AI visibility tools, head to head
Qwairy vs Scrunch
Pricing, features and differences, researched August 2026.
Qwairy and Scrunch both help teams track how AI search tools mention brands, cite pages, and send referral traffic. SEO teams, agencies, and larger brands may compare them when they need a single view of visibility across tools such as ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The main differences fall under intended customer, reporting depth, optimization workflow, and site delivery. Qwairy combines AI visibility monitoring with competitor and sentiment analysis, content opportunities, technical site checks, and AI traffic measurement. Scrunch focuses on AI customer experience for enterprise brands and agencies, including how AI tools represent and recommend a brand. Teams may also weigh Qwairy’s SEO-focused analysis against Scrunch’s Agent Experience Platform. Scrunch can provide AI agents with an optimized version of a site while leaving the human-facing site unchanged. The right fit depends on whether your team needs broader SEO and content actions, or enterprise controls for the experience AI agents receive.
At a glance
Qwairy
Pick it if you bill in euros, since the entry plan tracks 100 prompts and its assistant is read-only analysis.
- Entry price
- €79/mo; €65/mo annual
- Tracked prompts
- 100 / 300 / 800; unlimited on top tier
- Free trial
- None - free plan instead
Scrunch
Pick it if you want chunk-by-chunk rewrite suggestions on your pages, and treat its edge-served bot copy as an experiment rather than a settled tactic.
- Entry price
- $250/mo annual; $300 monthly
- Tracked prompts
- 350 / 700 custom; +1,000 / 2,500 preset
- Free trial
- 7 days, no card
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Qwairy | Scrunch | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | Yes - 120 credits, no card | No - 7-day trial | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | €79/mo; €65/mo annual | $250/mo annual; $300 monthly | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 2 months free (~17%) | Yes - 17% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Tiered plans + credits | Per prompt + per seat | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Yes - credits | No - prompts, personas, audits, seats | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - balance + usage page | Not published - CS contacts you at limits | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Yes - from €99/mo | Yes - Agency Partner Program | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - 20% for 12 months | Yes - up to 20% referral | Yes |
| Annual contract required | No - monthly available | No - monthly at higher rate | No |
| Free trial length | None - free plan instead | 7 days, no card | n/a - free plan, no expiry |
| Paid plans pricing range | €79–€449/mo + custom | $250–$500/mo + custom Enterprise | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS, EU hosting | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - CSV/API while active | CSV, XLSX, API while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | SOC 2 Type II | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No - vendor-side only | No - vendor-side only | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 10 | 9 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Partial - 7 scraped UIs, rest via API | Mixed - browser automation + platform APIs | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - UI and API | Yes | Yes |
| Claude | Yes - API only | Yes | Yes |
| Gemini | Yes - UI and API | Yes | Yes |
| Google AI Mode | Yes | Yes | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | Yes - UI and API | Yes - newest addition | Yes |
| Bing Copilot | Yes - UI only | Yes | Yes |
| DeepSeek | Yes - API only | No | Yes |
| Meta AI | No | Yes | Yes |
| Tracked prompts included | 100 / 300 / 800; unlimited on top tier | 350 / 700 custom; +1,000 / 2,500 preset | No hard limit on any plan |
| Samples per prompt configurable | Yes - up to 20 per run | Not published | Yes |
| Run cadence options | Daily, weekly, monthly, manual | Not published - reported ~3 days | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Yes | Not published - reported available | Yes |
| Instant one-off check | Yes - free public audit tool | No - free prompt generator only | Yes |
| Prompt manager | Yes - bulk edit, tags, funnel | Yes - variants, tags, templates | Yes |
| Branded vs non-branded classification | Not published - funnel stages instead | Yes | Yes |
| Prompt categories and topics | Yes - 5 topics max, unlimited tags | Yes - topics, personas, funnel stage | Yes |
| Per-prompt model selection | Partial - per-prompt cadence, models per run | Yes - variants per platform | Yes |
| Brand name variant support | Not published | Yes - sub-brands tracked separately | Yes - secondary brand terms |
| Brand multi-domain support | Partial - one domain per workspace | Partial - one primary domain per brand | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Yes | No - via MCP + external GSC tool | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Yes | Yes | Yes |
| Perplexity | Yes - UI and API | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes | Yes - domain and page level |
| Sentiment scoring | Yes - 0–100 plus label | Yes - positive, mixed, negative | Yes |
| Average position / rank | Yes | Yes - top, middle, bottom | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - mention rate | Yes | Yes |
| Share of Citations | Yes - citation rate | Yes | Yes |
| Narrative drift detection | Yes - monthly perception snapshots | Partial - sentiment over time | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | Yes - private beta, Growth+ | No | Yes |
| Untracked brand extraction | Yes - auto competitor detection | Partial - new-entity signals | Yes - with sentiment and average rank |
| Cited source categorization | Yes - type, authority, social/shopping/local | Yes - brand, competitor, third-party | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Auto-detected, uncapped; 10 in compare view | Not published | 15 |
| Visibility gap analysis | Yes | Yes - gaps and white space | Yes |
| ChatGPT fan-out capture | Yes | Not published | Yes |
| AI Mode grounding queries capture | Not published | Not published | Yes - the live grounding searches |
| Bing Index probe | Partial - Bing Webmaster Tools connection | No | Yes |
| AI crawler access check | Yes - 63 crawlers vs robots.txt | Yes - robots checks + bot logs | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes - plus custom dashboards | Yes |
| AI-written narrative summary | Yes - weekly email and assistant | Yes - per detected change | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - CSV, XLSX, PDF, API | Yes - CSV |
| Branded PDF report | Partial - branding on Enterprise/Agency Custom | No - unbranded snapshot | Yes |
| Scheduled email reports | Partial - weekly only, no cadence choice | Partial - alert digest, not a report | Yes - paid, per-user opt-in |
| Action log with export | Yes - action history via API | Partial - alert reactions via API | Yes - CSV on paid managed plans |
| Historical data retention | Not published - 90-day default range | 90 days published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no deploy step | Partial - deploys to bot copy, not live site | Yes |
| Page-level AEO audit | Yes | Yes | Yes |
| Scored categories | 4 | Not published - robots, rendering, schema, content | 9 |
| Retrieval-readiness scoring | Yes - AEO score plus crawler access | Yes - retrievability + citability | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | Yes - tier, score, raw signals | Partial - impact rank + confidence tiers | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - issue list, not rewrites | Yes - chunk by chunk | Yes - element, character budget, before and after |
| Second-model QA pass | No | Not published | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | Yes - bot view + visitor image | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Sitemap pages, robots.txt, llms.txt | Live fetch + visibility + competitor data | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Yes - 90-day re-measure after completion | Partial - re-audit, no paired check | Yes - compares against the baseline |
| Recommendation status tracking | Yes - accept, start, done, decline | Yes - approve, deploy, dismiss | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Yes | No | Yes - protect, balanced or expand |
| Branded audit PDF | Partial - branding on Enterprise/Agency Custom | No - unbranded PDF | Yes |
| CMS integration & publishing | |||
| WordPress | Crawler log forwarding only, no publishing | Bot-log integration only, no publishing | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No | No - edits bot-only copy | Yes |
| Preview before applying | No | Yes - side-by-side diff | Yes |
| Staging environment support | No | Yes - stage without publishing | Yes - WordPress, with promote to production |
| One-click rollback | No | Not published - versions retained | Yes - WordPress |
| Patch history per site | No | Yes - version history per site | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - generates snippet to paste | Partial - into bot copy only | Yes - FAQPage schema |
| Publish approval gate | No | Yes - or set to auto-approve | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - read-only analysis assistant | Partial - diagnosis and charts only | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - scheduled runs and detectors | Yes - audit, optimize, deploy pipeline | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No - scheduled monitoring only | Yes - nightly sweeps, autopilot fixes | Yes - with notify on completion |
| Approval gate before real-world actions | No - takes no external actions | Yes - bulk or per item | Yes |
| Long-running deep work jobs | No | Partial - batch page pipelines | Yes |
| Scheduled agent jobs | No | Partial - vendor cadence, not user-set | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Partial - saved articles and exports | Yes - saved dashboards | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Yes - full answers and cited sources | Yes - raw responses + audit previews | Yes - screenshots and captured proof |
| Searchable job history | Partial - audit, export, action history | Partial - audit and deploy history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes - read-only over workspace data | Yes - in-app assistant + MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not published | Not published | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Not published | Not published | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | No | Partial - audit fetches only | Yes |
| Semantic search over your own site | No | No - sitemap index, not semantic | Yes - on-device index |
| Topic coverage check | Yes - coverage metric and gap views | Yes | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No - audit renders automatically | Yes - screen or window, with crop |
| Custom specialists with own tool access | No - 36 preset prompt templates | No | Yes - plus 6 presets |
| Image generation | No | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes - 50 credits each | Partial - page recommendations, not briefs | Yes |
| Live SERP / PAA research | Partial - optional Perplexity research pass | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes | No - rewrites existing pages only | Yes |
| Brand voice grounding | Partial - audience personas only | Partial - custom instructions per page | Yes |
| Brand truth profile | Yes - beta, Growth+ | Yes - internal sources of truth | Yes |
| Internal linking placement | Not published | Not published | Yes |
| Featured image generation | No | No | Yes |
| FAQ generation with schema export | Partial - FAQ block plus schema stub | Partial - FAQ blocks in bot copy | Yes - HTML and JSON-LD |
| Key points extraction | Partial - optional summary block | Yes - structured summaries | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Partial - article list, readable via API | No | Yes |
| Export formats | Markdown; CSV for data | Markdown, PDF, CSV, XLSX | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - edit outline, regenerate sections | Yes - interactive editor | Yes |
| Deploy directly to CMS | No - pull via API only | No - announced, not shipped | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - sitemap sync | Yes - sitemap crawl | Yes |
| Scheduled full-site crawl | Partial - manual sync, per-page audits | Yes - always-on, page cap by plan | Yes - weekly or on demand |
| Monitored page management | Yes - favorites, filters, re-audit | Yes - priority flags per page | Yes |
| Batched change digests | Partial - weekly email, not page diffs | Partial - alert digest, not page diffs | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - freshness in content score | Partial - last-indexed timestamp | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Not published - weekly report only | Partial - detects and notifies, no actions | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Partial - prioritized plan, executed manually | Yes - prioritized page action plan | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No - capacity is a ranking input only | Yes - weekly auto-approved fixes | Yes - daily to monthly |
| Workflow reports | No | Partial - pipeline status + webhooks | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - action triage queue | Yes - alert feed with reactions | Yes |
| Native OS notifications | No - web only | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No - single on/off toggle | Partial - frequency set, tiers automatic | Yes - per project |
| Email digest | Yes - weekly, fixed cadence | Yes - real-time, daily or weekly | Yes |
| Teams & workspaces | |||
| Seats included | Unlimited | 3 / 5 / custom | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | 0 | $25/mo, max 5 extra on entry | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - credits pooled | Yes | Yes |
| Per-member usage visibility | Partial - per sub-team, not per person | Not published | Yes |
| Multi-project workspaces | Yes - from €199/mo | Agency and Enterprise only | Yes |
| Projects included | 1 / 5 / 20 / unlimited | 1 brand; multi on Agency/Enterprise | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Yes | Partial - archive via API | Yes |
| Per-project API keys | No - team-level keys | No - org-level, brand-scoped | Yes - rotatable |
| SSO / SAML | Enterprise only - OIDC | Enterprise; Google SSO all plans | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Enterprise / Agency Custom | No | Yes - visibility report and audit |
| Custom logo, color and link | Enterprise - logo and custom domain | Not published | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | Yes - from €99/mo | Yes - from $500/mo | Yes - four tiers |
| Client sub-accounts | Yes - sub-teams and viewer roles | Yes - guest role per brand | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 plus 5 others | Yes - GA4; Adobe via push API | Roadmap |
| MCP connector support | Yes - 46 read-only tools | Yes - hosted server, 33 tools | Partial - Webflow connects over MCP |
| Public API | Yes - Growth and above | Enterprise only | No - project keys for own plugins only |
| Slack | Listed as live, not documented | No - Enterprise support channel only | No |
| Zapier | No | No | No |
| Custom connection support | Partial - webhooks (Enterprise), HTTP log ingest | Yes - webhooks + custom log ingestion | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | Not published - tracks 45+ languages | 1 (English); tracks any language | 6 |
| Troubleshooting and recovery tools | No - docs troubleshooting only | No - status page only | Yes |
| In-app help agent | Yes - assistant can search docs | Yes - assistant reads help docs | Yes |
| Done-for-you service available | Partial - partner agencies, no in-house service | Partial - CS and partner agencies | Yes |
| Team | |||
| Founders have SEO backgrounds | Yes. | No. Founders Chris Andrew and Robert MacCloy were previously CPO and CTO at Hearsay Systems, a financial-services social compliance platform. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Qwairy suits teams that want a browser-based platform, unlimited seats, and a public API from its Growth plan. Scrunch may suit enterprise teams that need SOC 2 Type II certification, client logins, or an AI-optimized bot-facing site experience without changing the human-facing page.
Hi, Moose fits most SMBs, in-house SEO teams, and agencies that need to move from AI visibility data to approved site changes. It tracks 10 AI search engines, including ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, and Google AI Overviews. It also captures five consumer search surfaces directly from the device. Teams can track unlimited prompts, run five engines daily at no extra cost, and schedule checks multiple times per day.
The cost model also gives smaller teams more control. Hi, Moose offers a free-forever plan with no card required. Paid plans start at $39 per month with an OpenRouter API key, or $79 per month with AI included. The app shows AI credit use, reset dates, and pace warnings. Teams can also run local models or use their own API key, which can reduce vendor AI costs to $0.
Hi, Moose stores its database locally on Windows or macOS and supports full local backup and restore. It can use on-device AI models, while web-based engine checks still require an internet connection. That setup may matter to teams that want more direct control over their project data.
Where Hi, Moose separates itself most clearly is the work after a visibility check. It audits pages across nine scored AEO categories, captures Google AI Mode grounding queries, creates element-level rewrites, and runs a second-model QA pass. It can then stage approved changes in WordPress, Webflow, or Grav. WordPress users can preview edits, use staging, promote changes to production, and roll back a patch when needed.
For teams that want monitoring, audits, content briefs, drafts, CMS publishing, and verification in one desktop app, Hi, Moose covers the full track, fix, verify, and deploy loop. Qwairy and Scrunch provide capable visibility monitoring and analysis. Hi, Moose provides a broader path from evidence to a controlled live-site change at a price point built for smaller teams.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
Checked for this pair