AI visibility tools, head to head
Qwairy vs Semrush AI Visibility Toolkit
Pricing, features and differences, researched August 2026.
Qwairy and Semrush AI Visibility Toolkit both help teams track how AI search tools mention brands, competitors, and sources. Buyers often compare them when they need one place to measure visibility across ChatGPT, Google AI Overviews, Gemini, and other AI platforms. The main differences come down to platform scope, data sources, analysis depth, and workflow fit. Qwairy combines AI visibility tracking with sentiment analysis, content opportunities, technical site checks, and AI traffic measurement. Semrush AI Visibility Toolkit connects prompt-level brand, competitor, citation, and audience data with Semrush’s broader SEO data and tools. For SEO teams and agencies, the choice may depend on whether they want a dedicated generative engine optimization platform or an AI visibility tool within an existing Semrush workflow. Pricing, supported AI platforms, reporting needs, and the level of technical and content guidance also shape the decision.
At a glance
Qwairy
Pick it if you bill in euros, since the entry plan tracks 100 prompts and its assistant is read-only analysis.
- Entry price
- €79/mo; €65/mo annual
- Tracked prompts
- 100 / 300 / 800; unlimited on top tier
- Free trial
- None - free plan instead
Semrush AI Visibility Toolkit
Pick it if you want Semrush data behind the reporting, though it tracks 25 prompts per domain and does not write or publish.
- Entry price
- $99/mo per domain
- Tracked prompts
- 25; +50 for $60/mo
- Free trial
- 0 - demo reports only
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Qwairy | Semrush AI Visibility Toolkit | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | Yes - 120 credits, no card | No - and no trial | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 - free checker is one-off | 5 |
| Entry paid price | €79/mo; €65/mo annual | $99/mo per domain | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 2 months free (~17%) | Partial - $99 is the annual-billed rate | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Tiered plans + credits | Per domain + per user + prompt packs | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Yes - credits | No - separate query, prompt, page, export caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - balance + usage page | Partial - subscription limit counters | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Yes - from €99/mo | No - $90/mo directory listing only | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - 20% for 12 months | Yes | Yes |
| Annual contract required | No - monthly available | Partial - $99 rate is annual-billed | No |
| Free trial length | None - free plan instead | 0 - demo reports only | n/a - free plan, no expiry |
| Paid plans pricing range | €79–€449/mo + custom | $99/mo + add-ons; enterprise custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No - iOS/Android apps only | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS, EU hosting | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - CSV/API while active | CSV, Excel, Sheets, PDF; 10 exports/day | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | Claimed on enterprise pages, not security page | Pending |
| ISO certification | Not published | Not published - PCI DSS Level 1 only | No |
| Local backup and restore | No - vendor-side only | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 10 | 5 surfaces; 3–4 per report | 10; 5 of them also collected locally |
| Real consumer-surface capture | Partial - 7 scraped UIs, rest via API | Yes - clickstream and live queries, not LLM APIs | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - UI and API | Yes | Yes |
| Claude | Yes - API only | No | Yes |
| Gemini | Yes - UI and API | Yes | Yes |
| Google AI Mode | Yes | Yes | Yes |
| Google AI Overviews | Yes | Partial - research reports only | Yes |
| Grok | Yes - UI and API | No | Yes |
| Bing Copilot | Yes - UI only | No - separate enterprise product | Yes |
| DeepSeek | Yes - API only | No | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 100 / 300 / 800; unlimited on top tier | 25; +50 for $60/mo | No hard limit on any plan |
| Samples per prompt configurable | Yes - up to 20 per run | No - 1 run/day | Yes |
| Run cadence options | Daily, weekly, monthly, manual | Daily; brand reports weekly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Yes | Not published | Yes |
| Instant one-off check | Yes - free public audit tool | Yes - free web checker | Yes |
| Prompt manager | Yes - bulk edit, tags, funnel | Yes - CSV/TXT import, tags | Yes |
| Branded vs non-branded classification | Not published - funnel stages instead | Partial - brand reports only | Yes |
| Prompt categories and topics | Yes - 5 topics max, unlimited tags | Yes - tags + AI topic clusters | Yes |
| Per-prompt model selection | Partial - per-prompt cadence, models per run | No - one engine per campaign | Yes |
| Brand name variant support | Not published | Yes - context-aware name matching | Yes - secondary brand terms |
| Brand multi-domain support | Partial - one domain per workspace | No - $99/mo per extra domain | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Yes | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Yes | Partial - competitor research report | Yes |
| Perplexity | Yes - UI and API | Partial - brand reports only | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes - domain and page level | Yes - domain and page level |
| Sentiment scoring | Yes - 0–100 plus label | Partial - brand reports only, weekly | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Partial - brand reports only | Yes |
| Share of Mentions | Yes - mention rate | Yes - 0–100 visibility score | Yes |
| Share of Citations | Yes - citation rate | Partial - citation share by domain | Yes |
| Narrative drift detection | Yes - monthly perception snapshots | Partial - weekly snapshots, manual compare | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | Yes - private beta, Growth+ | Partial - feature sentiment, no ground truth | Yes |
| Untracked brand extraction | Yes - auto competitor detection | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Yes - type, authority, social/shopping/local | Yes - own, competitor, social, knowledge base, other | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes - auto-identified, editable | Yes - or promote any brand seen in results |
| Competitors included | Auto-detected, uncapped; 10 in compare view | 9 in brand reports | 15 |
| Visibility gap analysis | Yes | Yes - topic and citation gaps | Yes |
| ChatGPT fan-out capture | Yes | No | Yes |
| AI Mode grounding queries capture | Not published | No | Yes - the live grounding searches |
| Bing Index probe | Partial - Bing Webmaster Tools connection | No | Yes |
| AI crawler access check | Yes - 63 crawlers vs robots.txt | Yes - 8 bots, robots.txt, 100 pages | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Yes - weekly email and assistant | Yes - in brand reports | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - CSV, Excel, Sheets, PDF; 10/day | Yes - CSV |
| Branded PDF report | Partial - branding on Enterprise/Agency Custom | Add-on, $20/mo | Yes |
| Scheduled email reports | Partial - weekly only, no cadence choice | Yes - daily, weekly or monthly | Yes - paid, per-user opt-in |
| Action log with export | Yes - action history via API | No | Yes - CSV on paid managed plans |
| Historical data retention | Not published - 90-day default range | Weekly snapshots; no cap published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no deploy step | No - no fix or deploy step | Yes |
| Page-level AEO audit | Yes | No - site-level score, 100 pages | Yes |
| Scored categories | 4 | 0 - single composite score | 9 |
| Retrieval-readiness scoring | Yes - AEO score plus crawler access | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | Yes - tier, score, raw signals | No - severity only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - issue list, not rewrites | No | Yes - element, character budget, before and after |
| Second-model QA pass | No | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | Partial - crawl as an AI bot, no screenshot | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Sitemap pages, robots.txt, llms.txt | Site crawl only, 100 pages | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Yes - 90-day re-measure after completion | Partial - crawl comparison, not AI | Yes - compares against the baseline |
| Recommendation status tracking | Yes - accept, start, done, decline | No | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Partial - cited pages report | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Yes | No | Yes - protect, balanced or expand |
| Branded audit PDF | Partial - branding on Enterprise/Agency Custom | Add-on, $20/mo | Yes |
| CMS integration & publishing | |||
| WordPress | Crawler log forwarding only, no publishing | No - separate content product | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No | No | Yes |
| Preview before applying | No | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - generates snippet to paste | No | Yes - FAQPage schema |
| Publish approval gate | No | n/a - never publishes | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - read-only analysis assistant | No | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - scheduled runs and detectors | No workflow builder either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No - scheduled monitoring only | No | Yes - with notify on completion |
| Approval gate before real-world actions | No - takes no external actions | n/a - takes no actions | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No | No - scheduled crawls and exports only | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Partial - saved articles and exports | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Yes - full answers and cited sources | Yes - stored AI answers and snapshots | Yes - screenshots and captured proof |
| Searchable job history | Partial - audit, export, action history | No | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes - read-only over workspace data | No - recommendation cards, not chat | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not published | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Not published | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | No | Partial - crawls a URL you enter | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Yes - coverage metric and gap views | Partial - topic and citation gap reports | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No - 36 preset prompt templates | No | Yes - plus 6 presets |
| Image generation | No | No - separate content product | Yes |
| Content generation | |||
| Research-backed briefs | Yes - 50 credits each | No - separate content product | Yes |
| Live SERP / PAA research | Partial - optional Perplexity research pass | No - AI topic and question data only | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes | No | Yes |
| Brand voice grounding | Partial - audience personas only | No | Yes |
| Brand truth profile | Yes - beta, Growth+ | No - brand name and domain only | Yes |
| Internal linking placement | Not published | No | Yes |
| Featured image generation | No | No | Yes |
| FAQ generation with schema export | Partial - FAQ block plus schema stub | No | Yes - HTML and JSON-LD |
| Key points extraction | Partial - optional summary block | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Partial - article list, readable via API | No | Yes |
| Export formats | Markdown; CSV for data | CSV, Excel, Sheets, PDF | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - edit outline, regenerate sections | No | Yes |
| Deploy directly to CMS | No - pull via API only | No | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - sitemap sync | Yes - crawler and sitemap | Yes |
| Scheduled full-site crawl | Partial - manual sync, per-page audits | Partial - AI checks capped at 100 pages | Yes - weekly or on demand |
| Monitored page management | Yes - favorites, filters, re-audit | Partial - one crawl campaign, 100 pages | Yes |
| Batched change digests | Partial - weekly email, not page diffs | Partial - crawl comparison alerts | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - freshness in content score | Partial - crawl-to-crawl changes | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No - brand and sub-brand matching only | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Not published - weekly report only | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Partial - prioritized plan, executed manually | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No - capacity is a ranking input only | No | Yes - daily to monthly |
| Workflow reports | No | No - scheduled exports only | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - action triage queue | Partial - recommendation cards on dashboard | Yes |
| Native OS notifications | No - web only | No - mobile app push only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No - single on/off toggle | No | Yes - per project |
| Email digest | Yes - weekly, fixed cadence | Yes - scheduled exports | Yes |
| Teams & workspaces | |||
| Seats included | Unlimited | 1 | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | 0 | $99/mo per user | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - credits pooled | Partial - brand slots pool, access does not | Yes |
| Per-member usage visibility | Partial - per sub-team, not per person | Partial - limit allocation per user | Yes |
| Multi-project workspaces | Yes - from €199/mo | No - 1 folder | Yes |
| Projects included | 1 / 5 / 20 / unlimited | 1 folder, 1 brand domain | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Yes | Not published | Yes |
| Per-project API keys | No - team-level keys | No - account-level | Yes - rotatable |
| SSO / SAML | Enterprise only - OIDC | Enterprise only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Enterprise / Agency Custom | Add-on, $20/mo | Yes - visibility report and audit |
| Custom logo, color and link | Enterprise - logo and custom domain | Add-on, $20/mo | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | Yes - from €99/mo | No - $90/mo directory listing | Yes - four tiers |
| Client sub-accounts | Yes - sub-teams and viewer roles | No - client portal discontinued | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Partial - via $10/mo report add-on | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 plus 5 others | Partial - via $10/mo report add-on | Roadmap |
| MCP connector support | Yes - 46 read-only tools | No - needs an SEO or bundled plan | Partial - Webflow connects over MCP |
| Public API | Yes - Growth and above | No - separate SEO plan | No - project keys for own plugins only |
| Slack | Listed as live, not documented | No | No |
| Zapier | No | No | No |
| Custom connection support | Partial - webhooks (Enterprise), HTTP log ingest | Partial - report integrations on $20/mo add-on | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | Not published - tracks 45+ languages | 14 | 6 |
| Troubleshooting and recovery tools | No - docs troubleshooting only | No | Yes |
| In-app help agent | Yes - assistant can search docs | Partial - recommendation cards, live chat | Yes |
| Done-for-you service available | Partial - partner agencies, no in-house service | No - partner agency directory | Yes |
| Team | |||
| Founders have SEO backgrounds | Yes. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Qwairy suits teams that want a browser-based platform, unlimited seats, a public API, and credit-based usage. Semrush AI Visibility Toolkit suits Semrush customers who want AI visibility data alongside its established SEO data. Both tools track brand mentions, citations, competitors, and prompt-level results.
Hi, Moose fits small teams and agencies that need to move from tracking to approved changes in one tool. It tracks 10 AI search engines, including Claude, Grok, Bing Copilot, Meta AI, and DeepSeek. It also captures Google AI Mode grounding queries, runs page-level audits across nine scored categories, and compares verification runs against a baseline.
Hi, Moose gives users more control over cost and data. Its free plan has no expiry or card requirement, and every plan includes unlimited local daily visibility runs across five engines. Paid plans start at $39 per month with an OpenRouter key, while users can also run local models with $0 AI cost to Hi, Moose. The desktop app stores data in a local database, supports full local backups, and keeps Google Search Console credentials on the device.
The platform also covers work that Qwairy and Semrush AI Visibility Toolkit do not publish directly. Hi, Moose can prepare element-level edits, run a second-model QA pass, preview changes, and publish approved changes to WordPress, Webflow, or Grav. WordPress users can stage edits, promote them to production, roll them back, and review patch history. Agencies also get white-label visibility and audit reports, four agency tiers, and client projects.
Choose Qwairy when browser access, unlimited seats, or API access matters most. Choose Semrush AI Visibility Toolkit when your team already depends on Semrush data and accepts its per-domain and per-user pricing. Choose Hi, Moose when you want broad AI visibility tracking, local-first control, flexible AI costs, and a practical path from evidence to approved site changes.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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