | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | Yes - 3 tiers | Partial - agency-oriented tier, no separate program | Yes - four tiers |
| Client sub-accounts | No - projects + guest seats | Partial - unlimited seats and projects, no client roles | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | No | Yes - OAuth, credentials stay on device |
| Google Analytics | No | No | Roadmap |
| MCP connector support | Yes | Yes - read-only, 5 tools | Partial - Webflow connects over MCP |
| Public API | Yes | Yes - $69.95 and above | No - project keys for own plugins only |
| Slack | Yes | No | No |
| Zapier | No | Partial - via API, no native app | No |
| Custom connection support | Partial - logs only | Partial - JSON API only | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English) | Not published - analyses 13–47 languages | 6 |
| Troubleshooting and recovery tools | No - status page only | Partial - crawler whitelisting docs | Yes |
| In-app help agent | Yes | No - live chat with staff | Yes |
| Done-for-you service available | Yes | Yes - entity map managed service | Yes |
| Team | |||
| Founders have SEO backgrounds | No. Founded in 2025 by Gijs de Groot and Klaas Foppen, who met building Sparkbase, an AI sales tool; de Groot's background is in financial economics and sales. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
PromptWatch and Waikay both cover the core job of tracking AI visibility. PromptWatch may suit teams that need a browser-based platform, a public API, Slack support, or enterprise SSO. Waikay may suit teams that want a lower monthly starting price, a cloud-based workflow, or its entity-first claim checks without using agents.
Hi, Moose fits teams that want to move from visibility data to approved page changes in one tool. It tracks 10 engines, including Google AI Overviews, Grok, Bing Copilot, DeepSeek, and Meta AI. It also supports unlimited local visibility runs, no hard prompt limit, configurable samples, and on-demand checks. Hi, Moose connects Google Search Console and uses real GSC questions to suggest prompts.
The platform adds work that neither competitor covers fully. Hi, Moose audits individual pages across nine AEO categories, scores retrieval readiness, gives element-level rewrite suggestions, and compares verification runs with the baseline. Its WordPress, Webflow, and Grav connections can stage specific edits, show a preview, and require approval before publishing. WordPress users can also use staging, rollback, and patch history.
Hi, Moose also gives privacy-focused teams a different deployment option. The desktop app runs on Windows and macOS, stores data in a local database, supports local backup and restore, and can run local models on device. Teams that bring an OpenRouter key can use the $39 per month BYOK plan and run with $0 AI cost to Hi, Moose. Managed plans start at $79 per month for teams that prefer included AI credits.
Agencies may also find more built-in client deliverables in Hi, Moose. The platform offers branded visibility and audit PDFs, white-label audio players, agency attribution links, and agency plans from $149 per month on BYOK. PromptWatch offers agency tiers and Waikay offers an agency-oriented plan, so buyers who need client sub-accounts should note that Hi, Moose currently treats clients as projects rather than separate client logins.
For most SMB SEO teams and agencies, Hi, Moose offers the broader track, fix, verify, and deploy loop. It combines visibility tracking with page audits, controlled publishing, local-first storage, and a free plan that does not expire.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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