AI visibility tools, head to head
Qwairy vs PromptWatch
Pricing, features and differences, researched August 2026.
Qwairy and PromptWatch both help teams track how AI search tools mention their brands, competitors, and content. SEO teams, agencies, and brands may compare them when they need to measure visibility across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The main differences fall under data sources, reporting depth, optimization tools, and site analysis. Qwairy combines AI visibility tracking with competitor analysis, sentiment analysis, content opportunities, technical site checks, and AI traffic measurement. PromptWatch focuses on prompt and crawler-log data, citation analysis, share of voice, and content agents that help teams create content for AI citation. The right fit depends on whether your team needs broader SEO and site-level checks alongside AI visibility data, or deeper insight into the prompts, citations, and crawler activity behind AI search results.
At a glance
Qwairy
Pick it if you bill in euros, since the entry plan tracks 100 prompts and its assistant is read-only analysis.
- Entry price
- €79/mo; €65/mo annual
- Tracked prompts
- 100 / 300 / 800; unlimited on top tier
- Free trial
- None - free plan instead
PromptWatch
Pick it if you want agency tiers alongside monitoring, though plans cap you at 4 of its 11 engines and drafts start at $245.
- Entry price
- $95/mo
- Tracked prompts
- 50–350
- Free trial
- 7 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Qwairy | PromptWatch | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | Yes - 120 credits, no card | Yes - free limited tier | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | No | 5 |
| Entry paid price | €79/mo; €65/mo annual | $95/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 2 months free (~17%) | Yes (~2 months free) | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Tiered plans + credits | Per prompt + agent credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Yes - credits | Partial - credits meter agents only | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - balance + usage page | Yes | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Yes - from €99/mo | Yes - 3 tiers | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - 20% for 12 months | Yes | Yes |
| Annual contract required | No - monthly available | No | No |
| Free trial length | None - free plan instead | 7 days | n/a - free plan, no expiry |
| Paid plans pricing range | €79–€449/mo + custom | $95–$579/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS, EU hosting | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - CSV/API while active | CSV/XLSX/API anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | Not published | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No - vendor-side only | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 10 | 11 listed; max 4 per plan | 10; 5 of them also collected locally |
| Real consumer-surface capture | Partial - 7 scraped UIs, rest via API | Yes - LLM UI scraping | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - UI and API | Yes | Yes |
| Claude | Yes - API only | Yes | Yes |
| Gemini | Yes - UI and API | Yes | Yes |
| Google AI Mode | Yes | Yes | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | Yes - UI and API | Yes | Yes |
| Bing Copilot | Yes - UI only | No - referral tracking only | Yes |
| DeepSeek | Yes - API only | Yes | Yes |
| Meta AI | No | Yes | Yes |
| Tracked prompts included | 100 / 300 / 800; unlimited on top tier | 50–350 | No hard limit on any plan |
| Samples per prompt configurable | Yes - up to 20 per run | No - response cap by plan | Yes |
| Run cadence options | Daily, weekly, monthly, manual | Daily | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Yes | Not published | Yes |
| Instant one-off check | Yes - free public audit tool | Limited free brand report | Yes |
| Prompt manager | Yes - bulk edit, tags, funnel | Yes | Yes |
| Branded vs non-branded classification | Not published - funnel stages instead | Yes | Yes |
| Prompt categories and topics | Yes - 5 topics max, unlimited tags | Yes | Yes |
| Per-prompt model selection | Partial - per-prompt cadence, models per run | No - set per monitor | Yes |
| Brand name variant support | Not published | Yes | Yes - secondary brand terms |
| Brand multi-domain support | Partial - one domain per workspace | Partial - 1 site per project | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Yes | Yes | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Yes | Yes | Yes |
| Perplexity | Yes - UI and API | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes | Yes - domain and page level |
| Sentiment scoring | Yes - 0–100 plus label | Yes | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - mention rate | Yes | Yes |
| Share of Citations | Yes - citation rate | Yes | Yes |
| Narrative drift detection | Yes - monthly perception snapshots | Partial - sentiment only | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | Yes - private beta, Growth+ | No | Yes |
| Untracked brand extraction | Yes - auto competitor detection | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Yes - type, authority, social/shopping/local | Yes | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Auto-detected, uncapped; 10 in compare view | Not published | 15 |
| Visibility gap analysis | Yes | Yes | Yes |
| ChatGPT fan-out capture | Yes | Yes | Yes |
| AI Mode grounding queries capture | Not published | No | Yes - the live grounding searches |
| Bing Index probe | Partial - Bing Webmaster Tools connection | No | Yes |
| AI crawler access check | Yes - 63 crawlers vs robots.txt | Yes | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Yes - weekly email and assistant | Yes | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - CSV, XLSX, API | Yes - CSV |
| Branded PDF report | Partial - branding on Enterprise/Agency Custom | No - PDF export, no branding | Yes |
| Scheduled email reports | Partial - weekly only, no cadence choice | Yes | Yes - paid, per-user opt-in |
| Action log with export | Yes - action history via API | Partial - task board only | Yes - CSV on paid managed plans |
| Historical data retention | Not published - 90-day default range | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no deploy step | Partial - no page audit step | Yes |
| Page-level AEO audit | Yes | No - limited free tool only | Yes |
| Scored categories | 4 | 0 | 9 |
| Retrieval-readiness scoring | Yes - AEO score plus crawler access | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | Yes - tier, score, raw signals | No | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - issue list, not rewrites | No - page-level rewrite | Yes - element, character budget, before and after |
| Second-model QA pass | No | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Sitemap pages, robots.txt, llms.txt | n/a | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Yes - 90-day re-measure after completion | Partial - re-run gap analysis | Yes - compares against the baseline |
| Recommendation status tracking | Yes - accept, start, done, decline | Yes | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Yes | Partial | Yes - protect, balanced or expand |
| Branded audit PDF | Partial - branding on Enterprise/Agency Custom | No | Yes |
| CMS integration & publishing | |||
| WordPress | Crawler log forwarding only, no publishing | Yes - $245+ tiers | Yes - official plugin, production and staging |
| Webflow | No | Yes - $245+ tiers | Yes - OAuth MCP, pages and collection items |
| Framer | No | Yes - $245+ tiers | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No | No - publishes whole article | Yes |
| Preview before applying | No | Yes - $245+ tiers | Yes |
| Staging environment support | No | No - lands as CMS draft | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - generates snippet to paste | Not published | Yes - FAQPage schema |
| Publish approval gate | No | Yes - $245+ tiers | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - read-only analysis assistant | Partial - chat agent only | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - scheduled runs and detectors | Content runs on a schedule | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No - credit-metered | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No - scheduled monitoring only | Yes | Yes - with notify on completion |
| Approval gate before real-world actions | No - takes no external actions | Yes - $245+ tiers | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No | Yes | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Partial - saved articles and exports | Yes - 5–10 articles/mo, $245+ | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Yes - full answers and cited sources | No | Yes - screenshots and captured proof |
| Searchable job history | Partial - audit, export, action history | Partial - run history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes - read-only over workspace data | Yes | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not published | Not disclosed | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Not published | Partial - archived chats | Yes - semantic search over past chats |
| Live web search | No | Not published | Yes |
| Fetch and read URLs | No | Partial - your own pages | Yes |
| Semantic search over your own site | No | Partial - sitemap only | Yes - on-device index |
| Topic coverage check | Yes - coverage metric and gap views | Yes | Yes - covered, partial or not covered |
| File attachments | No | Partial - knowledge base docs | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No - 36 preset prompt templates | Partial - preset skills | Yes - plus 6 presets |
| Image generation | No | Yes | Yes |
| Content generation | |||
| Research-backed briefs | Yes - 50 credits each | Yes | Yes |
| Live SERP / PAA research | Partial - optional Perplexity research pass | Yes | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes | Yes - $245+ tiers | Yes |
| Brand voice grounding | Partial - audience personas only | Yes | Yes |
| Brand truth profile | Yes - beta, Growth+ | Partial - brand fields only | Yes |
| Internal linking placement | Not published | Yes | Yes |
| Featured image generation | No | Yes | Yes |
| FAQ generation with schema export | Partial - FAQ block plus schema stub | Not published | Yes - HTML and JSON-LD |
| Key points extraction | Partial - optional summary block | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Partial - article list, readable via API | Yes | Yes |
| Export formats | Markdown; CSV for data | MD, HTML, PDF, CSV, XLSX | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - edit outline, regenerate sections | Yes | Yes |
| Deploy directly to CMS | No - pull via API only | Yes | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - sitemap sync | Yes - sitemap only | Yes |
| Scheduled full-site crawl | Partial - manual sync, per-page audits | Partial - sitemap, not full crawl | Yes - weekly or on demand |
| Monitored page management | Yes - favorites, filters, re-audit | Yes | Yes |
| Batched change digests | Partial - weekly email, not page diffs | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - freshness in content score | Partial - citation decay | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Not published - weekly report only | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Partial - prioritized plan, executed manually | Partial - task templates | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No - capacity is a ranking input only | Yes - $245+ tiers | Yes - daily to monthly |
| Workflow reports | No | Yes | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - action triage queue | Partial - task board only | Yes |
| Native OS notifications | No - web only | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No - single on/off toggle | No | Yes - per project |
| Email digest | Yes - weekly, fixed cadence | Yes | Yes |
| Teams & workspaces | |||
| Seats included | Unlimited | 1 / 2 / 5; 10 agency | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | 0 | Not published - upgrade tier | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - credits pooled | Yes | Yes |
| Per-member usage visibility | Partial - per sub-team, not per person | Partial - per-project only | Yes |
| Multi-project workspaces | Yes - from €199/mo | Yes | Yes |
| Projects included | 1 / 5 / 20 / unlimited | 1 / 2 / 5; unlimited agency | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Yes | Partial - restore deleted | Yes |
| Per-project API keys | No - team-level keys | No - org-level keys | Yes - rotatable |
| SSO / SAML | Enterprise only - OIDC | Enterprise only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Enterprise / Agency Custom | No | Yes - visibility report and audit |
| Custom logo, color and link | Enterprise - logo and custom domain | Partial - dashboard only, agency tiers | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | Yes - from €99/mo | Yes - 3 tiers | Yes - four tiers |
| Client sub-accounts | Yes - sub-teams and viewer roles | No - projects + guest seats | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 plus 5 others | No | Roadmap |
| MCP connector support | Yes - 46 read-only tools | Yes | Partial - Webflow connects over MCP |
| Public API | Yes - Growth and above | Yes | No - project keys for own plugins only |
| Slack | Listed as live, not documented | Yes | No |
| Zapier | No | No | No |
| Custom connection support | Partial - webhooks (Enterprise), HTTP log ingest | Partial - logs only | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | Not published - tracks 45+ languages | 1 (English) | 6 |
| Troubleshooting and recovery tools | No - docs troubleshooting only | No - status page only | Yes |
| In-app help agent | Yes - assistant can search docs | Yes | Yes |
| Done-for-you service available | Partial - partner agencies, no in-house service | Yes | Yes |
| Team | |||
| Founders have SEO backgrounds | Yes. | No. Founded in 2025 by Gijs de Groot and Klaas Foppen, who met building Sparkbase, an AI sales tool; de Groot's background is in financial economics and sales. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Qwairy and PromptWatch both cover the core job of tracking AI mentions, citations, sentiment, and share of voice. Qwairy suits teams that want a browser-based platform, a public API, GA4 connections, or client sub-accounts. PromptWatch suits teams that need a browser-based tool with scheduled content work and CMS publishing on its higher tiers.
Hi, Moose fits most SMBs and agencies that want to move from visibility data to approved page changes in one tool. It tracks 10 engines, captures five consumer-facing surfaces directly from the device, and includes unlimited tracked prompts. It also supports multiple runs per day, per-prompt model selection, secondary brand terms, and secondary owned domains.
The platform covers the full track, fix, verify, and deploy loop. Hi, Moose runs page-level AEO audits across nine scored categories, gives element-level rewrite suggestions with before-and-after changes, and compares verification runs with the original baseline. Its WordPress plugin supports production and staging sites, visual placement, approval gates, rollback, and patch history. It also connects to Webflow and Grav.
Cost and data control separate Hi, Moose from both alternatives. Its free plan has no expiry or card requirement, and every plan includes unlimited local daily visibility runs across five engines. Paid plans start at $39 per month with BYOK or $79 per month with AI included. Teams can use an OpenRouter key, or run local models to avoid AI costs to Hi, Moose. Qwairy starts at €79 per month and PromptWatch starts at $95 per month, and neither offers BYOK or zero-cost vendor AI runs.
Hi, Moose also keeps project data in a local database on the user’s device. Users can export CSV, PDF, DOCX, and local backup files, then restore those backups later. That model will not suit buyers who need a browser-only SaaS product. For teams that value local control, flexible AI costs, and a clear path from AI-search monitoring to reviewed publishing, Hi, Moose offers the broader fit.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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