AI visibility tools, head to head
Qwairy vs Waikay
Pricing, features and differences, researched August 2026.
Qwairy and Waikay both help teams track how AI search tools describe, mention, and cite their brands. Buyers often compare them because each platform covers visibility across models such as ChatGPT, Gemini, Claude, and Perplexity, while also connecting those findings to content work. The main differences fall into platform scope, analysis method, action planning, and measurement. Qwairy combines AI visibility tracking with competitor and sentiment analysis, technical site checks, content opportunities, and AI traffic measurement. Waikay takes an entity-first approach, checking AI-generated claims for errors and using those findings to prioritize content and authority actions. The right choice depends on whether your team needs a broader set of monitoring and site analysis tools, or a workflow centered on entity accuracy and fixing how AI models represent your brand.
At a glance
Qwairy
Pick it if you bill in euros, since the entry plan tracks 100 prompts and its assistant is read-only analysis.
- Entry price
- €79/mo; €65/mo annual
- Tracked prompts
- 100 / 300 / 800; unlimited on top tier
- Free trial
- None - free plan instead
Waikay
Pick it if you want an entity graph behind the analysis, and read the $24.95 tier as a way in rather than the plan you stay on.
- Entry price
- $24.95/mo
- Tracked prompts
- 120–880 by plan; extras purchasable
- Free trial
- None - free plan instead
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Qwairy | Waikay | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | Yes - 120 credits, no card | Yes - 3 one-time credits, no card | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | €79/mo; €65/mo annual | $24.95/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 2 months free (~17%) | Not published - monthly only | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Tiered plans + credits | Tiered plans + monthly credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Yes - credits | Yes - credits | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - balance + usage page | Partial - per-prompt cost estimates | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Yes - from €99/mo | Partial - agency-oriented tier, no reseller program | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - 20% for 12 months | Not published | Yes |
| Annual contract required | No - monthly available | No | No |
| Free trial length | None - free plan instead | None - free plan instead | n/a - free plan, no expiry |
| Paid plans pricing range | €79–€449/mo + custom | $24.95–$449.95/mo + enterprise | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS, EU hosting | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - CSV/API while active | Not published - CSV/JSON while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | Not published | Pending |
| ISO certification | Not published | Not published - UK ICO registered | No |
| Local backup and restore | No - vendor-side only | No - vendor-side only | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 10 | 6 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Partial - 7 scraped UIs, rest via API | Partial - 4 scraped, 4 via API | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - UI and API | Yes - API and scraped | Yes |
| Claude | Yes - API only | Yes - API only | Yes |
| Gemini | Yes - UI and API | Yes - API and scraped | Yes |
| Google AI Mode | Yes | Yes - scraped | Yes |
| Google AI Overviews | Yes | Partial - AI Mode only | Yes |
| Grok | Yes - UI and API | No | Yes |
| Bing Copilot | Yes - UI only | Yes - scraped | Yes |
| DeepSeek | Yes - API only | No | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 100 / 300 / 800; unlimited on top tier | 120–880 by plan; extras purchasable | No hard limit on any plan |
| Samples per prompt configurable | Yes - up to 20 per run | Not published | Yes |
| Run cadence options | Daily, weekly, monthly, manual | Daily, every 2 days, weekly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Yes | Yes - report updates | Yes |
| Instant one-off check | Yes - free public audit tool | No - project setup required | Yes |
| Prompt manager | Yes - bulk edit, tags, funnel | Yes - topic groups, per-prompt config | Yes |
| Branded vs non-branded classification | Not published - funnel stages instead | Partial - knowledge vs commercial split | Yes |
| Prompt categories and topics | Yes - 5 topics max, unlimited tags | Yes - topic clusters and tags | Yes |
| Per-prompt model selection | Partial - per-prompt cadence, models per run | Yes - models and cadence per prompt | Yes |
| Brand name variant support | Not published | Partial - normalised to parent brand | Yes - secondary brand terms |
| Brand multi-domain support | Partial - one domain per workspace | Not published - one URL per project | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Yes | No - no Search Console connection | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Yes | Yes | Yes |
| Perplexity | Yes - UI and API | Yes - API only | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes | Yes - domain and page level |
| Sentiment scoring | Yes - 0–100 plus label | No - deliberately excluded | Yes |
| Average position / rank | Yes | Partial - competitor rank, not answer position | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - mention rate | Yes | Yes |
| Share of Citations | Yes - citation rate | Partial - citation counts, no share metric | Yes |
| Narrative drift detection | Yes - monthly perception snapshots | Partial - claims refresh each report update | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | Yes - private beta, Growth+ | Yes - claim-level check and flag | Yes |
| Untracked brand extraction | Yes - auto competitor detection | Yes - competitors auto-detected | Yes - with sentiment and average rank |
| Cited source categorization | Yes - type, authority, social/shopping/local | Yes - knowledge vs commercial | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Auto-detected, uncapped; 10 in compare view | 2 in reports; auto-detected in prompts | 15 |
| Visibility gap analysis | Yes | Yes | Yes |
| ChatGPT fan-out capture | Yes | No - fan-out used to generate prompts | Yes |
| AI Mode grounding queries capture | Not published | Not published | Yes - the live grounding searches |
| Bing Index probe | Partial - Bing Webmaster Tools connection | No | Yes |
| AI crawler access check | Yes - 63 crawlers vs robots.txt | Partial - vendor rates it as limited | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Yes - weekly email and assistant | Not published | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - CSV, JSON, API | Yes - CSV |
| Branded PDF report | Partial - branding on Enterprise/Agency Custom | Partial - PDF/PNG export, no custom branding | Yes |
| Scheduled email reports | Partial - weekly only, no cadence choice | Not published | Yes - paid, per-user opt-in |
| Action log with export | Yes - action history via API | Partial - claim review status, no export | Yes - CSV on paid managed plans |
| Historical data retention | Not published - 90-day default range | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no deploy step | Partial - no publishing step | Yes |
| Page-level AEO audit | Yes | No | Yes |
| Scored categories | 4 | 0 | 9 |
| Retrieval-readiness scoring | Yes - AEO score plus crawler access | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | Yes - tier, score, raw signals | Partial - ranked by impact and effort | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - issue list, not rewrites | Partial - issue list, not rewrites | Yes - element, character budget, before and after |
| Second-model QA pass | No | Partial - manual paste into Claude or Gemini | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Sitemap pages, robots.txt, llms.txt | Site pages crawled, LLM responses | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Yes - 90-day re-measure after completion | Partial - score history via report updates | Yes - compares against the baseline |
| Recommendation status tracking | Yes - accept, start, done, decline | No - claim review only | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Partial - topic-level, not page-level | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Yes | No | Yes - protect, balanced or expand |
| Branded audit PDF | Partial - branding on Enterprise/Agency Custom | No - unbranded share URL | Yes |
| CMS integration & publishing | |||
| WordPress | Crawler log forwarding only, no publishing | No | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No | No | Yes |
| Preview before applying | No | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - generates snippet to paste | No - entity files via paid service | Yes - FAQPage schema |
| Publish approval gate | No | No | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - read-only analysis assistant | No - vendor states no agents | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - scheduled runs and detectors | Yes - scheduled runs only | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No - scheduled monitoring only | No - scheduled tracking only | Yes - with notify on completion |
| Approval gate before real-world actions | No - takes no external actions | No - takes no external actions | Yes |
| Long-running deep work jobs | No | Partial - deeper crawl run takes 5–6 min | Yes |
| Scheduled agent jobs | No | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Partial - saved articles and exports | Partial - saved reports and plans | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Yes - full answers and cited sources | Yes - full responses and citations | Yes - screenshots and captured proof |
| Searchable job history | Partial - audit, export, action history | Partial - report history only | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes - read-only over workspace data | No - external assistants only, via MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not published | 0 | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Not published | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | No | No | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Yes - coverage metric and gap views | Yes - topic breadth scoring | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No - 36 preset prompt templates | No | Yes - plus 6 presets |
| Image generation | No | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes - 50 credits each | No - vendor states it does not generate content | Yes |
| Live SERP / PAA research | Partial - optional Perplexity research pass | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes | No | Yes |
| Brand voice grounding | Partial - audience personas only | No | Yes |
| Brand truth profile | Yes - beta, Growth+ | Partial - checked and flagged claim list | Yes |
| Internal linking placement | Not published | No - sister product only | Yes |
| Featured image generation | No | No | Yes |
| FAQ generation with schema export | Partial - FAQ block plus schema stub | No | Yes - HTML and JSON-LD |
| Key points extraction | Partial - optional summary block | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Partial - article list, readable via API | No | Yes |
| Export formats | Markdown; CSV for data | CSV, JSON, PDF, PNG | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - edit outline, regenerate sections | No | Yes |
| Deploy directly to CMS | No - pull via API only | No | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - sitemap sync | Yes - top pages crawled at setup | Yes |
| Scheduled full-site crawl | Partial - manual sync, per-page audits | No - crawl runs per report | Yes - weekly or on demand |
| Monitored page management | Yes - favorites, filters, re-audit | No | Yes |
| Batched change digests | Partial - weekly email, not page diffs | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - freshness in content score | No | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | Yes - built from crawled pages | Yes |
| Inferred relationships | No | Yes | Yes |
| Salience scoring | No | Partial - association strength heatmap | Yes |
| Graph readable by AI agent | No | Partial - entity files via paid service | Yes |
| Graph export | No | Partial - JSON via paid service | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Not published - weekly report only | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Partial - prioritized plan, executed manually | Partial - prioritised plan, executed manually | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No - capacity is a ranking input only | No | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - action triage queue | No | Yes |
| Native OS notifications | No - web only | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No - single on/off toggle | Not published | Yes - per project |
| Email digest | Yes - weekly, fixed cadence | Not published | Yes |
| Teams & workspaces | |||
| Seats included | Unlimited | 1 / 2 / unlimited by plan | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | 0 | Not published - upgrade required | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - credits pooled | Yes - credits pooled per account | Yes |
| Per-member usage visibility | Partial - per sub-team, not per person | Not published | Yes |
| Multi-project workspaces | Yes - from €199/mo | Yes | Yes |
| Projects included | 1 / 5 / 20 / unlimited | Unlimited from $69.95 | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Yes | Not published | Yes |
| Per-project API keys | No - team-level keys | No - one account key | Yes - rotatable |
| SSO / SAML | Enterprise only - OIDC | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Enterprise / Agency Custom | No | Yes - visibility report and audit |
| Custom logo, color and link | Enterprise - logo and custom domain | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | Yes - from €99/mo | Partial - agency-oriented tier, no separate program | Yes - four tiers |
| Client sub-accounts | Yes - sub-teams and viewer roles | Partial - unlimited seats and projects, no client roles | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 plus 5 others | No | Roadmap |
| MCP connector support | Yes - 46 read-only tools | Yes - read-only, 5 tools | Partial - Webflow connects over MCP |
| Public API | Yes - Growth and above | Yes - $69.95 and above | No - project keys for own plugins only |
| Slack | Listed as live, not documented | No | No |
| Zapier | No | Partial - via API, no native app | No |
| Custom connection support | Partial - webhooks (Enterprise), HTTP log ingest | Partial - JSON API only | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | Not published - tracks 45+ languages | Not published - analyses 13–47 languages | 6 |
| Troubleshooting and recovery tools | No - docs troubleshooting only | Partial - crawler whitelisting docs | Yes |
| In-app help agent | Yes - assistant can search docs | No - live chat with staff | Yes |
| Done-for-you service available | Partial - partner agencies, no in-house service | Yes - entity map managed service | Yes |
| Team | |||
| Founders have SEO backgrounds | Yes. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Qwairy suits teams that want a browser-based platform with a public API, broad analytics integrations, and unlimited seats. Its €79/month entry plan also includes established visibility tracking, sentiment analysis, and technical checks. Waikay may suit a small team that wants the lowest paid entry price at $24.95/month and an entity-first view of how AI systems describe a brand.
Hi, Moose fits buyers who want to move from AI visibility data to approved site changes in one tool. It tracks 10 engines, including Google AI Overviews, Grok, Meta AI, and DeepSeek. It also captures AI Mode grounding queries, scores page-level AEO readiness across nine categories, and compares verification runs against a baseline.
The desktop approach gives Hi, Moose a distinct cost and data model. The free plan has no expiry or card requirement, and every plan includes unlimited local visibility runs across five engines. Teams can use hosted AI credits or connect an OpenRouter key. With local models, Hi, Moose can run some AI work at no AI cost to the vendor. The app stores data in a local database and supports full local backup and restore.
Hi, Moose also closes gaps that tracking-only platforms leave open. Its WordPress, Webflow, and Grav connections can stage element-level edits, show a preview, and require approval before publishing. WordPress users can use staging, rollback, patch history, and production promotion. Agencies can also create branded visibility reports, audit PDFs, and audio players. For SMBs and agencies that need tracking, audits, content work, and controlled publishing without an enterprise-first setup, Hi, Moose offers the broader working set.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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