AI visibility tools, head to head
Qwairy vs Profound
Pricing, features and differences, researched August 2026.
Qwairy and Profound both help teams measure how AI search tools mention their brands, cite their pages, and surface competitors. SEO teams, agencies, and brands may compare them when they need one platform for AI visibility tracking across tools such as ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The main differences fall under target customer, data sources, analytics depth, and content workflows. Qwairy combines AI visibility monitoring with competitor and sentiment analysis, content opportunities, technical site checks, and AI traffic measurement. Profound focuses on enterprise answer engine optimization, with AI visibility and citation data, consumer prompt data, crawler and referral analytics, and automated content workflows. Your choice may depend on whether you need broader SEO and technical checks alongside AI search monitoring, or enterprise-focused prompt, crawler, and workflow data.
At a glance
Qwairy
Pick it if you bill in euros, since the entry plan tracks 100 prompts and its assistant is read-only analysis.
- Entry price
- €79/mo; €65/mo annual
- Tracked prompts
- 100 / 300 / 800; unlimited on top tier
- Free trial
- None - free plan instead
Profound
Pick it if you are buying for a large team, and check the prompt allowance first, because the entry plan tracks 50.
- Entry price
- $99/mo, billed yearly
- Tracked prompts
- 50 / 100; custom on Enterprise
- Free trial
- 7 days (Growth)
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Qwairy | Profound | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | Yes - 120 credits, no card | No - free one-off AEO Report only | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | €79/mo; €65/mo annual | $99/mo, billed yearly | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 2 months free (~17%) | Yes - 2 months free | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Tiered plans + credits | Per prompt + Agent credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Yes - credits | Partial - credits meter Agents only | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - balance + usage page | Yes - credit admin panel | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Yes - from €99/mo | Yes - Agency Mode, 2 tiers | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - 20% for 12 months | Partner program - referral commissions | Yes |
| Annual contract required | No - monthly available | Yes on both self-serve tiers | No |
| Free trial length | None - free plan instead | 7 days (Growth) | n/a - free plan, no expiry |
| Paid plans pricing range | €79–€449/mo + custom | $99–$399/mo + custom Enterprise | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS, EU hosting | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - CSV/API while active | CSV/JSON, Growth and up | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | SOC 2 Type II | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No - vendor-side only | No - vendor-side daily backups | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 10 | 9 total; 1 on Starter, 3 on Growth | 10; 5 of them also collected locally |
| Real consumer-surface capture | Partial - 7 scraped UIs, rest via API | Yes - browser capture, not API | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - UI and API | Yes - all plans | Yes |
| Claude | Yes - API only | Enterprise only | Yes |
| Gemini | Yes - UI and API | Enterprise only | Yes |
| Google AI Mode | Yes | Enterprise only | Yes |
| Google AI Overviews | Yes | Growth and up | Yes |
| Grok | Yes - UI and API | Enterprise only | Yes |
| Bing Copilot | Yes - UI only | Enterprise only | Yes |
| DeepSeek | Yes - API only | Enterprise only | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 100 / 300 / 800; unlimited on top tier | 50 / 100; custom on Enterprise | No hard limit on any plan |
| Samples per prompt configurable | Yes - up to 20 per run | No - response cap set by plan | Yes |
| Run cadence options | Daily, weekly, monthly, manual | Daily only | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Yes | No | Yes |
| Instant one-off check | Yes - free public audit tool | Free AEO Report, 3 engines | Yes |
| Prompt manager | Yes - bulk edit, tags, funnel | Yes - edit, add, disable | Yes |
| Branded vs non-branded classification | Not published - funnel stages instead | Not published | Yes |
| Prompt categories and topics | Yes - 5 topics max, unlimited tags | Yes - topics + content clusters | Yes |
| Per-prompt model selection | Partial - per-prompt cadence, models per run | No - set per config | Yes |
| Brand name variant support | Not published | Yes - asset configuration | Yes - secondary brand terms |
| Brand multi-domain support | Partial - one domain per workspace | Yes - unlimited domains | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Yes | No - GSC is reporting only | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Yes | Partial - from Prompt Volumes + brand config | Yes |
| Perplexity | Yes - UI and API | Growth and up | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes - citation share + authority | Yes - domain and page level |
| Sentiment scoring | Yes - 0–100 plus label | Yes | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - mention rate | Yes - "Visibility Score" | Yes |
| Share of Citations | Yes - citation rate | Yes - "Citation Share" | Yes |
| Narrative drift detection | Yes - monthly perception snapshots | Partial - sentiment + keyword themes | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | Yes - private beta, Growth+ | Yes - FactCheck vs ground truth | Yes |
| Untracked brand extraction | Yes - auto competitor detection | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Yes - type, authority, social/shopping/local | Partial - domain ranking, not typed | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Auto-detected, uncapped; 10 in compare view | Per configuration, not published | 15 |
| Visibility gap analysis | Yes | Yes - Opportunities, Growth and up | Yes |
| ChatGPT fan-out capture | Yes | Not published | Yes |
| AI Mode grounding queries capture | Not published | No | Yes - the live grounding searches |
| Bing Index probe | Partial - Bing Webmaster Tools connection | No | Yes |
| AI crawler access check | Yes - 63 crawlers vs robots.txt | Partial - log-based, not robots check | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Yes - weekly email and assistant | Partial - Aim, Enterprise only | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - CSV, JSON, API, Looker | Yes - CSV |
| Branded PDF report | Partial - branding on Enterprise/Agency Custom | No | Yes |
| Scheduled email reports | Partial - weekly only, no cadence choice | Partial - Slack/Teams alerts | Yes - paid, per-user opt-in |
| Action log with export | Yes - action history via API | Partial - Aim project tracking | Yes - CSV on paid managed plans |
| Historical data retention | Not published - 90-day default range | All time | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no deploy step | Yes - via Agents + Aim | Yes |
| Page-level AEO audit | Yes | No - no scored page audit | Yes |
| Scored categories | 4 | 0 | 9 |
| Retrieval-readiness scoring | Yes - AEO score plus crawler access | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | Yes - tier, score, raw signals | No | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - issue list, not rewrites | No - full-page rewrite only | Yes - element, character budget, before and after |
| Second-model QA pass | No | No - human approval step | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Sitemap pages, robots.txt, llms.txt | n/a | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Yes - 90-day re-measure after completion | Partial - Aim impact tracking | Yes - compares against the baseline |
| Recommendation status tracking | Yes - accept, start, done, decline | Yes - Aim projects and tasks | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Yes | Partial - GSC integration | Yes - protect, balanced or expand |
| Branded audit PDF | Partial - branding on Enterprise/Agency Custom | No | Yes |
| CMS integration & publishing | |||
| WordPress | Crawler log forwarding only, no publishing | Yes - publish via Agents | Yes - official plugin, production and staging |
| Webflow | No | Yes | Yes - OAuth MCP, pages and collection items |
| Framer | No | Yes | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | Log ingestion only, no publishing | On roadmap |
| Surgical element-level edits to live page | No | No - publishes whole content | Yes |
| Preview before applying | No | Yes - approval step | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - generates snippet to paste | Not published | Yes - FAQPage schema |
| Publish approval gate | No | Yes - human-in-the-loop | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - read-only analysis assistant | Yes - Aim, Enterprise only | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - scheduled runs and detectors | Agents are node-graph workflows | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No - credit-metered | Yes |
| Multi-agent panel | No | No - Aim spawns sub-agents | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | Partial - chat with Aim | Yes - talk to any agent mid-job |
| Background execution | No - scheduled monitoring only | Yes - Aim runs continuously | Yes - with notify on completion |
| Approval gate before real-world actions | No - takes no external actions | Yes - before publishing | Yes |
| Long-running deep work jobs | No | Partial - Aim projects | Yes |
| Scheduled agent jobs | No | Yes - scheduled Agent runs | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Partial - saved articles and exports | Yes - Documents and Sheets | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Yes - full answers and cited sources | Partial - cited data in briefs | Yes - screenshots and captured proof |
| Searchable job history | Partial - audit, export, action history | Yes - run history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes - read-only over workspace data | Yes - Aim, Enterprise only | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not published | Not disclosed; 16 in Agent research | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Not published | Partial - project context | Yes - semantic search over past chats |
| Live web search | No | Yes - Exa, Firecrawl, Perplexity nodes | Yes |
| Fetch and read URLs | No | Yes - web scrape node | Yes |
| Semantic search over your own site | No | Partial - knowledge base, sitemap | Yes - on-device index |
| Topic coverage check | Yes - coverage metric and gap views | Yes - content gap vs sitemap | Yes - covered, partial or not covered |
| File attachments | No | Partial - Google Drive, knowledge base | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No - 36 preset prompt templates | Yes - Skills + custom Agents | Yes - plus 6 presets |
| Image generation | No | Not published | Yes |
| Content generation | |||
| Research-backed briefs | Yes - 50 credits each | Yes - Aim execution briefs | Yes |
| Live SERP / PAA research | Partial - optional Perplexity research pass | Partial - DataForSEO, Perplexity nodes | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes | Yes | Yes |
| Brand voice grounding | Partial - audience personas only | Yes - Brand Kit | Yes |
| Brand truth profile | Yes - beta, Growth+ | Partial - Brand Kit + FactCheck | Yes |
| Internal linking placement | Not published | Not published | Yes |
| Featured image generation | No | Not published | Yes |
| FAQ generation with schema export | Partial - FAQ block plus schema stub | Yes - AEO FAQ template | Yes - HTML and JSON-LD |
| Key points extraction | Partial - optional summary block | Not published | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Partial - article list, readable via API | Yes - Documents | Yes |
| Export formats | Markdown; CSV for data | CSV, JSON; CMS publish | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - edit outline, regenerate sections | Yes - Documents editor | Yes |
| Deploy directly to CMS | No - pull via API only | Yes - 10 CMS connectors | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - sitemap sync | Partial - sitemap read by Aim | Yes |
| Scheduled full-site crawl | Partial - manual sync, per-page audits | No - reads AI bot logs, not your site | Yes - weekly or on demand |
| Monitored page management | Yes - favorites, filters, re-audit | No | Yes |
| Batched change digests | Partial - weekly email, not page diffs | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - freshness in content score | Partial - content decay signals | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Not published - weekly report only | Partial - Aim surfaces, doesn't fire | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Partial - prioritized plan, executed manually | Yes - Content Refresh template | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | Yes - node-graph builder | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No - capacity is a ranking input only | Yes - scheduled Agent runs | Yes - daily to monthly |
| Workflow reports | No | Yes - run logs + Aim reports | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - action triage queue | Partial - Aim opportunity feed | Yes |
| Native OS notifications | No - web only | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No - single on/off toggle | Not published | Yes - per project |
| Email digest | Yes - weekly, fixed cadence | Partial - Slack/Teams integrations | Yes |
| Teams & workspaces | |||
| Seats included | Unlimited | 1 / 3 / custom | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | 0 | Not published - upgrade tier | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - credits pooled | Yes - shared credit pool | Yes |
| Per-member usage visibility | Partial - per sub-team, not per person | Partial - admin usage panel | Yes |
| Multi-project workspaces | Yes - from €199/mo | Enterprise / Agency Mode only | Yes |
| Projects included | 1 / 5 / 20 / unlimited | 1 workspace; multi on Enterprise | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Yes | Agency Mode only | Yes |
| Per-project API keys | No - team-level keys | No - org-level, Enterprise | Yes - rotatable |
| SSO / SAML | Enterprise only - OIDC | Enterprise only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Enterprise / Agency Custom | No | Yes - visibility report and audit |
| Custom logo, color and link | Enterprise - logo and custom domain | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | Yes - from €99/mo | Yes - Agency Growth + Enterprise | Yes - four tiers |
| Client sub-accounts | Yes - sub-teams and viewer roles | Yes - client + pitch workspaces | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 plus 5 others | Yes - plus Adobe Analytics | Roadmap |
| MCP connector support | Yes - 46 read-only tools | Yes - hosted server + Claude connector | Partial - Webflow connects over MCP |
| Public API | Yes - Growth and above | Enterprise only | No - project keys for own plugins only |
| Slack | Listed as live, not documented | Yes - plus Microsoft Teams | No |
| Zapier | No | No - 40+ native connectors | No |
| Custom connection support | Partial - webhooks (Enterprise), HTTP log ingest | Yes - custom log drain + API nodes | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | Not published - tracks 45+ languages | 1 (English); tracks 30+ | 6 |
| Troubleshooting and recovery tools | No - docs troubleshooting only | No - status page only | Yes |
| In-app help agent | Yes - assistant can search docs | Yes - Aim assistant | Yes |
| Done-for-you service available | Partial - partner agencies, no in-house service | Partner agency directory | Yes |
| Team | |||
| Founders have SEO backgrounds | Yes. | No. James Cadwallader and Dylan Babbs, a design engineer who previously worked on maps and location services at Uber; neither founder came from a search or marketing background. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Qwairy suits teams that want a browser-based platform, unlimited seats, and a public API. Profound suits larger organizations that need enterprise integrations, client sub-accounts, or its Agent workflows. Both track AI visibility, citations, sentiment, and competitors.
Hi, Moose fits SMBs and agencies that need to track, fix, verify, and publish without an annual contract or enterprise-level starting price. Plans start at $39 per month with BYOK, and the free plan includes unlimited local daily runs across five engines. Hi, Moose also tracks 10 engines, including Meta AI, with no hard prompt limit.
The desktop app keeps its database on your device and supports local AI models, local backups, and on-device site indexing. Teams can run AI work with their own OpenRouter key, including at $0 AI cost to Hi, Moose.
Hi, Moose also turns visibility findings into page-level work. It runs nine scored audit categories, provides element-level rewrite suggestions with a second-model QA pass, compares verification runs against a baseline, and supports approval before publishing. Its WordPress integration supports staging, surgical edits, rollback, and patch history. Webflow and Grav integrations add publishing options for teams outside WordPress.
For teams that need a practical AEO tool with local-first data control, broad AI engine coverage, and direct content workflows, Hi, Moose provides the fuller day-to-day loop at a lower entry price.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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